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Our Learn Google Analytics-From a Beginner to becoming a Pro course is a Complete beginner guide to this amazing free tool. You will learn right from setting up your Google Analytics Account to diving deeper into Google Analytics & reporting. Google's free web analytics service allows you to extract detailed insights about the visitors on your website. It is a very powerful tool that can be used to develop more content and even marketing strategies to boost sales. Businesses nowadays rely extensively on web-based platforms to reach more customers and improve sales. So relevant knowledge on using Google Analytics can give you the extra edge you need to land your desired job. The course is structured into simple tutorials with a practical hands-on look at the Google Analytics interface. So, beginners will have no trouble understanding how to work with Google Analytics.
Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Imagine a world where the vast realms of IT and analytics seem intricate, and the data emanating from every corner feels overwhelming. Now, reimagine a world where you have the power to interpret, analyse, and make that data sing a tune of actionable insights. Welcome to our "IT and Analytics" bundle, where complexity turns into simplicity. Dive deep into the myriad elements of IT and analytics, encompassing everything from the basics of Google Analytics and Excel Pivot Tables to the advanced nuances of Windows 10 troubleshooting. This comprehensive bundle caters to both beginners and seasoned professionals, offering in-depth theoretical knowledge that is instrumental in the real world. By immersing yourself in these carefully curated courses, you are setting the foundation for deciphering data, understanding IT basics, and recruiting the right IT talent. The purpose of this bundle is clear: to mould learners into well-rounded professionals with a keen sense for IT and analytics. Whether you're looking to streamline business processes, bolster your IT department, or simply understand the data-centric world around you, this is your golden ticket. Take the leap and embrace the future of IT and analytics today! Courses Included: Course 1: Google Analytics for Everyone Course 2: RCA: Root Cause Analysis Course 3: SQL for Data Science, Data Analytics and Data Visualization Course 4: Introduction to Data Analytics with Tableau Course 5: Excel Pivot Tables Course 6: CompTIA IT Fundamentals ITF+ (FCO-U61) Course 7: Recruitment: IT Basics for IT Recruiters Course 8: Advance Windows 10 Troubleshooting for IT HelpDesk Learning Outcomes: Understand the fundamentals and advanced features of popular IT and analytics platforms. Gain theoretical insights into root cause analysis and its applications. Enhance decision-making abilities through data visualisation techniques. Grasp the essence of IT recruitment and selection of appropriate candidates. Master troubleshooting methods and strategies for Windows 10. Build foundational knowledge in IT essentials through the CompTIA IT Fundamentals ITF+ curriculum. Google Analytics for Everyone Decode user behaviour and make informed decisions with Google Analytics. RCA: Root Cause Analysis Uncover the underlying reasons behind complex issues through structured analysis. SQL for Data Science, Data Analytics and Data Visualization Harness the power of SQL for effective data science and visualization. Introduction to Data Analytics with Tableau Dive into data storytelling and visualisation with Tableau. Excel Pivot Tables Master Excel's Pivot Tables for dynamic data analysis. CompTIA IT Fundamentals ITF+ (FCO-U61) Establish a solid IT foundation with CompTIA IT Fundamentals. Recruitment: IT Basics for IT Recruiters Learn the essentials of IT recruitment and talent selection. Advance Windows 10 Troubleshooting for IT HelpDesk Elevate your troubleshooting skills for Windows 10 environments. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring data analysts keen on mastering theoretical aspects of IT and analytics. IT enthusiasts looking to enhance their knowledge base. Business professionals aiming to understand IT-related decisions better. HR and recruitment professionals with a focus on IT hiring. Anyone with a passion for data interpretation and the world of IT. Career path Data Analyst - £30K to £50K/year. IT Support Specialist - £25K to £45K/year. IT Recruiter - £28K to £55K/year. Database Administrator - £35K to £60K/year. Business Intelligence Analyst - £32K to £58K/year. IT Consultant - £40K to £70K/year. Systems Administrator - £30K to £55K/year. Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript - £9.99
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
2 QLS Endorsed Courses | CPD Certified | Free PDF & Hard Copy QLS Certificates | 180 CPD Points | Lifetime Access
2 QLS Endorsed Courses | CPD Certified | PDF & Hardcopy Certificates Included | 180 CPD Points | Lifetime Access
The 'CPD Certified Financial Advisor Training' course provides comprehensive training to individuals aspiring to become financial advisors. It covers essential finance concepts, skills, financial planning, wealth management, personal financial statements, risk management, investment planning, divorce planning, and the use of Google Analytics for financial advisors. Learning Outcomes: Understand the fundamentals of finance and the role of a financial advisor. Develop essential skills required for effective financial advising. Learn the principles and techniques of financial planning for individuals and businesses. Gain expertise in wealth management and creating personal financial statements for clients. Learn to assess and manage financial risks for clients' investments and portfolios. Master investment planning strategies and asset allocation techniques. Acquire knowledge of divorce planning and financial considerations during divorce proceedings. Learn to utilize Google Analytics as a financial advisor for data analysis and decision-making. What skills you will gain: A detailed understanding of the intricacies of finance. Maestro of the fundamental financial advisory skill sets. A solid perspective of financial planning. Thorough knowledge of wealth management. Proficiency in making personal financial statements. Familiarity with financial risk assessment and management. A firm understanding of investment planning. Adequate comprehension of how to use Google Analytics. Why buy this CPD Certified Financial Advisor Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the CPD Certified Financial Advisor Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Financial Advisor training is suitable for - Students Recent graduates Job Seekers Anyone interested in financial advising Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise. Prerequisites To participate in this Financial Advisor course, all you need is - A smart device A secure internet connection And a keen interest in financial advising. Career path This Financial Advisor course will assist you in establishing a solid foundation in the field of finance and several fascinating job possibilities, such as - Finance Advisor Finance Analyst Financial Confiscator Financial Investigator In the United Kingdom, these positions pay an average of £20,000 to £65,000 a year. Course Curriculum Module 01: Introduction to Finance Introduction to Finance 00:23:00 Module 02: Essential Skill for Financial Advisor Essential Skills for Financial Advisors 00:34:00 Module 03: Financial Planning Financial Planning 00:37:00 Module 04: Wealth Management and Guide to Make Personal Financial Statements Wealth Management and Guide to Make Personal Financial Statements 00:18:00 Module 05: Financial Risk Management and Assessment Financial Risk Management and Assessment 00:31:00 Module 06: Investment Planning Investment Planning 00:25:00 Module 07: Divorce Planning Divorce Planning 00:26:00 Module 08: Google Analytics for Financial Advisors Google Analytics for Financial Advisor 00:26:00 Assignment Assignment - CPD Certified Financial Advisor Training 00:00:00
With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns. The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads console Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low Setting up Search Campaigns to best target category traffic Implementing dynamic ad customisers to create hyper-relevant ads for searchers Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. What you'll learn Run Google Ads campaigns for eCommerce sites like a pro! Requirements Some familiarity with Google Ads is assumed Ecommerce for AdWords Campaigns 1. Introduction 00:01:00 2. Ecommerce Campaign Structure 00:07:00 3. Dynamic Search Ads 00:02:00 4. Search Campaigns 00:02:00 5. Ad Customisers 00:01:00 6. Google Shopping Campaign Structure Setup 00:03:00 7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00 8. 404 Error Checking Scrip 00:07:00 Ecommerce & Enhanced - Ecommerce tracking for Google Analytics 9. Background to ecommerce tracking reports 00:03:00 10. Setup for ecommerce tracking 00:04:00 11. Ecommerce Reports Review in Google Analytics 00:07:00 Product Feeds for AdWords 12. The Future of Google Shopping 00:03:00 13. Background to Product Feeds 00:08:00 14. Google Merchant Centre Walk-through 00:06:00 15. Feed Policy & Troubleshooting Issues 00:03:00 16. Optimising Feed Quality 00:07:00 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00