Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.
In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.
Duration 3 Days 18 CPD hours This course is intended for This course is designed for Pardot Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports in the Pardot Lightning App. It's also for Business Users looking to learn more about the Pardot Lightning App. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam. Overview When you complete this course, you will be able to: Enable the Pardot Lightning App. Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled. Generate leads with Pardot Lightning App's various lead generation tools including forms, landing pages, and custom redirects. Manage leads with Pardot Lightning App's lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions. Engage leads with Pardot Lightning App's lead engagement tools including email, personalization, dynamic content, and Engagement Studio. Qualify leads with Pardot Lightning App's scoring and grading functionality. Interpret data generated via Pardot Lightning App's reporting capabilities. Design and execute successful end-to-end marketing workflows using the Pardot Lightning App. Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this 3-day class, Pardot experts will show you how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company?s business forward. Learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales. Course Introduction Review Course Objectives Set Learner Expectations Review Housekeeping Items Review Additional Course Resources Explore Course Case Study Salesforce Integration Understand the Pardot-Salesforce Relationship Sync Data Between Salesforce and Pardot Enable the Pardot Lightning App in Salesforce Create Custom Fields Review Salesforce Campaigns Administration Create a Pardot Dashboard Authenticate Your Email Sending Domains Sync with Third-Party Applications Using Connectors Restore Assets from the Recycle Bin Create and Assign Users and User Groups Understand Usage Governance Visitors and Prospects Understand Pardot Visitors Understand Pardot Prospects List Management Create List Types Organize Prospects Using Static Lists Test Emails Using Test Lists Personalization and Email Marketing Personalize Your Emails with HML and Advanced Dynamic Content Automate Email Marketing Create Email Templates See What Works Best for Your Audience Using AB Testing Track Email Performance Using Email Reports Forms and Landing Pages Capture Leads with Forms Convert Visitors to Leads Using Landing Pages Track Leads with Forms and Landing Page Reports Track Clicks Using Custom Redirects Create Custom Redirect Reports Lead Management Trigger Page Actions Automate Actions from a Marketing Element Using Completion Actions Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules Create Repeatable, Criteria-Based Automation Rules Create Dynamic Lists Choose an Automation Tool Lead Qualification Understand Prospect Scoring Grade Prospects Based on Profiles Lead Nurturing Build an Engagement Program Create Engagement Program Reports Additional course details: Nexus Humans Salesforce Drive Sales with the Pardot Lightning App (PDX101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Drive Sales with the Pardot Lightning App (PDX101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Boost your career with this CPD-accredited Digital Marketing course. Master SEO, social media, email marketing, and analytics to drive business growth.
Duration 5 Days 30 CPD hours This course is intended for This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed. Overview When you complete this course, you will be able to: Explain compliance concepts to ensure optimal deliverability. Use tools within Marketing Cloud to uphold deliverability standards. Utilize Email Design best practices to ensure the best customer experience. Develop effective, relevant messages using Content Builder. Design and test different delivery methods and options when sending an email message. Design and execute customer journeys using automation tools within Marketing Cloud. Differentiate the use cases for different automation activities in Automation Studio and Journey Builder. Define fundamental data management and structure terminology. Use data segmentation tools to create targeted emails. Apply a simple data model concept to a real-world scenario. Define subscriber statuses, unsubscribe methods, and preferences. Analyze marketing campaigns using common KPIs. Solve a common marketing problem using troubleshooting guidance. Prioritize testing methods and tools to ensure quality control. Explain fundamental account and sending administration. Know where to go for more information, guidance, and support. Describe capabilities across the platform. Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way. Course Outline Introduction to Salesforce Marketing Cloud Administration Subscriber and Data Management Email Message Design and Creation Message Testing, Delivery, and Email Marketing Best Practices Marketing Automation Analytics and Troubleshooting Summary
Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy
Music industry advice sessions are back! Sound Gallery studios are proud to host once again music industry advice seminars led by Integrity Records Record label owner one of the U.K.’s longest running truly independent record labels and known for finding & nurturing cool new talent. Find out how to pitch your music to music industry professionals, how to build and sustain a career as a professional musician, how to set up your own record label, how to protect your creation including copyright and music publishing, how to get airplay and more from Integrity Records CEO and founder Nick Tarbitt. Nick has many years experience as a media & entertainment lawyer, advising musicians, management companies and record labels on contractual issues, but with a particular interest in assisting new artists, musicians and performers with their early steps in the industry, including their first band agreements, management contracts, recording deals, licensing and publishing agreements. Integrity Records releases, spanning various genres from punk to drum & bass via indie-folk and quirky pop, have been heard on BBC Radio 1, BBC 6 Music and BBC Radio 2, alongside XFM/Radio X, Q Radio, Amazing Radio and numerous regional stations in the UK and abroad. Many of their artists have played live sessions from the BBC Maida Vale studios for Steve Lamacq, Jo Whiley, Zane Lowe and more. Suitable for: unsigned and emerging artists, singer-songwriter, bands and musicians. Bookings: call the studio: 01392-495301 or email: marketing@sound-gallery.net Venue: Sound Gallery Studios, Exeter Phoenix, Gandy street, Exeter, EX4 3LS Costs: £120 / 2 hr session for 1:1 sessions - £150 / 2 hr session for small groups 4-8 people
Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.
This course is intended for Beginner-Moderate exposure is recommended for this course. The topics covered are cumulative in nature, and they require minimal understanding of email applications and composition. Overview The objective of the course is to give students the information needed to create emails that are written in a succinct, effective, and user-friendly manner. Students will learn how to set up an email subject, salutation, and will then work on how to write a credible email. In this course, students will learn about e-mail policies and learn how to write professional e-mail memos that convey appropriate messages. 1 - E-mail basics E-mail characteristics Writing online versus on paper Understanding the advantages and disadvantages of e-mail Understanding the cultural significance of e-mail E-mail programs Using an e-mail program to send e-mail When to use e-mail Communicating by e-mail Understanding when to avoid using e-mail Writing an e-mail message Using the MAIL acronym 2 - E-mail policies Company policies Avoiding improper e-mail messages Ensuring employee compliance to e-mail policies Copyright laws, viruses, and liability Avoiding copyright infringement Avoiding viruses Identifying e-mail liability 3 - E-mail features and security Features of an e-mail program Using attachments Using priority labels and signature files Features of an e-mail program Using attachments Using priority labels and signature files Discussing e-mail program options Securing e-mail Using encryption and digital signatures Using passwords 4 - E-mail messages Message headers Using headers E-mail message body Including proper greeting Structuring an e-mail message Closing an e-mail message 5 - E-mail effectiveness E-mail recipients Considering the factors that determine e-mail writing Anticipating recipient reaction Message management Managing your e-mail effectively 6 - Netiquette guidelines Netiquette style Using proper tone Following formatting guidelines Emoticons and abbreviations Using emoticons and electronic abbreviations 7 - Composing online correspondence Online communication Achieving the objective of the message Language and punctuation Improving online writing style Using punctuation correctly Efficient writing habits Constructing sentences Constructing paragraphs Editing e-mail messages