Embark on an exhilarating journey into online marketing and advertising with our comprehensive course. In today's digital age, mastering the art of online marketing is not just advantageous but imperative for success. Through engaging modules and hands-on exercises, we invite you to delve into the dynamic world of Internet marketing. Unlock the secrets to reaching your target audience effectively and maximising your online presence. Unleash your potential as you explore the intricacies of online advertising, from crafting compelling campaigns to harnessing the power of social media platforms. Our online marketing course offers a blend of theoretical knowledge and practical skills, equipping you with the tools necessary to thrive in the competitive digital marketing landscape. Whether you are a novice seeking to expand your horizons or an entrepreneur aiming to boost your business, this course provides the guidance you need to excel. With a focus on real-world applications, our online marketing and advertising course empowers you to create impactful campaigns that resonate with your audience. From mastering the art of search ads to leveraging the potential of LinkedIn and Twitter advertising, you'll gain invaluable insights into driving traffic and generating leads. Join us on this transformative journey and unlock endless possibilities in online marketing. Learning Outcomes: Develop a comprehensive understanding of online marketing strategies and techniques for advertisement. Gain proficiency in various advertising platforms, including Facebook, Twitter, and LinkedIn. Learn to build effective sales funnels for maximising profits and lead generation. Acquire skills in banner advertising and search ads to enhance online visibility. Apply learned concepts to real-world scenarios, creating impactful marketing campaigns. Why buy this Complete Online Marketing & Advertising Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Complete Online Marketing & Advertising Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Complete Online Marketing & Advertising Course for? Entrepreneurs looking to enhance their online presence. Marketing professionals seeking to broaden their skill set. Small business owners aiming to boost sales through digital marketing. Students interested in pursuing a career in online advertising. Individuals keen on learning effective strategies for internet marketing. Prerequisites This Complete Online Marketing & Advertising Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Online Marketing & Advertising Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Digital Marketing Specialist: £25,000 - £40,000 per annum Online Advertising Manager: £30,000 - £50,000 per annum Social Media Marketing Coordinator: £20,000 - £35,000 per annum Marketing Analyst: £25,000 - £45,000 per annum E-commerce Manager: £30,000 - £55,000 per annum Search Engine Marketing (SEM) Specialist: £25,000 - £45,000 per annum Course Curriculum Funnel Building For Massive Profits Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro To LinkedIn Advertizing 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS That SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 How To Do Banner Advertising Intro To Banner Advertising 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Uo & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter TimeLine Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad _ Launching 00:04:00 Make Profits With Facebook Ads Intro To Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00
Diploma in SEO and Digital Marketing: Overview SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it's an essential aspect of digital marketing. Learn the most productive SEO techniques for a successful digital marketing journey by taking this Diploma in SEO and Digital Marketing course. In this Diploma in SEO and Digital Marketing course, you'll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You'll also learn the best SEO practices to improve your Google rankings. Learning Outcomes Understand the difference between keywords and topics Know how internet marketing works Explore the roadmap to becoming a digital marketing expert Learn to build a top-notch wordpress website Enrich your knowledge of internet marketing Understand how to make money as an affiliate marketer Be able to improve your brand visibility Who is the Course for? This Diploma in SEO and Digital Marketing course is suitable for anyone interested in learning the fundamentals of SEO and digital marketing. This comprehensive course will open doors to fantastic career opportunities. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy, and ICT are required to attend this course. Assessment At the end of the course, you will be required to sit for an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Why Choose Us? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result UK & internationally recognised accredited qualification Access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities 24/7 student support via email. Career Path Diploma in SEO and Digital Marketing Course provides useful skills to possess, and would be beneficial for the following professionals: Entrepreneur/Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive Diploma in SEO and Digital Marketing - New Version Module 01: Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking 00:34:00 Module 03: Customer Journey 00:35:00 Module 04: Content Marketing 00:36:00 Module 05: Search Engine Optimization 00:42:00 Module 06: E-Mail Marketing 00:45:00 Module 07: Facebook Marketing 00:43:00 Module 08: Instagram Marketing 00:46:00 Module 09: Twitter Marketing 00:37:00 Module 10: Youtube Marketing 00:36:00 Module 11: Mobile Marketing 00:35:00 Diploma in SEO and Digital Marketing - Old Version SEO Basics What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Blogging Introduction 01:00:00 The Anatomy Of A Profitable Blog 02:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Recommended Reading Successful Search Engine Marketing 00:00:00 Digital Marketing Handbook 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in SEO and Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in SEO and Digital Marketing 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00
Highlights of the Course Course Type: Online Learning Duration: 11 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Master In Digital Marketing Course Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital marketing. Enrol in this digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company in google maps? 00:03:00 How to see Email Sender's Company and Logo in Your Gmail? 00:02:00 How to Generate sitemap of a website? 00:02:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized ? 00:03:00 How to identify registration date of website ? 00:01:00 How to identify duplicate content from the web ? 00:02:00 How to create google alerts ? 00:03:00 How to find the age of the domain ? 00:02:00 How to check if the website server is down ? 00:01:00 How to create text notes that will self destruct after being read ? 00:02:00 How to send google search information to your friends ? 00:03:00 How to find webhost of any website ? 00:02:00 Discover new sites that are similar to what you like already ? 00:03:00 How to easily highlight the important parts of a web page ? 00:01:00 How to share you email online without worrying about spam ? 00:01:00 How to get compute level answers without searching ? 00:04:00 The easiest way to setup email reminders ? 00:02:00 How to find the original URL that's hiding behind a short URL ? 00:02:00 How to corrupt a file you shared online ? 00:01:00 How to create a throwaway email ? 00:01:00 How to check if your email account has been compromised ? 00:01:00 SEO (Search Engine Optimization) How to register website on Google search console ? 00:06:00 How to Optimize your website homepage ? 00:06:00 How to add a sitemap on google search ? 00:07:00 How to shortlist targeted keyword list in google keyword planner ? 00:07:00 How to set international targeting on google search ? 00:01:00 How to remove a URL from google search engine ? 00:02:00 How to identify competitors keywords ? 00:07:00 How to leverage top sites to get on google search results ? 00:04:00 Discover powerful data analytics to measure SEO performance ? 00:05:00 How to do keyword research ? 00:10:00 How to write perfect title tags for search engines ? 00:04:00 How to optimise heading tags, external & internal links ? 00:08:00 What are backlinks & how to get them ? 00:06:00 How to write a perfect Meta description ? 00:06:00 How to enhance speed & performance of your website ? 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:08:00 How to create & setup Youtube channel banner ? 00:04:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work ? 00:05:00 How to optimise comments & reply them in bulk ? 00:02:00 How to grow your channel with competitors Analysis ? 00:06:00 How to manage multiple YouTube accounts ? 00:02:00 A simple yet powerful trick to increase your subscribers list ? 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Analytics How to install tracking code on your website ? 00:04:00 How to add filters & remove internal traffic ? 00:04:00 How to look and analyse different segment data ? 00:06:00 How to track paid campaigns ? 00:03:00 How to configure goals in google analytics ? 00:05:00 How to link google Adwords account ? 00:02:00 How to manage multiple analytics accounts ? 00:02:00 How to remove spam traffic ? 00:03:00 Email Marketing Email marketing tools set up ( MailChimp & Getresponse) 00:09:00 How to install signup or popup forms on the website ? 00:16:00 How to collect email address without a website ? 00:04:00 How to create a 'Hook' to your signup forms ? 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time ? 00:08:00 Secret of LinkedIn InMails ? 00:04:00 Discover the best ways to use LinkedIn groups ? 00:09:00 How to setup a company page on LinkedIn ? 00:03:00 How to increase traffic to your website using LinkedIn blog ? 00:06:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features ? 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers ? 00:09:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them ? 00:05:00 A powerful trick to acquire customers on twitter ? 00:03:00 How to get followers retweet your post ? 00:03:00 How to embed a twitter button to your website or post ? 00:02:00 Twitter analytics 00:03:00 Facebook Set your Facebook page 00:04:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes ? 00:07:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook pages ? 00:02:00 Facebook comments 00:04:00 Leveraging Facebook groups 00:04:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook ads ? 00:15:00 Facebook pixel & Re-marketing 00:03:00 Instagram How to setup a Instagram business profile ? 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:03:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers ? 00:05:00 Discover how to grow your business through Instagram stories 00:04:00 How to get your posts reposted on Instagram by influencers ? 00:05:00 Selling your product / services Instagram shopping 00:03:00 Mobile App A quick way to do App store marketing research ? 00:15:00 How to discover the estimate size of your market ? 00:08:00 Discover the best ways to promote your App ? 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:13:00 How to make money from your app ? 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 App analytics 00:07:00 Techniques to get to the top of App store ranking ? 00:07:00 Assessment Assessment - Digital Marketing Diploma 00:10:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Qualsafe Food Allergen Awareness (RQF) Half day course This course gives learners the knowledge and understanding of food allergens and foods that commonly cause intolerances Teaches how to minimise the risk of cross-contamination from allergenic ingredients Benefits of this course: This qualification is aimed at food handlers and other staff involved in food preparation and services It provides knowledge and understanding of food allergens and foods that commonly cause intolerances Many people are allergic to foods, or have a food intolerance There is a duty in law for food handlers to ensure these people do not come to harm, either by going into anaphylactic shock and their potential death, or by making them feel really ill for a long period after consuming the food. Course Contents: The characteristics and consequences of food allergies and intolerances How to identify and control contamination from allergenic ingredients Ways to accurate communicate of allergen information to consumers Accredited, Ofqual regulated qualification: This Food Allergen Awareness training course is a nationally recognised, Ofqual regulated qualifications accredited by Qualsafe Awards. This means that you can be rest assured that your Food Allergen Awareness Certificate provides information for best practice to make a real difference to the lives of people who suffer from food allergies or intolerances. It also helps to stay on the right side of the law! The Ofqual Register number for this course is 610/0114/8 Classroom £95.00 pp Enquire about this course Half day course This course gives learners the knowledge and understanding of food allergens and food intolerances Teaches how to minimise the risk of cross-contamination from allergenic ingredients Enquire about this courseCourse ContentsUpcoming Dates Face to Face / Classroom Courses Would you like this course? Contact us and we'll set a date. We also run short, CPD Accredited training sessions in Food Allergens and Intolerances. Enquire about this courseCourse Contents Benefits of this course: This qualification is aimed at those who are working in, or preparing to work in a food handling, food retail or food manufacturing role It provides knowledge and understanding of food allergens and intolerances Many people are allergic to foods, or have a food intolerance There is a duty in law for food handlers to ensure these people do not come to harm, either by going into anaphylactic shock and their potential death, or by making them feel really ill for a long period after consuming the food. This is an Ofqual regulated qualification, showing your due diligence and care for your customers Enquire about this course Course Contents The characteristics of food allergens, food intolerance and coeliac disease The importance of, and procedures for identifying and controlling food allergen risks How to provide accurate food allergen information Enquire about this course Our Reviews Facebook 5.0 Rating READ FACEBOOK REVIEWS "Informative and very enjoyable!" Google Reviews 5.0 Rating READ GOOGLE REVIEWS Accredited, Ofqual regulated qualification This Food Allergen Awareness training course is a nationally recognised, Ofqual regulated qualifications accredited by Qualsafe Awards. This means that you can be rest assured that your Food Allergen Awareness Certificate provides information for best practice to make a real difference to the lives of people who suffer from food allergies or intolerances. It also helps to stay on the right side of the law! The Ofqual Register number for this course is 610/0114/8
ð Unlock the Power of Digital Marketing Mastery! Join the Complete Digital Marketing Course Today! ð Are you ready to skyrocket your online presence, drive traffic, and boost your business to new heights? Welcome to the 'Complete Digital Marketing Course: Social Media, SEO, Content, Copywriting & Email Marketing' - your comprehensive guide to conquering the digital landscape and mastering the art of online success! ð¥ Why Enroll in This Course? â Comprehensive Curriculum: Dive deep into the world of digital marketing with our 22 power-packed modules. From mastering the basics in Module 1 to becoming an expert in Copywriting in Module 22, this course covers it all. Each module is meticulously crafted to give you actionable insights and hands-on skills. â Industry-Expert Instructors: Learn from seasoned professionals who have successfully navigated the digital marketing landscape. Benefit from their real-world experiences, proven strategies, and insider tips that can't be found elsewhere. â Hands-On Learning: Get ready to roll up your sleeves! Our course is designed for practical application, ensuring that you not only understand the concepts but can also implement them effectively. Gain confidence in your skills through real-world projects and exercises. â Stay Updated with the Latest Trends: The digital landscape evolves rapidly, and we've got you covered. Stay ahead of the curve with our up-to-date content that reflects the latest trends and best practices across all major digital marketing channels. â Lifetime Access: Your learning journey doesn't end when the course does. Enjoy lifetime access to the course material, updates, and exclusive resources, allowing you to revisit and reinforce your knowledge whenever you need. ð Curriculum Highlights: ð Modules 1-3: Foundation and Growth Introduction to Digital Marketing Growth Hacking Customer Journey ï¸ Modules 4-7: Content Creation and Marketing Content Marketing Search Engine Optimization (SEO) Email Marketing Facebook Marketing ð¸ Modules 8-13: Social Media Mastery Instagram Marketing Twitter Marketing Youtube Marketing LinkedIn Marketing Pinterest Marketing Snapchat Marketing ð¬ Modules 14-18: Niche Marketing Threads Marketing Whatsapp Marketing Reddit Marketing Quora Marketing TikTok Marketing ð® Modules 19-21: Emerging Platforms Twitch Marketing Discord Marketing Telegram Marketing ð Module 22: Master the Art of Copywriting ð Ready to Transform Your Digital Marketing Game? Enroll Now and Unleash Your Online Potential! ð Don't miss this opportunity to become a digital marketing maestro. Join the course today and take the first step towards transforming your online presence and driving unprecedented success for your business! Course Curriculum Module 1 Introduction to Digital Marketing Introduction to Digital Marketing 00:00 Module 2 Growth Hacking Growth Hacking 00:00 Module 3 Customer Journey Customer Journey 00:00 Module 4 Content Marketing Content Marketing 00:00 Module 5 Search Engine Optimisation Search Engine Optimisation 00:00 Module 6 Email Marketing Email Marketing 00:00 Module 7 Facebook Marketing Facebook Marketing 00:00 Module 8 Instagram Marketing Instagram Marketing 00:00 Module 9 Twitter Marketing Twitter Marketing 00:00 Module 10 YouTube Marketing YouTube Marketing 00:00 Module 11 LinkedIn Marketing LinkedIn Marketing 00:00 Module 12 Pinterest Marketing Pinterest Marketing 00:00 Module 13 Snapchat Marketing Snapchat Marketing 00:00 Module 14 Threads Marketing Threads Marketing 00:00 Module 15 WhatsApp Marketing WhatsApp Marketing 00:00 Module 16 Reddit Marketing Reddit Marketing 00:00 Module 17 Quora Marketing Quora Marketing 00:00 Module 18 TikTok Marketing TikTok Marketing 00:00 Module 19 Twitch Marketing Twitch Marketing 00:00 Module 20 Discord Marketing Discord Marketing 00:00 Module 21 Telegram Marketing Telegram Marketing 00:00 Module 22 Copywriting Copywriting 00:00
The Digital Marketing Masterclass for Home business Owners is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It’s also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Digital Marketing Masterclass for Home business Owners consists of several modules that take around 26 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion
Unleash the potential of Basic Social Media Marketing! In a world dominated by Facebook, Instagram, Twitter, and YouTube, this course equips you with the skills to navigate and dominate. In today's digital age, mastering Basic Social Media Marketing is not just a skill; it's a necessity. The ability to navigate and leverage Facebook, Instagram, Twitter, and YouTube is paramount for anyone aiming to thrive in the interconnected web of social media. This course is the key to unlocking the secrets of effective online marketing across major platforms. From building profitable funnels to mastering A/B split testing, each unit is crafted to empower you with skills that can transform your online presence. Are you grappling with the challenge of reaching your target audience in the crowded digital space? Basic Social Media Marketing is the solution. This course is not just about understanding the nuances of social marketing; it's about wielding that knowledge to turn your digital presence into a powerful tool for success. By the end of this course, you'll be equipped with the expertise needed to craft compelling content, build profitable funnels, and conduct data-driven marketing campaigns. Learning Outcomes Understand effective social marketing strategies for Facebook, Instagram, Twitter & YouTube. Apply marketing techniques tailored to other major social media platforms. Master the art of funnel building to optimise for profitable outcomes. Implement A/B split testing methods for data-driven marketing decisions. Develop skills in creating engaging content for diverse social media audiences. Analyse and interpret social media metrics to gauge marketing success. Demonstrate proficiency in crafting targeted social media ad campaigns. Who Is This Course For Business owners seeking to enhance online visibility. Aspiring marketers aiming to master social media strategies. Individuals wanting to grow personal or business brands online. Entrepreneurs looking to optimise social media for profitability. Anyone eager to unlock the secrets of effective digital marketing. Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Career Path Social Media Manager: £25,000 - £40,000 per annum. Digital Marketing Specialist: £30,000 - £45,000 per annum. Content Marketing Strategist: £28,000 - £38,000 per annum. Social Media Analyst: £25,000 - £35,000 per annum. E-commerce Marketing Coordinator: £22,000 - £32,000 per annum. Prerequisites To join the Basic Social Media Marketing, no prior qualifications or experience are required. Designed by professionals, the course is compatible with PCs, Macs, tablets, and smartphones. Enjoy flexibility, accessing the course from any location with a reliable internet connection. Certification Upon concluding the Basic Social Media Marketing programme, an assignment test awaits completion. This test is accessible during or post-course. Successfully passing provides access to a £4.99 PDF certificate. If a hard copy is desired, it can be obtained for an extra £8. Course Curriculum Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube Social Marketing Introduction 00:01:00 Marketing On Facebook & Instagram 00:19:00 Marketing On Twitter & YouTube 00:14:00 Unit 02: Marketing On the Other Major Social Media Sites Introduction to Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 3 00:11:00 Pintrest Marketing - Part 3 00:11:00 Linkedln Marketing Intro 00:01:00 Linkedln Marketing - Part 1 00:06:00 Linkedln Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Unit 03: Funnel Building for Profits Introduction to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Unit 04: A/B Split Testing Introduction to Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Assignment Assignment - Basic Social Media Marketing 00:00:00
Transform your photos into stunning images with Adobe Lightroom! With our comprehensive one-to-one Lightroom course, you will learn how to edit and enhance your images like a pro. From basic adjustments to advanced techniques, you'll discover how to make your photos pop and create a signature style for your website, social media or printed materials. Enrol now and unlock your creative potential! You will learn about: Library module Image import Collections Effective image organisation Image export (different sizes and resolutions for uses such as printing, Facebook etc) Develop module Fix image problems (e.g. under/over exposure, colour temperature, noise etc) Enhance your images (sharpness, clarity, contrast, colour etc) Using AI masking The important stuff The price for a four-hour course is £300 We will come to you at your office or home
Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate