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Microsoft Project Orange Belt® 2013 This workshop gives participants a full insight into creating effective schedules using Microsoft® Project 2013, allowing you to estimate, coordinate, budget, staff, and control projects and support other users. This workshop gives participants a full insight into creating effective schedules using Microsoft® Project 2013, allowing you to estimate, coordinate, budget, staff, and control projects and support other users. This workshop provides the eBook Dynamic Scheduling with Microsoft® Project 2013, and is kept up to date with the framework of knowledge outlined by the Project Management Institute's PMBOK® Guide and the Practice Standard for Scheduling. What you Will Learn You'll learn how to: Understand what's new in Project 2013 Explain where Project 2013 fits in the Microsoft® EPM solution Initialize Project 2013 to start project planning Create a well-formed project schedule Understand task types and the schedule formula Assign resources and costs to tasks Analyze resource utilization and optimize the schedule Set a baseline and track progress Create and manage project reports Customize views and fields Apply Earned Value Management Understand the basics of managing multiple projects Getting Started Introductions Course structure Course goals and objectives Enterprise Project Management Concepts and Framework Getting Started with Project 2013 Project 2013: What's New and General Overview Setting Up a New Project Schedule (templates, options, save, etc.) Setting the Project Calendar Entering Tasks The Planning Processes Importing Tasks (Word, Excel, SharePoint) Synchronizing with SharePoint Tasks List Creating and managing the WBS (include tasks, manually scheduled tasks, summary tasks and milestones, as well as custom WBS coding) Entering Estimates Tendencies in Estimating The Rolling Wave Approach Entering Duration and Work Estimates Types of Tasks Entering Dependencies The Principle of Dynamic Scheduling Choosing the Right Type of Dependency Entering Dependencies in Project 2013 Different Applications of Dependencies Entering Deadlines, Constraints, and Task Calendars Use of Deadlines and Constraints Entering Deadlines and Constraints in Project 2013 Entering Resources and Costs Types of Resources Entering Resources in Project 2013 Calendars and Resources Entering Costs in Project 2013 Entering Assignments Assignments in a Schedule Assignments and Task Types Entering Assignments in Project 2013 Assignments, Budgets, and Costs Optimizing the Schedule The Critical Path Method and the Resource Critical Path Resource Leveling Optimizing Time, Cost, and Resources in Project 2013 Updating the Schedule The Baseline Updating Strategies and Situations Prepare the Status and Forecast Report in Project 2013 Reporting Using Reports Using Visual Reports Formatting and Printing in Project 2013 Customizing Fields in Project 2013 Earned Value Management (EVM) Overview of EVM Applying EVM with Project 2013 Evaluating the Project Evaluating the Project Performance Project Benefits and Results Templates for Future Projects Summary Tools and Checklist Best Practices Checklist Consolidated Schedules Creating Consolidated Schedules Using a Resource Pool Links across Projects Solving common problems Analyzing the Critical Path across Projects

About this Training Course The drill string is the simplest piece of equipment in use on a drilling rig and at the same time, the most critical piece. We use the qualifier 'basic' because although 99% of the drill string comprises plain tubes that are just screwed together, the lowest section, just above the bit, can go to extreme loading and is fitted with highly sophisticated electronics packages providing both positional and lithological data as well as a steering system to drive and orient the bit. The principle tasks of the drill string are also deceptively simple. These are to: Convey each drill bit to the bottom of the hole and then to retrieve it when worn, Act as a conduit to convey drilling fluid at high pressure down to the bit and Transmit torque from surface to bit, occasionally in concert with a hydraulic motor to drive this bit. This 3 full-day course will cover in detail what it takes to decide on minimum drill string specifications, which are able to support the loads to which it will be subjected. In addition to the need to use a drill string with minimum strength requirements, we also need to ensure that we can prevent drill string failure. If the failure consists of a small split or leak of any kind, then the time involved may be little more than that required for a roundtrip to change the bit. If the string parts, then the recovery is likely to take a considerable amount of time. In a worst case scenario, the fish in the hole may prove impossible to retrieve, requiring a sidetrack. A less than optimal design of the string will reduce the efficiency of the operation and almost always leads to premature bit wear. This is particularly true when we are unable to measure and control the dynamics of the drill string as a whole and the bottomhole assembly in particular. Axial vibrations, torsional vibrations and lateral vibrations may take place in various degrees of severity. The behaviour of the drill string while operating under torsional vibrations is thought to be of great importance and may result in torsional buckling. This course will also cover the drilling optimization limiters, how to identify them and how to remove them. This is done by understanding the drill string dynamics - by operating under the most favourable conditions and by measuring the dynamics in the vicinity of the bit (or at the bit) in order to make timely adjustments. Training Objectives The course homes in what office staff needs to know and plan for and what field staff needs to know and implement. By the end of this course, participants will be familiar with: Critical dimensions of common drill pipe and weld-on tool joints and its relation to yield for calculation of tensile, torsional and burst resistance. Make-up torque of connections that relate to the tool joint dimensions and the torsional strength of that connection. Use of design factors and safety factors on tensile and torsional strength in relation to new and worn state. Conditions which could lead to drill pipe collapse. Situations where limitations on sinusoidal (snake) and helical buckling will apply and the influence of radial clearance and deviation. Failure of drill pipe (fatigue) and the circumstances under which these would occur (rotation across doglegs, pipe in compression etc). Mechanism under which hardbanding would induce casing wear and the methods applied to measure and prevent any significant wear. Drill pipe inspection methods we apply to identify early flaws/cracks/corrosion, to measure dimensions, to inspect tool joints etc. Common BHA components, including heavy wall drill pipe, their external/internal dimensions, connections (API, proprietary) and appearance (such as spiral). Significance of thread compounds to ensure the correct make-up torque is applied. Significance of drill string/BHA 'neutral point' in the context of drill string component failure. Basic design principles for a BHA make-up in a vertical, low/medium deviated and highly deviated well in terms of weight transfer and drag/torque. Stabilization principles for a pendulum (vertical), a stabilized (vertical or tangent), a build and a drop-off assembly. BHA design and stabilization in relation to mitigation/elimination of vibration and to the elimination of tension, torsion or fatigue failure. Matching bit aggressiveness, gauge length, BHA stabilization, steerability and Mechanical Specific Energy (MSE) to mitigate the severity of any vibration. Bit efficiency and reduction of wear by understanding mechanical and hydraulic limiters. How to perform a passive or active drill-off test. Importance of being conversant with API 7G RP and/or equivalent data books, to look up/check the recommended tensile/torque and other parameters for the drill string in use. Target Audience This course is intended for staff directly or indirectly involved in the delivery of challenging wells such as junior to senior well engineers, both in office-based planning and operations and field-based operator/contractor supervisory staff such as company men and toolpushers. Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Disciplined Agile Value Stream Consultant (DAVSC) Training Workshop The Disciplined Agile Value Stream Consultant workshop teaches you how to use value stream management to create a tailored approach for any organization to accelerate delivery of value to their customers. It provides a combination of Lean, Flow, Theory of Constraints and Organizational Development theories and practices. The workshop integrates with the Disciplined Agile tool kit to provide those practices that will be most effective for where it is applied, whether it be a new Agile transition or continuing a stagnated SAFe® or Spotify one. What You Will Learn After the completion of this course, you will be able to: Learn to determine the best place for an organization to start - portfolio management, product management or development area Be equipped to tailor an organization's improvement plan based on their unique needs, while also attending to the culture of the organization to evolve at their proper pace Be able to train an organization to continue to improve on their own Know how to accelerate value delivery at scale Be prepared to take the Disciplined Agile Value Stream Consultant (DAVSC) exam and earn valuable, credible certification. Your exam fee is included in tuition. The course is comprised of an introduction and 14 lessons and supplemental materials provided electronically: Introduction: The Disciplined Agile Mindset Lesson 1: Value Stream Consultant: Role and Work Lesson 2: The Idealized Value Stream Lesson 3: Removing Delays in the Workflow Lesson 4: The Minimum Business Increment Lesson 5: The Discovery Workflow and the Development Intake Process Lesson 6: Value Flow Planning and Coordination Lesson 7: Working with a Common Cadence and Synchronization Lesson 8: End of Increment Activities and Reducing, Not Accommodating Dependencies Lesson 9: Factors for Effective Value Streams Lesson 10: Value Creation Structure Lesson 11: Agile Budgeting and Lean Funding Lesson 12: Creating Visibility Across the Organization Lesson 13: Key Roles Lesson 14: The Disciplined Agile Playbook

PgMP® Exam Prep This course is designed and developed by PgMP® certified consultants and instructors. Its aim is to prepare professionals who are familiar with the principles of program management for the Program Management Professional (PgMP)® Examination. The course is based on PMI's The Standard for Program Management, A Guide to the Project Management Body of Knowledge (PMBOK® Guide), and PMI's Program Management Professional (PgMP)® Examination Content Outline (current versions). Through this learning experience, you will explore: Program management from a PMI standard perspective, including the interdependencies between the five performance domains, the three program phases, and the ten supporting activities in this new and improved program management standard The difference between the five performance domains in the new program management standard and the five practice domains in the examination content outline The role and competencies of the program manager The difference between project managers and program managers - and their relationship in a program environment The difference between program managers and portfolio managers - and their relationship in a program environment How program managers align and manage benefits The best ways to engage and involve program stakeholder groups How to establish governance across the program life cycle What You Will Learn At the end of this course, you will be able to: Differentiate between the practice domains in the PMI PgMP® Examination Content Outline and the performance domains in The Standard for Program Management - Fourth Edition Name and describe the three phases in the program management life-cycle phases Describe the mapping of the life-cycle phases with the supporting program activities Identify the key outputs of the supporting program activities Articulate the interrelationships between the program management supporting processes and the mapping of processes to Knowledge Areas and Process Groups in the PMBOK® Guide - Sixth Edition Apply program management knowledge to answer foundation and scenario-based questions Summarize the process and eligibility criteria for earning the PgMP® credential Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Programs, projects, and portfolio definitions differences, and how they relate The definition of a component and how it relates to a program Representative program management life cycle Role of the program manager and the program office The difference between the program management practice and performance domains Program Register and Knowledge Asset Management Program registers, and how they are used to manage knowledge assets Knowledge asset management, beginning with the data, information, knowledge, and wisdom (DIKW) Model Knowledge assets and relationship to the performance domains The program manager as a knowledge asset manager Types of Programs Perspectives on programs to establish the 'right' perspective Categories of programs based on the program standard Scenario-based questions Program and Organization Strategy Alignment An overview of the Program Strategy Alignment performance domain Exploration of the elements of strategic alignment, i.e., the business case, program charter, and program roadmap Exploration of organization maturity and strategic alignment Scenario-based questions that reference both the Program Strategy Alignment performance domain and the Strategic Program Management practice domain Program Benefits An overview of the Program Benefits Management performance domain Exploration of each benefits management interaction with the representative program management life cycle: Benefits IdentificationBenefits Analysis and PlanningBenefits DeliveryBenefits TransitionBenefits SustainmentScenario-based questions that reference both the Program BenefitsManagement performance domain and the Benefits Management practice domain Program Stakeholder Engagement An overview of the Program Stakeholder Engagement performance domain Exploration of each stakeholder engagement performance domain activity: Program Stakeholder IdentificationProgram Stakeholder AnalysisProgram Stakeholder Engagement PlanningProgram Stakeholder EngagementProgram Stakeholder CommunicationsScenario-based questions that reference both the Program StakeholderEngagement performance domain and the Stakeholder Management practice domain Program Governance An overview of the Program Governance performance domain Exploration of each program governance performance domain activity: Program governance practicesProgram governance roles and responsibilitiesProgram governance design and implementationGovernance relationship within programsScenario-based questions that reference both the Program Governance performance domain and the Governance practice domain Program Life Cycle Management An overview of the Program Life Cycle Management performance domain Exploration of the three phases in the representative program life cycle: Program DefinitionProgram DeliveryProgram ClosureExploration of the interaction between program activities and integration managementScenario-based questions that reference both the Program Life CycleManagement performance domain and the Program Life Cycle practice domain Program Management Supporting Activities - Part 1 An overview of the program management supporting activities Exploration of 5 of 10 supporting activities: Program change managementProgram communications managementProgram financial managementProgram information managementProgram procurement managementScenario-based question(s) presented after each supporting activity Program Management Supporting Activities - Part 2 Exploration of the remaining 6 of 10 supporting activities: Program quality managementProgram resource managementProgram risk managementProgram schedule managementProgram scope managementScenario-based question(s) presented after each supporting activity Program Management Professional (PgMP®) Examination Application process and timeline General and special eligibility criteria International Institute's Online Learning Tool - access to sample examination questions Program Management Professional (PgMP®) Examination breakdown of domains and subdomains Terms and conditions of the exam PgMP® Professional Code of Conduct

PgMP® Exam Prep: In-House Training This course is designed and developed by PgMP® certified consultants and instructors. Its aim is to prepare professionals who are familiar with the principles of program management for the Program Management Professional (PgMP)® Examination. The course is based on PMI's The Standard for Program Management, A Guide to the Project Management Body of Knowledge (PMBOK® Guide), and PMI's Program Management Professional (PgMP)® Examination Content Outline (current versions). Through this learning experience, you will explore: Program management from a PMI standard perspective, including the interdependencies between the five performance domains, the three program phases, and the ten supporting activities in this new and improved program management standard The difference between the five performance domains in the new program management standard and the five practice domains in the examination content outline The role and competencies of the program manager The difference between project managers and program managers - and their relationship in a program environment The difference between program managers and portfolio managers - and their relationship in a program environment How program managers align and manage benefits The best ways to engage and involve program stakeholder groups How to establish governance across the program life cycle What You Will Learn At the end of this course, you will be able to: Differentiate between the practice domains in the PMI PgMP® Examination Content Outline and the performance domains in The Standard for Program Management - Fourth Edition Name and describe the three phases in the program management life-cycle phases Describe the mapping of the life-cycle phases with the supporting program activities Identify the key outputs of the supporting program activities Articulate the interrelationships between the program management supporting processes and the mapping of processes to Knowledge Areas and Process Groups in the PMBOK® Guide - Sixth Edition Apply program management knowledge to answer foundation and scenario-based questions Summarize the process and eligibility criteria for earning the PgMP® credential Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Programs, projects, and portfolio definitions differences, and how they relate The definition of a component and how it relates to a program Representative program management life cycle Role of the program manager and the program office The difference between the program management practice and performance domains Program Register and Knowledge Asset Management Program registers, and how they are used to manage knowledge assets Knowledge asset management, beginning with the data, information, knowledge, and wisdom (DIKW) Model Knowledge assets and relationship to the performance domains The program manager as a knowledge asset manager Types of Programs Perspectives on programs to establish the 'right' perspective Categories of programs based on the program standard Scenario-based questions Program and Organization Strategy Alignment An overview of the Program Strategy Alignment performance domain Exploration of the elements of strategic alignment, i.e., the business case, program charter, and program roadmap Exploration of organization maturity and strategic alignment Scenario-based questions that reference both the Program Strategy Alignment performance domain and the Strategic Program Management practice domain Program Benefits An overview of the Program Benefits Management performance domain Exploration of each benefits management interaction with the representative program management life cycle: Benefits IdentificationBenefits Analysis and PlanningBenefits DeliveryBenefits TransitionBenefits SustainmentScenario-based questions that reference both the Program BenefitsManagement performance domain and the Benefits Management practice domain Program Stakeholder Engagement An overview of the Program Stakeholder Engagement performance domain Exploration of each stakeholder engagement performance domain activity: Program Stakeholder IdentificationProgram Stakeholder AnalysisProgram Stakeholder Engagement PlanningProgram Stakeholder EngagementProgram Stakeholder CommunicationsScenario-based questions that reference both the Program StakeholderEngagement performance domain and the Stakeholder Management practice domain Program Governance An overview of the Program Governance performance domain Exploration of each program governance performance domain activity: Program governance practicesProgram governance roles and responsibilitiesProgram governance design and implementationGovernance relationship within programsScenario-based questions that reference both the Program Governance performance domain and the Governance practice domain Program Life Cycle Management An overview of the Program Life Cycle Management performance domain Exploration of the three phases in the representative program life cycle: Program DefinitionProgram DeliveryProgram ClosureExploration of the interaction between program activities and integration managementScenario-based questions that reference both the Program Life CycleManagement performance domain and the Program Life Cycle practice domain Program Management Supporting Activities - Part 1 An overview of the program management supporting activities Exploration of 5 of 10 supporting activities: Program change managementProgram communications managementProgram financial managementProgram information managementProgram procurement managementScenario-based question(s) presented after each supporting activity Program Management Supporting Activities - Part 2 Exploration of the remaining 6 of 10 supporting activities: Program quality managementProgram resource managementProgram risk managementProgram schedule managementProgram scope managementScenario-based question(s) presented after each supporting activity Program Management Professional (PgMP®) Examination Application process and timeline General and special eligibility criteria International Institute's Online Learning Tool - access to sample examination questions Program Management Professional (PgMP®) Examination breakdown of domains and subdomains Terms and conditions of the exam PgMP® Professional Code of Conduct

The Microsoft Certified Expert is a new breed of Microsoft certification. It is referred to as a ‘role-based certification’. According to Microsoft, role-based certifications show that individuals that possess them are keeping pace with today’s technical roles and requirements. They allow a learner to skill up and prove their expertise to employers and peers, plus get the recognition and opportunities they’ve earned.

The Microsoft Certified Fundamentals, Associate, and Expert is a new breed of Microsoft certification. It is referred to as a ‘role-based certification’. According to Microsoft, role-based certifications show that individuals that possess them are keeping pace with today’s technical roles and requirements. They allow a learner to skill up and prove their expertise to employers and peers, plus get the recognition and opportunities they’ve earned.

OFQUAL Regulated | 100% Online Course | Awarded By Focus Awards | QLS Endorsed | IPHM & CPD QS Accredited | 400 CPD Points | FREE Hard Copy & Digital Certificates | 12 Months Access | Tutor Support | Customer Support

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Gain insights into hydrogen technology, economics, and business cases with EnergyEdge's virtual instructor-led training course. Register now to secure your spot!