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Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in.    This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results. Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.   This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today! Learning Outcome: Upon completion of the Google Ads Training course, you should be able to:   Understand the basics and importance of Google Ads for businesses. Master the art of creating effective and engaging Google Ads. Gain insights into building successful Adwords campaigns. Learn to avoid common pitfalls and errors in Google Adwords. Develop skills for auditing and optimising your Adwords campaigns. Discover strategies to improve your Adwords quality score. Explore advanced Adwords bidding and remarketing strategies. Familiarise yourself with tracking Google Ads analytics for improved decision-making. Who is this course for: This Google Ads Training course is ideal for:   Marketing professionals looking to enhance their digital advertising skills. Small business owners seeking to expand their online presence. Digital marketing novices aiming to start a career in this field. Freelancers who wish to add Google Ads proficiency to their skillset. Anyone interested in learning about Google Ads and its marketing power. Career path This Google Ads Training course will be helpful for anyone looking to pursue a career as:   Digital Marketing Specialist: £30,000-£40,000 Per year Google Ads Specialist: £35,000-£45,000 Per year SEO & SEM Specialist: £40,000-£50,000 Per year Content Strategist: £35,000-£45,000 Per year Digital Marketing Manager: £45,000-£60,000 Per year Marketing Analyst: £40,000-£55,000 Per year Freelance Digital Marketer: £30,000-£70,000 Per year Certification After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate. Requirements This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning! Course Curriculum Google Ads Training Course Promo 00:03:00 Lesson 01: Getting started with Google Ads 00:04:00 Lesson 02: Create your Google Ads 00:04:00 Lesson 03: Ingredients to build a successful Adwords camping 00:04:00 Lesson 04: Google Adwords mistakes to be avoided 00:04:00 Lesson 05: Google Adwords audit - Optimisation guide 00:06:00 Lesson 06: Improving quality score in Google Adwords 00:04:00 Lesson 07: Adwords display advertising 00:05:00 Lesson 08: Turbocharge Adwords for breakthrough performance 00:03:00 Lesson 09: Content remarketing strategies with Google display network 00:04:00 Lesson 10: Adwords bidding strategies your competitors don't know 00:07:00 Lesson 11: Using Google Adwords for small business 00:03:00 Lesson 12: How to reduce wasted Adwords spend 00:02:00 Lesson 13: Google Adwords features updated 00:04:00 Lesson 14: Tracking Google Ads analytics 00:04:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Diploma in Nursing and Midwifery Course Overview Take the first step toward a rewarding journey in nursing and midwifery today by enrolling in the Diploma in Nursing and Midwifery. Midwives are in great demand because of the increased popularity of home birth. Studies show that planned home births have high rates of satisfaction. But it also comes at a greater risk, especially if they do not have any expert supervision. That's where nurses and midwives come in.  If you take this course on Nursing and Midwifery Diploma, you'll be well-informed and know what to do if you find yourself practising in this profession. From this course, you'll learn about childbearing, home birth, induction of labour, antenatal care, postnatal care, midwifery support in labour, and more. You'll also be more knowledgeable on infant feeding, newborn infection, newborn care, feeding and overall care.  So, enrol in the Diploma in Nursing and Midwifery to gain the knowledge and skills needed to make a positive impact on the health and well-being of mothers and their babies.  Please note that this Diploma does not authorise you to work as a Nurse or Midwife. However, it gives you a strong theoretical foundation for your career in this field and this certification is intended to facilitate your career progression in relevant fields. Learning Outcomes Discover the crucial steps of midwifery care. Learn how to support mothers in various stages of their pregnancy to childbirth and postnatal care. Familiarise yourself with different types of medicines used in maternity care. Become adept in pharmacology and medicines management. Understand the social, cultural and spiritual context of childbearing Learn about midwifery career and their role in healthcare. Know how to support a healthy pregnancy and understand family planning Master effective communication and ethical aspects of midwifery What Skills Will You Learn from This Course? Antenatal care and screening Intrapartum care Postnatal care Home birth Pharmacology and medicines management Perinatal mental health support Contraception and family planning Effective communication Who is the Diploma in Nursing and Midwifery for? This Nursing and Midwifery Diploma is perfect for aspiring professionals in the this industry. Why Take This Course From John Academy? Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted, engaging and informative tutorial videos and materials Efficient assessment system with instant result Earn UK & internationally recognised accredited qualification Easily access training materials on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 learning support. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. A good understanding of the English language, numeracy, and ICT are required to attend this course. Certification After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. However, you can also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £14.99 or in PDF format at £11.99. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Career Opportunities This Nursing and Midwifery Diploma will perfectly complement your formal qualifications in the relevant field. And it will give you a competitive edge when you pursue any career opportunities in the field of Nursing and Midwifery. Section 01: Definition and Origin of Midwifery Definition and Origin of Midwifery 00:24:00 Section 02: Midwifery as a Career Option Midwifery as a Career Option 00:17:00 Section 03: Midwifery Management and Education Midwifery Management and Education 00:30:00 Section 04: Midwives' Role in Health and Inequality Midwives' Role in Health and Inequality 00:27:00 Section 05: Social, Cultural and Spiritual Context of Childbearing Social, Cultural and Spiritual Context of Childbearing 00:24:00 Section 06: Antenatal Care and Screening Antenatal Care and Screening 00:44:00 Section 07: Midwifery Support in Labour: Intrapartum Care Midwifery Support in Labour: Intrapartum Care 00:35:00 Section 08: Induction of labour Induction of labour 00:23:00 Section 09: Postnatal Care as a Midwife Postnatal Care as a Midwife 00:27:00 Section 10: Nurture and Nature: The Healthy Newborn Nurture and Nature: The Healthy Newborn 00:23:00 Section 11: Stillbirth, Neonatal Death and Bereavement Stillbirth, Neonatal Death and Bereavement 00:33:00 Section 12: Infant feeding Infant feeding 00:23:00 Section 13: Newborn Infection Newborn Infection 00:30:00 Section 14: Home Birth Home Birth 00:29:00 Section 15: Complementary and Alternative Medicines Applied to Maternity Care Complementary and Alternative Medicines Applied to Maternity Care 00:21:00 Section 16: Pharmacology and Medicines Management Pharmacology and Medicines Management 00:22:00 Section 17: Bleeding in Pregnancy Bleeding in Pregnancy 00:26:00 Section 18: Medical Disorders of Pregnancy Medical Disorders of Pregnancy 00:29:00 Section 20: Twins and higher-order births Twins and higher-order births 00:19:00 Section 19: Pre-term Labour Pre-term Labour 00:19:00 Section 21: Care During the Third Stage of Labour Care During the Third Stage of Labour 00:19:00 Section 22: Terminology and Abbreviations for Midwifery Terminology and Abbreviations for Midwifery 00:30:00 Section 23: Perinatal mental health Perinatal mental health 00:27:00 Section 24: Supporting a Healthy Pregnancy Supporting a Healthy Pregnancy 00:31:00 Section 25: Contraception and family planning Effective Communication for Midwifery 00:28:00 Section 26: Effective Communication for Midwifery Contraception and family planning 00:26:00 Section 27: Ethics in Midwifery Ethics in Midwifery 00:21:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00

This course covers all the key concepts that will help you prepare for and pass the AWS Certified Cloud Practitioner certification exam for the latest CLF-C01. A practical-based course where you will gain practical knowledge about AWS Cloud through videos and demo sessions.

Learn to build highly sophisticated deep learning and Computer Vision applications with PyTorch

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