211 Google Analytics Individual Qualification courses

Google Analytics for Everyone Overview Google Analytics for Everyone Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Google Analytics for Everyone Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Google Analytics for Everyone Section 01: Overview Of Web Analytics Introduction to Web Analytics 00:09:00 Different Web Analytics tools and method of web analysis 00:08:00 Process of how google analytics tracking works Part 01 00:07:00 Process of how google analytics tracking works Part 02 00:07:00 Section 02: Structure Of Google Analytics Structure of google analytics account Part 01 00:08:00 Structure of google analytics account Part 02 00:07:00 Implementing google analytics tracking code Part 01 00:07:00 Implementing google analytics tracking code Part 02 00:07:00 Use of views and filters Part 01 00:07:00 Use of views and filters Part 02 00:06:00 Use of predefined filters 00:08:00 Section 03: Goal Setting Importance of goal setting Part 01 00:07:00 Importance of goal setting Part 02 00:07:00 Implementing goal setting Part 01 00:06:00 Implementing goal setting Part 02 00:07:00 Section 04: User Management User permissions in analytics 1 00:09:00 User permissions in analytics 2 00:10:00 Using reporting interface and basic analytics concepts Part 01 00:06:00 Using reporting interface and basic analytics concepts Part 02 00:05:00 Section 05: Audience Tab & Acquisition Tab Other concepts of google analytics 00:12:00 Understanding audience tab and reports Part 01 00:07:00 Understanding audience tab and reports Part 02 00:08:00 Understanding acqusition tab 00:13:00 Section 06: Conversion Tab & Dashboard Tab Understanding behaviour tab Part 01 00:07:00 Understanding behaviour tab Part 02 00:08:00 Understanding conversions tab Part 01 00:06:00 Understanding conversions tab Part 02 00:07:00 Understanding dashboard tab 00:11:00 Section 07: Intelligence Tab Understanding shortcuts tab 00:11:00 Understanding intelligence events tab Part 01 00:07:00 Understanding intelligence events tab Part 02 00:06:00 Understanding real time tab Part 01 00:06:00 Understanding real time tab Part 02 00:06:00 Section 08: Email & Export Options Understanding email and export options 00:07:00 Performing iteration and analysis 00:11:00

Google Analytics Fundamentals is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Google Analytics Fundamentals and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 01 hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Google Analytics Fundamentals Module 01: Overview 00:02:00 Module 02: Navigation and Admin 00:03:00 Module 03: Creating a New Google Analytics Account 00:03:00 Module 04: Website Account Creation 00:05:00 Module 05: Connecting To WordPress Website 00:03:00 Module 06: Connecting To HTML Site 00:06:00 Module 07: Connect Custom Page and Site Builders 00:03:00 Module 08: Setting Up Annotations 00:03:00 Module 09: Setting Up Intelligence Events 00:03:00 Module 10: Set Up Custom Segments 00:02:00 Module 11: Export Data for Analysis 00:03:00 Module 12: Set Up Custom Reports 00:03:00 Module 13: Set Up Google Integrations 00:03:00 Module 14: Google Analytics Templates 00:02:00 Module 15: Real Time Reporting 00:02:00 Module 16: Setting Up Goals 00:04:00 Module 17: Third Party Integrations 00:03:00 Module 18: Audience Menu Overview 00:04:00 Module 19: Interests and Geography 00:03:00 Module 20: Conclusion 00:01:00

Overview This comprehensive course on Complete Google Analytics Course will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Complete Google Analytics Course. It is available to all students, of all academic backgrounds. Requirements Our Complete Google Analytics Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 21 lectures • 00:58:00 total length •Module 01: Overview: 00:02:00 •Module 02: Navigation and Admin: 00:03:00 •Module 03: Creating a New Google Analytics Account: 00:03:00 •Module 04: Website Account Creation: 00:05:00 •Module 05: Connecting To WordPress Website: 00:03:00 •Module 06: Connecting To HTML Site: 00:03:00 •Module 07: Connect Custom Page and Site Builders: 00:03:00 •Module 08: Setting Up Annotations: 00:03:00 •Module 09: Setting Up Intelligence Events: 00:03:00 •Module 10: Set Up Custom Segments: 00:02:00 •Module 11: Export Data for Analysis: 00:03:00 •Module 12: Set Up Custom Reports: 00:03:00 •Module 13: Set Up Google Integrations: 00:03:00 •Module 14: Google Analytics Templates: 00:02:00 •Module 15: Real Time Reporting: 00:02:00 •Module 16: Setting Up Goals: 00:04:00 •Module 17: Third Party Integrations: 00:03:00 •Module 18: Audience Menu Overview: 00:04:00 •Module 19: Interests and Geography: 00:03:00 •Module 20: Conclusion: 00:01:00 •Assignment - Complete Google Analytics Course: 00:00:00

Whether you're managing a small blog or running a growing online business, understanding how visitors interact with your website isn’t optional — it’s essential. The Google Analytics for Everyone Course is your pathway to reading your website’s data like a well-written novel. No technical background? No problem. We speak fluent Analytics without sounding like a maths textbook. You'll learn how to navigate reports, interpret traffic sources, and make informed decisions — all while avoiding the confusing jargon that turns data into gibberish. This course doesn't just throw charts and numbers at you — it walks you through what matters and why it matters. From setting up Google Analytics to making sense of the audience behaviour and traffic channels, everything is designed to make you feel like you're wearing a data detective’s hat (minus the trench coat). Whether you're a marketer, content creator, or just someone who wants fewer website guesses and more clarity, this course gives you the confidence to make smarter moves online. Let your decisions be driven by insight — not assumptions. Learning Outcomes: Understand the basics of web analytics and the structure of Google Analytics Set up and manage user accounts in Google Analytics Set goals and track conversions using Google Analytics Analyze website traffic using the audience and acquisition tabs Create custom reports and dashboards using Google Analytics Our Google Analytics for Everyone course is designed to help you become a data-driven marketer using Google Analytics. With 8 comprehensive modules, you will learn how to set up and manage user accounts, set goals, track conversions, analyse website traffic, and create custom reports and dashboards using Google Analytics. This course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Google Analytics for Everyone Course Curriculum Section 01: Overview of Web Analytics Section 02: Structure of Google Analytics Section 03: Goal Setting Section 04: User Management Section 05: Audience Tab & Acquisition Tab Section 06: Conversion Tab & Dashboard Tab Section 07: Intelligence Tab Section 08: Email & Export Options How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to track the performance of their website Marketers who want to optimise their marketing campaigns Digital strategists who want to gain a deeper understanding of web analytics Students who want to explore the field of web analytics Professionals who want to enhance their data analysis skills Career path Digital Marketing Analyst: £20,000 - £40,000 Web Analyst: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Digital Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

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Courses Are Included In this Google Analytics Course - Taking Your Business to the Next Level Career Bundle: Course 01: Google Analytics for Everyone Course 02: Google Data Studio: Data Analytics Course 03: Business Data Analysis Course 04: Big Data Analytics with PySpark Tableau Desktop and MongoDB Course 05: Big Data Analytics with PySpark Power BI and MongoDB Course 06: Introduction to Data Analytics with Tableau Course 07: Develop Big Data Pipelines with R & Sparklyr & Tableau Course 08: Develop Big Data Pipelines with R, Sparklyr & Power BI Course 09: Quick Data Science Approach from Scratch Course 10: Machine Learning with Python Course Course 11: Python Programming Bible | Networking, GUI, Email, XML, CGI Course 12: Data Science & Machine Learning with Python Course 13: SQL for Data Science, Data Analytics and Data Visualization Course 14: Customer Analytics Training Course 15: Statistical Analysis Course 16: Excel Data Analysis Course 17: Excel Pivot Tables, Pivot Charts, Slicers, and Timelines Course 18: Business Intelligence and Data Mining Diploma Course 19: How To Do Keyword Research For SEO & Ranking On Google Course 20: Digital Marketing for Business Course 21: Digital Marketing Starting an online E-Commerce Store Course 22: Marketing Strategies for Business Course 23: Strategic Planning and Analysis for Marketing Course 24: Ultimate Social Media Marketing course Course 25: Bootstrap - Responsive Web Design With Level 7 in Strategic Learning & Development, you'll embark on an immersive learning experience that combines interactive lessons with voice-over audio, ensuring that you can learn from anywhere in the world, at your own pace. And with 24/7 tutor support, you'll never feel alone in your journey, whether you're a seasoned professional or a beginner. Don't let this opportunity pass you by. Enrol in Google Analytics Course - Taking Your Business to the Next Level today and take the first step towards achieving your goals and dreams. Why buy this Level 7 in Strategic Learning & Development? Free CPD Accredited Certificate upon completion of Level 7 in Strategic Learning & Development Get a free student ID card with Level 7 in Strategic Learning & Development Lifetime access to the Google Analytics Course - Taking Your Business to the Next Level course materials Get instant access to this Google Analytics Course - Taking Your Business to the Next Level course Learn Google Analytics Course - Taking Your Business to the Next Level from anywhere in the world 24/7 tutor support with the Google Analytics Course - Taking Your Business to the Next Level course. Start your learning journey straightaway with our Google Analytics Course - Taking Your Business to the Next Level Training! Google Analytics Course - Taking Your Business to the Next Level premium bundle consists of 25 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of the Google Analytics Course - Taking Your Business to the Next Level is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Google Analytics Course - Taking Your Business to the Next Level course. After passing the Google Analytics Course - Taking Your Business to the Next Level exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Google Analytics Course - Taking Your Business to the Next Level course is ideal for: Students seeking mastery in Level 7 in Strategic Learning & Development Professionals seeking to enhance Google Analytics Course - Taking Your Business to the Next Level skills Individuals looking for a Level 7 in Strategic Learning & Development-related career. Anyone passionate about Level 7 in Strategic Learning & Development Requirements This Google Analytics Course - Taking Your Business to the Next Level doesn't require prior experience and is suitable for diverse learners. Career path This Google Analytics Course - Taking Your Business to the Next Level bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates CPD Accredited Digital Certificate Digital certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - Included If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate

Boost Your Career By Enrolling In This Google Analytics & Google Data Studio Bundle To Overcome Your Challenges! 6 in 1 Google Analytics & Google Data Studio Bundle Improve your knowledge and enhance your skills to succeed with this Google Analytics & Google Data Studio bundle. This Google Analytics & Google Data Studio bundle is designed to build your competent skill set and enable the best possible outcome for your future. Our bundle is ideal for those who aim to be the best in their fields and are always looking to grow. This Google Analytics & Google Data Studio Bundle Contains 6 of Our Premium Courses for One Discounted Price: Course 01: Google Analytics Beginners and Advanced Course Course 02: Google Analytics for Everyone Course 03: Google Data Studio: Data Analytics Course 04: Learn MySQL from Scratch for Data Science and Analytics Course 05: Business and Data Analytics for Beginners Course 06: Introduction to Data Analytics with Tableau All the courses under this Google Analytics & Google Data Studio bundle are split into a number of expertly created modules to provide you with an in-depth and comprehensive learning experience. Upon successful completion of the Google Analytics & Google Data Studio bundle, an instant e-certificate will be exhibited in your profile that you can order as proof of your new skills and knowledge. Stand out from the crowd and get trained for the job you want. With this comprehensive Google Analytics & Google Data Studio bundle, you can achieve your dreams and train for your ideal career. This Google Analytics & Google Data Studio bundle covers essential aspects in order to progress in your chosen career. Why Prefer Us for Google Analytics & Google Data Studio? All-in-one package of 6 premium courses' Google Analytics & Google Data Studio bundle Earn a certificate accredited by CPDQS. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Globally Accepted Standard Lesson Planning Free Assessments with this Google Analytics & Google Data Studio Bundle 24/7 Tutor Support available with this Google Analytics & Google Data Studio Bundle Start your learning journey straightaway! This Google Analytics & Google Data Studio's curriculum has been designed by Google Analytics & Google Data Studio experts with years of Google Analytics & Google Data Studio experience behind them. The Google Analytics & Google Data Studio course is extremely dynamic and well-paced to help you understand Google Analytics & Google Data Studio with ease. You'll discover how to master the Google Analytics & Google Data Studio skill while exploring relevant and essential topics. Assessment Process Once you have completed all the courses in the Google Analytics & Google Data Studio bundle, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Google Analytics & Google Data Studio bundle is suitable for everyone. Requirements You will not need any prior background or expertise. Career path This Google Analytics & Google Data Studio bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - £29 If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate

Duration 2 Days 12 CPD hours This course is intended for This course is intended for system and network administrators or operators responsible for the installation, setup, configuration, and administration of the BIG-IQ system or management of BIG-IP devices and F5 products running on those devices. This course uses lectures and hands-on exercises to give participants real-time experience in configuring and using the BIG-IQ© product. Students are introduced to BIG-IQ, its interface, and its various functionality. We first look at administering and operating the BIG-IQ system itself, then detail how it is used to remotely manage BIG-IP devices running BIG-IP Local Traffic Manager (LTM). We then look configuring a BIG-IQ Data Collection Device (DCD) system and see how it is used for the remote storage and examination of BIG-IP log events and statistics. Module 1: BIG-IQ Overview BIG-IQ Centralized Management BIG-IQ Components BIG-IQ Core Functionality REST API BIG-IQ Data Collection Device (DCD) BIG-IP Cloud Edition (CE) Setting up the BIG-IQ System Module 2: Administering the BIG-IQ System Controlling Access to the BIG-IQ Creating, Authenticating, Configuring Users Backups Local Host Settings Configuring DNS, NTP, and SMTP Monitoring BIG-IQ, DCD, and BIG-IP Events with Alerts Monitoring BIG-IQ with iHealth Post Installation Issues; Licensing, Changing Management IP, Master Key, Restoring Backups Module 3: Managing BIG-IP LTM Devices BIG-IP LTM Device Discovery BIG-IP Device Backup Deploying to BIG-IP Devices Deployment and Deployment Logs Configuration Snapshots Managing BIG-IP Certificates Managing BIG-IP Licenses Monitoring BIG-IP Devices with iHealth Management of QKView Reports from Managed BIG-IP Devices Module 4: Setting Up the BIG-IQ Data Collection Device Custom Roles Types and Groups Setting up User Accounts with custom roles and privileges Managing BIG-IP DSC Discovery and management of BIG-IP Device Clusters (DSC) with BIG-IQ Administering BIG-IQ High Availability Configuration and management of BIG-IQ systems in a High Availability pair

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

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