3445 EDI courses delivered Online

Dark & Moody Food Photography Training Course Overview Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this dark & moody food photography training course online will set you up with a solid foundation to become a confident photography/food photographer and develop more advanced skills. This comprehensive dark & moody food photography training course online is the perfect way to kickstart your career in the field of food photographer. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Who should take this course? This comprehensive dark & moody food photography training course online is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of food photographer. Entry Requirement There are no academic entry requirements for this dark & moody food photography workshop for beginners course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Method of Assessment On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Career path This dark & moody food photography training course online opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Introduction About The Author Materials Needed Inspiration Analyzing Pictures Get Inspired Light Finding the Right Spot Defining the Scene Playing With Light Mock Assessment 1 Assessment Mock 1 The Background Types of Backgrounds The Chalkboard Effect The Camera Camera Basics Composition and Shooting The Shooting Process Composition Be mindful of your purpose! Tell a Story Negative Space Mock Assessment 2 Assessment Mock 2 Editing Finding the Best Shots Editing in Photoshop - Set the Best Size Editing in Photoshop - Retouching Editing on Smartphone Conclusion Final Thoughts Final Assessment Assessment - Dark & Moody Food Photography Training Course Online Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

🌟 Unlock Professional-grade Content Creation Skills! 🎥🎙️ Are you ready to take your video and podcast production to the next level? Introducing our comprehensive online course - 'Quality Production for Videos and Podcasts.'   🚀 Elevate Your Content Creation Game: Whether you're a beginner or a seasoned content creator, this course is your ultimate guide to mastering the art of producing high-quality videos and podcasts. Learn from industry experts and equip yourself with the essential skills needed to captivate your audience.   🎬 What You'll Learn: ✅ Video Production Techniques: From scripting and shooting to editing and post-production, gain insights into creating visually stunning and engaging video content. ✅ Audio Mastery: Discover the secrets behind crystal-clear audio, effective microphone techniques, sound editing, and enhancement for top-notch podcasts. ✅ Equipment Essentials: Navigate through the maze of gear options. Understand what equipment suits your needs without breaking the bank. ✅ Storytelling & Content Strategy: Craft compelling narratives and develop strategies to keep your audience hooked from start to finish.   💡 Why Choose Us? 🌟 Expert-led Curriculum: Learn from industry professionals with years of experience in video and podcast production. 🌟 Practical Guidance: Dive into hands-on exercises and real-world examples to reinforce your learning. 🌟 Flexible Learning: Access the course at your own pace, from anywhere in the world, and on any device. 🌟 Ongoing Support: Join a vibrant community of creators, engage in discussions, and get ongoing support as you progress through the course.   🎓 Who Should Enroll? ✨ Aspiring Content Creators ✨ Social Media Influencers ✨ Marketing Professionals ✨ Business Owners ✨ Anyone Passionate About Creating Compelling Content! 🔥 Don't Miss Out on This Opportunity! Invest in your skills and unleash your creative potential. Join the 'Quality Production for Videos and Podcasts' course today and start crafting content that stands out in the digital realm. Course Curriculum

For a lawyer, it is very hard to manage all of his/her clients, remember and organize their legal stuff, keep record of case filings, appointments, and record all the legal documents at the same. To manage, organize and schedule all of this stuff, they need the extra help of a legal secretary. If you are someone who is looking into this option, then this Diploma in Legal Secretary is perfect for you. Using this course materials, you can easily garner skills and knowledge in to become successful in highly demanding law industry. The course curriculum has been divided deliberately into into five sections for your learning convenience; legal secretary, meeting management and minute taking, secretarial roles and responsibilities, customer service role, and finally work using MS word. Initially, you will get basic knowledge as a legal secretary and learn about teamwork and attention to detail. This course will further teach you about managing meetings, keeping records with a different filing system, developing research skills, managing transcription for judges, and basic computer knowledge. In any overall outlook, this course comes as a whole package which will help you become a legal secretary. Course Highlights Diploma in Legal Secretary is an award-winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Diploma in Legal Secretary into 60 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 10 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Diploma in Legal Secretary Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Diploma in Legal Secretary is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Diploma in Legal Secretary is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Diploma in Legal Secretary - Updated Version Introduction to Legal Secretary 00:22:00 English Law & Legal Systems 00:33:00 The Legal Workplace & Professionals 00:45:00 Law of Contract & Law of Tort 00:28:00 Wills, Probate and Estate Law Practice 00:15:00 Property Law & Conveyancing Practice 00:19:00 Family Law and Insurance Practice 00:24:00 Professional Writings and Documents 00:27:00 Document Proofreading and Editing 00:19:00 Meeting Management & Minute Taking 01:06:00 Customer Service and Telephone Handling Skills 00:21:00 Data Management and Record-Keeping 00:13:00 Other Essential Skills for Secretarial Role 00:19:00 Professional Conduct and Ethics 00:25:00 Diploma in Legal Secretary - Old Version Legal Secretary Introduction to Legal Secretary FREE 00:15:00 Role of Legal Secretaries FREE 00:15:00 General Duties and Day-to-Day Operations of a Legal Secretary 01:00:00 Record Keeping 00:15:00 Legal Writing Skills & Proofreading 00:15:00 Research Skills You Need to Know 00:15:00 Transcription, Editing & Correspondence to Judges 00:30:00 Legal System of UK 00:15:00 UK Court System 01:00:00 Meeting Management & Minute Taking Meeting Management 00:15:00 What to include/what to ignore 00:30:00 What Minutes are 01:00:00 Motions and Resolutions 00:15:00 Method of recording minutes 00:30:00 Reasons for Meeting 00:30:00 What is a decision? 00:15:00 Minute Taking tips 00:30:00 Other Secretarial Roles and Responsibilities Working with Your Manager 01:00:00 Administrative Soft Skills 01:00:00 Effective Time Management 01:00:00 Tools of the Trade 01:00:00 Being an Effective Gatekeeper 00:15:00 Organizational Skills 00:15:00 Confidentiality Guidelines 00:15:00 Special Tasks 00:15:00 Customer Service Role Introduction To Customer Service FREE 00:15:00 The Power of Positive Thinking in Customer Service FREE 00:30:00 Types of Difficult Customers and How to Help them 01:00:00 How to Deal with Difficult Customers 00:30:00 Organizing Work Using MS Word Opening 01:00:00 Working with the Interface 01:00:00 Your First Document 01:00:00 Basic Editing Tasks 01:00:00 Basic Formatting Tasks 01:00:00 Formatting Paragraphs 01:00:00 Advanced Formatting Tasks 01:00:00 Working with Styles 01:00:00 Formatting the Page 01:00:00 Sharing Your Document 01:00:00 Proof Reading Introduction to Proofreading FREE 00:15:00 What does a Proofreader do? FREE 00:15:00 Proofreading 00:15:00 Proofreading Symbols 00:15:00 Proofreading on Paper & Screen 00:15:00 Editing & Proofreading Strategies 00:15:00 Proofreading an Essay 00:15:00 Mock Exam Mock Exam- Diploma in Legal Secretary 00:30:00 Final Exam Final Exam- Diploma in Legal Secretary 00:30:00

Description: Nowadays almost every job in the business world involves office products. Whether you're an administrative assistant, office manager, sales professional or business manager, utilizing all of the powerful features of Microsoft Office will make you more efficient and subsequently more marketable. The Microsoft Office 2016 Access Complete Video Course - Beginner, Intermediate & Advanced is designed to provide you all the basics of relational database design and through the creation of database objects. You will learn how to use forms, query tables and reports to manage data. You will understand the interface, customization and creation editing of the many objects available within the Microsoft Access application. This course is divided into three separate levels being Basic Microsoft Access, Intermediate Microsoft Access and Advanced Microsoft Access. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Microsoft Office 2016 Access Complete Video Course - Beginner, Intermediate & Advanced is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Microsoft Office 2016 Access Complete Video Course - Beginner, Intermediate & Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Microsoft Access - Beginner Orientation to Microsoft Access FREE 00:39:00 Create a Simple Access Database 00:10:00 Get Help and Configure Options in Microsoft Access 00:06:00 Modify Table Data 00:17:00 Sort and Filter Records 00:05:00 Create Basic Queries 00:15:00 Sort and Filter Data in a Query 00:14:00 Perform Calculations in a Query 00:08:00 Create Basic Access Forms 00:07:00 Work with Data on Access Forms 00:23:00 Create a Report 00:23:00 Add Controls to a Report 00:12:00 Enhance the Appearance of a Report 00:05:00 Prepare a Report for Print 00:03:00 Organize Report Information 00:15:00 Format Reports 00:12:00 Microsoft Access - Intermediate Relational Database Design FREE 00:16:00 Create a Table 00:09:00 Create Table Relationships 00:09:00 Create Query Joins 00:14:00 Relate Data Within a Table.avi 00:04:00 Work with Subdatasheets from 00:05:00 Use Field Validation 00:16:00 Use Form and Record Validation 00:14:00 Create Parameter Queries 00:12:00 Summarize Data 00:06:00 Create Subqueries 00:07:00 Create Action Queries 00:05:00 Create Unmatched and Duplicate Queries 00:06:00 Data Normalization 00:10:00 Create a Junction Table 00:04:00 Improve Table Structure 00:06:00 Include Control Formatting in a Report 00:04:00 Add a Calculated Field to a Report 00:05:00 Add a Subreport to an Existing Report 00:07:00 Microsoft Access - Advanced Add Controls to Forms FREE 00:11:00 Enhance Navigation and Organization of Forms 00:14:00 Apply Conditional Formatting 00:04:00 Import Data into Access 00:08:00 Export Access Data 00:06:00 Link Tables to External Data Sources 00:05:00 Create a Mail Merge 00:02:00 Create a Macro 00:08:00 Restrict Records by Using a Condition 00:04:00 Validate Data by Using a Macro 00:05:00 Automate Data Entry by Using a Macro 00:04:00 Manage a Database 00:08:00 Determine Object Dependency 00:04:00 Manage a Database 00:07:00 Determine Object Dependency 00:04:00 Document a Database 00:04:00 Splitting a Database for Multiple User Access 00:05:00 Implement Security 00:03:00 Convert an Access Database to an ACCDE File 00:04:00 Package a Database with a Digital Signature 00:01:00 Create a Database Switchboard 00:05:00 Modify a Database Switchboard 00:02:00 Set Start up Options 00:04:00 Mock Exam Mock Exam- Microsoft Office 2016 Access Complete Video Course - Beginner, Intermediate & Advanced 00:30:00 Final Exam Final Exam- Microsoft Office 2016 Access Complete Video Course - Beginner, Intermediate & Advanced 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Microsoft Visio 2016 Online Training Course Overview Are you looking to begin your Microsoft Visio career or want to develop more advanced skills in Microsoft Visio? Then this Microsoft Visio 2016 online training course will set you up with a solid foundation to become a confident office admin and help you to develop your expertise in Microsoft Visio. This Microsoft Visio 2016 online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this Microsoft Visio 2016 online training course will set you up with a solid foundation to become a confident office admin and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a office admin. The Microsoft Visio 2016 online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a office admin. This comprehensive Microsoft Visio 2016 online training course is the perfect way to kickstart your career in the field of Microsoft Visio. This Microsoft Visio 2016 course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a office admin or want to learn more skills on Microsoft Visio but unsure of where to start, then this Microsoft Visio 2016 online training course will set you up with a solid foundation to become a confident office admin and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This Microsoft Visio 2016 online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive Microsoft Visio 2016 online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of Microsoft Visio. Entry Requirement There are no academic entry requirements for this Microsoft Visio 2016 online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Method of Assessment On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Career path This Microsoft Visio 2016 online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Course Overview Course Overview Introduction to Microsoft Visio Basic Elements of the Visio Environment The Visio Interface Shapes, Stencils and Templates The Backstage View Saving and Printing Saving Visio Documents Printing Drawings Create Workflow Diagrams Create Workflow Diagrams Selecting and Applying Templates Arranging Shapes and Connectors Adding Text to Shapes Adjusting the Size and Alignment of Shapes Grouping Objects Creating a Callout Create and Edit Organizational Charts Create and Edit Organizational Charts Create an Organizational Chart Using the Organization Chart Wizard Importing Data into an Organizational Chart Edit an Organization Chart Create and Use Floor Plans Working With Floor Plans Creating a Floor Plan Creating Layouts Create Cross-Functional Flowcharts Cross-Functional Flowcharts - Introduction Creating Cross-Functional Flowcharts Formatting Cross-Functional Flowcharts Design Network Diagrams Design Network Diagrams Creating Network Diagrams Using External Stencils Editing Shape Data Optimize Diagrams with Layers Assigning Layers Customize Diagrams Optimize Diagrams with Easy-To-Do Adjustments Formatting Shapes and Connectors Design like a Pro with Themes and Variants Saving Customized Shapes for Reuse Applying Containers - Introduction Applying Containers Bonus Lecture Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

🚀 Unlock Your Potential with Udemy CourseCraft: From Novice to Expert! 🚀 Are you ready to transform your knowledge into a captivating online course that not only engages learners but also generates revenue? Look no further! Join our comprehensive Udemy CourseCraft program and embark on a journey from novice to expert in the world of online course creation.   📚 Module 1: Overview And Revenue Gain insights into the lucrative world of online education Understand the key elements that drive revenue on Udemy 🛠️ Module 2: Tools You May Need Explore the essential tools and software to enhance your course creation process Learn about the latest tech trends for an optimal teaching experience 📝 Module 3: Creating Your Udemy Course Outline Master the art of crafting a compelling course structure Develop an outline that keeps learners engaged from start to finish 🤝 Module 4: Instructor Support On Udemy Navigate Udemy's instructor support system Leverage resources to enhance your teaching journey 🚀 Module 5: Udemy Promotional Resources Discover the promotional tools available on Udemy Develop strategies to effectively market your course and reach a wider audience 🎬 Modules 6-10: Video Production Mastery From outlining to recording, editing, and refining-become a video creation maestro 🎙️ Modules 11-12: Audio Excellence Uncover the secrets to creating high-quality audio modules Edit and enhance your audio content for a polished finish 📝 Modules 13-14: Mastering Text Modules Learn to create engaging text-based content that complements your video and audio Utilize advanced techniques to captivate your audience through written material 🚀 Modules 15-18: Bringing Interactivity to Life Effortlessly upload your modules to Udemy Integrate interactive elements, mashups, and curriculum enhancements 🌐 Module 19: Descriptions And Course Review Craft compelling course descriptions Understand the importance of positive reviews and how to encourage them 🎓 Module 20: Conclusion - Final Thoughts & Tips Wrap up your course creation journey with invaluable insights Receive expert tips for ongoing success as a Udemy instructor   💡 Why Choose Udemy CourseCraft? Structured curriculum designed for all skill levels Expert guidance from experienced Udemy instructors Hands-on modules for practical, real-world application Lifetime access to course materials and updates   🎯 Don't miss this opportunity to turn your passion into profit! Enroll in Udemy CourseCraft now and become the expert instructor you were meant to be. Your students are waiting-let's make learning unforgettable! 🚀 Course Curriculum

Creative Writing Masterclass Training Course Overview Are you looking to begin your creative writing career or want to develop more advanced skills in creative writing? Then this creative writing masterclass online training course will set you up with a solid foundation to become a confident creative writer and help you to develop your expertise in creative writing. This creative writing masterclass online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this creative writing masterclass online training course will set you up with a solid foundation to become a confident creative writer and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a creative writer. The creative writing masterclass online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a creative writer. This comprehensive creative writing masterclass online training course is the perfect way to kickstart your career in the field of creative writing. This creative writing masterclass online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a creative writer or want to learn more skills on creative writing but unsure of where to start, then this creative writing masterclass online training course will set you up with a solid foundation to become a confident creative writer and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This creative writing masterclass online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive creative writing masterclass online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of creative writing. Entry Requirement There are no academic entry requirements for this creative writing masterclass online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This creative writing masterclass online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Welcome to The Creative Writing Course Exercise 1: Select a Prompt Why Do We Wright Elements of a Great Story & Why Do We Write Grammar Tips General Grammar Rules & Rule Breakers Storytelling The Core Elements of a Story Characters: What Makes a Strong Character Characters Types: Protagonist, Antagonist and Supporting Characters Character Analysis: Harry Potter Conflict: Building Drama in Your Story Plot: The Beginning, Middle and End of Your Story Setting: Where Your Story Takes Place Theme and Point of View Story Analysis: The Great Gatsby Exercise 2: Understand Your Why as a Writer Fiction vs Nonfiction The Differences & Similarities of Fiction and Nonfiction Stories Writing Creative Nonfiction Stories Nonfiction Analysis: Prompt Nonfiction Story Analysis: Father Time Exercise 3: Brainstorm Your Story Elements Find Your Medium What Medium is Right for Your Story Writing Style What is a Writer's Style Style Analysis: Ernest Hemingway General Writing Process A General Overview of The Writing Process From Idea to Publishing Writing Your Outline Outlining: How & Why We Outline Writing Your Synopsis Building Your Story in Your Outline Exercise 4: Outline Your Story Writing Your First Draft Tips for Writing Your First Draft Exercise 5: Write Your First Draft Editing Your Work Goals and Key Elements of Editing Your Writing Edit The Aesthetics Show Don't Tell Assess The Goals of Your Story Strengthen When Necessary Exercise 6: Edit Your First Draft Publishing: Finding a Home for Your Work Methods for Sharing Your Writing + Getting an Agent Self Publishing Your Writing Submitting to Literary Journals and Magazines More Recommendations for Publishing Your Work More Recommendations for Publishing Your Work Self Publishing eBooks and Printed Books Can Be Easy Amazon Kindle Tutorial: Publishing Your eBook and Print-on-Demand Book Seeing Your Book Sales & Amazon Marketing Best Practices Conclusion Final Thoughts on Creative Writing Thank You Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

🚀 Elevate Your Marketing Game with 'Digital Advertising with Microsoft: A Comprehensive Guide' 🚀 Are you ready to revolutionize your digital advertising strategy and unlock the full potential of Microsoft's powerful advertising platforms? Look no further! Introducing our groundbreaking online course: 'Digital Advertising with Microsoft.' 🌐 Why Microsoft? 🌐 Microsoft is more than just a tech giant - it's a game-changer in the digital advertising landscape. With platforms like Microsoft Advertising and LinkedIn, you have access to a vast audience of engaged users ready to connect with your brand. Whether you're a seasoned marketer or a budding entrepreneur, this course is your ticket to mastering the art and science of digital advertising with Microsoft.   🚀 What You'll Gain from this Course 🚀 ✅ Comprehensive Insights: Dive deep into the intricacies of Microsoft Advertising and understand how to leverage its unique features for maximum impact. ✅ Strategic Campaign Planning: Learn the art of crafting targeted, high-converting campaigns that resonate with your audience and drive results. ✅ Optimization Techniques: Discover insider tips and tricks to optimize your ad performance, ensuring you get the most bang for your advertising buck. ✅ Mastering LinkedIn Advertising: Unleash the power of LinkedIn advertising with strategies tailored to the platform's professional audience. ✅ Data-Driven Decision-Making: Harness the potential of data analytics to make informed decisions, continuously refining your campaigns for success. ✅ Exclusive Industry Insights: Stay ahead of the curve with the latest trends, updates, and best practices in the ever-evolving world of digital advertising.   🔥 Bonuses to Supercharge Your Learning Experience 🔥 🎁 Interactive Quizzes and Assignments: Reinforce your knowledge with hands-on activities that solidify your understanding. 📈 Real-world Case Studies: Gain inspiration from successful campaigns and apply those insights to your unique business challenges. 🤝 Community Support: Connect with like-minded professionals, share experiences, and get personalized advice from our expert instructors. 🔒 Lifetime Access: Enjoy unlimited access to course materials, updates, and a dedicated community to support your ongoing success.   💡 Ready to Transform Your Digital Advertising Game? 💡   Enroll now in 'Digital Advertising with Microsoft: A Comprehensive Guide' and take the first step towards becoming a digital advertising maestro. Don't miss out on this opportunity to boost your brand's visibility, drive conversions, and elevate your marketing ROI. 🌟 Join the digital advertising revolution with Microsoft - because your success is just a click away! 🌟 Course Curriculum Digital Advertising with Microsoft: A Comprehensive Guide Microsoft Ads dashboard 00:00 Campaign home overview 00:00 How to edit campaign name and change campaign budget 00:00 Ad Campaigns 00:00 Ad Bids & Optimization 00:00 Spy on Your Competitors 00:00 Set Your Budget & Automate Extensions 00:00 Ad Extension Overview & How Tos #1 00:00 How To Add Different Types of Extensions 00:00 Microsoft Ad Editor 00:00 Reports 00:00