204 Google Analytics Individual Qualification courses

Google Analytics for Everyone Overview Google Analytics for Everyone Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Google Analytics for Everyone Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Google Analytics for Everyone Section 01: Overview Of Web Analytics Introduction to Web Analytics 00:09:00 Different Web Analytics tools and method of web analysis 00:08:00 Process of how google analytics tracking works Part 01 00:07:00 Process of how google analytics tracking works Part 02 00:07:00 Section 02: Structure Of Google Analytics Structure of google analytics account Part 01 00:08:00 Structure of google analytics account Part 02 00:07:00 Implementing google analytics tracking code Part 01 00:07:00 Implementing google analytics tracking code Part 02 00:07:00 Use of views and filters Part 01 00:07:00 Use of views and filters Part 02 00:06:00 Use of predefined filters 00:08:00 Section 03: Goal Setting Importance of goal setting Part 01 00:07:00 Importance of goal setting Part 02 00:07:00 Implementing goal setting Part 01 00:06:00 Implementing goal setting Part 02 00:07:00 Section 04: User Management User permissions in analytics 1 00:09:00 User permissions in analytics 2 00:10:00 Using reporting interface and basic analytics concepts Part 01 00:06:00 Using reporting interface and basic analytics concepts Part 02 00:05:00 Section 05: Audience Tab & Acquisition Tab Other concepts of google analytics 00:12:00 Understanding audience tab and reports Part 01 00:07:00 Understanding audience tab and reports Part 02 00:08:00 Understanding acqusition tab 00:13:00 Section 06: Conversion Tab & Dashboard Tab Understanding behaviour tab Part 01 00:07:00 Understanding behaviour tab Part 02 00:08:00 Understanding conversions tab Part 01 00:06:00 Understanding conversions tab Part 02 00:07:00 Understanding dashboard tab 00:11:00 Section 07: Intelligence Tab Understanding shortcuts tab 00:11:00 Understanding intelligence events tab Part 01 00:07:00 Understanding intelligence events tab Part 02 00:06:00 Understanding real time tab Part 01 00:06:00 Understanding real time tab Part 02 00:06:00 Section 08: Email & Export Options Understanding email and export options 00:07:00 Performing iteration and analysis 00:11:00

Google Analytics Fundamentals is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Google Analytics Fundamentals and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 01 hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Google Analytics Fundamentals Module 01: Overview 00:02:00 Module 02: Navigation and Admin 00:03:00 Module 03: Creating a New Google Analytics Account 00:03:00 Module 04: Website Account Creation 00:05:00 Module 05: Connecting To WordPress Website 00:03:00 Module 06: Connecting To HTML Site 00:06:00 Module 07: Connect Custom Page and Site Builders 00:03:00 Module 08: Setting Up Annotations 00:03:00 Module 09: Setting Up Intelligence Events 00:03:00 Module 10: Set Up Custom Segments 00:02:00 Module 11: Export Data for Analysis 00:03:00 Module 12: Set Up Custom Reports 00:03:00 Module 13: Set Up Google Integrations 00:03:00 Module 14: Google Analytics Templates 00:02:00 Module 15: Real Time Reporting 00:02:00 Module 16: Setting Up Goals 00:04:00 Module 17: Third Party Integrations 00:03:00 Module 18: Audience Menu Overview 00:04:00 Module 19: Interests and Geography 00:03:00 Module 20: Conclusion 00:01:00

Overview This comprehensive course on Complete Google Analytics Course will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Complete Google Analytics Course. It is available to all students, of all academic backgrounds. Requirements Our Complete Google Analytics Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 21 lectures • 00:58:00 total length •Module 01: Overview: 00:02:00 •Module 02: Navigation and Admin: 00:03:00 •Module 03: Creating a New Google Analytics Account: 00:03:00 •Module 04: Website Account Creation: 00:05:00 •Module 05: Connecting To WordPress Website: 00:03:00 •Module 06: Connecting To HTML Site: 00:03:00 •Module 07: Connect Custom Page and Site Builders: 00:03:00 •Module 08: Setting Up Annotations: 00:03:00 •Module 09: Setting Up Intelligence Events: 00:03:00 •Module 10: Set Up Custom Segments: 00:02:00 •Module 11: Export Data for Analysis: 00:03:00 •Module 12: Set Up Custom Reports: 00:03:00 •Module 13: Set Up Google Integrations: 00:03:00 •Module 14: Google Analytics Templates: 00:02:00 •Module 15: Real Time Reporting: 00:02:00 •Module 16: Setting Up Goals: 00:04:00 •Module 17: Third Party Integrations: 00:03:00 •Module 18: Audience Menu Overview: 00:04:00 •Module 19: Interests and Geography: 00:03:00 •Module 20: Conclusion: 00:01:00 •Assignment - Complete Google Analytics Course: 00:00:00

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Start your learning journey straightaway with our Google Analytics Course - Taking Your Business to the Next Level Training! Google Analytics Course - Taking Your Business to the Next Level premium bundle consists of 25 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of the Google Analytics Course - Taking Your Business to the Next Level is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Google Analytics Course - Taking Your Business to the Next Level course. After passing the Google Analytics Course - Taking Your Business to the Next Level exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Google Analytics Course - Taking Your Business to the Next Level course is ideal for: Students seeking mastery in Level 7 in Strategic Learning & Development Professionals seeking to enhance Google Analytics Course - Taking Your Business to the Next Level skills Individuals looking for a Level 7 in Strategic Learning & Development-related career. Anyone passionate about Level 7 in Strategic Learning & Development Requirements This Google Analytics Course - Taking Your Business to the Next Level doesn't require prior experience and is suitable for diverse learners. Career path This Google Analytics Course - Taking Your Business to the Next Level bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates CPD Accredited Digital Certificate Digital certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - Included If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate

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Duration 2 Days 12 CPD hours This course is intended for This course is intended for system and network administrators or operators responsible for the installation, setup, configuration, and administration of the BIG-IQ system or management of BIG-IP devices and F5 products running on those devices. This course uses lectures and hands-on exercises to give participants real-time experience in configuring and using the BIG-IQ© product. Students are introduced to BIG-IQ, its interface, and its various functionality. We first look at administering and operating the BIG-IQ system itself, then detail how it is used to remotely manage BIG-IP devices running BIG-IP Local Traffic Manager (LTM). We then look configuring a BIG-IQ Data Collection Device (DCD) system and see how it is used for the remote storage and examination of BIG-IP log events and statistics. Module 1: BIG-IQ Overview BIG-IQ Centralized Management BIG-IQ Components BIG-IQ Core Functionality REST API BIG-IQ Data Collection Device (DCD) BIG-IP Cloud Edition (CE) Setting up the BIG-IQ System Module 2: Administering the BIG-IQ System Controlling Access to the BIG-IQ Creating, Authenticating, Configuring Users Backups Local Host Settings Configuring DNS, NTP, and SMTP Monitoring BIG-IQ, DCD, and BIG-IP Events with Alerts Monitoring BIG-IQ with iHealth Post Installation Issues; Licensing, Changing Management IP, Master Key, Restoring Backups Module 3: Managing BIG-IP LTM Devices BIG-IP LTM Device Discovery BIG-IP Device Backup Deploying to BIG-IP Devices Deployment and Deployment Logs Configuration Snapshots Managing BIG-IP Certificates Managing BIG-IP Licenses Monitoring BIG-IP Devices with iHealth Management of QKView Reports from Managed BIG-IP Devices Module 4: Setting Up the BIG-IQ Data Collection Device Custom Roles Types and Groups Setting up User Accounts with custom roles and privileges Managing BIG-IP DSC Discovery and management of BIG-IP Device Clusters (DSC) with BIG-IQ Administering BIG-IQ High Availability Configuration and management of BIG-IQ systems in a High Availability pair

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

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Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 400 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Learn to Master Google Analytics in No Time! bundle! This bundle is also ideal for professionals looking for career advancement. 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Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate