1343 Digital Marketing courses in Cardiff delivered On Demand

Learn to optimize your website images for Google with the comprehensive course titled Google Image SEO Training. The course explains the difference between traditional SEO and image SEO. The strategies of optimizing image file size will be discussed in the course. The course helps you to understand various formats of the images such as jpg vs png and GIF images and how to boost the images for search engines, especially for Google. Additionally, the course shows you the ways of giving the right caption to an image, adding an ALT tag to images, naming and ALT SEO, and the strategies of creating a sitemap for images. Apart from these, the course guides you to use Keyword Planners to find the best keywords for your images. You will also learn off page SEO for images and know to set up WP fastest cache. Finally, you will learn the techniques of starting a marketing campaign for your images. To recapitulate, you will learn all the essential areas that you need to focus on optimizing images for the search engine Google. What you'll learn You'll know how Google ranks images in it's search engine You'll know how where these rankings appear You'll know how to SEO optimize your images for Google You'll know how to start your own image marketing campaign Requirements You should know how to use a PC at a beginner level Who is the target audience? SEO Marketers, Companies & Firms Entrepreneurs Online Marketers Website Owners Anyone who wants to garner more traffic from Google Module: 01 1. Introduction 00:01:00 2. Traditional SEO vs Image SEO 00:05:00 3. What is EXIF Data and How to Remove It 00:08:00 4. Image File Size Optimization 00:11:00 5. JPG vs PNG 00:02:00 Module: 02 6. GIF Images 00:02:00 7. Captions for Conversion Optimization 00:06:00 8. Name and ALT SEO 00:05:00 9. Adding ALT Tags to Images 00:01:00 10. Create a Sitemap for Images 00:04:00 Module: 03 11. Using KW Planner 00:06:00 12. The Goal of Image SEO 00:04:00 13. Google Image Off-Page SEO 00:07:00 14. WP Fastest Cache Settings 00:05:00 15. WordPress Cache Speed Test 00:01:00 Course Certification

Explore the surefire ways of boosting your website with Citation SEO Training course. Search Engine Optimization is a challenging and longtime process. However, citation makes it fast to rank. The course focuses on the local citation which denotes to the online mention of the name, address, and phone number for a local business. Throughout the course, you will learn how to use citation for ranking your websites. The course shows you the procedures for claiming a business page on Google Map and guides you to create your exact location on Google Map. You will also learn how to get places in the maps section of desktop, mobile and voice searches. The strategies of building Trust Flow and Domain authority of your website will be discussed in the course. Finally, the course also provides you with the instruction for outsourcing the entire process and explains the methods of getting more traffic using the above-mentioned technique. What you'll learn You'll know how to claim a business page on Google Maps You'll know how to use citations to rank your website faster You'll know how to DIY or outsource the entire process You'll know how to get more SEO traffic from these techniques You'll know how to build Trust Flow, Domain Authority and more for your website You'll know how to get placing in the maps section of desktop, mobile & voice searches Requirements You should know how to use a PC at a beginner level Who is the target audience? Online Marketers Local Businesses Anyone with a physical location or P.O. box Anyone who wants to rank better in Google Maps, Bing Maps, Yahoo Maps, Yelp and more Anyone who wants a rush of business by simply claiming a local city for better LOCAL SEO RANKINGS! Introduction FREE 00:02:00 Citation SEO 00:09:00 An Example Citation Setup 00:03:00 Google My Business 00:06:00 Google Review Management & Marketing 00:19:00 The Difference in Citation Websites 00:05:00 Additional Business Sites for Reviews 00:12:00 WhiteSpark for Citation Analysis 00:03:00 Outsource Local Citations 00:05:00 Course Certification

Learn to do keyword research for finding the best profitable and rank-able keywords for your site. Enrol the Keyword Research Course course and explore the ways of searching the best keywords for you. The starting of any business or websites should start with keyword research. No matter how good your content is, without proper keywords, your content will not appear to the reader's search list. The course helps you to find the best and profitable keywords. Inside the course, you will be taken to the journey of keyword research techniques and able to know the difference between short and long-tail keywords. You will also learn why a long-tail keyword is more profitable than short keywords. The course also introduces you with some of the free and paid keyword research tools and helps you to perform keyword research with Keyword planner and Longtail Pro. Finally, the course also explains a case study to understand the importance of keyword research. Upon completion, you will able to do keyword research for your business or other purposes. What you'll learn You will know how to utilize Google's Keyword Planner to identify niche keywords within your market You will know how to select high competition, medium competition & low competition keywords for your website You will know how to find the keyword's search volume You will know how to utilize long tail keyword research to your advantage You will know how to identify research vs buyer vs generic keywords & phrases You will know how to identify buying triggers for niche audiences You will know how to obtain keyword competition for both Organic & PPC keywords Requirements You should know how to use a PC at a beginner level Who is the target audience? Keyword Researchers Anyone with a product/service to sell Entrepreneurs Content Marketers Home Based Businesses Email Marketers Freelancers Online Businesses Affiliate Marketers Module: 01 Introduction 00:10:00 Difference Between Short & Longtail Keywords 00:05:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Module: 02 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 Module: 03 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 Course Certification

Master the techniques of building EDU and GOV links for your website with the Edu and Gov Backlinking Training course. Both EDU and GOV backlinks are recognized as one of the great ways of backlinking as they are authority sites. The course teaches you the methods of building link easily. You will learn how to contact the different institutions and obtain links manually. The procedures for registering EDU and GOV websites for finding links, offering discounts and perks to students and universities for link building will be covered in the course. Apart from these, you will explore why manual backlinks are more powerful and best than the automated link. The course also trains you to do keyword research that will help you to boost your site easily. Next, the course shows you how to optimize your articles that you submit to the institute. Finally, the course explains the ways of doing keyword research with various paid and free tools. What you'll learn You will learn how to build EDU & GOV links to your website You will learn how these links are seen as valuable and rare to Google for search engine rankings You will learn how to communicate with different institutions and garner links manually You will learn how why automatic backlinks are THE PAST and now the best links are gotten MANUALLY You will learn how to register for EDU & GOV websites to get your first link You will learn how to submit articles to EDU & GOV websites You will learn how to offer discounts & perks to students & universities in return for a link back to your site You will learn how to research the best keywords to rank for You will learn how to choose a research keyword vs a buyer keyword You will learn how to optimize an article you submit to these institutions You will learn how to perform keyword research with FREE & PAID tools You will receive a FREE SOFTWARE for keyword research Requirements You should know how to use a PC at a beginner level Who is the target audience? Online Marketers Link Builders Anyone with a website Anyone with a product to sell or affiliate SEO Firms & Companies Anyone who wants more traffic from Google, Yahoo & Bing   Introduction Introduction 00:01:00 What are EDU Links? 00:06:00 Google Aggregate Ranking Algorithm 00:11:00 Posting Comments on EDU & GOV Blogs 00:10:00 Creating Profiles at EDU & GOV Websites 00:05:00 Scholarship Backlinks from EDU & GOV Websites 00:07:00 Resources for EDU & GOV Websites 00:04:00 Resources II 00:01:00 Student Groups 00:06:00 Keyword Research KW Research Section 00:03:00 Difference Between Short & Longtail Keywords 00:06:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize Readability 00:08:00 Yoast Real-Time Analysis for Any Site 00:02:00 Real-Time Ranking Case Study 00:07:00

Attraction Marketing Training Course Overview Are you looking to begin your attraction marketing career or want to develop more advanced skills in attraction marketing? Then this attraction marketing online training course will set you up with a solid foundation to become a confident sales manager or business manager and help you to develop your expertise in attraction marketing. This attraction marketing online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this attraction marketing online training course will set you up with a solid foundation to become a confident sales manager or business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a sales manager or business manager. The attraction marketing online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a sales manager or business manager. This comprehensive attraction marketing online training course is the perfect way to kickstart your career in the field of attraction marketing. This attraction marketing online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a sales manager or business manager or want to learn more skills on attraction marketing but unsure of where to start, then this attraction marketing online training course will set you up with a solid foundation to become a confident sales manager or business manager and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This attraction marketing online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive attraction marketing online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of attraction marketing. Entry Requirement There are no academic entry requirements for this attraction marketing online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This attraction marketing online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Introduction to Attraction Based Marketing Attraction Based Marketing Strategies Funnels and the Principles of Attraction Why THEIR Story Beats Yours Building Trust in a Trust-Free World Balancing Your Marketing Mix Measuring Your Results Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Do you want to know about SEO? What is it? Why is it so important in today's world of marketing? Well you can get all of these answers, right from this course. Description Search engine optimization - or commonly known as SEO - is a huge player these days in marketing. It helps ensure that your website can be found in search engines, which in turn can boost your traffic and also help you sell your products more conveniently. Well, this course will help you learn exactly that and so much more. First, you will be focused on what SEO is and its different uses on different platforms. Following that, you will move onto learning about social bookmarking, its benefits and how to make it rain money using this method. But wait there's more, you will also learn how guest blogging works and how to make money with that as well. Finally, you will reach the section which lets you explore the world of keyword research, a highly sought after skill by many. So what are you waiting for, get a move on and learn everything you need to know about SEO. Who is this course for? Individuals wanting to grow their business online People wanting to know about SEO and how to make money with that Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in SEO course is a useful qualification to possess, and would be beneficial for the following careers: Search Engine Marketing Digital Marketer Marketing SEO Manager Entrepreneur Bloggers Marketing and Promotions Specialists Marketing Professionals Sales and Promotions Specialists Digital marketer SEO Specialist Google analyst SEO expert. Introduction to SEO What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Social Bookmarking Introduction To Social Bookmarking 00:30:00 The Essential Benefits Of Social Bookmarking 00:30:00 Way To Use Social Bookmarking Correctly 00:30:00 Make Money Social Bookmarking 01:00:00 Identify The Social Bookmarking Competitors 00:15:00 Tips To Avoid Wrapping Traps 00:15:00 Guest Posting Guest Posting Basics 00:30:00 The Benefits Of Guest Posting 00:30:00 How To Use Guest Posting Correctly 00:30:00 Making Money With Guest Posting 01:55:00 How Do You Promote 00:30:00 What To Avoid 00:15:00 Wrapping Up 00:15:00 Keyword Research Introduction 00:15:00 Preliminary Keyword Research 01:00:00 Keyword Research Assessment 00:30:00 Keywords in SEO(Search Engine Optimization) 00:30:00 Off-Page SEO(Search Engine Optimization) 00:30:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Mock Exam Mock Exam- Advanced Diploma in SEO 00:30:00 Final Exam Final Exam- Advanced Diploma in SEO 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

 Have you heard about Clickbank? Do you want to learn about the Google strategies? If you are, then this short course will help you understand more about it and how to become more profitable. Description: Did you know that you can earn online through Google? In this course, you will be able to learn about Google Adwords or how to conduct a Keyword Research to earn online. You will also figure out how Google AdWords will be used. After taking this course, you will be able to know the technical know-how to start benefitting from Adwords. All throughout this intensive course, you will take in most of the important factors that will affect the success of your ClickBank online business. Who is the course for? Marketing professionals who want to be an expert in Google Strategies for Click Bank People are interested in learning Google Marketing, specifically Click Bank Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google Strategies for ClickBank will be very beneficial and helpful, especially to the following careers: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Top Executives. Google Strategies for ClickBank Introduction To Keyword Research 01:00:00 Google Gauging Competition 00:30:00 The Benefits Of Gauging Demand For A Clickbank Keyword 00:30:00 How To Use Wordtracker For Keyword Research 01:00:00 Using Paid Tools Like Market Samurai 01:00:00 The Difference Between Paid Traffic On Google And Free Traffic On Google 00:30:00 How To Find Good Long Tail Keywords 00:30:00 Selecting Domain Name 01:00:00 Selecting The Best Product Title For Your Keyword 00:15:00 Wrapping Up 00:15:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Description Learn the advanced features of Google G Suit with the Google G Suite Connect and Access course. Google G Suite is the productivity and collaboration tool that is comprised of Google Drive, Google Docs, Slides, Sheets, Gmail, Calendar, Forms, Google Hangouts, Google Plus, and more. The course is split into five sections that show you how to use the five applications of Google G Suit such as Gmail, Google Calendar, Google Forms, Google Hangouts, and Google Plus. At first, you will master how to receive, send and manage the email service of Google. Then, the course shows you how to manage your schedule on Google Calendar. Next, you will know how to create and manage forms by using Google Forms. After that, the course teaches you how to communicate effectively by using Google Hangouts. Finally, the course illustrates the techniques of using the social media platform of Google and helps you to manage your social presence with Google Plus. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Google G Suite Connect and Access is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Google G Suite Connect and Access is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Lesson 1: Google Gmail TOPIC A Getting Started with Gmail 00:15:00 TOPIC B Sending, Reading, and Replying to Messages 00:15:00 TOPIC C Organizing and Searching Mail 00:15:00 TOPIC D Managing Your Contacts 00:15:00 Lesson 2: Google Calendar TOPIC A Getting Started with Google Calendar 00:15:00 TOPIC B Create and Manage Events 00:15:00 TOPIC C Create Additional Calendars 00:15:00 TOPIC D Sharing Your Calendar 00:15:00 Lesson 3: Google Forms TOPIC A Getting Started with Google Forms 00:15:00 TOPIC B Build Forms 00:15:00 TOPIC C Work with Responses 00:15:00 Lesson 4: Google Hangouts TOPIC A Overview 00:15:00 TOPIC B Messaging and Text Hangouts 00:15:00 TOPIC C Video and Phone Hangouts 00:15:00 TOPIC D Hangouts Chat 00:15:00 Lesson 5: Google Plus TOPIC A Getting Started with Google Plus 00:15:00 TOPIC B Create and Optimize Your Profile 00:15:00 TOPIC C Creating Posts 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier. It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors. In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time. Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module : 01 Introduction FREE 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00