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Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set.  Start your journey to becoming a certified digital marketing professional today.  Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today's digital age. In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience, to analysing your online visitors' engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails and much more.  This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn. Learning Objectives Master fundamental SEO, blogging and copywriting skills Understand consumer behaviour and learn how to identify your target audience Learn how to utilise social media for engaging loyal and potential customers Develop your understanding of YouTube and video marketing Learn how to analyse audience engagement on Google Analytics Familiarise with the different factors in building a successful brand identity Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest Who is this Course for? This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their career. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol. Entry Requirement: This course is available to all learners, of all academic backgrounds. A good understanding of the English language, numeracy and ICT are required to attend this course. Endorsement This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Certificate of Achievement Endorsed Certificate of Achievement At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path On successful completion of the course, learners will have the fundamental skills and knowledge to fast track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include: Digital Marketing Executive Digital Marketing Officer Social Media Marketing Executive Digital Marketing Analyst Digital Marketing Manager Copywriter Social Media Coordinator

Financial Advisor Training Overview Financial advisors make every effort to help clients manage money efficiently. As a financial advisor, you'll educate your clients on investments, taxes, savings accounts, insurance, mortgages, etc. Moreover, the career includes unlimited earning potential. This Financial Advisor Training course is your first step toward financial advising. Here, you'll discover the must-have skills for financial advisors. The training will take you through the essentials of financial planning and explain how to create effective personal and professional financial statements.  Then, you will learn how to perform a financial risk assessment to identify the specific risks in your business processes and manage those risks. The course will also guide you through the intriguing steps in investment planning and discuss how to help people achieve their financial goals while planning for divorce. Course Preview Learning Outcomes Discover the essential skills for a financial advisor Learn how to make personal and professional financial statements Understand what financial risk is and how to assess it Know the steps for effective investment planning Find a comprehensive guide to divorce financial planning Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn From the Course? Financial Advising Financial Statement Management Investment Planning Financial Planning Who Should Take this Financial Advisor Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Financial Advisor Training is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful.  Financial Advisor Training Certification After completing and passing the Financial Advisor Training successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ Financial Advisor Training provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as: Financial advisor - Average salary: £40,000 - £73,000 per year Investment advisor - Average salary: £40,000 - £100,000 per year Wealth manager - Average salary: £50,000 - £120,000 per year Financial analyst - Average salary: £30,000 - £60,000 per year Investment banker - Average salary: £60,000 - £120,000 per year Financial planner - Average salary: £25,000 - £60,000 per year Module 01: Introduction to Finance Introduction to Finance 00:23:00 Module 02: Essential Skill for Financial Advisor Essential Skills for Financial Advisors 00:34:00 Module 03: Financial Planning Financial Planning 00:37:00 Module 04: Wealth Management and Guide to Make Personal Financial Statements Wealth Management and Guide to Make Personal Financial Statements 00:18:00 Module 05: Financial Risk Management and Assessment Financial Risk Management and Assessment 00:31:00 Module 06: Investment Planning Investment Planning 00:25:00 Module 07: Divorce Planning Divorce Planning 00:26:00 Module 08: Google Analytics for Financial Advisors Google Analytics for Financial Advisor 00:26:00 Recommended Materials Recommended Readings - Finance: Financial Advisor 00:00:00 Assignment Assignment - Finance: Financial Advisor 00:00:00 Order Your Certificates and Transcript Order Your Certificates and Transcripts 00:00:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Become a digital marketing expert with our Diploma in Digital Marketing Level 5 Course. Get certified. Learn practical skills in blogging, SEO, social media marketing, and more.

A Complete Digital Marketing course    This Professional Digital Marketing Diploma course will teach you step-by-step how to market a business online from scratch across all the major marketing channels. Follow the tips and tricks to get results at work, for your business, or your digital marketing clients. We'll cover SEO, YouTube Marketing, Facebook Marketing, Instagram Marketing, Email Marketing, Google Adwords, Google Analytics, and more!   Our Course Goals: Help you to grow Your Business Online Help you to get Hired as a Digital Marketing Expert Inform you on how to work as a Digital Marketing Freelancer   You will be taking action throughout the entire course! You'll discover the best techniques and strategies for each section. Then, using case studies, you'll see how these techniques are applied in practice. Finally, you'll take action and see real results!   You can confidently implement marketing strategies across the key internet marketing platforms by the end of this course. All of the ideas, tips, and resources suggested are either free or extremely cheap, so don't worry about money.   NOW IS THE PERFECT TIME TO START USING DIGITAL MARKETING AND SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS!   So sign up for the course today and start growing your business!  Learning Outcomes: Upon completion of the Professional Digital Marketing Diploma course, you will be able to: Define business objectives and target audience to optimise digital marketing strategies. Create a compelling brand identity that resonates with customers. Develop and optimise websites for maximum visibility and user experience. Implement effective email marketing campaigns to engage and convert leads. Master the art of copywriting, blogging, and SEO techniques for higher search rankings. Utilise YouTube and video marketing to visually captivate and engage audiences. Harness the power of social media marketing through Facebook groups, pages, and ads. Implement Facebook retargeting strategies to maximise conversions and ROI. Leverage various social media platforms such as Twitter, Instagram, and LinkedIn for marketing success. Gain insights into user behaviour and optimise marketing campaigns using Google Analytics.   Who is this course for: This Professional Digital Marketing Diploma course is ideal for: Marketing professionals seeking to enhance their digital marketing skills. Entrepreneurs and business owners looking to promote their products/services online. Students and graduates interested in pursuing a career in digital marketing. Individuals seeking to switch careers and enter the digital marketing industry. Freelancers and consultants aiming to expand their service offerings.   Why buy this Professional Digital Marketing Diploma course? Unlimited access to the course forever Digital Certificate, Transcript, and student ID are all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one-to-one assistance when needed Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript immediately Easily learn the skills and knowledge from the comfort of your home   Career Path: Upon completion of this Professional Digital Marketing Diploma course, you will have the knowledge and skills to pursue different career paths, such as: Digital Marketing Assistant: £22,000 - £30,000 Social Media Manager: £25,000 - £35,000 SEO Specialist: £25,000 - £45,000 Content Marketing Manager: £30,000 - £60,000 Digital Marketing Manager: £40,000 - £70,000 E-commerce Manager: £50,000 - £80,000 Digital Marketing Director: £60,000 - £120,000   Certification After studying the course materials of the Professional Digital Marketing Diploma course, there will be a written assignment test which you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. We also offer transcript services. A PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate.   Requirements This expertly designed Professional Digital Marketing Diploma course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!

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Unlock the secrets of successful digital marketing with our comprehensive Digital Marketing Masterclass. From social media strategies to SEO techniques, this course empowers you with the knowledge and skills needed to thrive in the ever-evolving online landscape. Join now to gain expert insights, hands-on experience, and stay ahead in the competitive world of digital marketing. Elevate your career with our cutting-edge Masterclass today!

Digital Marketing is the marketing strategies that are promoted through digital media such as Google search, social media, email, and websites to connect with your current and prospective customers instead of traditional ways. Because of the technological advancements and the widespread use of the internet, digital marketing is not necessary; rather it is mandatory. Digital marketing may include several digital platforms and techniques. One of the compelling marketing strategies is the use of social media such as facebook, twitter, Pinterest, Instagram, and Google +marketing for your business. Other digital marketing techniques include website promoting, branding, email marketing, Youtube marketing, copywriting, video marketing, podcasting, Quora, Google Analytics, and others. The Professional Digital Marketing Diploma course covers all these digital marketing strategies and helps you to promote your products or services through digital platforms. What Will I Learn? You will learn how to use dozens of proven digital marketing strategies You will improve your brand identity and grow your brand's audience You will learn social media marketing using all of the most popular social media platforms to grow your business You will grow your email list, website traffic, subscriber count, and social media following You will see tangible results by taking action throughout the entire course You will increase conversions and sales with real world techniques Requirements No prior marketing knowledge required You should be ready to take action and see real results! Who is the target audience? Entrepreneurs, business owners, bloggers, YouTubers, social media fans Website owners who want to increase web traffic, conversions, and sales Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business Anyone wanting to do your own marketing - and not waste money

Overview This comprehensive course on Financial Advisor will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Financial Advisor comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Financial Advisor. It is available to all students, of all academic backgrounds. Requirements Our Financial Advisor is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 9 lectures • 03:40:00 total length •Introduction to Finance: 00:23:00 •Essential Skills for Financial Advisors: 00:34:00 •Financial Planning: 00:37:00 •Wealth Management and Guide to Make Personal Financial Statements: 00:18:00 •Financial Risk Management and Assessment: 00:31:00 •Investment Planning: 00:25:00 •Divorce Planning: 00:26:00 •Google Analytics for Financial Advisor: 00:26:00 •Assignment - Financial Advisor: 00:00:00