The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
Description: Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description: Affiliate programs are some of the most popular online marketing tools, and the same is true for WordPress affiliate programs. With this course, learn how the product creators create initial advertising and pay out only on performance. The product promoters can get paid to recommend great products. WordPress affiliate programs work very simply: you promote products on your blog, social media and/or email list using a unique link and if readers click your link and buy the product within a certain number of days, you get a percentage share of the revenue. But if you know the tricks, you will understand how to do this right. So, why not join this course and find out! Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction To The Course Welcome How To Build Easy Drag & Drop 00:01:00 Why WordPress? 00:01:00 Sales Pages Vs. Landing Pages 00:02:00 Comparing Landing Page Plugins Comparing Your Landing Page Options 00:01:00 WordPress Landing Pages - Free Plugin 00:03:00 Instapage 00:02:00 OptimizePress 00:03:00 LeadPages 00:03:00 Marketer Plugin 00:02:00 Visual Composer for WordPress 00:04:00 Thrive Themes Content Builder 00:03:00 Thrive Themes vs. Lead Pages - Added 2016 00:03:00 Examples Of Landing Pages I've Built Digital Marketing Website - Thrive Content Builder 00:01:00 SEO Service Website - Thrive Content Builder 00:03:00 Course Sales Page - Thrive Content Builder 00:01:00 Contractor Website - Visual Composer Plugin 00:01:00 Using Thrive Themes for Landing Pages and Sales Pages Good WordPress Themes To Use With Thrive Themes 00:02:00 Building Out Your Landing Page From Scratch 00:06:00 Using Pre-existing Templates 00:03:00 Introduction to Affiliate Marketing Introduction 00:11:00 Home Base 00:05:00 Start Now 00:06:00 Know Numbers 00:05:00 Audience Relationships 00:06:00 Authority by Association 00:05:00 Value, Value, Value 00:05:00 Networking 00:05:00 Build your list 00:07:00 Create Products 00:06:00 Where the heck is the money 00:05:00 The Secret to Scaling 00:04:00 How the heck do I get started? 00:06:00 Step Two Find a high converting product on Munch Eye 00:02:00 Contact the product creator and get the Sales Page and product access 00:04:00 Go through the product and make a quick presell video prior to launch 00:05:00 Make a 5-10 minute review video showing the sales page and product 00:03:00 Show the review to the product creator and ask if you can add a bonus 00:05:00 Send the presell video to your list the night before 00:01:00 Send your review video to your list when the product launches 00:04:00 Repeat 00:04:00 Taking it to the next level 00:04:00 Introduction Introduction To The Course 00:03:00 Expectations for Cost of Tools and Resources To Build Your Store 00:05:00 Focus & Mindset 00:04:00 Setting Goals 00:02:00 Recommended Site Setup & Tools Learning about WordPress 00:01:00 WordPress Hosting 00:09:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive 00:06:00 Niche Selection Choosing Your Niche 00:04:00 Keyword Research 00:05:00 Using the Google Keyword Tool 00:07:00 Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:04:00 Amazon Affiliate Plugin Comparison 00:05:00 Introduction to Fresh Store Builder 00:04:00 Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 How To Add Products With Prosociate 00:13:00 Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 00:07:00 Getting Advice From Experts 00:06:00 SEO On-Page SEO 00:07:00 Off-Page SEO 00:06:00 Social Media Promotion Intro to Social Media 00:03:00 How To Utilize Pinterest Traffic 00:11:00 How To Utilize Wanelo Traffic 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:02:00 Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:05:00 Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:05:00 Starting Out With Email Marketing 00:05:00 Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:03:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:07:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:01:00 The Free Amazon Payments Plugin for WooCommerce 00:03:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:05:00 My Amazon Fulfillment Process & My Mini Warehouse 00:04:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 00:07:00 Bonus: My Success With Freelancing on UpWork 00:04:00 Selling Your Site On An Auction Site 00:07:00 Checking out the Etsy Affiliate Program 00:02:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description: Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer. Who is the course for? Digital marketers who want to upgrade their knowledge and skills in digital marketing. Digital marketers to advance their career goal in digital marketing. Individuals who want to develop and implement online marketing projects. Start Ups. Students. Marketers. Web designers. Entrepreneurs. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals: Social marketing manager. Digital marketing specialist. Digital marketing executive. Digital marketing officer. Digital marketing analyst. Digital client service. SEO leader. Much more. Advanced Digital Marketing Course - New version Module 01: Fundamentals of Digital Marketing Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking Growth Hacking 00:34:00 Module 03: Customer Journey Customer Journey 00:35:00 Module 04: Content Marketing Content Marketing 00:36:00 Module 05: SEO Search Engine Optimisation 00:40:00 Module 06: E-Mail Marketing E-Mail Marketing 00:45:00 Module 07: Facebook Marketing Facebook Marketing 00:43:00 Module 08: Instagram Marketing Instagram Marketing 00:46:00 Module 09: Twitter Marketing Twitter Marketing 00:37:00 Module 10: Youtube Marketing Youtube Marketing 00:36:00 Module 11: Mobile Marketing Mobile Marketing 00:35:00 Advanced Digital Marketing Course - Old Version Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 YouTube Video Marketing Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00 YouTube Video Marketing Tips: Join the Community 01:00:00 Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00 YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00 Unique Things You Can Do with Your YouTube Marketing Video 01:00:00 Using YouTube to Market Your Product: Should You Hire a Professional? 01:00:00 Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00 Promote Your Perfect YouTube Marketing Video For Free: Here's How to Do It 00:30:00 Viral Marketing Tips for Your YouTube Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00 Use YouTube to Create Unlimited Sales for your Business 01:00:00 Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Advanced Digital Marketing Course 00:20:00 Final Exam Final Exam- Advanced Digital Marketing Course 00:20:00 Order Your Certificate and transcript Order Your Certificates and Transcripts 00:00:00
Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
Course Overview Want to learn the secrets to getting 1,000 clicks a day and 5+ million impressions a month on Google and YouTube? The Complete SEO Course is designed to provide learners with the tools and skills to use search engine optimisation (SEO) in powerful ways that will instantly drive traffic and boost engagement. It will teach you how to use keywords to increase conversion, how to measure web page performance through Google Analytics, and much more. Through this complete masterclass, you will become an SEO expert, with up-to-date guidance on the most effective marketing techniques to drive your career forward. Enrol today and take your SEO knowledge to the next level. This best selling Complete SEO Course has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Complete SEO Course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Complete SEO Course is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Complete SEO Course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Complete SEO Course, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Complete SEO Course will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Complete SEO Course to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Digital Marketing is the marketing strategies that are promoted through digital media such as Google search, social media, email, and websites to connect with your current and prospective customers instead of traditional ways. Because of the technological advancements and the widespread use of the internet, digital marketing is not necessary; rather it is mandatory. Digital marketing may include several digital platforms and techniques. One of the compelling marketing strategies is the use of social media such as facebook, twitter, Pinterest, Instagram, and Google +marketing for your business. Other digital marketing techniques include website promoting, branding, email marketing, Youtube marketing, copywriting, video marketing, podcasting, Quora, Google Analytics, and others. The Professional Digital Marketing Diploma course covers all these digital marketing strategies and helps you to promote your products or services through digital platforms. What Will I Learn? You will learn how to use dozens of proven digital marketing strategies You will improve your brand identity and grow your brand's audience You will learn social media marketing using all of the most popular social media platforms to grow your business You will grow your email list, website traffic, subscriber count, and social media following You will see tangible results by taking action throughout the entire course You will increase conversions and sales with real world techniques Requirements No prior marketing knowledge required You should be ready to take action and see real results! Who is the target audience? Entrepreneurs, business owners, bloggers, YouTubers, social media fans Website owners who want to increase web traffic, conversions, and sales Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business Anyone wanting to do your own marketing - and not waste money
Design a stunning website using WordPress with the course WordPress Complete Web Design. The course is designed to train you a master of creating and designing WordPress website with a special focus on the WordPress page builder Elementor. The course first explains you WordPress page builders and guides you to design and develop various WordPress page such as About Us, Home Page, Blog Page, Contact us page, etc. The course teaches you how to install WordPress ocean wp Theme and Elementor page builder. The procedures for creating a menu, plugins installation, exporting and importing Elementor pages, etc. will be discussed in the course. Finally, the course illustrates the methods of creating an e-commerce website using WordPress and shows you the methods of WordPress website customization. Shortly, you will able to develop pages, menu, and know to use Elementor page builder by the end of the course. What Will I Learn? Know about the WordPress & page builders. Online Hosting, subdomains, choosing you domain name & WordPress installation. how to optimize images & create creative Art direction for web design with photoshop. how to build your own beautiful Modern Responsive website using WordPress. You will know how to design pages, menus, sidebars, footers, and create a professional and modern website. You will know how to set up contact pages & WordPress contact form, Requirements just a pc (windows, mac or linux) & internet No coding or design experience required Who is the target audience? Want to establish your online business \ entrepreneurship Those interested in learning to build websites using freely available tools should with lowest possible cost take this course. want to sell your products online You are someone who wants to build a wordpress website for your business, hobby, or personal life. You want someone to walk you through the entire process of creating a WordPress website from the very beginning to publishing. if you are seeking to design a beautiful website & learn design through want to Master the Elementor page builder Introduction & installing Wordpress 1 Course Outline FREE 00:02:00 3 Website Online Hosting 00:10:00 4 Installing wordpress 00:03:00 5 Installing wordpress theme ocean wp & elementor page builder 00:02:00 6 Creating website pages & menu 00:07:00 Wordpress page builder Familiarization 7 Quick tour in Elementor 00:04:00 8 Creative Art directions & layout inspirations for web design 00:08:00 9 Familiarize with Elementor ( Sections ) 00:16:00 10 Familiarize with Elementor ( widgets ) & Desiging them 00:04:00 11 Brain storming & Tips for fast workflow with elementor 00:10:00 Wordpress home page Design & development 12 WordPress website header design & banner ( part 1 ) 00:17:00 13 WordPress website header design & banner ( part 2 ) 00:13:00 14 WordPress website header design & banner ( part 3 ) 00:08:00 15 Features Section Design 00:09:00 16 Png Section Design 00:04:00 17 email opt-in section 00:11:00 18 Testmonials section design 00:12:00 19 Image carousel section (slider) design 00:10:00 20 WordPress Website Footer Design 00:13:00 21 WordPress Customizer tour & website logo 00:18:00 22 Finalizing our home page & design hints 00:05:00 Wordpress About Us page Design & development 23 About Us page Design ( part1 ) 00:17:00 24 About Us page Design ( part2 ) 00:18:00 25 About Us page Design ( part3 ) 00:12:00 Wordpress Contact Us & blog page design & development 26 Contact Us page & Blog Page Creation 00:23:00 27 Creating WordPress Blog & Posting with Elementor 00:21:00 Wordpress Responsive website & publishing website 29 WordPress Mobile & Tablet Responsive Website 00:21:00 30 Publishing wordpress website & creating maintance & coming soon pages 00:09:00 Free Plugins to mimic the Elementor Pro 31 Free plugins to Mimic the Elementor pro 00:14:00 Exporting & importing our Elementor pages 33 Exporting & Importing Elementor pages 00:05:00 Creating Our Wordpress ecommerce store 34 installing woocommerce plugin ( Ecommerce Section ) 00:06:00 35 making the first product (simple product) 00:09:00 36 Making Variable products 00:09:00 37 Up sells & cross sells Products 00:04:00 38 woocommerce settings & website logo for themes 00:22:00 39 Discount coupons 00:06:00 40 Designing ecommerce store with elementor 00:14:00 Wordpress website customization 41 converting WordPress Website to https 00:04:00 42 Google Analytics & webmaster tool (SEO ranking) 00:10:00 45 Speeding up our wordpress website 00:13:00 46 Optimizing images & creative images Art directions 00:11:00 47 Understanding subdomains 00:06:00 Course Certification
User experience design or UX is the method of increasing the user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product. The UX Design for Beginners course is designed to teach you the latest techniques of UX design. Throughout the course, you will learn the principles and behaviour of the human being while hey using a website, mobile app or others. This understanding will help you to design and develop a better digital product that will satisfy your customers. The course shows you the practical examples and screenshots of UX problems that are faced by many designers, developers, and product managers while making their product. In this way, you will learn how to solve UX problems in Mobile and Web Apps. In short, the course covers the common UX mistakes, implementing UX and Usability Principles for improving your digital product, the role of UX developers, and more. By finishing the course, you will be able to make any Website's or Apps Usability better. What Will I Learn? Develop Skills needed to be a great UX Designer Start your career in UX Upgrade your current job position with UX Concepts Apply Mental Models and Mapping to your products Know Affordances and Signifiers and how to apply them to any product How we Perceive things and how our Memory works CASE STUDY ASSIGNMENTS: Find and Solve UX problems in Mobile and Web Apps Make any Website's or Apps Usability better Learn about all common UX mistakes designers and developers make Apply the knowledge of UX to user interfaces or Apps you are coding Improve any Product's User Experience What role Developers play in UX? Apply UX and Usability Principles to Improve UX of any Digital Product Requirements Just a curious mind Pencil and a notepad No need of Experience at all Introduction to User Expericne, UX Roles and how to be a UX Designer What Is UI FREE 00:05:00 Can I be a Ux Designer-updated 00:03:00 Different Role of Ux Designer 00:06:00 Major Parts of Ux Design 00:05:00 Human Centered Design, Double Diamond Model of Design and Root Cause analysis Human Centered Design 00:03:00 DoudIbe Diamond 00:05:00 Root Cause Analysis 00:02:00 Seven Stages of Actions FREE 00:05:00 Five second test firstusability test FREE 00:02:00 06. Assignment 00:03:00 What is Agile UX FREE 00:06:00 Principles & Concepts of User Experience, Usability and Interaction Design Affordance And Signfiers 00:06:00 Affordance And Signifiers-examples-fix-video 00:06:00 Afforadances explained headshot 00:05:00 Natural Mapping with examples FREE 00:09:00 Mentalmodels conceptual models 00:06:00 Working Memory 00:05:00 Working Memory Example 00:07:00 06. Recognition And Recall 00:04:00 Recognition examples 00:07:00 User Expectations 00:04:00 User Expectations examples FREE 00:08:00 User expectation headshot FREE 00:02:00 Peripheral Vision 00:05:00 Peripheral Vision examples 00:07:00 Context of Use 00:05:00 Context of use headshot FREE 00:02:00 Why-stakeholders are important 00:04:00 Information Architecture 00:05:00 Information Architecture Examples 00:11:00 Human Behavior Patterns, Decision making, scanning patterns and Change Blindness Humans Lazy Behavior decision Paralsis And Scanning FREE 00:05:00 Human Decisions-Old And New Brain 00:03:00 Humans Hate Change FREE 00:03:00 Our Goals And Change Blindness 00:03:00 Human behavior decision Paralysis hate change Examples FREE 00:08:00 F-z Patterns Cart Abondomnment, Form Field Conversions 00:07:00 Designing for Humans - How to design better products for humans Discoverability 00:06:00 Discover assignment 00:01:00 Learability 00:04:00 Feedback-4.MP4 00:03:00 Feedback Within Context Walmart FREE 00:03:00 Feedback examples 00:08:00 Constraints With Examples 00:06:00 Consistancy With Examples.mp4 00:06:00 Slips And Mistakes With Examples 00:04:00 Designing For Errors With Examples 00:04:00 User In Control with Examples 00:05:00 Grouping And chunking with Examples FREE 00:04:00 Humans Have Limits 00:07:00 How Developers can improve User Experience? Using desgin patters dont reinvent the wheel 00:05:00 Dont let users think do heavy calculation yourself FREE 00:08:00 Speed and Delays 00:06:00 Smart Defaults FREE 00:06:00 Guiding And Training Users 00:04:00 Barriers To Entry 00:05:00 Natural Language with Examples 00:08:00 Natural Language Forms 00:03:00 Google Analytics 00:05:00 Notification 00:07:00 Anticipatory Desgin 00:04:00