20 E-Commerce courses delivered Live Online

Become a Certified Digital Leader Designed for: IT managers and business managers Consultants Project managers Key take aways from this leadership course (non-technical): Be comfortable with digital trends and technologies Leverage digital for your business Organise digital and manage digital transformation successfully Module 1 - Digital concepts Digital building blocks Digital lifecycle Big Data strategy Module 2 - Digital strategy Strategy Golden triangle of digital transformation Opportunity analysis Module 3 - Digital marketing Advertising Funnels E-commerce Module 4 - Digital economy Competitive landscape Influencers Legislation Module 5 - Digital finance Digital investments Defining budgets for digital ROI of digital marketing Module 6 - Information risks Information security concepts AI risks Privacy and Intellectual Property Module 7 - Organising digital Organisational design Iterative approaches Module 8 - Leading the digital workforce Digital mindset Robots & human workforce Industry 4.0 Module 9 - Leading Digital Transformation programmes Product development & Innovation Programme management Organisational change Case studies 3 business cases

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Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau

Affiliate Marketing Secrets: Earn Big Reviewing Products Course Overview: "Affiliate Marketing Secrets: Earn Big Reviewing Products" is designed to equip you with the essential knowledge and strategies to succeed in affiliate marketing. Throughout the course, you'll learn the core principles of affiliate marketing, how to select the right products for review, and how to build a solid affiliate marketing strategy that maximises your earning potential. The course provides a step-by-step guide to help you grow your affiliate income by effectively promoting products through reviews. By the end, you’ll have a clear understanding of how affiliate marketing works, how to optimise your efforts, and how to become a successful affiliate marketer. Course Description: This course covers a comprehensive range of topics necessary for anyone looking to dive into the world of affiliate marketing. You’ll explore the fundamentals of affiliate marketing, learn to identify profitable products to review, and discover methods for building a strong affiliate marketing platform. With an emphasis on creating valuable product reviews, you will gain skills in attracting and retaining audiences, using affiliate links effectively, and maximising your revenue streams. Each module is designed to help you understand the intricacies of affiliate marketing and review strategies, ensuring you can apply these skills to achieve long-term success in the field. By the end of the course, you’ll be well-equipped to run your affiliate marketing business and start generating significant income. Affiliate Marketing Secrets: Earn Big Reviewing Products Curriculum: Module 01: Introduction to the Course Module 02: Your Home Base Module 03: Step 2 (See full curriculum) Who is this course for? Individuals seeking to earn money through affiliate marketing. Professionals aiming to expand their marketing skill set. Beginners with an interest in digital marketing or e-commerce. Aspiring content creators or bloggers interested in monetising their platforms. Career Path: Affiliate Marketing Specialist Digital Marketing Consultant Content Creator/Influencer E-commerce Affiliate Manager Online Business Owner

Duration 1 Days 6 CPD hours This course is intended for This overview-level course is ideally suited for professionals seeking an introduction to microservices architecture and its application within a business context. Ideal attendee roles include software developers, system architects, technical managers, and IT professionals who are part of teams transitioning to a microservices approach. It's also an excellent starting point for non-technical roles such as product owners or business analysts who work closely with technical teams and want to better understand and become conversant in the language and principles of microservices. Overview This course combines engaging instructor-led presentations and useful demonstrations with engaging group activities. Throughout the course you'll explore: Understand the Basics of Microservices: Get to know the fundamental principles and characteristics of microservices and how they revolutionize traditional software development approaches. Explore the Design of Microservices: Gain an overview of how microservices are designed based on business requirements and what makes them unique in the software architecture world. Overview of Managing and Scaling Microservices: Get an introduction to how microservices are managed and scaled independently, and understand the significance of these features in your business operations. Familiarize with the Microservices Ecosystem: Learn about the typical patterns, best practices, and common pitfalls in the microservices world, setting a foundation for future learning and implementation. Introduction to Microservices in a Business Context: Acquire a basic understanding of how microservices can be aligned with specific business capabilities, and get a glimpse into how they can coexist with legacy systems in a business setting. Microservices have rapidly emerged as a popular architectural style, breaking down applications into small, independent services that can be developed, deployed, and scaled individually. Microservices offer a robust method to address a variety of projects, such as e-commerce platforms and content management systems, enhancing scalability and boosting productivity. This technology, when employed correctly, can greatly increase software delivery speed and system resilience, making it a crucial skill set for modern technology professionals.Understanding Microservices - A Technical Overview is a one-day course ideally suited for technical professionals seeking an introduction to microservices architecture and its application within a business context. Under the guidance of an industry expert, this engaging class combines lecture-style learning with lively demonstrations, case study review and group discussions.Throughout the course you?ll explore the principles and characteristics that define microservices, how to identify suitable projects for a microservices approach, the factors to consider when designing them, and the strategies to effectively manage and scale them within complex systems. You?ll also learn about the best practices, patterns, and anti-patterns, arming you with the knowledge to make the right architectural choices. This course also explores the real-world implementation of microservices in a business enterprise. We'll discuss how to align the application of microservices with your organization's specific business capabilities, and offer strategies for smoothly integrating this technology within existing legacy systems. Introduction to Microservices Understand what microservices are and their role in modern software development. Introduction to Microservices: what they are and why they matter. Monolithic vs Microservices: highlighting the shift and benefits. Key principles and characteristics of microservices. Identifying suitable applications for microservices transformation. Demo: Analyzing a sample application and identifying potential microservices Architecting and Managing Microservices Learn the basic strategies for scaling and managing microservices. Scaling Microservices: from a single service to hundreds. Key components of a microservices architecture. Introduction to resilience patterns: Circuit-Breakers and Bulkheads. Load management and provisioning in a microservices setup. Understanding the role of cloud services in microservices. Optional Demo: Illustrating how a microservice-based application scales in real-time Designing Microservices Learn the key aspects to consider when designing microservices. Defining microservice boundaries: Deciding the scope of a microservice. Communication patterns in microservices. Understanding Microservice endpoints. Exploring data stores and transaction boundaries in microservices. Overcoming challenges in Microservices design. Demo: Designing microservices for a hypothetical business requirement Implementing Microservices in a Business Enterprise Understand the process and considerations for implementing microservices in an enterprise context. Assessing enterprise readiness for microservices. Building the business case for microservices: strategic advantages and potential challenges. Aligning microservices with business capabilities. Organizational changes: Team structures and processes for microservices. Dealing with Legacy Systems: Strategies for microservices integration. Demo: Exploring a case study of successful microservices implementation in a business enterprise The Microservices Ecosystem Understand the key tools and best practices in the Microservices ecosystem. Understanding the typical Microservices Stack. Monitoring and Logging in Microservices. Introduction to Docker: Containerization of Microservices. Deployment strategies in a Microservices setup. Introduction to Orchestration in Microservices Demo: Containerizing and deploying a simple microservice Microservices Deployment Strategies Understand various ways to safely introduce changes in a microservices environment. The concept of Blue-Green Deployment: changing services without downtime. Canary Releases and Feature Toggles: slowly rolling out changes to users. Database changes in a microservices environment: keeping data consistent. Demo: Examining various deployment strategies Microservices Best Practices and DevOps Learn key strategies to ensure a smooth operation of your microservices setup. The DevOps culture in Microservices: collaboration for efficiency. Defining a Minimum Viable Product in a Microservices setup: building small, delivering fast. Dealing with data in a distributed setup: managing Data Islands. The importance of Continuous Integration/Continuous Delivery in a microservices setup. Governance: Keeping track of your services and their consumers. Demo: Visualizing a simple continuous delivery pipeline Microservices Patterns and Anti-Patterns Learn about common do's and don'ts when working with microservices. Understanding patterns that help with efficient microservices operation. Recognizing and avoiding anti-patterns that can hinder performance. Dealing with common challenges: dependencies between services, managing service boundaries. Demo: Examples of real-world patterns and anti-patterns Simple Overview of OAuth and OpenID for Microservices Introduction to OAuth and OpenID: What they are and why they matter in Microservices. The role of tokens in OAuth 2.0: How they help in securing communications. A simplified look at OpenID Connect: Linking identities across services. Demo

Digital Product Management Course Overview: The Digital Product Management course is designed to provide learners with a comprehensive understanding of managing digital products throughout their lifecycle. Covering key areas such as market analysis, strategy development, and product marketing, this course equips learners with essential skills to succeed in the fast-paced digital landscape. It explores core concepts of product management, offering a thorough introduction to the tools and processes involved in delivering successful digital products. Learners will gain the knowledge necessary to effectively manage a digital product from conception to launch, ultimately enhancing their career prospects in digital product management. Course Description: This course dives deep into the intricacies of digital product management, beginning with the basics and progressing through advanced concepts. Learners will explore market research, customer analysis, and strategy formulation to ensure product success. Modules also cover the creation of product roadmaps, understanding different development methodologies, and the use of analytics to measure product performance. Legal considerations and marketing strategies are also key components, offering a well-rounded understanding of the product management process. By the end of the course, learners will have the expertise needed to manage a digital product from ideation to its eventual market entry and beyond. Digital Product Management Curriculum: Module 01: Basics of Digital Product Management Module 02: Understanding Market and Customers Module 03: Strategy Development Module 04: Roadmap Module 05: Development Methodologies Module 06: Analytics and Metrics Module 07: Marketing Module 08: Legal Aspects (See full curriculum) Who is this course for? Individuals seeking to build a career in digital product management. Professionals aiming to enhance their product management skills. Beginners with an interest in managing digital products or services. Those looking to transition into a digital-focused career. Career Path: Digital Product Manager Product Development Manager Digital Marketing Specialist Project Manager in Tech Companies Product Strategist E-commerce Manager

Course Overview: This course provides an accessible guide to mastering affiliate marketing as a source of passive income. It covers the essential principles of affiliate marketing, including how to leverage the strategy to drive sales and grow small businesses. Through a structured learning approach, participants will discover the best affiliate marketing products, top affiliate networks, and techniques for optimising conversions. Whether you're a beginner or looking to refine your marketing approach, this course equips you with the necessary knowledge to embark on a successful affiliate marketing journey and generate consistent passive income. Course Description: In this comprehensive course, learners will explore a range of affiliate marketing strategies designed to generate passive income streams. The course covers critical topics such as identifying profitable affiliate products, selecting the right affiliate marketing companies, and implementing conversion optimisation strategies. It also discusses how to align affiliate marketing efforts with business goals for maximised success. Throughout the course, learners will gain a deep understanding of how to strategically choose affiliate products, target the right audience, and optimise product pages for higher sales. Upon completion, participants will be equipped to embark on their affiliate marketing journey with a clear and actionable plan. Course Modules: Module 01: Reason to Consider Affiliate Marketing Module 02: Ways You Can Leverage Affiliate Marketing to Grow Your Sales and Small Business Module 03: Top Companies to Find Affiliate Marketing Products Module 04: Ways to Pick Out the Best Products to Be an Affiliate For Module 05: Affiliate Marketing Strategies Module 06: Ways to Optimise Your Product Pages for Conversions Module 07: Conclusion (See full curriculum) Who is this course for? Individuals seeking to generate passive income. Professionals aiming to enhance their sales and marketing skills. Beginners with an interest in online business and marketing. Small business owners looking to diversify their revenue streams. Career Path: Affiliate Marketing Specialist Digital Marketing Professional Content Marketing Manager Sales and Business Development Manager E-commerce Entrepreneur

Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant