About Course Creating a Social Media Strategy: Generate Sales and LeadsLearn how to create an effective social media strategy that will generate sales and leads for your business. Social media is a powerful tool for businesses of all sizes. It can help you reach new customers, build relationships with your existing audience, and drive sales. But with so many different social media platforms and strategies to choose from, it can be difficult to know where to start. In this course, you will learn how to create a social media strategy that is tailored to your specific business goals. You will learn: The importance of social media marketing The basic terminology of social media How to identify your target audience How to create posts that your audience will love How to build online relationships with your followers How to use social media to build your email list How to increase your sales with social media How to evaluate your social media advertising campaigns By the end of this course, you will have a comprehensive social media strategy that you can implement to grow your business. Who should take this course? Business owners and entrepreneurs who want to use social media to generate sales and leads Marketing professionals who want to learn how to create and implement effective social media campaigns Anyone who wants to learn more about social media marketing What Will You Learn? The importance of social media marketing The basic terminology of social media How to identify your target audience How to create posts that your audience will love How to build online relationships with your followers How to use social media to build your email list How to increase your sales with social media How to evaluate your social media advertising campaigns Course Content Introduction Introduction Why social media marketing is important Social Media Terminology Social Media Terminology Social Media Marketing Strategy How to Create an Internet Marketing System That Will Generate Sales How to Find Sources For Great Posts How to Create a Social Media Calendar Elements for the Perfect Posts How to Create Standard Social Media Messages How to Stay in Touch With Your Followers How to Evaluate Your Social Media Campaigns A course by Adonis Anastasiou Digital Marketing Expert/Trainer Audience Business owners and entrepreneurs who want to use social media to generate sales and leads Marketing professionals who want to learn how to create and implement effective social media campaigns Anyone who wants to learn more about social media marketing
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Today’s customer doesn’t just buy — they decide, they compare, they vanish, and sometimes return. Understanding why that happens isn’t guesswork; it’s analytics. This Customer Analytics Training Course offers a focused and strategic route into the heart of customer behaviour, turning complex data into easy decisions. You’ll learn how patterns emerge from clicks, purchases, and preferences — all while brushing up on the skills that companies value when making smarter business moves. The course demystifies customer data without blinding you with science. Expect to explore customer segmentation, predictive modelling, data visualisation, churn analysis, and behavioural insights — all explained with clarity and a touch of dry wit. Whether you're managing customer relations, handling data reports, or just want to know what makes customers tick (and when they stop ticking), this course is your route to sharper thinking and sharper results. It’s digital, flexible, and structured with a clear purpose: to turn numbers into narrative and strategy into sense. Learning Outcomes: Understand the basics of customer analytics and customer life cycle Develop effective customer onboarding and activation strategies Use cross-selling techniques to increase customer retention Measure the effectiveness of marketing campaigns using campaign analytics Use customer analytics to drive marketing strategies and improve customer experience Our Customer Analytics Training course is designed to help you gain a deeper understanding of customer analytics and develop effective marketing strategies. With 6 comprehensive modules, you will learn how to develop effective customer onboarding and activation strategies, use cross-selling techniques to increase customer retention, measure the effectiveness of marketing campaigns, and use customer analytics to improve the customer experience. This course is perfect for anyone looking to enhance their understanding of customer analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Customer Analytics Training Course Curriculum Section 01: Basics Of Customer Analytics And Customer Life Cycle Section 02: Customer Onboarding Section 03: Customer Activation Section 04: Cross Selling Section 05: Campaign Life Cycle Section 06: Conclusion How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to understand their customers' behavior better Marketers who want to optimise their marketing campaigns Digital strategists who want to gain a deeper understanding of customer analytics Students who want to explore the field of customer analytics Professionals who want to enhance their data analysis skills Career path Customer Analyst: £20,000 - £40,000 Digital Marketing Specialist: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.
Are you looking to enhance your Blog Content Writer skills? If yes, then you have come to the right place. Our comprehensive course on Blog Content Writer will assist you in producing the best possible outcome by mastering the Blog Content Writer skills. The Blog Content Writer course is for those who want to be successful. In the Blog Content Writer course, you will learn the essential knowledge needed to become well versed in Blog Content Writer. Our Blog Content Writer course starts with the basics of Blog Content Writer and gradually progresses towards advanced topics. Therefore, each lesson of this Blog Content Writer course is intuitive and easy to understand. Why would you choose the Blog Content Writer course from Compliance Central: Lifetime access to Blog Content Writer course materials Full tutor support is available from Monday to Friday with the Blog Content Writer course Learn Blog Content Writer skills at your own pace from the comfort of your home Gain a complete understanding of Blog Content Writer course Accessible, informative Blog Content Writer learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Blog Content Writer Study Blog Content Writer in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Blog Content Writer Course Blog Content Writer Curriculum Breakdown of the Blog Content Writer Course Module 01: An Introduction to Blogging Module 02: Target Audience Module 03: Getting Started Module 04: Writing for Bloggers Module 05: Content Development Module 06: Photography and Imagery Module 07: Staying Social Module 08: Working with Brands Module 09: Networking Module 10: Monetising Your Blog Module 11: Building a Brand Module 12: Growing as a Blogger CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Blog Content Writer course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Blog Content Writer. It is also great for professionals who are already working in Blog Content Writer and want to get promoted at work. Requirements To enrol in this Blog Content Writer course, all you need is a basic understanding of the English Language and an internet connection. Career path The Blog Content Writer course will enhance your knowledge and improve your confidence. Content Marketing Manager: £30,000 to £60,000 per year Social Media Manager: £25,000 to £45,000 per year SEO Specialist: £25,000 to £45,000 per year Copywriter: £20,000 to £45,000 per year Digital Marketing Executive: £20,000 to £40,000 per year Editorial Assistant: £18,000 to £30,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Are you someone who is part of the marketing industry? Have you ever heard about network marketing? Are interested in becoming one of the experts in network marketing? If so, then this course will help you achieve your dreams in becoming an expert in network marketing! Description: Network marketing has been growing globally because there are lots of emerging markets and the effective use of the internet. In this course, you will be learning about the basics of network marketing and what steps you should do to become knowledgeable in network marketing. You will learn the basic plan mechanics and utilise this knowledge. Then you will be able to know the concept of point value to cash calculation and the payout transparency. There will be a discussion of the buyback policy and breakaway ideas. Who is the course for? Business owners, entrepreneurs or any professionals who want to improve their network marketing skills and learn how to become the best of it. People who have an interest in becoming part of the network marketing industry Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Network Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Executive Data Marketing Specialist Digital Marketing Manager Marketing Specialist Sales Executive Social Media Manager. Diploma in Network Marketing If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Additional Supporting Material Network Marketing 00:00:00 Mock Exam Mock Exam-Diploma in Network Marketing 00:20:00 Final Exam Final Exam-Diploma in Network Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Getting Started These qualifications offer individuals the opportunity to build a career in the IT- E Commerce field by fostering a deeper knowledge and comprehension of the industry, while also supporting their progression into technical roles. The comprehensive learning outcomes for all IT-related programs encompass the following objectives: Certainly, here's a rewritten version: Gather, compile, assess, and analyse data from diverse sources. Demonstrate proficient verbal and communication abilities. Exhibit autonomy while also collaborating effectively within a team. Take charge of one's personal development and foster personal growth. Key Benefits Evaluate the essence of entrepreneurship within the technological domain. Comprehend techniques for preserving computer security. Create web applications through the utilization of ASP.NET and ADO.NET. Execute tasks related to user management and file system administration. Conduct routing operations Key Highlights Are you a practicing IT Professional seeking greater knowledge and understanding of the industry to support your development into senior positions? Then, the Qualifi Level 5 Diploma in Information Technology E-Commerce is the ideal starting point for your career journey. The course will pave the way for a career and help individuals prepare to become professional staff and managers of the future in the health and social care sector. Remember! The assessment for the qualification is based on assignments only, and you do not need to worry about taking any exams. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials, along with study guides developed by our Qualifi-approved tutors, will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Upon completion of the Level 5 Diploma in Information Technology - E-Commerce, graduates may pursue various career paths in education and training, such as: E-commerce Consultant; with an estimated average salary of £36,838 per annum. Digital Marketing Specialist; with an estimated average salary of £33,000 per annum. E-commerce Developer; with an estimated average salary ranging from £50,000 per annum. Online Merchandiser; with an estimated average salary of £31,984 per annum. About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally designed to ensure accessibility without unnecessary obstacles hindering entry and advancement. To enrol in the qualification, you should: • Have a certain level of proficiency and hold a Qualification at Level 4, such as 'A' LEVEL or any vocational certificate. • Be actively pursuing additional professional development to acquire job-related skills and practical knowledge. • For international students whose first language is not English, they will need to have a score of 6 or above in IELTS (International English Language Testing System). Progression Learners who successfully complete any of the corresponding QUALIFI Level 5 Diplomas in IT - E Commerce have various advancement options, including: Transitioning to the QUALIFI Level 6 Diplomas in IT - E Commerce. Moving on to the final year of undergraduate programs in fields like Computer Science, Information Technology, or related disciplines. Entering the workforce directly in a relevant professional capacity Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Technopreneurship Reference No : F/617/6740 Credit : 20 || TQT : 200 This unit's objective is to equip learners with the requisite knowledge and competencies for initiating a technology-driven business venture. This encompasses comprehending the traits associated with entrepreneurship, strategizing, marketing, and financial aspects. UNIT2- Network Security Reference No : J/617/6741 Credit : 20 || TQT : 200 The goal of this unit is to furnish learners with insights into network security concerns within networked settings and the procedures for averting and identifying prevalent security incidents. UNIT3- C#.NET Programming Reference No : L/617/6742 Credit : 20 || TQT : 200 The objective of this unit is to impart foundational concepts and principles of ASP.NET programming using C#. This will empower learners with the ability to create dynamic web pages employing server-side programming methodologies. UNIT4- System Administration Reference No : R/617/6743 Credit : 20 || TQT : 200 The goal of this unit is to furnish learners with the essential knowledge required for system administration in both Linux and Windows environments. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
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