Customer Analytics Training Course

Description

Today’s customer doesn’t just buy — they decide, they compare, they vanish, and sometimes return. Understanding why that happens isn’t guesswork; it’s analytics. This Customer Analytics Training Course offers a focused and strategic route into the heart of customer behaviour, turning complex data into easy decisions. You’ll learn how patterns emerge from clicks, purchases, and preferences — all while brushing up on the skills that companies value when making smarter business moves. The course demystifies customer data without blinding you with science.

Expect to explore customer segmentation, predictive modelling, data visualisation, churn analysis, and behavioural insights — all explained with clarity and a touch of dry wit. Whether you're managing customer relations, handling data reports, or just want to know what makes customers tick (and when they stop ticking), this course is your route to sharper thinking and sharper results. It’s digital, flexible, and structured with a clear purpose: to turn numbers into narrative and strategy into sense.

Learning Outcomes:

Our Customer Analytics Training course is designed to help you gain a deeper understanding of customer analytics and develop effective marketing strategies. With 6 comprehensive modules, you will learn how to develop effective customer onboarding and activation strategies, use cross-selling techniques to increase customer retention, measure the effectiveness of marketing campaigns, and use customer analytics to improve the customer experience.

This course is perfect for anyone looking to enhance their understanding of customer analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results.

Customer Analytics Training Course Curriculum

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

10 CPD hours / points Accredited by CPD Quality Standards

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.