Booking options
£12
£12
On-Demand course
5 hours
All levels
Whether you're managing a small blog or running a growing online business, understanding how visitors interact with your website isn’t optional — it’s essential. The Google Analytics for Everyone Course is your pathway to reading your website’s data like a well-written novel. No technical background? No problem. We speak fluent Analytics without sounding like a maths textbook. You'll learn how to navigate reports, interpret traffic sources, and make informed decisions — all while avoiding the confusing jargon that turns data into gibberish.
This course doesn't just throw charts and numbers at you — it walks you through what matters and why it matters. From setting up Google Analytics to making sense of the audience behaviour and traffic channels, everything is designed to make you feel like you're wearing a data detective’s hat (minus the trench coat). Whether you're a marketer, content creator, or just someone who wants fewer website guesses and more clarity, this course gives you the confidence to make smarter moves online. Let your decisions be driven by insight — not assumptions.
Learning Outcomes:
Understand the basics of web analytics and the structure of Google Analytics
Set up and manage user accounts in Google Analytics
Set goals and track conversions using Google Analytics
Analyze website traffic using the audience and acquisition tabs
Create custom reports and dashboards using Google Analytics
Our Google Analytics for Everyone course is designed to help you become a data-driven marketer using Google Analytics. With 8 comprehensive modules, you will learn how to set up and manage user accounts, set goals, track conversions, analyse website traffic, and create custom reports and dashboards using Google Analytics.
This course is perfect for anyone looking to gain a deeper understanding of web analytics and become a data-driven marketer. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.
Google Analytics for Everyone Course Curriculum
Section 01: Overview of Web Analytics
Section 02: Structure of Google Analytics
Section 03: Goal Setting
Section 04: User Management
Section 05: Audience Tab & Acquisition Tab
Section 06: Conversion Tab & Dashboard Tab
Section 07: Intelligence Tab
Section 08: Email & Export Options
How is the course assessed?
Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.
Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.
Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).
10 CPD hours / points Accredited by CPD Quality Standards
Business owners who want to track the performance of their website
Marketers who want to optimise their marketing campaigns
Digital strategists who want to gain a deeper understanding of web analytics
Students who want to explore the field of web analytics
Professionals who want to enhance their data analysis skills
Digital Marketing Analyst: £20,000 - £40,000
Web Analyst: £25,000 - £50,000
Marketing Manager: £30,000 - £60,000
Senior Digital Strategist: £40,000 - £80,000
Head of Digital Marketing: £60,000 - £120,000
Certificate of completion
Digital certificate - £9
You can apply for a CPD Accredited PDF Certificate at the cost of £9.
Certificate of completion
Hard copy certificate - £15
Hard copy can be sent to you via post at the expense of £15.
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn apply to your career aspirations in manag...