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1394 Digital Marketing courses in Cardiff delivered On Demand

Lead Generation Diploma

By iStudy UK

Are you someone who is struggling with the new business? Or are you someone who helps others in the business. If so, then you will be interested in this course! Description:  What is Lead Generation? How do people benefit from this kind of marketing strategy, especially now that we are living in the modern age and almost everything needs to go through online? In this course, questions about lead generation will be answered and discussed thoroughly.  Furthermore, we have to keep in mind that the most important characteristic in marketing is to be able to adapt to what the market needs and fulfil their demands. In this course, you will be taught how to become a successful internet marketer through lead generation. You will about creating products that can be bought by anyone on the internet. You will be able to evaluate how do home based businesses are decided and be able to make a new profitable business. Considering the profit or income will be the measure of how far your business has come and if the marketing you are doing is effective. So if you want to learn about lead generation, then you must enrol now! Who is the course for? Professionals who are helping people marketing their products/services through lead generation. People who have the interest to learn the ways to know lead generation. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra Discount Card; 24/7 student support via email. Career Path: The Lead Generation Diploma is a useful qualification to possess, and would be beneficial for the following careers: Market Researchers Marketing Specialist Programmers Sales Technicians Webhost programmers. Module-01 What Is Cold Calling FREE 01:00:00 What Is SMS Marketing FREE 01:00:00 Information Marketing Business 01:00:00 What Are Buttons 00:15:00 Importance of Name Cards in Business 00:15:00 Door to Door 00:15:00 Classified Ads 00:15:00 Module-02 Networking Conventions 01:00:00 Kinds of Trade Shows 00:15:00 Home Parties 00:15:00 What Is Social Networking? Variety Of Social Networking 01:00:00 Different Between Events and Launches 00:15:00 Publicity 00:15:00 Publish A Book 01:00:00 Word of Mouth 00:15:00 Module-03 What Is Blogging 01:00:00 What Is Blog Commenting 00:15:00 Article Business Marketing 01:00:00 Tell A Friend 00:15:00 Forum Business Marketing 01:00:00 Email Business Marketing 01:00:00 Social Bookmarking 01:00:00 Module-04 YouTube Business Marketing 01:00:00 Yahoo! Answers 00:15:00 Press Releases 00:15:00 Benefits of Buying Banner Advertising 00:15:00 Online Classified Ads (Craigslist) 00:15:00 EBay Traffic 00:15:00 Organic Search Engine Traffic 00:15:00 Module-05 Pay Per Click Advertising 01:00:00 Ezine Solo Ads 00:15:00 Podcast Traffic 00:15:00 Directory Submissions 00:15:00 Social Networking Traffic 01:00:00 RSS Submission 00:15:00 Traffic Exchange Programs 00:15:00 Module-06 Co-Registration Leads 00:15:00 US Free Ads 01:00:00 User Generated Reviews 00:15:00 Viral Reports 00:15:00 Ad Swapping 01:00:00 Giveaway Events 00:15:00 Conclusion 00:15:00 Mock Exam Final Exam

Lead Generation Diploma
Delivered Online On Demand22 hours 45 minutes
£25

Advanced Google Ads / AdWords Training - Updated for 2019

By iStudy UK

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Advanced Google Ads / AdWords Training - Updated for 2019
Delivered Online On Demand5 hours 44 minutes
£25

Build a Business Teaching

By iStudy UK

Learn the strategies of marketing your course and increase your sales through proper marketing. Enrol the Build a Business Teaching course and learn how to drive traffic to your course. Online courses have become very popular day by day. However, there are many online platforms to learn. So, to choose the right platform or to spread the message about your course is a little bit tough. The course will help you to increase the traffic and sales of your course through recent marketing strategies. You will learn to use YouTube for marketing your course. The course teaches you to create a podcast describing the features and importance of your course. You will know other marketing strategies such as email marketing, blog marketing, creating social media groups such as Reddit, Facebook Live, Google Plus, and Facebook Groups. Instead of these, the course guides you to build sales funnels to increase sales. Shortly, you will be an authority in your niche. What Will I Learn? Drive traffic to their courses. Build a sales funnel to increase sales. Use YouTube marketing effectively. Build a blog to market courses. Develop a podcast. Design an email marketing campaign. Conduct interviews to generate content. Become an authority in your niche. Utilize student engagement to build a tribe. Utilize the power of branding. Build a social media following with Reddit, Facebook Live, Google+, and Facebook Groups. Requirements No previous knowledge or experience required. A desire to implement an effective marketing plan. A desire to increase leads, conversions, and sales results. Who is the target audience? Anyone who works online, company or individual. Entrepreneurs, startups, and small business owners. Sales representatives, independent advisors, and consultants. Infopreneurs, authors, and instructors. Section 01 - Dive into Course Marketing Course Marketing FREE 00:02:00 Course Marketing Introduction 00:02:00 Course Marketing Success 00:05:00 Driving Traffic 00:10:00 Section 02 - Building a Sales Funnel Front End Offering 00:07:00 Upselling (or 1 time offer) 00:11:00 Downselling 00:06:00 Additional Upsells 00:11:00 Backend Offer 00:09:00 Sales Funnel (case study) 00:09:00 Section 03 - YouTube Marketing YouTube Marketing Plan 00:07:00 Creating Engaging YouTube Videos 00:05:00 YouTube Channel Best Practices 00:03:00 YouTube Channel (case study) 00:12:00 Optimizing YouTube Videos 00:06:00 Section 04 - Building a Blog Introduction to Blogging 00:04:00 Choosing a Blogging Niche 00:05:00 Content is King 00:10:00 Adding Video and Images 00:03:00 Social Media 00:03:00 Important Pages 00:02:00 Section 05 - Podcasting Introduction to Podcasting 00:02:00 Podcast Hardware and Software 00:09:00 Preparing a Podcast 00:03:00 Podcast Outline 00:03:00 Recording the Podcast 00:05:00 Publishing the Podcast 00:05:00 Marketing Tips 00:04:00 Section 06 - Email Marketing Introduction 00:04:00 Challenges of Email Marketing 00:08:00 Content Marketing 00:04:00 Valuable Content 00:07:00 Email Standards 00:05:00 Keep Email Clean 00:04:00 Lead Generation 00:05:00 AIDA 00:07:00 Section 07 - Live Streaming Introduction to Live Streaming 00:03:00 Live Streaming Basics 00:06:00 Strategy 00:06:00 Promotion 00:05:00 Section 08 - Authority Marketing Introduction to Authority Marketing 00:09:00 Becoming an Authority 00:07:00 Authority Marketing (step by step) 00:16:00 You're an Authority 00:07:00 Section 09 - Branding Introduction to Branding 00:03:00 Mission Statement 00:05:00 Logo 00:06:00 Promotion 00:03:00 Delivering 00:07:00 Course Certification

Build a Business Teaching
Delivered Online On Demand4 hours 50 minutes
£25

Google Adwords, Google Plus & Google Search Skills Training

By iStudy UK

Become the Master of Google in this informative Course Are you using Google machine the right way when it comes to searching for stuff? Are you products not selling enough? This course is the all in one guide to three of Google's most active features, Google Search, Plus and Adwords. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. In this course, you will learn how to write search questions that fully leverage Google's powerful search algorithm. During this course you will also learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords. Course Highlights Google Adwords, Google Plus & Google Search Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords, Google Plus & Google Search Skills Training into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords, Google Plus & Google Search Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords, Google Plus & Google Search Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords, Google Plus & Google Search Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam

Google Adwords, Google Plus & Google Search Skills Training
Delivered Online On Demand30 hours
£25

Instagram Marketing 101 - How to use Instagram for Business

By iStudy UK

Grow your business with one of the most popular and trendy social media today by learning Instagram Marketing 101 - How to use Instagram for Business online. Share your ideas with the maximum number of people and explore the maximum by investing the minimum. The program will introduce you to the digital version of modern days promotion, and take you to an interesting world of public connection we call today Instagram. This is a great way to directly connect to your target audience and convey the message you want them to follow. You will learn how to get started with an Instagram account, how to increase your followers and how it can impact your business growth - all instructed and discussed through the learning resource. What you'll learn Will be able to create an awesome Instagram profile and feed Will be able to produce daily content Will be able to grow Instagram followers Will be able to collect leads from Instagram Will be able to sell products/services through Instagram Requirements You should have a phone that runs Instagram You should be able to use a smartphone at beginner level You should have a PC and able use it at a beginner level Who this course is for: Social Media Managers Small and Medium sized business owners Anyone who wants to learn how Instagram works Anyone who wants to market on Instagram Companies who want to market on Instagram Entrepreneurs Introduction About the instructor and the course FREE 00:03:00 DO NOT ENROL until you watch this FREE 00:02:00 INSTAGRAM FUNDAMENTALS Introduction to Fundamentals 00:01:00 Basic Features of Instagram 00:05:00 How Instagram Works 00:04:00 Rule no.1 & Rule no.2 of Instagram Marketing 00:04:00 Purpose and Theme 00:09:00 ACCOUNT SETUP Introduction to Account Setup 00:01:00 Username Selection 00:09:00 Personal or Business Account 00:08:00 How to Create an Amazing Bio Description 00:10:00 How to Select the Perfect Display Image (Profile image) 00:06:00 The Instagram solo link 00:05:00 CONTENT STRATEGY Introduction to Content creation on Instagram 00:01:00 Theme of your account 00:04:00 Quality and Quantity of content 00:09:00 Type of content that work on Instagram 00:11:00 How to create compelling content (non designers) 00:05:00 Free stock photo websites 00:04:00 Tools for creating content: IOS devices 00:10:00 Tools for creating content: Android devices 00:04:00 Tools for creating content: Desktop tools 00:10:00 What to do if you don't have time to create content 00:09:00 Tools to schedule your content 00:13:00 Create the ultimate Content Strategy Plan 00:07:00 GROWTH HACKS Introduction to Growth Hacking 00:01:00 Growth Hack no.1 - Consistency 00:03:00 Growth Hack no.2 - Hashtags 00:10:00 Growth Hack no.3 00:05:00 Growth Hack no.4 - Engaging 00:05:00 Growth Hack no.5 00:08:00 Growth Hack no.6 00:06:00 Growth Hack no.7 00:09:00 Tools to track your growth 00:04:00 ADVERTISING AND PROMOTION Introduction to advertising and promotion 00:01:00 Instagram ads- within the app 00:04:00 Instagram ads - Facebook Ads Manager 00:10:00 Paid shoutouts: how much does it cost 00:09:00 How to reach out to influencers 00:04:00 HOW TO GENERATE LEADS Introduction to lead generation 00:01:00 Rule no.1 - Give value first 00:04:00 Rule no.2 - The 80/20 rule 00:05:00 Call-to-action (CTA) 00:05:00 INSTAGRAM STORIES Introduction to Stories 00:01:00 Basics of the feature 00:05:00 What to share in your strories 00:04:00 CASE STUDIES A final advice 00:02:00 @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks 00:09:00 @lfcgadgets Case Study - From 1000 to 10000+ in 4 months 00:09:00 BONUSES February 2018 - How to create awesome videos for Instagram with Quick app 00:12:00 February 2018 Instagram algorithm update 00:07:00 Instagram Hashtag Algorithm Update March 2018 00:08:00 How to Create Instagram Story Ads with Facebook Ads Manager 00:12:00

Instagram Marketing 101 - How to use Instagram for Business
Delivered Online On Demand5 hours 17 minutes
£25

Executive Diploma in Smart Phone Advertising

By iStudy UK

Welcome to the wireless revolution! Are you new to the 4G wireless age? Don't worry. This course is an excellent opportunity to learn about this technology and how it applies to business today. This course is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. It is the goal of this course is to provide you with essential information about marketing to the mobile user, taking advantage of the new features and functions of 4G technology. You will explore ideas, suggestions, as well as case studies about how these advertising methods have already been proven in the marketplace. You will also be provided with insight into the hottest applications available today and how they are being used or might be used to the advertiser's advantage. Course Highlights Executive Diploma in Smart Phone Advertising is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Executive Diploma in Smart Phone Advertising into 13 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Executive Diploma in Smart Phone Advertising Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Executive Diploma in Smart Phone Advertising is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Executive Diploma in Smart Phone Advertising is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Smart Phone as Advertising Tool INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 01:00:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 02:00:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:30:00 Module 2: Mobile Marketing Introduction FREE 00:30:00 Dominate Local Market with Mobile Marketing FREE 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing  02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Final Exam

Executive Diploma in Smart Phone Advertising
Delivered Online On Demand13 hours 15 minutes
£25

Google AdWords Beginner to Advanced

By iStudy UK

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Google AdWords Beginner to Advanced
Delivered Online On Demand5 hours 44 minutes
£25

Google Maps SEO Training

By iStudy UK

Explore the strategies of ranking first in Google Map with the Google Maps SEO Training course. Proper Google Maps marketing and local SEO services help you to maximize the search exposure of your company. The course shows you the right and effective ways of optimizing your Google Maps for your site. The course illustrates the steps of setting up a Google My Business Page and teaches you how to respond to the reviews in Google. The techniques of handling reviews and the ways of finding more reviews to your business page will be covered here. In the course, you will know more than ten best business citations that you should register. You will also explore the procedures of finding more business directory citations for your listing. Moreover, the techniques of setting up Google+ listing, the process of registering your very first business directory submission, and the ways of building the first backlink for your website will be discussed in the course. Finally, the course trains you to optimize your Google+ page and guides you the ways of ranking page 1 in Google Maps. What you'll learn You'll know how to setup a Google My Business Page You'll know how to setup a Google+ Listing You'll know how to respond to reviews in Google You'll know how to register for your first business directory citations You'll know the best 10+ business citations to have registered You'll know how to rank Page 1 in Google Maps You'll know the 4 Pillars of ranking in Maps You'll know how to optimize your Google+ Page You'll know how to get more reviews to your business pages You'll know how to gather more business directory citations for your listing You'll know how to build your first backlinks to your site You'll know how to build your first backlinks to your Google+ page Requirements You should know how to use a computer at a beginner level You should have a location (anywhere in the world) where you can accept a postcard for a secret Google Business registration code Who is the target audience? Online Marketers Entrepreneurs Brick & Mortar Owners Local Businesses Online Businesses Anyone who wants to get WAY MORE TRAFFIC from rankings Page 1 in Google Maps Module: 01 1. Promo 00:03:00 2. Introduction 00:03:00 3. The 4 Pillars of Google Maps Ranking 00:05:00 4. Sign In to Google+ 00:01:00 5. Keyword Planner & Sorting Breakdown 00:15:00 Module: 02 6. LongTail Pro Keyword Research 00:10:00 7. KW Finder Keyword Research 00:05:00 8. Google My Business Registration & Optimization 00:12:00 9. Descriptions Have Been Phased Out Currently 00:01:00 10. Google Review Management & Marketing 00:19:00 Module: 03 11. Additional Business Sites for Reviews 00:12:00 12. What Are Citations 00:08:00 13. WhiteSpark for Citation Analysis 00:03:00 14. Outsource Local Citations 00:05:00 15. Backlinks Are Easy 00:18:00 Course Certification

Google Maps SEO Training
Delivered Online On Demand2 hours
£25

SEO Audit with Screaming Frog

By iStudy UK

Learn how to find broken links, bad tags and many more uses of SEO audit tool through our SEO Audit with Screaming Frog course. The lucid contents of the course teach you how an audit tool exponents your whole site and create a spreadsheet of all your pages. Teaching you the basic function of SEO tools, it enables you how to recognize duplicate content, issue a report, create XML sitemaps, scrutinize broken backlinks, and fix site errors. It also guides you to learn a webpage crawling, and Frog SEO Spider using system to create a list of your internal pages. Frog SEO tracks the crawl level, keyword elements, export your data to spreadsheet, measure file size, justify page depth, find replica pages with duplicate content and organize outlinks and inlinks to any given URL. What you'll learn You'll learn the basics to SEO (Search Engine Optimization) You'll learn how to how to use Screaming Frog SEO Spider You'll learn how to perform an SEO Audit You'll learn how to analyze broken backlinks You'll learn how to identify duplicate content You'll learn how to fix site errors You'll learn how to issue a report You'll learn how to crawl a website You'll learn how to examine the .htaccess for issues & compatability You'll learn how to analyse page data like titles, meta & descriptions You'll learn how to generate XML sitemaps You'll learn how to meta robots text You'll learn how to audit hreflang attributes Requirements You should know how to use a PC at a beginner level Screaming Frog SEO Spider (FREE Version at least) Who is the target audience? Online Marketers Everyone with a Website SEO Marketers & Engineers Brick & Mortar Businesses Everyone with a Product Video Producers who want to rank their videos higher in Google Link Builders Bloggers Content Creators who want to get more traffic from their work Module: 01 Starting Your SEO Audit 00:47:00 SEO Audit Software Walkthrough 01:02:00 Keyword Planner 00:08:00 Free Keyword Research Tool 00:06:00 Paid Keyword Research Tool 00:07:00 Module: 02 WordPress Fastest Cache Settings 00:05:00 Yoast Real-Time Analysis for Any Site 00:02:00 WordPress Cache Speed Test 00:01:00 Real-Time Ranking Case Study 00:08:00 All In One SEO Plugin 00:03:00 Course Certification

SEO Audit with Screaming Frog
Delivered Online On Demand2 hours 29 minutes
£25

SEO: Google Strategies for ClickBank

By iStudy UK

Are you interested in making money online? Do you know about Clickbank? Do you want to make a profit through Clickbank? Do you want to learn about the Google strategies for Clickbank? This course is designed for the learners who need to know the details about Clickbank and Google strategies for it. Course Description: If you read the writing, then you must be an expert user of Google but do you know that you can earn online through Google? Google is one of the best ways for earning through online. In this course, you will learn about Google Adwords and how to use it. The course will show you the details of Keyword research and how to use this keyword research for making money online through Google Adwords. The course focuses the procedures for getting benefited from Google Adwords. All the important factors that will affect your Clickbank success will be discussed thoroughly here. Course Highlights SEO: Google Strategies for ClickBank is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed SEO: Google Strategies for ClickBank into 10 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 7 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose SEO: Google Strategies for ClickBank Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? SEO: Google Strategies for ClickBank is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our SEO: Google Strategies for ClickBank is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction To Keyword Research 01:00:00 Google Gauging Competition 01:00:00 The Benefits Of Gauging Demand For A Clickbank Keyword 00:30:00 How To Use Wordtracker For Keyword Research 01:00:00 Using Paid Tools Like Market Samurai 01:00:00 The Difference Between Paid Traffic On Google And Free Traffic On Google 00:30:00 How To Find Good Long Tail Keywords 00:30:00 Selecting Domain Name 01:00:00 Selecting The Best Product Title For Your Keyword 00:30:00 Wrapping Up 00:15:00 Mock Exam Final Exam

SEO: Google Strategies for ClickBank
Delivered Online On Demand7 hours 15 minutes
£25