The Professional Certificate Course in Marketing Analytics and Its Importance in Hotel Industry provides a comprehensive understanding of marketing analytics and its importance in the hotel industry. The course covers topics such as the definition of marketing analytics, its importance, and the role it plays in business. The course also delves into the various marketing analytics tools and software functions. Participants will learn about the qualifications needed to become a marketing analytics manager and the benefits that hotels can gain through the use of marketing analytics. The course will also cover hotel marketing and competitors analysis, as well as the meaning and scope of a marketing information system. By the end of the course, participants will have gained a solid understanding of how marketing analytics can be used to improve business performance and achieve marketing goals within the hotel industry. The Professional Certificate Course in Marketing Analytics and Its Importance in Hotel Industry is designed to provide participants with a comprehensive understanding of marketing analytics and its significance in the hotel industry. By the end of the course, participants will have gained a solid understanding of how marketing analytics can be used to improve business performance and achieve marketing goals within the hotel industry. After the successful completion of the course, you will be able to learn about the following, What is marketing Analytics. Importance Marketing Analytics. Role of Marketing Analytics in Business. Marketing Analytics Tools. Function of marketing analytics software Qualifications for Marketing Analytics Managers: What Hotels can do through Marketing Analytics. Hotel Marketing and Competitors Analysis. Marketing Information System Meaning and Scope. The Professional Certificate Course in Marketing Analytics and Its Importance in Hotel Industry provides a comprehensive understanding of marketing analytics and its importance in the hotel industry. The course covers topics such as the definition of marketing analytics, its importance, and the role it plays in business. The course also delves into the various marketing analytics tools and software functions. Participants will learn about the qualifications needed to become a marketing analytics manager and the benefits that hotels can gain through the use of marketing analytics. The course will also cover hotel marketing and competitors analysis, as well as the meaning and scope of a marketing information system. By the end of the course, participants will have gained a solid understanding of how marketing analytics can be used to improve business performance and achieve marketing goals within the hotel industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Analytics and Its Importance in Hotel Industry Self-paced pre-recorded learning content on this topic. Professional Certificate Course in Marketing Analytics and Its Importance in Hotel Industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Hotel management executives Business owners and entrepreneurs Data analysts Marketing managers and directors Hospitality industry professionals Sales and marketing executives Advertising and digital marketing professionals Revenue managers Customer relationship managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
BECOME A SPIRITUAL WARRIOR MENTOR -RECORDED COURSE A journey through Japanese shamanism and philosophy in 13 modules during 3 full week-ends, available online and in person, to become a Spiritual Warrior Mentor and learn practical shamanic practices to use in your sessions and group work. This will require the completion of some case studies and homeworks. It gives you the opportunity to add a job qualification to your holistic experience that can be used in individual sessions or group events. We are a globally certified IPHM training provider (International Practitioners of Holistic Medicine). PART 1 MODULES 1) Loving your imperfection through Wabi Sabi: accept the impermanence of things and recognise the beauty of imperfection, learning to flow like a river. In this module you will learn not to attach yourself to a theory, to a knowledge, but learn how to become flexible in order to be powerful and solve any life problem. 2) Embrace your wish to change through Kaizen: Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements compared to radical changes to achieve transformation. In this module you will learn how to master the art of creating habits. 3) Face life challenges and storm through Hanafubuki: through 'the cherry blossom storm' we have the magical moment when the sakuras begin to fall, creating a delicate blizzard of petals. This concept of ephemeral beauty is a metaphor for human life, rich and beautiful but also fragile and fleeting. In this module you will learn how to remain calm to make the best decisions. 4) Express your own emotions and welcome those of others through Omoiyari: Omoiyari is commonly translated to empathy, but it actually has a deeper meaning; it literally means to give your thoughts to others. In this module you will learn how to release your own emotions and develop empathy and compassion for others. PART 2 5) Repair your own soul wounds through Kintsugi: Kintsugi is the art of mending broken objects with gold, it is the art of treasuring your wounds by repairing them with the gold of pure aesthetic experience. The wounds of our lives are seen through the eyes of the soul,which receives and heals them with the gold of death,of rebirth and freedom. In this module you will learn to perform a rite of passage after which nothing will be the same as before. 6) Master the art of patience through Nintai: Nintai is the power of enduring without complaint, without looking for quick results. It means sticking to your path, trusting the process, to your beliefs. In this module you will learn to never give up, to wait for the right time for things to happen. 7) How gratitude changes you and your brain through Itadakimasu: this word means “I humbly receive” and relates to the traditional way of showing gratitude by elevating above one’s head the gift received. Through time, itadakimasu became the expression showing appreciation for the food received. In this module you will learn the benefits of gratitude on your mental health. 8) Learn to become grounded through Shinrin-Yoku: Immersion in nature has scientifically proven therapeutic effects: it can reduce stress hormone concentrations in the body, strengthen the immune system, regulate blood pressure and heart rate, and lower cholesterol. Shinrin-Yoku is an adventure of deep communion with nature. In this module you will learn how to ground yourself. 9) Develop the best version of you through Hanasaki: this is the blossom of a flower. You will use this word for blossoming the best version of yourself. No matter who you are, where you come from, what your path has been so far, in this module you will learn to aspire to a better version of yourself. PART 3 10) Less is more: learn to declutter and simplify your life through Danshari: There’s a new movement rising around the world. Perhaps you’ve heard of it: Danshari. It means “refusal, disposal and separation” You can simply translate it as cleaning or tidying up, but this word means more than this. In this module you will learn to abandon attachment to objects and make a better use of them. 11)Connect with your soul mission through Ikigai: ikigai is that thing that gives our existence a marvellous intensity, it is what gives meaning to life or, as the French would say, its raison d’etre. There is a fire inside us: it can burn with more force, it can weaken, but then it can come back stronger than ever. Ikigai cannot be a simple mental vision, as it is wider, deeper and absolute than the thinking mind. You can only live it, and only by living it can you know it. In this module you will learn the first steps to move nearer to your soul mission. 12)Accept your own shadows, feeling a part of the universe through Yugen: Beauty is Darkness. Shadows are what allow the visible to emerge. The whole world and ourselves are a constant duality: we wake up and go to bed, the sun rises and goes down, we feel on top of the world and we feel stressed, we move in and out, we feel active and we feel lazy and so on. It’s the natural flow of the universe, nothing lasts in the same status forever. In this module you will learn to keep this duality between inner light and darkness stable and to reach the perfect moment. 13)Accept the impermanence of life through mono no aware: ‘this is the deep feeling or pathos of things, the powerful emotions that objects can evoke or instil in us. It is often associated with a poignant feeling of transience, a beautiful sadness in the passing of lives and objects, like the glorious colour of autumn leaves as they are about to fall. In this module you will learn how to let go of our attachments to transient things. Through this certified course you will learn these for yourself and to help others in their transformation if you are an holistic therapist: ● to become grounded and calm ● to create fundamental daily habits ● to have the right approach to solve any life challenge and storm ● how to flow with life ● to express your emotions and develop compassion ● to repair your own wounds ● to practise patience and gratitude ● to become a better version of yourself ● to be nearer to meet your soul mission
In this workshop, you will learn how to create stunning acrylic paintings on wooden art panels using quality materials and a special medium. The unique aspect this class lies in the secret mixing medium and the chrome mirror marker to add a touch of elegance to your artwork. - Step by step instructions will be provided, making it easy for beginners to follow along and unleash their creativity. - You will be guided in pouring acrylic onto the wooden panel, allowing you to experiment with different techniques. - The class will the importance of using quality materials to achieve professional results. You may feel a sense of joy and accomplishment as you watch your painting come to life under the guidance of an experienced instructor. The transformative aspect of this workshop lies in the opportunity to learn a new skill and create a beautiful piece of art that you can proudly display. Embrace the process and enjoy the journey of expressing yourself through art in this engaging activity.
The Wellbeing Ambassador Programme is our comprehensive wellbeing training for leaders. It is based on evidence-based positive psychology research to help those who lead others to confidently support wellbeing.
Virtual talks from the @iaminprint #iamwritingfestival covering many aspects of #writing and #publishing, from character creation to marketing, #self-publishing to finding a #literary agent. These talks were delivered to live international audiences and can provide much #writinginspiration to #writers in the comfort of your own home. Immerse yourself in the festival fun, and leave feeling motivated.
This course aims to enable participants to critically assess the advantages and disadvantages of employing email and content marketing strategies within affiliate marketing. Participants will gain insights into the strategic use of these methods, evaluating their impact on affiliate campaigns. By delving into the pros and cons, participants will be better equipped to make informed decisions, optimizing their affiliate marketing strategies through effective use of email and content marketing. After the successful completion of the course, you will be able to learn about the following, Grasp affiliate marketing concepts, including networks and programs. Assess the pros and cons of email and content marketing in affiliate strategies. Choose effective methods for email and content marketing campaigns. Understand permission marketing and monitor email campaigns diligently. Develop strategies for selecting and monitoring affiliates, and optimizing performance. Analyze data to optimize affiliate campaigns and implement best practices. Create impactful email campaigns with personalized content and effective management. Develop diverse content marketing campaigns with varied content types and goals. Use tools for monitoring and analyzing content marketing campaign effectiveness. Comply with legal and ethical considerations, including disclosure and anti-spam measures in affiliate marketing. This course aims to guide participants in choosing and implementing effective methods for executing email and content marketing campaigns. Through practical applications and case studies, participants will develop the skills needed to create impactful email campaigns with personalized content and manage them efficiently. Moreover, participants will learn to develop diverse content marketing campaigns, incorporating various content types and aligning them with specific goals. This practical knowledge will empower participants to execute successful campaigns in the real-world affiliate marketing landscape. This course empowers participants to master affiliate strategy development, monitoring affiliates, and optimizing campaign performance through data analysis. It also equips participants to craft impact email campaigns with personalized content and efficient management. The curriculum covers the creation of diverse content marketing campaigns, encompassing varied content types and objectives. Lastly, participants will attain a thorough comprehension of the legal and ethical aspects of affiliate marketing, ensuring compliance with disclosure and anti-spam measures by the course's conclusion. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Affiliate marketing Self-paced pre-recorded learning content on this topic. Fundamentals of Affiliate Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Affiliate Marketing Specialist Email Marketing Strategist Content Marketing Manager Affiliate Program Coordinator Performance Optimization Analyst Campaign Analytics Specialist Compliance and Ethics Officer in Affiliate Marketing Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Overview In today's fast-paced world, 73% of individuals feel that they need to navigate their careers effectively, leaving opportunities unexplored and potential unrealised. This Career Development Plan Fundamentals course curriculum comprises strategically organised modules that tackle essential career development components. These include foundational elements like 'How Do You Know Where to Start?' and 'Finding the Right Fit', as well as advanced considerations such as 'Management' and 'Becoming Self-Employed'. Given the multifaceted nature of career aspirations, the course also addresses the emotional dimensions of career choices with modules like 'It's OK to be Unhappy With Your Career Path'. Navigate your career with confidence and clarity. Enrol now in the Career Development Plan Fundamentals and turn your professional aspirations into achievements. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Career Development Plan Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Career Development Plan Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 10 sections • 10 lectures • 00:38:00 total length •Introduction: 00:03:00 •How Do You Know Where to Start?: 00:04:00 •Finding the Right Fit: 00:02:00 •What Do You Want In a Career?: 00:03:00 •Establishing Your Career Milestones: 00:04:00 •Management: 00:04:00 •Becoming Self-Employed: 00:04:00 •It's OK to be Unhappy With Your Career Path: 00:04:00 •Using Recruitment Companies: 00:03:00 •Take the Time to Invest In Yourself: 00:07:00
This Professional Certificate Course in Introduction to Employer Branding provides a comprehensive overview of the fundamental principles and key concepts shaping the field. Participants explore the pivotal role of employer branding in attracting and retaining top talent. The curriculum covers the core factors contributing to a robust and positive employer brand, examining their impact on organizational reputation and success. Through a blend of theory and practical insights, participants gain a solid introduction to the strategic world of employer branding. After the successful completion of this course, you will understand the following; Define the concept of employer branding and its role in attracting and retaining top talent. Explain the factors that contribute to a strong and positive employer brand. Analyze the impact of employer branding on an organization's reputation and bottom line. This Professional Certificate Course in Introduction to Employer Branding offers a comprehensive understanding of the foundational elements crucial to effective employer branding. Participants delve into the core concept of employer branding, unraveling its role in talent acquisition and retention. The course systematically explores the key factors influencing a positive employer brand, providing insights into their intricate interplay. Participants leave with a well-rounded knowledge base, poised to navigate the landscape of employer branding with confidence. This Professional Certificate Course in Introduction to Employer Branding provides a foundational exploration of the critical aspects of employer branding. Participants will define the concept and understand its pivotal role in attracting and retaining top-tier talent. Delving into factors that contribute to a positive employer brand, attendees will gain insights into how these elements shape an organization's reputation and overall success. This course equips professionals with essential knowledge to kickstart their journey in the dynamic field of employer branding, fostering a solid understanding of its strategic implications. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Employer Branding Self-paced pre-recorded learning content on this topic. Introduction to Employer Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Early-career HR Professionals Entry-level Talent Acquisition Specialists Marketing and Communications Assistants Recent Graduates in Business and HR Small Business Owners Start-up Entrepreneurs Career Shifters Interested in HR Frontline Managers Individuals Exploring Human Resources Basics Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The course aims to provide an overview of cost control, including the meaning and features of cost control, the cost breakdown structure and cost estimation, various techniques and types of cost estimation, and the meaning and techniques of contingency estimation. Students will learn about the importance of cost control, how to create a cost breakdown structure, different methods of cost estimation, and how to use contingency estimation to manage unexpected costs. This course provides an overview of cost control, including its meaning, features, and importance. Participants will understand the cost breakdown structure and cost estimation, various techniques and types of cost estimation, and contingency estimation. The course covers different methods of cost estimation, how to create a cost breakdown structure, and the importance of regularly monitoring and controlling costs. After the successful completion of the course, you will be able to learn about the following; The meaning and features of cost control. The cost breakdown structure and cost estimation. The various techniques and types of cost estimation. The meaning and techniques of contingency estimation. Effective cost control is crucial for organizations seeking to achieve their goals while managing their financial resources effectively. This course aims to provide participants with an overview of cost control, including its meaning, features, and importance. Participants will learn about the cost breakdown structure and cost estimation, including various techniques and types of cost estimation. The course will cover the use of contingency estimation to manage unexpected costs and the importance of regularly monitoring and controlling costs.Moreover, the course will delve into the different methods of cost estimation, including top-down, bottom-up, and parametric cost estimation. Participants will learn how to create a cost breakdown structure and how to estimate costs accurately based on the scope of the project. The course will be delivered through a mix of theoretical content, practical case studies, and interactive exercises. Participants will work individually and in groups to develop their understanding of cost control and apply their learning to real-life scenarios.By the end of this course, participants will have gained valuable knowledge and skills to become effective cost controllers. They will have a comprehensive understanding of the meaning and features of cost control, the ability to create a cost breakdown structure, accurately estimate costs using different techniques, and use contingency estimation to manage unexpected costs. Participants will be equipped with the knowledge and skills needed to manage their costs effectively and ensure the success of their projects. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Cost Estimation - N Self-paced pre-recorded learning content on this topic. Project Cost Estimation Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Project Managers Project Coordinators Project Analysts Business Analysts Team Leaders Department Managers Executives overseeing projects Consultants Engineers IT Professionals Marketing Managers Human Resources Managers Financial Analysts Operations Managers Supply Chain Managers Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.