201 Google Analytics courses in Nottingham delivered Online

The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today's digital age. In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience, to analysing your online visitors' engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails and much more.  This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn. Learning Objectives Master fundamental SEO, blogging and copywriting skills Understand consumer behaviour and learn how to identify your target audience Learn how to utilise social media for engaging loyal and potential customers Develop your understanding of YouTube and video marketing Learn how to analyse audience engagement on Google Analytics Familiarise with the different factors in building a successful brand identity Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest Who is this Course for? This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their career. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol. Entry Requirement: This course is available to all learners, of all academic backgrounds. A good understanding of the English language, numeracy and ICT are required to attend this course. Endorsement This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Certificate of Achievement Endorsed Certificate of Achievement At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion of the course, learners will have the fundamental skills and knowledge to fast track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include: Digital Marketing Executive Digital Marketing Officer Social Media Marketing Executive Digital Marketing Analyst Digital Marketing Manager Copywriter Social Media Coordinator

Financial Advisor Training Overview Financial advisors make every effort to help clients manage money efficiently. As a financial advisor, you'll educate your clients on investments, taxes, savings accounts, insurance, mortgages, etc. Moreover, the career includes unlimited earning potential. This Financial Advisor Training course is your first step toward financial advising. Here, you'll discover the must-have skills for financial advisors. The training will take you through the essentials of financial planning and explain how to create effective personal and professional financial statements.  Then, you will learn how to perform a financial risk assessment to identify the specific risks in your business processes and manage those risks. The course will also guide you through the intriguing steps in investment planning and discuss how to help people achieve their financial goals while planning for divorce. Course Preview Learning Outcomes Discover the essential skills for a financial advisor Learn how to make personal and professional financial statements Understand what financial risk is and how to assess it Know the steps for effective investment planning Find a comprehensive guide to divorce financial planning Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn From the Course? Financial Advising Financial Statement Management Investment Planning Financial Planning Who Should Take this Financial Advisor Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Financial Advisor Training is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful.  Financial Advisor Training Certification After completing and passing the Financial Advisor Training successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ Financial Advisor Training provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as: Financial advisor - Average salary: £40,000 - £73,000 per year Investment advisor - Average salary: £40,000 - £100,000 per year Wealth manager - Average salary: £50,000 - £120,000 per year Financial analyst - Average salary: £30,000 - £60,000 per year Investment banker - Average salary: £60,000 - £120,000 per year Financial planner - Average salary: £25,000 - £60,000 per year Module 01: Introduction to Finance Introduction to Finance 00:23:00 Module 02: Essential Skill for Financial Advisor Essential Skills for Financial Advisors 00:34:00 Module 03: Financial Planning Financial Planning 00:37:00 Module 04: Wealth Management and Guide to Make Personal Financial Statements Wealth Management and Guide to Make Personal Financial Statements 00:18:00 Module 05: Financial Risk Management and Assessment Financial Risk Management and Assessment 00:31:00 Module 06: Investment Planning Investment Planning 00:25:00 Module 07: Divorce Planning Divorce Planning 00:26:00 Module 08: Google Analytics for Financial Advisors Google Analytics for Financial Advisor 00:26:00 Recommended Materials Recommended Readings - Finance: Financial Advisor 00:00:00 Assignment Assignment - Finance: Financial Advisor 00:00:00 Order Your Certificates and Transcript Order Your Certificates and Transcripts 00:00:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Become a digital marketing expert with our Diploma in Digital Marketing Level 5 Course. Get certified. Learn practical skills in blogging, SEO, social media marketing, and more.

A Complete Digital Marketing course    This Professional Digital Marketing Diploma course will teach you step-by-step how to market a business online from scratch across all the major marketing channels. Follow the tips and tricks to get results at work, for your business, or your digital marketing clients. We'll cover SEO, YouTube Marketing, Facebook Marketing, Instagram Marketing, Email Marketing, Google Adwords, Google Analytics, and more!   Our Course Goals: Help you to grow Your Business Online Help you to get Hired as a Digital Marketing Expert Inform you on how to work as a Digital Marketing Freelancer   You will be taking action throughout the entire course! You'll discover the best techniques and strategies for each section. Then, using case studies, you'll see how these techniques are applied in practice. Finally, you'll take action and see real results!   You can confidently implement marketing strategies across the key internet marketing platforms by the end of this course. All of the ideas, tips, and resources suggested are either free or extremely cheap, so don't worry about money.   NOW IS THE PERFECT TIME TO START USING DIGITAL MARKETING AND SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!   So sign up for the course today and start growing your business!  Learning Outcomes: Upon completion of the Professional Digital Marketing Diploma course, you will be able to: Define business objectives and target audience to optimise digital marketing strategies. Create a compelling brand identity that resonates with customers. Develop and optimise websites for maximum visibility and user experience. Implement effective email marketing campaigns to engage and convert leads. Master the art of copywriting, blogging, and SEO techniques for higher search rankings. Utilise YouTube and video marketing to visually captivate and engage audiences. Harness the power of social media marketing through Facebook groups, pages, and ads. Implement Facebook retargeting strategies to maximise conversions and ROI. Leverage various social media platforms such as Twitter, Instagram, and LinkedIn for marketing success. Gain insights into user behaviour and optimise marketing campaigns using Google Analytics.   Who is this course for: This Professional Digital Marketing Diploma course is ideal for: Marketing professionals seeking to enhance their digital marketing skills. Entrepreneurs and business owners looking to promote their products/services online. Students and graduates interested in pursuing a career in digital marketing. Individuals seeking to switch careers and enter the digital marketing industry. Freelancers and consultants aiming to expand their service offerings.   Why buy this Professional Digital Marketing Diploma course? Unlimited access to the course forever Digital Certificate, Transcript, and student ID are all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one-to-one assistance when needed Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript immediately Easily learn the skills and knowledge from the comfort of your home   Career Path: Upon completion of this Professional Digital Marketing Diploma course, you will have the knowledge and skills to pursue different career paths, such as: Digital Marketing Assistant: £22,000 - £30,000 Social Media Manager: £25,000 - £35,000 SEO Specialist: £25,000 - £45,000 Content Marketing Manager: £30,000 - £60,000 Digital Marketing Manager: £40,000 - £70,000 E-commerce Manager: £50,000 - £80,000 Digital Marketing Director: £60,000 - £120,000   Certification After studying the course materials of the Professional Digital Marketing Diploma course, there will be a written assignment test which you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. We also offer transcript services. A PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate.   Requirements This expertly designed Professional Digital Marketing Diploma course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!

Webinar about practical things businesses can do to get more sales from your Shopify, Wix, Squarespace or WooCommerce online shop.

Unlock the secrets of successful digital marketing with our comprehensive Digital Marketing Masterclass. From social media strategies to SEO techniques, this course empowers you with the knowledge and skills needed to thrive in the ever-evolving online landscape. Join now to gain expert insights, hands-on experience, and stay ahead in the competitive world of digital marketing. Elevate your career with our cutting-edge Masterclass today!

Digital Marketing is the marketing strategies that are promoted through digital media such as Google search, social media, email, and websites to connect with your current and prospective customers instead of traditional ways. Because of the technological advancements and the widespread use of the internet, digital marketing is not necessary; rather it is mandatory. Digital marketing may include several digital platforms and techniques. One of the compelling marketing strategies is the use of social media such as facebook, twitter, Pinterest, Instagram, and Google +marketing for your business. Other digital marketing techniques include website promoting, branding, email marketing, Youtube marketing, copywriting, video marketing, podcasting, Quora, Google Analytics, and others. The Professional Digital Marketing Diploma course covers all these digital marketing strategies and helps you to promote your products or services through digital platforms. What Will I Learn? You will learn how to use dozens of proven digital marketing strategies You will improve your brand identity and grow your brand's audience You will learn social media marketing using all of the most popular social media platforms to grow your business You will grow your email list, website traffic, subscriber count, and social media following You will see tangible results by taking action throughout the entire course You will increase conversions and sales with real world techniques Requirements No prior marketing knowledge required You should be ready to take action and see real results! Who is the target audience? Entrepreneurs, business owners, bloggers, YouTubers, social media fans Website owners who want to increase web traffic, conversions, and sales Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business Anyone wanting to do your own marketing - and not waste money

The Level 3 Advanced Diploma in Accounting and Finance offers a robust understanding of financial principles and practices, designed to equip you with the essential knowledge to succeed in the financial sector. Through this course, you’ll delve into the core aspects of accounting, budgeting, and financial reporting. Whether you’re aiming for a role in corporate finance, accounting, or financial analysis, this diploma will give you a solid foundation in managing financial records and understanding complex financial strategies. With a focus on theory combined with an in-depth look at the key financial practices, this course ensures that you are well-prepared for the demands of a rapidly evolving industry. The qualification covers important topics, such as tax, auditing, financial planning, and accounting software, giving you the tools you need to navigate the ever-changing landscape of finance. If you're looking to build a successful career in finance, this course provides all the building blocks to ensure you’re fully equipped for the future. In addition, with a global demand for finance professionals, this diploma can open doors to various career opportunities within the finance sector. ________________________________________________________________________ Key Features: CPD Certified Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide 10 Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum: Fundamentals of Financial Accounting Module 01: Introduction to Accounting Module 02: The Role of an Accountant Module 03: Accounting Concepts and Standards Module 04: Double-Entry Bookkeeping Module 05: Balance Sheet Module 06: Income statement Module 07: Financial statements Module 08: Cash Flow Statements Module 09: Understanding Profit and Loss Statement Module 10: Financial Budgeting and Planning Module 11: Auditing Finance & Investment Module 12: Introduction to Finance Module 13: Essential Skill for Financial Advisor Module 14: Financial Planning Module 15: Wealth Management and Guide to Make Personal Financial Statements Module 16: Financial Risk Management and Assessment Module 17: Investment Planning Module 18: Divorce Planning Module 19: Google Analytics for Financial Advisors ________________________________________________________________________ Complete Career Guide for Level 3 Advanced Diploma in Accounting and Finance(A to Z) This isn't just a course; it's your ticket to thriving in the sector and your roadmap to the Accounting and Finance. In addition to mastering the essentials of Accounting and Finance, you'll also gain valuable skills in CV writing, job searching, communication, leadership, and project management. These 9 complementary courses are designed to empower you at every stage of your journey. Stand out in your career, from crafting a winning CV to excelling in interviews. Develop the leadership skills to inspire your team and efficiently manage projects. This holistic approach ensures you're not just job-ready but career-ready. Enrol today, and let's build your success story together in Accounting and Finance. Your dream career starts here! List of career guide courses included in Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide: Course 01: Professional CV Writing and Job Searching Course 02: Communication Skills Training Course 03: Career Development Training Course 04: Time Management Course 05: Returning to Work Training Course 06: Level 3 Diploma in Project Management Course 07: Leadership Skills Course 08: Body Language Course 09: Interview and Recruitment ________________________________________________________________________ Learning Outcomes: Demonstrate proficiency in fundamental financial accounting principles and practices. Apply double-entry bookkeeping techniques and prepare comprehensive financial statements. Evaluate and interpret financial statements, including balance sheets and cash flow statements. Develop advanced skills in financial budgeting, planning, and risk management. Gain expertise in investment planning, wealth management, and financial advisory. Utilize Google Analytics for informed decision-making in financial advisory. ________________________________________________________________________ Accreditation All of our courses, including the Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Level 3 Advanced Diploma in Accounting and Finance With Complete Career Guide, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the courses, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 100 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring accountants and finance professionals seeking advanced knowledge. Individuals interested in financial planning and wealth management careers. Those aiming to enhance their skills for financial advisory roles. Professionals looking to specialize in investment and risk management. Anyone desiring a comprehensive career guide in accounting and finance. Career path Financial Analyst - £40K to £60K/year. Certified Public Accountant - £45K to £70K/year. Investment Manager - £50K to £80K/year. Financial Advisor - £35K to £60K/year. Audit Manager - £45K to £70K/year. Certificates 10 CPD Accredited e-Certificates Digital certificate - Included 10 CPD Accredited Hard Copy Certificates Hard copy certificate - Included

Overview This comprehensive course on Financial Advisor will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Financial Advisor comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Financial Advisor. It is available to all students, of all academic backgrounds. Requirements Our Financial Advisor is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 9 lectures • 03:40:00 total length •Introduction to Finance: 00:23:00 •Essential Skills for Financial Advisors: 00:34:00 •Financial Planning: 00:37:00 •Wealth Management and Guide to Make Personal Financial Statements: 00:18:00 •Financial Risk Management and Assessment: 00:31:00 •Investment Planning: 00:25:00 •Divorce Planning: 00:26:00 •Google Analytics for Financial Advisor: 00:26:00 •Assignment - Financial Advisor: 00:00:00