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Our Level 2 Business Management course is designed by the relevant industry experts so that you can gain excellent theoretical and practical knowledge and skills in business management. In modern businesses, the business administrator or business manager is the key person who contributes effectively to the organisation's success and is considered a leader in contemporary management approaches. This course is designed in such a way to provide candidates with effective knowledge and essential skills that are in demand in modern organisations. This Level 2 Business Management course will teach you more about what it takes to be a manager and business analyst. Through this course, you will gain in-depth knowledge of business management, as well as the roles and responsibilities of business managers in modern organisations. The Level 2 Business Management course will teach you about various business operations such as human resource management, communication management, risk analysis, evaluation and management, and customer relationship management. It will define business managers' roles in all of these operations. Furthermore, through thiscourse, you will learn how teams are formed within an organisation and effectively managed. Learning Outcomes After completing this Level 2 Business Management Course, the learner will be able to: Gain a thorough understanding of Business Management. Understand the basic concepts of Human Resource Management. Understand the basic concepts of Customer Relationship Management. Understand the basic concepts of Performance Management. Understand the basic concepts of Risk Management. Why Choose Level 2 Business Management Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. This Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Course. ***Level 2 Business Management Bundle Course Course 01: Level 7 Diploma in Facilities Management Course Course 02: Level 5 Negotiation Skills Course Course 03: Level 4 Copywriting Course 04: Level 3 Business Administration Course 05: Minute Taking Course Course 06: Anger Management Course 07: Communication Skills Course ***Other Benefits of this Bundle Course Free 8 PDF Certificate Lifetime Access Free Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Level 2 Business Management Course] ***Level 2 Business Management Course*** Detailed course curriculum of Level 2 Business Management Course Module 01: An Overview of Business Management Understanding Business Management Understanding the Basics of Business Management Understanding the Features of Management Understanding the Aspects of Management Understanding Different Levels of Management Understanding the Functions of Management Understanding the General Principles of Management Module 02: Fundamental Concepts of Human Resource Management Understanding Human Resource Management Identify the Key Factors influencing Human Resources Understanding the Process of Recruiting and Interviewing Understanding the Process of Orientation and Onboarding How to Follow up with New Employees Maintaining Workplace Health and Safety Understanding Workplace Bullying, Harassment and Violence The Process of Disciplining Employees The Process of Dismissal Module 03: Fundamental Concepts of Customers Relationship Management Understanding Who are the Customers The Ways of Establishing Your Attitude The Ways of Identifying and Addressing Customer Needs Understanding In-person Customer Services The Ways of Giving Customer Services Over the Phone The Ways of Providing Electronic Customer Services Module 04: Fundamental Concepts of Performance Management Understanding Performance Management and How it Works Describe the Three-phase Process The Ways of Goal setting The Ways of Establishing a Performance Goal Describe 360-degree Feedbacks vs Traditional Performance Review What is Competency Assessment? Understanding Kolb's Learning Cycle The Ways of Creating a Performance Plan Module 05: Fundamental Concepts of Risk Management The Process of Identifying Hazards and Risks Understanding Everyone's Responsibility Understanding the General Office Safety and Reporting Understanding Business Impact Analysis Understanding Disaster Recovery Plan Describe the Summary of Risk Assessment ---------------- Assessment Method After completing each module of the Level 2 Business Management Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Level 2 Business Management Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? **Level 2 Business Management Course The course is ideal for individuals interested in business management and learning more about the business world and its administration. Requirements **Level 2 Business Management Course There are no specific requirements for this Level 2 Business Management Course because it does not require any advanced knowledge or skills. Certificates Certificate of completion Digital certificate - Included

Our Level 2 Business Management course is designed by the relevant industry experts so that you can gain excellent theoretical and practical knowledge and skills in business management. In modern businesses, the business administrator or business manager is the key person who contributes effectively to the organisation's success and is considered a leader in contemporary management approaches. This course is designed in such a way to provide candidates with effective knowledge and essential skills that are in demand in modern organisations. This Level 2 Business Management course will teach you more about what it takes to be a manager and business analyst. Through this course, you will gain in-depth knowledge of business management, as well as the roles and responsibilities of business managers in modern organisations. The Level 2 Business Management course will teach you about various business operations such as human resource management, communication management, risk analysis, evaluation and management, and customer relationship management. It will define business managers' roles in all of these operations. Furthermore, through thiscourse, you will learn how teams are formed within an organisation and effectively managed. Learning Outcomes After completing this Level 2 Business Management course, the learner will be able to: Gain a thorough understanding of Business Management. Understand the basic concepts of Human Resource Management. Understand the basic concepts of Customer Relationship Management. Understand the basic concepts of Performance Management. Understand the basic concepts of Risk Management. Why Choose this Level 2 Business Management Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. ***Level 2 Business Management Bundle Course Course 01: Level 2 Business Management Course 02: Level 7 Business Management Course Course 03: Level 7 Diploma in Leadership and Management Course 04: Level 5 Proofreading & Copy Editing Course 05: Level 4 Time Management Course Course 06: Level 4 Copywriting Course 07: Workplace Stress Management ***Other Benefits of this Bundle Course Free 7 PDF Certificate Lifetime Access Free Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Level 2 Business Management course] ***Level 2 Business Management*** Course Curriculum of Level 2 Business Management Module 01: An Overview of Business Management Understanding Business Management Understanding the Basics of Business Management Understanding the Features of Management Understanding the Aspects of Management Understanding Different Levels of Management Understanding the Functions of Management Understanding the General Principles of Management Module 02: Fundamental Concepts of Human Resource Management Understanding Human Resource Management Identify the Key Factors influencing Human Resources Understanding the Process of Recruiting and Interviewing Understanding the Process of Orientation and Onboarding How to Follow up with New Employees Maintaining Workplace Health and Safety Understanding Workplace Bullying, Harassment and Violence The Process of Disciplining Employees The Process of Dismissal Module 03: Fundamental Concepts of Customers Relationship Management Understanding Who are the Customers The Ways of Establishing Your Attitude The Ways of Identifying and Addressing Customer Needs Understanding In-person Customer Services The Ways of Giving Customer Services Over the Phone The Ways of Providing Electronic Customer Services Module 04: Fundamental Concepts of Performance Management Understanding Performance Management and How it Works Describe the Three-phase Process The Ways of Goal setting The Ways of Establishing a Performance Goal Describe 360-degree Feedbacks vs Traditional Performance Review What is Competency Assessment? Understanding Kolb's Learning Cycle The Ways of Creating a Performance Plan Module 05: Fundamental Concepts of Risk Management The Process of Identifying Hazards and Risks Understanding Everyone's Responsibility Understanding the General Office Safety and Reporting Understanding Business Impact Analysis Understanding Disaster Recovery Plan Describe the Summary of Risk Assessment ---------------- Assessment Method After completing each module of the Level 2 Business Management Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Level 2 Business Management course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? **Level 2 Business Management The course is ideal for individuals interested in business management and learning more about the business world and its administration. Requirements **Level 2 Business Management There are no specific requirements for this course because it does not require any advanced knowledge or skills. Certificates Certificate of completion Digital certificate - Included

These events are designed to work on the ideas introduced in Level 1: Understanding & Dealing with Everyday Racism The Six Stages Framework

These events are designed to introduce the BOOK & basic ideas behind Understanding & Dealing with Everyday Racism The Six Stages Framework

These events are designed to introduce the BOOK & basic ideas behind Understanding & Dealing with Everyday Racism The Six Stages Framework

Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: HR professionals, leaders, managers, and wellbeing champions who are responsible for creating and maintaining mental health support systems and promoting work-life balance within their organisations. Course Objectives By the end of this course, participants will be able to: Understand the importance of mental health and wellbeing in the workplace. Learn strategies for creating a workplace culture that supports mental health and resilience. Develop practical tools to prevent burnout and promote work-life balance. Identify systems and resources to help employees maintain mental health and manage stress. Design and implement a workplace wellbeing plan that fosters employee engagement and productivity. Course Outline Module 1: The Importance of Workplace Wellbeing What is workplace wellbeing? Understanding mental health, emotional wellbeing, and work-life balance The link between employee wellbeing and organisational performance Statistics and trends: The rising importance of mental health in the workplace The business case for prioritising mental health: reducing absenteeism, turnover, and improving productivity Legal and ethical considerations in workplace mental health Module 2: Mental Health in the Workplace Recognising the signs of mental health challenges (e.g., anxiety, depression, stress) The impact of workplace culture on employee mental health Stress and burnout: Causes, symptoms, and prevention strategies The role of leadership in promoting mental health and supporting employees Confidentiality and stigma: Overcoming barriers to mental health support Module 3: Creating a Culture of Wellbeing Building a supportive and inclusive workplace culture that prioritises mental health Encouraging open dialogue: How to talk about mental health and reduce stigma The role of leadership in modelling and promoting wellbeing practices Policies and practices to promote work-life balance (e.g., flexible working, remote work options) The importance of employee engagement in fostering a culture of wellbeing Module 4: Systems and Resources for Mental Health Support Developing an Employee Assistance Program (EAP) and other mental health resources Peer support networks and mental health champions within the workplace Mental health first aid training: How to support colleagues in need Creating accessible resources for employees to manage their mental health (e.g., online tools, workshops, apps) Integrating wellbeing initiatives into existing HR systems: policies, performance management, and professional development Module 5: Strategies for Managing Stress and Preventing Burnout Stress management techniques for individuals and teams Time management, task prioritisation, and setting boundaries to reduce stress Mindfulness and relaxation exercises to combat workplace stress Encouraging regular breaks, physical activity, and healthy work habits Building resilience: Developing coping strategies for challenging situations Preventing burnout: Identifying early warning signs and taking proactive measures Module 6: Promoting Work-Life Balance Defining work-life balance in today’s connected world Strategies for setting boundaries between work and personal life Managing expectations: How to avoid overworking and reduce the pressure to be "always on" The importance of taking breaks, vacations, and "disconnecting" from work Flexible working arrangements and how they contribute to balance Supporting parents, carers, and individuals with other life commitments Module 7: Implementing a Workplace Wellbeing Plan Conducting a wellbeing audit: Understanding current practices and identifying gaps Designing a comprehensive wellbeing program: Key components and best practices Measuring the success of wellbeing initiatives: Metrics, feedback, and employee engagement Aligning wellbeing efforts with organisational goals and values Action planning: Creating a roadmap for rolling out workplace wellbeing initiatives Communicating wellbeing resources and encouraging employee participation Module 8: Sustaining Wellbeing in the Workplace Embedding mental health and wellbeing into the organisation’s long-term strategy Continuous improvement: Monitoring and refining wellbeing programs Engaging employees in ongoing wellbeing activities (e.g., wellness challenges, workshops, wellness days) Training leaders and managers to foster ongoing mental health support Celebrating successes and recognising the importance of mental health in organisational culture Delivery Style Interactive, with a blend of group discussions, case studies, and role-playing activities Practical exercises for creating wellbeing strategies and action plans Relaxation techniques and mindfulness exercises incorporated into the sessions Tools and templates for creating mental health initiatives in the workplace Employee engagement surveys and feedback collection techniques to measure program effectiveness Course Materials Provided Workplace Wellbeing Framework and Best Practice Guidelines Wellbeing Plan Template and Action Plan for Implementation Stress Management and Resilience Toolkit Resources for Managers: Creating Mental Health-Supportive Teams Mental Health First Aid Checklist and Employee Assistance Program Resources Resource list: Apps, books, and online resources for mental health in the workplace Optional Add-ons Follow-up sessions for managers and leaders on maintaining a mental health-friendly work environment E-learning modules on specific aspects of wellbeing (e.g., stress management, mental health first aid) One-on-one wellbeing consultations or coaching for employees Employee wellbeing workshops (e.g., mindfulness, physical wellness, nutrition)

Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: HR professionals, leaders, managers, and wellbeing champions who are responsible for creating and maintaining mental health support systems and promoting work-life balance within their organisations. Course Objectives By the end of this course, participants will be able to: Understand the importance of mental health and wellbeing in the workplace. Learn strategies for creating a workplace culture that supports mental health and resilience. Develop practical tools to prevent burnout and promote work-life balance. Identify systems and resources to help employees maintain mental health and manage stress. Design and implement a workplace wellbeing plan that fosters employee engagement and productivity. Course Outline Module 1: The Importance of Workplace Wellbeing What is workplace wellbeing? Understanding mental health, emotional wellbeing, and work-life balance The link between employee wellbeing and organisational performance Statistics and trends: The rising importance of mental health in the workplace The business case for prioritising mental health: reducing absenteeism, turnover, and improving productivity Legal and ethical considerations in workplace mental health Module 2: Mental Health in the Workplace Recognising the signs of mental health challenges (e.g., anxiety, depression, stress) The impact of workplace culture on employee mental health Stress and burnout: Causes, symptoms, and prevention strategies The role of leadership in promoting mental health and supporting employees Confidentiality and stigma: Overcoming barriers to mental health support Module 3: Creating a Culture of Wellbeing Building a supportive and inclusive workplace culture that prioritises mental health Encouraging open dialogue: How to talk about mental health and reduce stigma The role of leadership in modelling and promoting wellbeing practices Policies and practices to promote work-life balance (e.g., flexible working, remote work options) The importance of employee engagement in fostering a culture of wellbeing Module 4: Systems and Resources for Mental Health Support Developing an Employee Assistance Program (EAP) and other mental health resources Peer support networks and mental health champions within the workplace Mental health first aid training: How to support colleagues in need Creating accessible resources for employees to manage their mental health (e.g., online tools, workshops, apps) Integrating wellbeing initiatives into existing HR systems: policies, performance management, and professional development Module 5: Strategies for Managing Stress and Preventing Burnout Stress management techniques for individuals and teams Time management, task prioritisation, and setting boundaries to reduce stress Mindfulness and relaxation exercises to combat workplace stress Encouraging regular breaks, physical activity, and healthy work habits Building resilience: Developing coping strategies for challenging situations Preventing burnout: Identifying early warning signs and taking proactive measures Module 6: Promoting Work-Life Balance Defining work-life balance in today’s connected world Strategies for setting boundaries between work and personal life Managing expectations: How to avoid overworking and reduce the pressure to be "always on" The importance of taking breaks, vacations, and "disconnecting" from work Flexible working arrangements and how they contribute to balance Supporting parents, carers, and individuals with other life commitments Module 7: Implementing a Workplace Wellbeing Plan Conducting a wellbeing audit: Understanding current practices and identifying gaps Designing a comprehensive wellbeing program: Key components and best practices Measuring the success of wellbeing initiatives: Metrics, feedback, and employee engagement Aligning wellbeing efforts with organisational goals and values Action planning: Creating a roadmap for rolling out workplace wellbeing initiatives Communicating wellbeing resources and encouraging employee participation Module 8: Sustaining Wellbeing in the Workplace Embedding mental health and wellbeing into the organisation’s long-term strategy Continuous improvement: Monitoring and refining wellbeing programs Engaging employees in ongoing wellbeing activities (e.g., wellness challenges, workshops, wellness days) Training leaders and managers to foster ongoing mental health support Celebrating successes and recognising the importance of mental health in organisational culture Delivery Style Interactive, with a blend of group discussions, case studies, and role-playing activities Practical exercises for creating wellbeing strategies and action plans Relaxation techniques and mindfulness exercises incorporated into the sessions Tools and templates for creating mental health initiatives in the workplace Employee engagement surveys and feedback collection techniques to measure program effectiveness Course Materials Provided Workplace Wellbeing Framework and Best Practice Guidelines Wellbeing Plan Template and Action Plan for Implementation Stress Management and Resilience Toolkit Resources for Managers: Creating Mental Health-Supportive Teams Mental Health First Aid Checklist and Employee Assistance Program Resources Resource list: Apps, books, and online resources for mental health in the workplace Optional Add-ons Follow-up sessions for managers and leaders on maintaining a mental health-friendly work environment E-learning modules on specific aspects of wellbeing (e.g., stress management, mental health first aid) One-on-one wellbeing consultations or coaching for employees Employee wellbeing workshops (e.g., mindfulness, physical wellness, nutrition)

Course Duration: Half-day or full-day program (with virtual delivery options) Target Audience: HR professionals, leaders, managers, and wellbeing champions who are responsible for creating and maintaining mental health support systems and promoting work-life balance within their organisations. Course Objectives By the end of this course, participants will be able to: Understand the importance of mental health and wellbeing in the workplace. Learn strategies for creating a workplace culture that supports mental health and resilience. Develop practical tools to prevent burnout and promote work-life balance. Identify systems and resources to help employees maintain mental health and manage stress. Design and implement a workplace wellbeing plan that fosters employee engagement and productivity. Course Outline Module 1: The Importance of Workplace Wellbeing What is workplace wellbeing? Understanding mental health, emotional wellbeing, and work-life balance The link between employee wellbeing and organisational performance Statistics and trends: The rising importance of mental health in the workplace The business case for prioritising mental health: reducing absenteeism, turnover, and improving productivity Legal and ethical considerations in workplace mental health Module 2: Mental Health in the Workplace Recognising the signs of mental health challenges (e.g., anxiety, depression, stress) The impact of workplace culture on employee mental health Stress and burnout: Causes, symptoms, and prevention strategies The role of leadership in promoting mental health and supporting employees Confidentiality and stigma: Overcoming barriers to mental health support Module 3: Creating a Culture of Wellbeing Building a supportive and inclusive workplace culture that prioritises mental health Encouraging open dialogue: How to talk about mental health and reduce stigma The role of leadership in modelling and promoting wellbeing practices Policies and practices to promote work-life balance (e.g., flexible working, remote work options) The importance of employee engagement in fostering a culture of wellbeing Module 4: Systems and Resources for Mental Health Support Developing an Employee Assistance Program (EAP) and other mental health resources Peer support networks and mental health champions within the workplace Mental health first aid training: How to support colleagues in need Creating accessible resources for employees to manage their mental health (e.g., online tools, workshops, apps) Integrating wellbeing initiatives into existing HR systems: policies, performance management, and professional development Module 5: Strategies for Managing Stress and Preventing Burnout Stress management techniques for individuals and teams Time management, task prioritisation, and setting boundaries to reduce stress Mindfulness and relaxation exercises to combat workplace stress Encouraging regular breaks, physical activity, and healthy work habits Building resilience: Developing coping strategies for challenging situations Preventing burnout: Identifying early warning signs and taking proactive measures Module 6: Promoting Work-Life Balance Defining work-life balance in today’s connected world Strategies for setting boundaries between work and personal life Managing expectations: How to avoid overworking and reduce the pressure to be "always on" The importance of taking breaks, vacations, and "disconnecting" from work Flexible working arrangements and how they contribute to balance Supporting parents, carers, and individuals with other life commitments Module 7: Implementing a Workplace Wellbeing Plan Conducting a wellbeing audit: Understanding current practices and identifying gaps Designing a comprehensive wellbeing program: Key components and best practices Measuring the success of wellbeing initiatives: Metrics, feedback, and employee engagement Aligning wellbeing efforts with organisational goals and values Action planning: Creating a roadmap for rolling out workplace wellbeing initiatives Communicating wellbeing resources and encouraging employee participation Module 8: Sustaining Wellbeing in the Workplace Embedding mental health and wellbeing into the organisation’s long-term strategy Continuous improvement: Monitoring and refining wellbeing programs Engaging employees in ongoing wellbeing activities (e.g., wellness challenges, workshops, wellness days) Training leaders and managers to foster ongoing mental health support Celebrating successes and recognising the importance of mental health in organisational culture Delivery Style Interactive, with a blend of group discussions, case studies, and role-playing activities Practical exercises for creating wellbeing strategies and action plans Relaxation techniques and mindfulness exercises incorporated into the sessions Tools and templates for creating mental health initiatives in the workplace Employee engagement surveys and feedback collection techniques to measure program effectiveness Course Materials Provided Workplace Wellbeing Framework and Best Practice Guidelines Wellbeing Plan Template and Action Plan for Implementation Stress Management and Resilience Toolkit Resources for Managers: Creating Mental Health-Supportive Teams Mental Health First Aid Checklist and Employee Assistance Program Resources Resource list: Apps, books, and online resources for mental health in the workplace Optional Add-ons Follow-up sessions for managers and leaders on maintaining a mental health-friendly work environment E-learning modules on specific aspects of wellbeing (e.g., stress management, mental health first aid) One-on-one wellbeing consultations or coaching for employees Employee wellbeing workshops (e.g., mindfulness, physical wellness, nutrition)

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.