'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement.
This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process.
This programme will help participants:
Understand 'how buyers buy' and align their selling activities accordingly
Recognise the difference between 'latent pain' and 'active vision' opportunities
Conduct effective pre-call planning and research
Stimulate interest and establish credibility with your prospects
Get prospects to share / admit high priority pain
Engage in consultative dialogue that promotes the differentiating strengths of your offerings
Gain access to 'power' people within an opportunity
Effectively qualify and disqualify opportunities based on objective decision criteria
Better control and manage sell cycles
Improve their chances of winning competitive opportunities
Shorten sales cycles and avoid 'no decision'
Negotiate the steps leading to a successful sale
1 An introduction to selling
Understanding the key points that encourage a customer to purchase from us
The difference between consultative selling and a transactional sale
Understanding the roles that trust and empathy play in a sale
Understanding how tricks and manipulation can sink a sale
Vital pre-meeting research that must take place before a conversation
Understanding how the customer sees us and why positioning is important
2 Structuring the sales conversation process
Defining a set process for structuring a sales call with a chance to demonstrate understanding
How the first minute of a conversation can destroy a sale
Understanding BPO objectives for a sale
How a step-by-step sales conversation process helps win more sales
Understanding the mis-match between the customers buying process
How our sales processes can lead to mistakes
3 How and why people buy
An insight into the emotional factors behind how people arrive at purchasing decisions
Using research from neuroscience that shows how sales people can really make mistakes
Understanding how people make decisions about larger purchases
Understanding the stakeholders in companies and their buying motives
How to analyse the stakeholders and determine a win-plan
4 Understanding the funnel
Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting
Understanding the role of forecasting in sales analysis
Why many forecasts are nearly always wrong
Understanding the stages of a sales process
How 'verifiable outcomes' can really change forecasting
5 Questioning techniques
Understanding the different questioning techniques and when they should be used
Using the 'knowledge tree' as a framework for questioning
Understanding the use of real empathy to help customers uncover their needs
How effective research can really empower your questions
How to ask 'high gain' questions
How to ask difficult questions without feeling intrusive
6 Features and benefits
How to practically apply them in a sales scenario
How to align the benefits to customers' business goals
Really understanding the difference and how to demonstrate true economic benefits to a customer
How to discover business goals, and align value propositions to these
How to craft an effective value proposition for a customer
Using the SAR storytelling method to really engage customers to align their thinking patterns
Using the latest neuroscience research that explains what customers are really thinking
7 Overcoming objections
How 'confirmation bias' can hinder any sales conversation
How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way
Practising the method to become comfortable and congruent with it
8 Closing the sale
A deep dive into what closing is
How different sales have different closes
How too many closing methods can destroy a sale
How to lead up to a close with a logical sequence of questions
Using the ACSAT trust method of closing
A clear methodology with a chance to practise the skills in a fun way
Delivered in Harpenden or UK Wide or OnlineHarpenden or UK WideorOnlineFlexible Dates
Price on Enquiry
Personal Tax Return and Self Assessment Accounting training Course
Personal Tax Return and Self Assessment Accounting training Course Overview:
Most self-employed people and directors of companies have to do submit a Tax Return every year. If you are a self-employed person you may learn how to do tax return yourself. As a result, you can save money by not having to pay an external agent. Don't forget You can also save more money as you will know more about how to apply for a tax rebate. According to statistics, more than 60% of taxpayers not sure how to do tax return correctly and lose money for not knowing how to apply for a tax rebate correctly.
If you want to offer tax services to the general public, then skills in this sector can dramatically improve your job prospect or business prospect.
How to do a tax return?
Firstly, you need to be registered with HMRC to process your tax return. You should get a UTR (Unique Tax Reference) no, which is your personal identification no for tax purpose. Once you have details for all incomes and expenditure, you can submit them electronically to HMRC. The deadline for submitting a personal tax return is 31 January for the previous tax year.
Apply for a Tax Rebate
It is possible that you could be eligible for a tax rebate.
The most possible scenarios are:
When you pay more tax than required
Submitting an incorrect tax return
Claiming special Tax relief
There could be many more reasons why should you get a tax refund. It is vital to know the scenarios under which you should apply for a tax rebate.
Certificate of Attendance
Identify the type(s) of returns that may be completed
Understand the duties and responsibilities of a bookkeeper/tax agent when completing self-assessment tax returns
Calculating the taxes on profits for Self Employed & on income for Employed individuals
Understanding differences between Drawings & Dividends
Introduction to UTR and NI Classes
Understanding Tax Return submission procedures to HMRC (using 2 individual Scenarios)
Analysing Class 2 & Class 4 NIC
Analysing Personal Allowance
Analysing Income from Self Employments
Employment benefits Analysis
Analysis of Car & Fuel benefits
Analysis of savings and investment income and tax implications on them.
Introduction to Capital Gains Tax analysis
Introduction to Inheritance Tax Analysis
Understanding the procedure for payment and administration of both tax and National Insurance Contributions
Delivered OnlineOnline courseFlexible Dates
Price on Enquiry
Personal Tax Return and Self Assessment training Course
Personal Tax Return and Self Assessment training Course
Most self-employed people and directors of companies have to do submit a Tax Return every year. If you are a self-employed person you may learn how to do tax return yourself. As a result, you can save money by not having to pay an external agent. Don't forget You can also save more money as you will know more about how to apply for a tax rebate. According to statistics, more than 60% of taxpayers not sure how to do tax return correctly and lose money for not knowing how to apply for a tax rebate correctly.
If you want to offer tax services to the general public, then skills in this sector can dramatically improve your job prospect or business prospect.
How to do a tax return
Firstly, you need to be registered with HMRC to process your tax return. You should get a UTR (Unique Tax Reference) no, which is your personal identification no for tax purpose. Once you have details for all incomes and expenditure, you can submit them electronically to HMRC. The deadline for submitting a personal tax return is 31 January for the previous tax year.
Apply for a Tax Rebate
It is possible that you could be eligible for a tax rebate.
The most possible scenarios are
When you pay more tax than required
Submitting an incorrect tax return
Claiming special Tax relief
There could be many more reasons why should you get a tax refund. It is vital to know the scenarios under which you should apply for a tax rebate.
Identify the type(s) of returns that may be completed
Understand the duties and responsibilities of a bookkeeper / tax agent when completing self-assessment tax returns
Calculating the taxes on profits for Self Employed & on income for Employed individuals
Understanding differences between Drawings & Dividends
Introduction to UTR and NI Classes
Understanding Tax Return submission procedures to HMRC (using 2 individual Scenarios)
Analysing Class 2 & Class 4 NIC
Analysing Personal Allowance
Analysing Income from Self Employments
Employment benefits Analysis
Analysis of Car & Fuel benefits
Analysis on savings and investment income and tax implications on them.
Introduction to Capital Gains Tax analysis
Introduction to Inheritance Tax Analysis
Understanding the procedure for payment and administration of both tax and National Insurance Contributions
Delivered in London or OnlineLondonorOnlineFlexible Dates
Does your voice abandon you when you present? Do you find you become much less articulate and much less yourself when you are under the spotlight? Have you experienced brain freeze where you "umm" all the way through your presentation? Maybe you blush or your voice wavers. Presenting is a big source of pain for many of us.
I've been there. For years, I hated presenting. I went all weird under the spot light and the best I could hope for was just to grit my teeth, force myself to do it and hope for the best. Mostly it was okay, pretty good, a couple of times it was downright traumatic! But sadly, because of my intense dislike of presenting I never felt that i did myself justice.
What if I told you that I now relish the opportunity to express myself and my thinking? The bigger the audience, the better! I've done a complete 180 turnaround on giving presentations and I've been reflecting on why.
In my next masterclass, I breakdown my 5 top insights that have transformed the way I think about giving presentations. And when you feel good about doing something, your performance improves dramatically.
Whether it's presenting to real people in a real room, or presenting in your living room to a ton of people with their cameras off, my top tips and tools will help you find your natural and confident voice so that you can do yourself justice and maybe even start to enjoy the opportunity.