367 ESS courses in Birmingham

Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.

This article explores the advantages of Assignment Help Online, highlighting its importance for students dealing with time constraints, difficult topics, and balancing multiple responsibilities. It covers how these services provide professional assistance and tips on selecting the best platform for your academic needs. The FAQ section addresses common queries regarding the service.

Our bespoke leadership and management courses come in the form of extensive, high-quality short courses aimed at meeting your business needs, and increasing your business impact and performance. Our management training programs are suitable for improving the skills of first line managers, middle managers, senior managers and executive level managers across sectors and organisations. We also offer some personal development courses aimed at honing your business/personal skills and talents. Courses offered in this school include but are not limited to: Management and Leadership Skills Team Leadership Strategic Management and Leadership Marketing Management Financial Management Human Resource Management Talent Management Performance Management Project Management Essentials Leading Change in the Public Sector Best Practices in Public Procurement Public Administration We offer bespoke courses to suit your needs. Contact Us Today!

Our Business Transformation Courses are aimed at empowering business professionals with knowledge and skills needed to transform business operations using modern business techniques, information technology, data analytics, and software tools. Here, we offer a number of foundation, intermediate, practitioner, professional and specialist courses leading to certifications by leading chartered institutes across the world.

It’s Not a Bad Technique to Use Per Se, but It’s a Bit “old School” and, Frankly, a Bit Overused. Do Something Else. Instead of Focusing on Your Needs as a Brand, Focus on the Needs of the Customer as a Person. Recognize Their Needs as a Customer and How You Respond to Them Specifically. To Do This, Get to Know Your Customer’s Mindset and Analyse Why They Have Churned (Remember Point 1 Again With Data, Data, Data…). Then, Consider How Your Product or Service Helps Them and What Benefit They Can Get From You That They May Have Forgotten or Lost Focus on. Then, Reframe What You, as a Brand, Need to Do to . Win Them Back. Essentially, You Need to Make an Effort to Understand Your Customer’s Journey and Why and How They Make Decisions, E.g. Whether to Buy From You Again. Once This is Done, It Gives You B2C Lead the Opportunity to Replicate the Value or Exclusivity of the Information, Services or Offers You Provide, as the Following Examples From Dollar Shave Club and Boden Elegantly Demonstrate: Figure 3: Dollar Shave Club Recovery Email American Lowe's Chooses to Approach It in a Slightly Different Way by Informing Customers of What They May Have Missed Without Engaging With the Brand: the Icing on the Cake Here is That They Do It in a Slightly . Humorous Way That Reflects the Core Value of Offering Home Products. However, One Should Be a Little Cautious With This Example: Although the Email Design May Look Very Appealing, It is Worth Making Sure That Your Design Does Not Degrade the Cta Button. As You Can See, the “learn More” Button is Not What You Put Most Noticeable in the Email. As With Everything Else, It's About Finding Balance and a Willingness to Test and Experiment to End Up in the Best Shape for the Optimal Recovery Campaign. 5: Reward Their Loyalty Your Data Shows You Exactly How Engaged a Lost Customer Has Been in the Past. Even Though They May Have Been Less .

Course Overview This practical, one-day course is designed to equip participants with the essential skills, tools and confidence to effectively facilitate discussions, meetings, and workshops. Whether you're guiding a team brainstorming session, leading a stakeholder workshop, or managing a complex meeting, strong facilitation skills can dramatically improve outcomes and engagement. Participants will learn how to plan and structure sessions, manage group dynamics, keep discussions on track, and handle challenging behaviours—all while creating a collaborative and inclusive environment. The course combines theory with hands-on activities, group discussions, and real-world scenarios to build practical, transferable skills. Who Should Attend This course is ideal for: Project managers Team leaders and supervisors Business analysts Community engagement officers Policy officers Trainers and consultants Anyone responsible for leading meetings or workshops No prior facilitation experience is necessary. Learning Outcomes By the end of the course, participants will be able to: Understand the role and mindset of an effective facilitator Plan and design structured facilitation sessions Use a range of facilitation tools and techniques to encourage participation Manage group dynamics, including difficult participants and off-topic conversations Apply active listening, summarising and questioning techniques Create safe, inclusive and engaging environments for diverse groups Maintain neutrality and guide discussions to achieve desired outcomes Course Content 1. Introduction to Facilitation What is facilitation? Key differences between facilitation, presentation and training The mindset of an effective facilitator 2. Planning for Success Clarifying session purpose and outcomes Structuring the session: openings, transitions, closings Selecting the right tools and approaches for your audience 3. Core Facilitation Techniques Questioning strategies (open, probing, clarifying) Active listening and reflection Encouraging balanced participation Visual facilitation basics (whiteboards, templates, sticky notes) 4. Managing Group Dynamics Reading the room and adapting your approach Handling dominant or disengaged participants Dealing with conflict or resistance constructively Techniques for decision-making and consensus-building 5. Practice and Feedback Facilitated role-plays and group exercises Constructive peer and trainer feedback Personal action planning Delivery Method This course is delivered in a highly interactive, face-to-face or virtual format. It includes a blend of short presentations, group work, facilitated discussions and hands-on activities to embed learning. Inclusions Comprehensive participant workbook and toolkit Facilitator guides and templates Certificate of completion Optional post-course coaching (available on request)

Course Overview This practical, one-day course is designed to equip participants with the essential skills, tools and confidence to effectively facilitate discussions, meetings, and workshops. Whether you're guiding a team brainstorming session, leading a stakeholder workshop, or managing a complex meeting, strong facilitation skills can dramatically improve outcomes and engagement. Participants will learn how to plan and structure sessions, manage group dynamics, keep discussions on track, and handle challenging behaviours—all while creating a collaborative and inclusive environment. The course combines theory with hands-on activities, group discussions, and real-world scenarios to build practical, transferable skills. Who Should Attend This course is ideal for: Project managers Team leaders and supervisors Business analysts Community engagement officers Policy officers Trainers and consultants Anyone responsible for leading meetings or workshops No prior facilitation experience is necessary. Learning Outcomes By the end of the course, participants will be able to: Understand the role and mindset of an effective facilitator Plan and design structured facilitation sessions Use a range of facilitation tools and techniques to encourage participation Manage group dynamics, including difficult participants and off-topic conversations Apply active listening, summarising and questioning techniques Create safe, inclusive and engaging environments for diverse groups Maintain neutrality and guide discussions to achieve desired outcomes Course Content 1. Introduction to Facilitation What is facilitation? Key differences between facilitation, presentation and training The mindset of an effective facilitator 2. Planning for Success Clarifying session purpose and outcomes Structuring the session: openings, transitions, closings Selecting the right tools and approaches for your audience 3. Core Facilitation Techniques Questioning strategies (open, probing, clarifying) Active listening and reflection Encouraging balanced participation Visual facilitation basics (whiteboards, templates, sticky notes) 4. Managing Group Dynamics Reading the room and adapting your approach Handling dominant or disengaged participants Dealing with conflict or resistance constructively Techniques for decision-making and consensus-building 5. Practice and Feedback Facilitated role-plays and group exercises Constructive peer and trainer feedback Personal action planning Delivery Method This course is delivered in a highly interactive, face-to-face or virtual format. It includes a blend of short presentations, group work, facilitated discussions and hands-on activities to embed learning. Inclusions Comprehensive participant workbook and toolkit Facilitator guides and templates Certificate of completion Optional post-course coaching (available on request)

Course Duration: Full-day program (or two half-day modules), with options for virtual delivery or leadership retreats Target Audience: Mid to senior-level leaders, team managers, project leads, or high-potential employees who are responsible for leading through disruption, complexity, or organisational transformation. Course Objectives By the end of this course, participants will be able to: Understand the principles of adaptive leadership and why it's essential in unpredictable environments. Recognise the difference between technical and adaptive challenges. Build the mindset and behaviours needed to lead with resilience and flexibility. Engage and empower teams in the face of uncertainty and resistance. Apply practical tools to lead through change, conflict, and complexity. Course Outline Module 1: Understanding Adaptive Leadership What is adaptive leadership? Origins (Harvard Kennedy School, Ronald Heifetz model) How adaptive leadership differs from traditional leadership The link between complexity, uncertainty, and the need for adaptability Module 2: The Nature of Change and Challenge Technical vs adaptive challenges Why some problems can’t be solved with expertise alone Common leadership traps during crisis or disruption Adaptive work: reframing problems and shifting mindsets Module 3: The Core Principles of Adaptive Leadership Get on the balcony – seeing the bigger picture Regulate distress – maintaining productive tension Maintain disciplined attention – keeping teams focused Give the work back – empowering others to lead Protect voices of leadership from below – enabling diverse input Module 4: Leading Yourself Through Uncertainty Developing personal resilience and emotional agility Navigating ambiguity, setbacks, and pressure Identifying your leadership default style under stress Reflection: What kind of leader does your team need now? Module 5: Engaging Others in Times of Uncertainty Building trust and psychological safety during turbulence Managing resistance to change with curiosity and empathy Tools for courageous conversations and adaptive dialogue Creating shared purpose and distributed leadership in teams Module 6: Adaptive Tools and Techniques Scenario planning and sensemaking Stakeholder mapping in dynamic environments Using inquiry over advocacy Holding space for experimentation and learning Leading with both confidence and humility Module 7: Action Planning and Application Identify one adaptive challenge in your role/team Map your adaptive leadership response Peer coaching conversations Build a 30-day Adaptive Leadership Plan Delivery Style Workshop-style, highly interactive Case studies, breakout discussions, and guided self-reflection Scenario-based practice and small group exercises Option to include pre-work, post-session coaching or check-ins Course Materials Provided Adaptive Leadership workbook Reflection tools and leader self-assessment Conversation guide for adaptive challenges Change resistance diagnostic Personal Leadership Development Plan template Optional Add-ons Executive coaching package 360 feedback or team diagnostic on adaptive capacity Integration with change management or innovation programs Customisation for specific industries (e.g., public sector, healthcare, education, finance)

Course Duration: Full-day program (or two half-day modules), with options for virtual delivery or leadership retreats Target Audience: Mid to senior-level leaders, team managers, project leads, or high-potential employees who are responsible for leading through disruption, complexity, or organisational transformation. Course Objectives By the end of this course, participants will be able to: Understand the principles of adaptive leadership and why it's essential in unpredictable environments. Recognise the difference between technical and adaptive challenges. Build the mindset and behaviours needed to lead with resilience and flexibility. Engage and empower teams in the face of uncertainty and resistance. Apply practical tools to lead through change, conflict, and complexity. Course Outline Module 1: Understanding Adaptive Leadership What is adaptive leadership? Origins (Harvard Kennedy School, Ronald Heifetz model) How adaptive leadership differs from traditional leadership The link between complexity, uncertainty, and the need for adaptability Module 2: The Nature of Change and Challenge Technical vs adaptive challenges Why some problems can’t be solved with expertise alone Common leadership traps during crisis or disruption Adaptive work: reframing problems and shifting mindsets Module 3: The Core Principles of Adaptive Leadership Get on the balcony – seeing the bigger picture Regulate distress – maintaining productive tension Maintain disciplined attention – keeping teams focused Give the work back – empowering others to lead Protect voices of leadership from below – enabling diverse input Module 4: Leading Yourself Through Uncertainty Developing personal resilience and emotional agility Navigating ambiguity, setbacks, and pressure Identifying your leadership default style under stress Reflection: What kind of leader does your team need now? Module 5: Engaging Others in Times of Uncertainty Building trust and psychological safety during turbulence Managing resistance to change with curiosity and empathy Tools for courageous conversations and adaptive dialogue Creating shared purpose and distributed leadership in teams Module 6: Adaptive Tools and Techniques Scenario planning and sensemaking Stakeholder mapping in dynamic environments Using inquiry over advocacy Holding space for experimentation and learning Leading with both confidence and humility Module 7: Action Planning and Application Identify one adaptive challenge in your role/team Map your adaptive leadership response Peer coaching conversations Build a 30-day Adaptive Leadership Plan Delivery Style Workshop-style, highly interactive Case studies, breakout discussions, and guided self-reflection Scenario-based practice and small group exercises Option to include pre-work, post-session coaching or check-ins Course Materials Provided Adaptive Leadership workbook Reflection tools and leader self-assessment Conversation guide for adaptive challenges Change resistance diagnostic Personal Leadership Development Plan template Optional Add-ons Executive coaching package 360 feedback or team diagnostic on adaptive capacity Integration with change management or innovation programs Customisation for specific industries (e.g., public sector, healthcare, education, finance)

Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives