206 Google Analytics courses

Are you ready to embark on an enlightening journey of wisdom with the Google SEO & Google Analytics with Digital Marketing bundle, and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our bundle - Google SEO & Google Analytics with Digital Marketing . Delve into eight immersive CPD Accredited courses, each a simple course: Course 1: The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 2: How To Do Keyword Research For SEO & Ranking On Google Course 3: Get SEO Clients For Your Digital Marketing Agency Course 4: SEO Training Kit Course 5: Google Analytics Training Course 6: How To Build Sales Funnels With Click Funnels Course 7: Content Writing & Copy Writing For SEO and Sales Course 8: Strategies on SEO Analytics - Content Marketing Tools Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. 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Stepping into the Google SEO & Google Analytics with Digital Marketing bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Google SEO & Google Analytics with Digital Marketing bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Google SEO & Google Analytics with Digital Marketing bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. 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Requirements Without any formal requirements, you can delightfully enrol in this Google SEO & Google Analytics with Digital Marketing Bundle. Career path Armed with the Google SEO & Google Analytics with Digital Marketing bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, this bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99

***24 Hour Limited Time Flash Sale*** Master Google Analytics in No Time! Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Are you a professional feeling stuck in your career, struggling to keep up with the ever-changing demands of the industry? Or perhaps you're a beginner, unsure of where to start or how to break into your desired field. Whichever stage you're in, our exclusive Learn to Master Google Analytics in No Time! Bundle provides unique insights and tools that can help you achieve your goals. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Learn to Master Google Analytics in No Time! bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. 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Career Bundle: Course 01: Google Data Studio: Data Analytics Course 02: Diploma in Data Analysis Fundamentals Course 03: Excel Pivot Tables for Data Reporting Course 04: Basics of WordPress: Create Unlimited Websites Course 05: Receptionist Skills Course 06: Research Methods in Business Course 07: Strategic Planning and Analysis for Marketing Course 08: Create Your First Responsive Website Course 09: Quick Data Science Approach from Scratch Course 10: Business Intelligence and Data Mining Course 11: Fundamentals of Business Analysis Course 12: Data Science & Machine Learning with Python Course 13: Marketing Strategies for Business Course 14: Excel Data Analysis Course 15: Statistical Analysis Course 16: Public Speaking Course 17: Minute-Taking Executive Training Course 18: Ultimate Social Media Marketing course Course 19: Microsoft Power BI - Master Power BI in 90 Minutes! Course 20: How To Do Keyword Research For SEO & Ranking On Google Course 21: PowerBI Formulas Course 22: The Ultimate SEO Blueprint - Easily Ranking #1 On Google Course 23: Digital Marketing for Beginners to Advanced Course 24: Complete Communication Skills Master Class for Life Course 25: Python Course Course 26: Digital Marketing Starting an Online E-Commerce Store Course 27: Social Media Marketing-The Step by Step Guide Course 28: Complete Online Marketing & Advertising Course Course 29: Learn How To Optimize Your Google My Business Page In 2016 Course 30: Time Management Training - Online Course With Learn to Master Google Analytics in No Time!, you'll embark on an immersive learning experience that combines interactive lessons with voice-over audio, ensuring that you can learn from anywhere in the world, at your own pace. And with 24/7 tutor support, you'll never feel alone in your journey, whether you're a seasoned professional or a beginner. Don't let this opportunity pass you by. Enrol in Learn to Master Google Analytics in No Time! today and take the first step towards achieving your goals and dreams. Why buy this Learn to Master Google Analytics in No Time!? Free CPD Accredited Certificate upon completion of Learn to Master Google Analytics in No Time! Get a free student ID card with Learn to Master Google Analytics in No Time! Lifetime access to the Learn to Master Google Analytics in No Time! course materials Get instant access to this Learn to Master Google Analytics in No Time! course Learn Learn to Master Google Analytics in No Time! from anywhere in the world 24/7 tutor support with the Learn to Master Google Analytics in No Time! course. Start your learning journey straightaway with our Learn to Master Google Analytics in No Time! Training! Learn to Master Google Analytics in No Time! premium bundle consists of 30 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of Learn to Master Google Analytics in No Time! is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Learn to Master Google Analytics in No Time! course. After passing the Learn to Master Google Analytics in No Time! exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Learn to Master Google Analytics in No Time! course is ideal for: Students seeking mastery in Learn to Master Google Analytics in No Time! Professionals seeking to enhance Learn to Master Google Analytics in No Time! skills Individuals looking for a Learn to Master Google Analytics in No Time!-related career. Anyone passionate about Learn to Master Google Analytics in No Time! Requirements This Learn to Master Google Analytics in No Time! doesn't require prior experience and is suitable for diverse learners. Career path This Learn to Master Google Analytics in No Time! bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates CPD Accredited Digital certificate Digital certificate - Included CPD Accredited Hard copy certificate Hard copy certificate - Included If you are an international student, then you have to pay an additional 10 GBP for each certificate as an international delivery charge.

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Bundle consists of the following 30 CPD Accredited Premium courses - Course 1: Google Data Studio: Data Analytics Course 2: Diploma in Data Analysis Fundamentals Course 3: Learn How To Optimize Your Google My Business Page In 2016 Course 4: How To Do Keyword Research For SEO & Ranking On Google Course 5: Excel Pivot Tables for Data Reporting Course 6: Research Methods in Business Course 7: Business Intelligence and Data Mining Course 8: Marketing Strategies for Business Course 9: Strategic Planning and Analysis for Marketing Course 10: Digital Marketing for Beginners to Advanced Course 11: Digital Marketing Starting an online E-Commerce Store Course 12: Microsoft Power BI - Master Power BI in 90 Minutes! 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Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 400 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Learn to Master Google Analytics in No Time! bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Learn to Master Google Analytics in No Time! Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Our Learn Google Analytics-From a Beginner to becoming a Pro course is a Complete beginner guide to this amazing free tool. You will learn right from setting up your Google Analytics Account to diving deeper into Google Analytics & reporting.  Google's free web analytics service allows you to extract detailed insights about the visitors on your website. It is a very powerful tool that can be used to develop more content and even marketing strategies to boost sales.  Businesses nowadays rely extensively on web-based platforms to reach more customers and improve sales. So relevant knowledge on using Google Analytics can give you the extra edge you need to land your desired job.  The course is structured into simple tutorials with a practical hands-on look at the Google Analytics interface. So, beginners will have no trouble understanding how to work with Google Analytics.

Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Imagine a world where the vast realms of IT and analytics seem intricate, and the data emanating from every corner feels overwhelming. Now, reimagine a world where you have the power to interpret, analyse, and make that data sing a tune of actionable insights. Welcome to our "IT and Analytics" bundle, where complexity turns into simplicity. Dive deep into the myriad elements of IT and analytics, encompassing everything from the basics of Google Analytics and Excel Pivot Tables to the advanced nuances of Windows 10 troubleshooting. This comprehensive bundle caters to both beginners and seasoned professionals, offering in-depth theoretical knowledge that is instrumental in the real world. By immersing yourself in these carefully curated courses, you are setting the foundation for deciphering data, understanding IT basics, and recruiting the right IT talent. The purpose of this bundle is clear: to mould learners into well-rounded professionals with a keen sense for IT and analytics. Whether you're looking to streamline business processes, bolster your IT department, or simply understand the data-centric world around you, this is your golden ticket. Take the leap and embrace the future of IT and analytics today! Courses Included: Course 1: Google Analytics for Everyone Course 2: RCA: Root Cause Analysis Course 3: SQL for Data Science, Data Analytics and Data Visualization Course 4: Introduction to Data Analytics with Tableau Course 5: Excel Pivot Tables Course 6: CompTIA IT Fundamentals ITF+ (FCO-U61) Course 7: Recruitment: IT Basics for IT Recruiters Course 8: Advance Windows 10 Troubleshooting for IT HelpDesk Learning Outcomes: Understand the fundamentals and advanced features of popular IT and analytics platforms. Gain theoretical insights into root cause analysis and its applications. Enhance decision-making abilities through data visualisation techniques. Grasp the essence of IT recruitment and selection of appropriate candidates. Master troubleshooting methods and strategies for Windows 10. Build foundational knowledge in IT essentials through the CompTIA IT Fundamentals ITF+ curriculum. Google Analytics for Everyone Decode user behaviour and make informed decisions with Google Analytics. RCA: Root Cause Analysis Uncover the underlying reasons behind complex issues through structured analysis. SQL for Data Science, Data Analytics and Data Visualization Harness the power of SQL for effective data science and visualization. Introduction to Data Analytics with Tableau Dive into data storytelling and visualisation with Tableau. Excel Pivot Tables Master Excel's Pivot Tables for dynamic data analysis. CompTIA IT Fundamentals ITF+ (FCO-U61) Establish a solid IT foundation with CompTIA IT Fundamentals. Recruitment: IT Basics for IT Recruiters Learn the essentials of IT recruitment and talent selection. Advance Windows 10 Troubleshooting for IT HelpDesk Elevate your troubleshooting skills for Windows 10 environments. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring data analysts keen on mastering theoretical aspects of IT and analytics. IT enthusiasts looking to enhance their knowledge base. Business professionals aiming to understand IT-related decisions better. HR and recruitment professionals with a focus on IT hiring. Anyone with a passion for data interpretation and the world of IT. Career path Data Analyst - £30K to £50K/year. IT Support Specialist - £25K to £45K/year. IT Recruiter - £28K to £55K/year. Database Administrator - £35K to £60K/year. Business Intelligence Analyst - £32K to £58K/year. IT Consultant - £40K to £70K/year. Systems Administrator - £30K to £55K/year. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

2 QLS Endorsed Courses | CPD Certified | Free PDF & Hard Copy QLS Certificates | 180 CPD Points | Lifetime Access

2 QLS Endorsed Courses | CPD Certified | PDF & Hardcopy Certificates Included | 180 CPD Points | Lifetime Access