Running a Sprint Agile methods are becoming increasingly prevalent, and have facilitated projects in reducing time to market, being adaptive to changing customer requirements, and increasing value provided to customers and organizations. These benefits have been implemented in both IT and non-IT environments to help all types of projects. The Sprint is where it all comes together to deliver the value to the customer in the form of a finished product. This course builds on the knowledge of the 3 Scrum roles, 3 artifacts and 5 events and adds the necessary Agile techniques to get to 'Done'. In addition, you will relate the three Scrum tenets transparency, inspection and adaptation to the overall Sprint process. What you will Learn At the end of this program, you will be able to: Identify the different roles, events & artifacts Understand Basics of a Sprint Transition a managed team to a self-managing team Understand different technical practices Bring visibility into Project Status Understand Do's & Don'ts during a Sprint Sprint Basics Review Self-Organization Technical Practices Transparency Sprint Review and Retrospectives
The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.After the successful completion of the course, you will be able to learn about the following, Branding And The Role Of Marketing Communications. Brand Portfolios: Architecture And Forms. Business-To-Business Branding. Online Branding. Brand Equity. Corporate Identity, Reputation And Branding. Corporate Identity Or Corporate Branding. Corporate Communications. Corporate Reputation. Financial Resources For Marketing Communications. Trends In Promotional Expenditure. Profit Impact On Market Strategy. Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Role of Branding in Marketing Communication Self-paced pre-recorded learning content on this topic. Strategic Role of Branding in Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers & Brand Managers. Communication Managers & Marketing Executives. Business Development Managers & Sales Managers. Advertising Executives. Public Relations Managers & Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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