In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year
In today's ever-evolving digital landscape, staying ahead of the curve is essential for success. "Marketing Your Digital Product: Strategies That Work" is a transformative course that equips you with the power to navigate the complexities of the current age. Gain a deep understanding of the market and customers, develop winning strategies, and harness the potential of analytics and metrics. With this knowledge, you'll confidently navigate the realms of marketing and legal aspects, unlocking unlimited possibilities for your digital product's triumph in the modern era. Don't just keep up - lead the way with this indispensable Marketing Your Digital Product course. Learning Outcomes: Gain a deep understanding of effective digital product management strategies. Learn to identify and analyse market trends and customer behaviour. Develop a comprehensive and adaptable marketing strategy for your digital product. Acquire the skills to navigate legal aspects and ensure compliance. Utilise analytics and metrics to measure and optimise product performance. Master development methodologies to streamline the process. In an era defined by digital innovation, the success of your product depends on your ability to navigate the complexities of the online realm. Presenting "Marketing Your Digital Product: Strategies That Work" - the course designed to equip you with the knowledge and skills to thrive in the digital marketplace. Explore a comprehensive curriculum that covers every aspect of digital product management, from understanding market trends and customer behaviour to crafting effective marketing strategies. Discover the legal considerations that shape the digital landscape and develop an analytical mindset to measure and optimise product performance. With a focus on practical application and real-world scenarios, this course empowers you to take your digital product to new heights of success. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Marketing Your Digital Product course is ideal for: Digital product managers seeking to enhance their strategic approach. Entrepreneurs and startups looking to effectively market their digital products. Marketing professionals aiming to expand their digital product knowledge. Individuals interested in the legal aspects and compliance requirements of digital products. Career path Our course will prepare you for a range of careers, including: Digital Product Manager: £40,000 - £80,000 per annum. Marketing Strategist: £35,000 - £65,000 per annum. Product Analyst: £30,000 - £55,000 per annum. Legal Compliance Specialist: £35,000 - £70,000 per annum. Market Research Analyst: £25,000 - £45,000 per annum. Business Development Manager: £40,000 - £80,000 per annum.
Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think. Kickstart your career today and gain the knowledge to stand out in this competitive field! Learning Objectives Gain an understanding of the basic principles of strategic marketing Understand the main steps in the marketing process, from the marketing mix to data analysis Learn about the different types of marketing environments, their internal and external factors Have a comprehensive knowledge of consumer buying behaviour and trends Familiarise with the major types of business markets and their characteristics Explore your job opportunities in marketing, career growth, and the core skills required for this industry Broaden your understanding of marketing research, with expert methods and strategies Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 02: The Marketing Process The Marketing Process 00:40:00 Assessment Module 02 Module 02 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 03: Strategic Marketing Strategic Marketing 01:00:00 Assessment Module 03 Module 03 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 04: Marketing Environment Marketing Environment 00:20:00 Assessment Module 04 Module 04 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 05: Market Segmentations Market Segmentations 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:00:00 Assessment Module 06 Module 06 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:40:00 Assessment Module 07 Module 07 Final Quiz Exam - Marketing Fundamentals 00:10:00 Order Your Certificate
In a world where products fly off shelves faster than ever, the Fast-Moving Consumer Goods (FMCG) industry stands at the forefront of global commerce. Our course, 'Navigating the Fast-Moving Consumer Goods Industry', provides a comprehensive exploration into the sector's intricacies. From delving into core marketing strategies to dissecting the vast realms of e-commerce and international markets, this curriculum ensures participants are equipped with profound insights into this dynamic industry. Moreover, with a special emphasis on emerging trends and an enlightening case study on Coca-Cola, this course promises to mould learners into proficient FMCG navigators. Learning Outcomes Understand the fundamental principles and structure of the FMCG industry. Develop strategies to optimise marketing within the landscape. Gain insight into efficient sales and distribution mechanisms prevalent in FMCG. Analyse the impact and potential of retailing and e-commerce. Forecast and interpret global trends and their implications for the future. Why buy this Navigating the Fast-Moving Consumer Goods (FMCG) Industry? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Navigating the Fast-Moving Consumer Goods (FMCG) Industry there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Navigating the Fast-Moving Consumer Goods (FMCG) Industry course for? This Navigating the Fast-Moving Consumer Goods (FMCG) Industry does not require you to have any prior qualifications or experience. You can just enrol and start learning. Individuals keen on exploring the intricacies of this sector. Marketing enthusiasts aiming to specialise in FMCG campaigns. Business students and graduates seeking industry-specific knowledge. Retail professionals want to enhance their understanding of FMCG dynamics. E-commerce aficionados keen to tap into the online market. Prerequisites This Navigating the Fast-Moving Consumer Goods (FMCG) Industry does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Navigating the Fast-Moving Consumer Goods (FMCG) Industry was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path FMCG Marketing Manager: £45,000 - £60,000 Sales Manager (FMCG): £40,000 - £55,000 FMCG Retail Analyst: £35,000 - £50,000 E-commerce Specialist (FMCG sector): £40,000 - £58,000 International Business Developer: £50,000 - £70,000 FMCG Trends Analyst: £38,000 - £53,000 Course Curriculum Module 01: Introduction to FMCG Industry Introduction to FMCG Industry 00:07:00 Module 02: FMCG Marketing Strategies FMCG Marketing Strategies 00:08:00 Module 03: Sales and Distribution in FMCG Sales and Distribution in FMCG 00:07:00 Module 04: Retailing and E-commerce in FMCG Retailing and E-commerce in FMCG 00:06:00 Module 05: International FMCG Market International FMCG Market 00:07:00 Module 06: FMCG Industry Trends and Future FMCG Industry Trends and Future 00:09:00 Module 07: Case Study - Coca-Cola's Marketing Strategy Case Study - Coca-Cola's Marketing Strategy 00:07:00
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Marketing Management Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Marketing Management Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Marketing Management Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Marketing Management Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Marketing Management? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Marketing Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Marketing Management course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Marketing Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Marketing Management is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:12:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:00:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00
In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes. From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch. While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success. Learning Outcomes Understand the foundational concepts and theories behind marketing. Recognise the significance of strategic marketing in the competitive market. Comprehend the various external factors that influence marketing decisions. Analyse market segments and the intricacies of consumer behaviour. Implement product, branding, and pricing strategies effectively. Ascertain the importance and application of various marketing channels. Formulate and apply integrated marketing communication strategies. Why buy this Principles of Marketing - Online Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring marketing professionals seeking a solid foundation in marketing principles. Business owners and entrepreneurs aiming to enhance their marketing skills. Students studying marketing or business-related courses. Individuals interested in understanding how marketing strategies impact business success. Prerequisites This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator: Assist in implementing marketing strategies and campaigns. Brand Manager: Oversee brand development and positioning in the market. Market Research Analyst: Analyze market trends and consumer behavior. Sales Representative: Promote and sell products to target customers. Digital Marketing Specialist: Manage online marketing efforts and digital campaigns. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00
In today's competitive business landscape, a robust marketing strategy is essential for success. Our comprehensive Marketing Strategies for Business course will equip you with the knowledge and skills to develop and implement effective marketing strategies that will drive growth and achieve your business objectives. Embark on a journey through the fundamentals of marketing, gaining a thorough understanding of market research, branding, positioning, and buyer personas. Discover how to create a compelling marketing mix, encompassing product, price, promotion, and place. Learn how to leverage the power of digital marketing, including social media, content marketing, and search engine optimization (SEO), to reach your target audience effectively. Learning Outcomes Master the fundamental principles of marketing and its role in business success Conduct thorough market research to understand your target audience and market trends Develop a strong brand identity that resonates with your customers Position your products and services effectively to differentiate yourself from competitors Create a comprehensive marketing mix that aligns with your overall business strategy. Why choose this Marketing Strategies for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing Strategies for Business course for? Business owners and entrepreneurs seeking to enhance their marketing skills and drive business growth Marketing professionals aiming to expand their knowledge and expertise in various marketing disciplines Individuals interested in pursuing a career in marketing or marketing management Sales professionals seeking to leverage marketing strategies to boost their sales performance Anyone interested in learning how to create and implement effective marketing campaigns Career path Marketing Manager (£40,000 - £60,000) Digital Marketing Manager (£45,000 - £65,000) Social Media Manager (£35,000 - £55,000) Content Marketing Manager (£40,000 - £60,000) SEO Specialist (£35,000 - £55,000) Marketing Consultant (£50,000 - £70,000) Prerequisites This Marketing Strategies for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Strategies for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Welcome Welcome 00:01:00 Strategic Outline: Where are we now? Your business: The Marketplace and your business's position in it. 00:02:00 Define your brand messaging 00:02:00 Audience and personas? 00:05:00 Strategic Outline: Where do we want to be? Defining your objectives 00:02:00 Outline your KPI's and Measurement 00:04:00 Its time to Go to Market Funnel stages for your business 00:04:00 Your customer's journey 00:02:00 Channel Selection 00:03:00 Plan your tactics 00:02:00 Go To Market Plan 00:03:00 Budget 00:02:00 Ensure success Looking for risks and pivot indicators 00:03:00 Implement measurement and tracking tools 00:01:00 Revisit KPI's 00:02:00 Assignment Assignment - Marketing Strategies for Business 00:00:00
Did You Know? The World of Marketing Holds Fascinating Secrets! Fact 1: The first television ad aired in 1941 and cost just $9. Today, digital marketing dominates, with over $350 billion spent globally in 2021. Fact 2: An average person encounters between 6,000 to 10,000 ads every single day. Fact 3: Emotions, not rational thoughts, drive 95% of purchasing decisions. These astonishing facts highlight the immense and ever-growing power of marketing. Our comprehensive Marketing Course is your gateway to mastering this influential realm. Why QLS Endorsed Level 7 Marketing Matters: Executive-level skills: Level 7 takes you beyond the basics, equipping you with the strategic vision and analytical prowess to lead marketing campaigns and shape corporate direction. Future-proof your career: The marketing landscape is constantly evolving, and Level 7 ensures you're ahead of the curve, with expertise in cutting-edge trends like personalisation, and omnichannel marketing. Open doors to opportunity: A QLS Endorsed Level 7 qualification is recognised and respected by employers worldwide, giving you a distinctive edge in the job market. QLS Endorsement: Your Mark of Excellence The QLS Endorsement isn't just a fancy feather in your cap; it's a guarantee of quality and rigour. This internationally recognised badge tells employers you've met the highest standards in marketing education, making you a highly sought-after talent. With our Marketing Course, you're not just learning; you're preparing to make an impact. Join us and turn these fascinating facts into your professional reality. Enrol Now! Unleash Your Marketing Mojo: Craft Winning Strategies: Go beyond tactics and delve into the core principles of strategic marketing, understanding how to analyze markets, segment audiences, and develop data-driven campaigns. Become a Branding Guru: Master the art of building powerful brands that resonate with customers and drive loyalty. Channel Your Inner Data Ninja: Learn to harness the power of market research and analytics to make informed decisions and track campaign performance. Content that Converts: Craft compelling content across all channels, from social media to email marketing to traditional advertising, ensuring your message reaches and engages your target audience. Metrics Mastery: Understand how to measure the success of your marketing efforts and use data to continuously improve your strategies. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of this Marketing course, you will be eligible to order QLS Endorsed Hardcopy Certificate titled 'Advanced Diploma in Marketing at QLS Level 7'. £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 180 CPD hours / points Accredited by CPD Quality Standards 1. Marketing 101 28:51 1: 1. Marketing 101 28:51 2. Marketing Steps 35:55 2: 2. Marketing Steps 35:55 3. Marketing Strategy 50:31 3: 3. Marketing Strategy 50:31 4. Marketing Context 21:18 4: 4. Marketing Context 21:18 5. Targeting the Right Segments 39:53 5: 5. Targeting the Right Segments 39:53 6. Consumer Purchasing 57:31 6: 6. Consumer Purchasing 57:31 7. Business Markets & Business Needs 37:40 7: 7. Business Markets & Business Needs 37:40 8. Market Analysis 38:52 8: 8. Market Analysis 38:52 9. Product Tactics - Product Portfolio 43:21 9: 9. Product Tactics - Product Portfolio 43:21 10. Brand Tactics 31:59 10: 10. Brand Tactics 31:59 11. Managing Your Product's Journey 23:49 11: 11. Managing Your Product's Journey 23:49 12. Pricing Tactics - Setting the Right Value 1:00:20 12: 12. Pricing Tactics - Setting the Right Value 1:00:20 13. Reaching Your Audience Choosing the Best Paths 53:31 13: 13. Reaching Your Audience Choosing the Best Paths 53:31 14. Unified Marketing 47:56 14: 14. Unified Marketing 47:56 15. Ads and Promos 48:07 15: 15. Ads and Promos 48:07 16. Sales and PR 1:00:48 16: 16. Sales and PR 1:00:48 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 17: 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 Order Your CPD Quality Standard Certificate (Optional) 01:00 18: Order Your CPD Quality Standard Certificate (Optional) 01:00 PDF Order Your QLS Endorsed Certificate (Optional) 01:00 19: Order Your QLS Endorsed Certificate (Optional) 01:00 PDF Who is this course for? Beginners curious about the world of marketing. Professionals looking to update their marketing skills. Entrepreneurs aiming to grow their business. Anyone with a passion for understanding market trends and consumer behaviour. Requirements Learners do not require any prior qualifications to enrol on this Marketing Level 7 QLS Endorsed course. Career path Marketing Manager Brand Manager Market Research Analyst Marketing Communications Manager Public Relations (PR) Manager Advertising Manager E-commerce Manager Digital Marketing Specialist Certificates CPD Quality Standard Certificate Digital certificate - £4.99 CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Strategic Planning and Analysis for Marketing Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Strategic Planning and Analysis for Marketing Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Strategic Planning and Analysis for Marketing Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Strategic Planning and Analysis for Marketing Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Strategic Planning and Analysis for Marketing? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Strategic Planning and Analysis for Marketing there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Strategic Planning and Analysis for Marketing course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Strategic Planning and Analysis for Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Strategic Planning and Analysis for Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Strategic Planning and Analysis for Marketing is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Strategic Planning and Analysis for Marketing Module 1: An Introduction to Strategic Planning 00:15:00 Module 2: Development of a Strategic Plan 00:23:00 Module 3: Strategic Planning for Marketing 00:12:00 Module 4: Strategic and Marketing Analysis 00:13:00 Module 5: Internal Analysis 00:23:00 Module 6: External Analysis 00:23:00 Module 7: Market Segmentation, Targeting and Positioning 00:16:00 Module 8: Approaches to Customer Analysis 00:22:00 Module 9: Approaches to Competitor Analysis 00:23:00 Mock Exam Mock Exam - Strategic Planning and Analysis for Marketing 00:20:00 Final Exam Final Exam - Strategic Planning and Analysis for Marketing 00:20:00
Embark on a dynamic journey where the worlds of Human Resource Management and Marketing converge. Our comprehensive Human Resource Management and Marketing course is designed to equip you with essential skills and knowledge in these two critical domains. Delve into the realm of HR and learn the intricacies of employee recruitment, training, and performance appraisal. Explore the art of motivating and counseling employees while ensuring their health and safety at the workplace. Complement this HR expertise with a deep understanding of marketing, including the various types and effective communication strategies. This course is your gateway to a thriving career in HR and marketing, where you can make a profound impact on organizations. Learning Outcomes Gain expertise in employee recruitment and selection processes. Understand the nuances of training and development to enhance employee skills. Master performance appraisal techniques for a motivated workforce. Learn to foster positive employee relations and provide effective counseling. Ensure workplace health and safety while comprehending HR record-keeping and statistics. Explore the foundations of marketing and develop strong communication skills. Why choose this Human Resource Management and Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Human Resource Management and MarketingÄ course for? Aspiring HR professionals looking to build a strong foundation. Marketing enthusiasts eager to grasp the basics of the field. Individuals seeking a diverse skill set for a competitive job market. Business owners and entrepreneurs aiming to manage HR and marketing efficiently. Students and professionals interested in HR and marketing synergy. Career path HR Manager: £30,000 - £70,000 Marketing Coordinator: £22,000 - £35,000 Recruitment Specialist: £25,000 - £45,000 Marketing Assistant: £20,000 - £30,000 Employee Relations Advisor: £25,000 - £45,000 Communications Officer: £25,000 - £45,000 Prerequisites This Global Human Resource Management Professional (GPHR) does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Global Human Resource Management Professional (GPHR) was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Human Resource Management and Marketing Module 01: Introduction to Human Resource 00:17:00 Module 02: Employee Recruitment and Selection Procedure 00:32:00 Module 03: Employee Training and Development Process 00:22:00 Module 04: Performance Appraisal Management 00:19:00 Module 05: Employee Relations 00:14:00 Module 06: Motivation and Counselling 00:19:00 Module 07: Ensuring Health and safety at the Workplace 00:17:00 Employee Termination 00:18:00 Module 09: Employer Record and Statistics 00:11:00 Module 10: What is Marketing? 00:10:00 Module 11: Common Marketing Types (I) 00:07:00 Module 12: Common Marketing Types (II) 00:08:00 Module 13: Communicating the Right Way 00:07:00