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Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Social Media for Business there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for free. Original Hard Copy certificates need to be ordered at an additional cost of £8. Who is this course for? This Social Media for Business course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Social Media for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Social Media for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Social Media for Business is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Pinterest What is Pinterest? 00:18:00 How to Create an Account 00:05:00 Putting a Pinterest Browser Button for Convenience 00:04:00 Connecting to Social Networks 00:14:00 Verifying Your Web Site 00:03:00 Setting Up Initial Business Account Profile 00:06:00 Creating Boards 00:17:00 Pinning Items That Interest You 00:06:00 Using Pins 00:12:00 Widgets 00:17:00 Exploring Types of Widgets 00:07:00 Adding a Pin It Widget to Your Site 00:04:00 Facebook How Facebook Works 00:30:00 Setting up Facebook Business Page 00:08:00 Adding Background Graphics and Uploading Pictures 00:14:00 Page Settings 00:07:00 Using Basic Facebook Controls 00:04:00 Posts that Engage Your Fans 00:18:00 Business Overview and Page Info 00:04:00 Invite Friends to Your Facebook Page 00:04:00 Call To Action Button 00:02:00 Viewing Your Notifications 00:02:00 Facebook Promotions 00:14:00 Managing Your Facebook 00:09:00 Twitter What You Need to Start with Twitter 00:15:00 How to Create Twitter Profile 00:09:00 How to Update Your Profile 00:05:00 Building Your Twitter Network 00:09:00 How and When to Tweet 00:08:00 Twitter Analytics 00:03:00 Google+ Advertising and Networking Offerings from Google 00:10:00 How to Create an Account 00:04:00 Privacy Settings 00:10:00 Adding Friends 00:02:00 Using Google+ 00:11:00 Posts 00:01:00 Creating an Ad With Google 00:08:00 Google Analytics 00:07:00 Google Analytics 00:04:00 Diagnose Landing Pages 00:03:00 LinkedIn The Potential of LinkedIn's Network 00:16:00 Creating a LinkedIn Account 00:11:00 Enhancing Careers with LinkedIn 00:10:00 Finding a Job with LinkedIn Job Boards 00:05:00 Be Identifiable 00:09:00 Connecting with Others 00:17:00 Creating a Post 00:02:00 Mining Your Contacts Networks 00:03:00 Staying in Touch with Your Connections 00:13:00 Creating a Linked Company Page 00:04:00 YouTube Channels Skills Needed for Interesting Video 00:14:00 Skills Needed for Interesting Video: The Story 00:06:00 Skills Needed for Interesting Video: The Story (Cont.) 00:02:00 Skills Needed for Interesting Video Planning 00:08:00 How to Manage Your YouTube Account 00:10:00 How to Create Your YouTube Account 00:07:00 How to Create a YouTube Channel 00:04:00 Browsing YouTube Channels 00:02:00 Video Manager 00:04:00 Creator Studio 00:06:00 Create Video 00:08:00 Mock Exam Mock Exam- Social Media for Business 00:20:00 Final Exam Final Exam- Social Media for Business 00:20:00
Overview This comprehensive course on Pinterest Marketing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Pinterest Marketing comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Pinterest Marketing. It is available to all students, of all academic backgrounds. Requirements Our Pinterest Marketing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 10 sections • 27 lectures • 01:13:00 total length •What to expect from this course: 00:02:00 •What is Pinterest and why is it benefcial for your eCommerce store?: 00:02:00 •Staying consistent with Pinterest: 00:02:00 •Creating Your Pinterest Business Account: 00:01:00 •Using hashtags, adding descriptions and basic pinning: 00:03:00 •Engaging with existing pins and users: 00:03:00 •Using Group Boards: 00:02:00 •What are Pinterest Rich Pins?: 00:04:00 •Using your Cell Phone when you have free time to Pin: 00:02:00 •Adding Pinterest buttons and widgets to your eCommerce Store: 00:03:00 •How To Use Analytics To Your Advantage: 00:04:00 •Google Analytics Tracking: 00:03:00 •Pinbot 2.0 - Pinterest Automation: 00:04:00 •Pinbot 2.0 Tutorial - Intro: 00:02:00 •Pinbot 2.0 Tutorial - Repin Feature: 00:06:00 •Pinbot 2.0 Tutorial - Pin Feature: 00:02:00 •Pinbot 2.0 Tutorial - Follow Feature: 00:03:00 •Pinbot 2.0 Tutorial - Unfollow Feature: 00:01:00 •Pinbot 2.0 Tutorial - Like Feature: 00:01:00 •Pinbot 2.0 Tutorial - Comment Feature: 00:01:00 •Pinbot 2.0 Tutorial - Invite Feature: 00:02:00 •Pinbot 2.0 Tutorial - Running Pinbot: 00:03:00 •Need help managing your account? Hire a VA!: 00:05:00 •Using advertising with Pins on Pinterest: 00:02:00 •Bonus: Using BuySellAds: 00:03:00 •Bonus: Using The Amazon Affiliate Program with Your eCommerce Store: 00:04:00 •High End Crowd Sourced Graphic Work: 00:03:00
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This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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With our Student ID card you will get discounts on things like music, food, travel and clothes etc. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Information Technology training is suitable for - Students Recent graduates Job Seekers Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise in Information Technology Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements To participate in this Information Technology course, all you need is - A smart device A secure internet connection And a keen interest in Information Technology Career path You will be able to kickstart your Information Technology career because this course includes various courses as a bonus. This Information Technology is an excellent opportunity for you to learn multiple skills from the convenience of your own home and explore Information Technology career opportunities. Certificates CPD Accredited Certificate Digital certificate - Included CPD Accredited e-Certificate - Free CPD Accredited Hardcopy Certificate - Free Enrolment Letter - Free Student ID Card - Free
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Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00