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11 Digital Marketing courses in Chigwell
Strategic Marketing (In-House)
By The In House Training Company
In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
Online Options
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Scheduling your social media content can help you to stay organised, keep consistent with your posting, and help you stay true to your goals for your business on Social Media! In this course, we’ll be looking at Social Media Scheduling – what it is, how it can benefit you, and most importantly – how to do it! We’ll cover: How social media scheduling can benefit your business The platforms you can use for social media scheduling and what might be the best option for you How to use Meta Business Suite to schedule posts for Facebook and Instagram How schedule posts on Linkedin Using a Third party and paid software like Hootsuite or an alternative platform As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about social media scheduling for their business. Event details: Date: Wednesday 15th January 2025 Time: 10am – 11.30am Location: Online (ZOOM) For: Businesses based in Luton The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Digital Marketing Course
By Bridge the Gap
Our key aims include educating and training people to gain experience in digital marketing and provide a pathway to employment. Our accredited program offers a fast track course in a range of different digital marketing modules. Trainees will be given the tools they need to pursue a career in digital marketing. This course can lead to potential roles as a digital marketing consultant. There is no minimum requirement to be eligible to apply for this course and outcomes and results are delivered after a minimum of 48 hours assessment.
Unlock the secrets of successful digital marketing with our comprehensive Digital Marketing Masterclass. From social media strategies to SEO techniques, this course empowers you with the knowledge and skills needed to thrive in the ever-evolving online landscape. Join now to gain expert insights, hands-on experience, and stay ahead in the competitive world of digital marketing. Elevate your career with our cutting-edge Masterclass today!
Digital Marketing Level 3, 5 & 7
By Imperial Academy
Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited
