The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.After the successful completion of the course, you will be able to learn about the following, Branding And The Role Of Marketing Communications. Brand Portfolios: Architecture And Forms. Business-To-Business Branding. Online Branding. Brand Equity. Corporate Identity, Reputation And Branding. Corporate Identity Or Corporate Branding. Corporate Communications. Corporate Reputation. Financial Resources For Marketing Communications. Trends In Promotional Expenditure. Profit Impact On Market Strategy. Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Role of Branding in Marketing Communication Self-paced pre-recorded learning content on this topic. Strategic Role of Branding in Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers & Brand Managers. Communication Managers & Marketing Executives. Business Development Managers & Sales Managers. Advertising Executives. Public Relations Managers & Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Course Description Explore and grasp a wide range of leadership and organisational management skills from this Leadership and Organisational Management: Part 4 course. Here, you will learn the relation between leadership and emotional intelligence. In addition, you will become skilled in dealing with workplace politics and resolving conflicts. The Leadership and Organisational Management: Part 4 course will also educate you on corporate responsibilities and ethics. If you desire to elevate your proficiency, join the course today! Learning outcome Enrich your understanding of emotional intelligence in leadership Learn how to manage meetings and give feedback Understand the strategies to deal with conflicts and politics in the office Know about the corporate duties and ethics Become competent in risk management How Much Do Team Leaders Earn? Senior - £44,000(Appx.) Average - £26,000(Appx.) Starting - £19,000(Appx.) Requirement Our Leadership and Organisational Management: Part 4 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Leadership and Organisational Management: Part 4 Emotional Intelligence in Leadership 00:32:00 Managing Conflict 00:14:00 Dealing with Office Politics 00:34:00 Risk Management 00:35:00 Corporate Responsibility and Ethics 00:14:00 Assignment Assignment - Leadership and Organisational Management: Part 4 00:00:00
The course explains the complexities and dynamism involved in understanding and managing organizational processes and structures. This course aims to provide learners with a foundational understanding of leadership and organizational behaviour. By the end of the module, learners will have gained the knowledge and skills required to understand the concept of leadership, identify leadership competencies, explain the importance of self-awareness in leadership, differentiate between traditional and contemporary leadership theories, and develop fundamental leadership skills.After the successful completion of the course, you will be able to learn about the following, What is Leadership and organizational behaviour? Understanding of Leadership Competencies. Why is self-awareness important in leadership? Different traditional and contemporary leadership theories. Understanding of different fundamental leadership skills like Self-awareness, Communication, Influence, and learning agility. The working of Leadership and management together in organizations. The aim of this course is to provide learners with a foundational understanding of leadership and organizational behavior. By the end of the module, learners will have gained the knowledge and skills required to define leadership, identify the key competencies of effective leaders, understand the importance of self-awareness in leadership, compare and contrast traditional and contemporary leadership theories, develop fundamental leadership skills, and recognize the relationship between leadership and management in organizations. The aim of this module is to provide learners with a comprehensive understanding of leadership and organizational behavior. By the end of the module, learners will have gained the knowledge and skills required to understand leadership competencies, the importance of self-awareness in leadership, traditional and contemporary leadership theories, fundamental leadership skills, and how leadership and management work together in organizations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Leadership and Organizational Behaviour Self-paced pre-recorded learning content on this topic. Understanding Leadership and Organizational Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Leadership Development Specialist Organizational Development Consultant Human Resource Manager Talent Management Coordinator Leadership Coach Executive Director Business Development Manager Training and Development Manager Management Consultant Change Management Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Innovation Management provides an understanding of the innovation process, its drivers, and the factors that can affect it. The course aims to develop learners' ability to evaluate innovation opportunities, assess risks, and select appropriate innovation strategies. After the successful completion of the course, you will be able to learn about the following, Understand the basic concepts and definitions related to innovation management, including the different types of innovation and their characteristics. Analyze the innovation process and the role of knowledge in fostering innovation within a company. Evaluate different methods for measuring innovation and the challenges associated with measuring innovation accurately. Assess the different approaches to managing technological innovation and the factors affecting a company's innovation capacity. Apply strategies to enhance a company's capacity for innovation, including methods for managing knowledge, building networks, and promoting a culture of innovation. Identify and analyze the challenges companies face in managing technological innovation, including the risks associated with investing in new technologies and the need to balance short-term and long-term goals. Innovation Management is a course that focuses on the principles and practices of managing innovation in contemporary organizations. The course covers various topics, including the strategies, tools, and techniques used to create and manage innovation in organizations, the role of innovation in driving competitive advantage and growth, and the skills required to manage innovation effectively. Students will learn to analyze the innovation landscape and identify opportunities for innovation in different contexts, develop and implement innovative strategies that align with organizational objectives, and use various innovative tools and techniques to generate new ideas and solutions. The course also covers topics such as risk management, intellectual property protection, and the impact of innovation on organizational performance and sustainability. Innovation Management provides an understanding of the innovation process, its drivers, and the factors that can affect it. The course aims to develop learners' ability to evaluate innovation opportunities, assess risks, and select appropriate innovation strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Innovation Management Self-paced pre-recorded learning content on this topic. Innovation Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor. Innovation Manager Innovation Strategist Innovation Consultant Product Manager Business Development Manager Marketing Manager Chief Innovation Officer Entrepreneur Research and Development Manager Project Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The course enables the learner to utilize the principle, concepts and practical approaches to manage the team better and achieve efficiency and regular productivity. After the successful completion of this lecture, you will be able to understand the following: What is Leadership? Understanding Strategy. Understanding the concept of vision. Understanding Strategic Leadership. Principles Every Leader Should Know. Characteristics of a Good Leader. Case study: KatrÃn Jakobsdóttir. Theories of Leadership. Leadership Development Stages. The course enables the learner to utilize the principle, concepts and practical approaches to manage the team better, and achieve efficiency and regular productivity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Principles, Concepts, and Approaches to Leadership Self-paced pre-recorded learning content on this topic. QUIZ - Understanding the Principles, Concepts, and Approaches to Leadership. Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Team Leader Lead Associate Human Resource Manager Division Head Country Manager Unit Head Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course is designed to provide the learner with the conceptual foundation of understanding cost accounting. The learner will be able to explore the key concepts to identify the process and peculiarities of cost accounting and differentiate it from financial accounting. After the successful completion of this lecture, the learner will be able to understand the following: An introduction to cost accounting. The objectives of cost accounting. Understanding the features of cost accounting. Understanding the importance of cost accounting. Understandung the difference between cost accounting and financial accounting. Understanding the various tools of cost accounting. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts and Tools of Cost Accounting Self-paced pre-recorded learning content on this topic. Quiz: Concepts And Tools Of Cost Accounting Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Learning and Development Manager Finance Manager Accountant Organizational Behaviour Specialist Operations Manager Team Lead Business owner Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of this course is to provide students with an in-depth understanding of Organizational Frameworks and Perspectives, with a focus on Organizational Theories, Organizational Structure, and Organizational Behavior.After the successful completion of the course, you will be able to learn about the following, Understanding Organizational Theories. Understanding Organizational Structure. Understanding Organizational Behaviour. This course aims to equip students with a thorough understanding of the key concepts and principles related to organizational theories, organizational structure, and organizational behaviour. By the end of the course, students will have a comprehensive knowledge of the various theoretical frameworks used to analyze organizations, the different types of organizational structures and the factors that influence them, and the individual and group behaviours within organizations. Students will also be able to critically evaluate the strengths and weaknesses of different approaches to managing organizational behaviour and apply this knowledge to real-world scenarios. The main objective of this course is to provide students with a detailed comprehension of the fundamental concepts and principles associated with organizational theories, organizational structure, and organizational behavior. Upon completing the course, students will have an extensive knowledge of the diverse theoretical frameworks employed to analyze organizations, the various organizational structures and their influencing factors, as well as the individual and group behaviors that occur within organizations. Additionally, students will have the ability to evaluate the effectiveness of different approaches to managing organizational behavior and to apply this knowledge in practical, real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Organisational Frameworks and Perspectives Self-paced pre-recorded learning content on this topic. Understanding Organizational Frameworks and Perspectives Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Organizational Development Consultant Human Resource Manager Management Consultant Organizational Psychologist Business Analyst Change Management Specialist Strategy Consultant Organizational Design Specialist Talent Management Specialist Leadership Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Creating and Starting the Venture course equips learners with many essential skills required to create and launch a successful new business. The course provides learners with the knowledge and practical tools to develop a comprehensive business plan and marketing plan, measure plan progress, and utilize the internet as a resource tool. Through this course, learners will gain critical thinking and problem-solving skills, enabling them to understand the scope and value of a business plan, evaluate the plan's effectiveness, and gather the required information for its development. Additionally, learners will develop the analytical skills needed for conducting market research, analyzing competition, and developing effective marketing strategies. The course aims to provide learners with the knowledge and skills necessary to create, develop, and launch a new business venture. After the successful completion of the course, you will be able to learn about the following, Develop a comprehensive business plan with all the necessary information to secure financing and launch a successful new venture. Understand who should be involved in the business planning process and how to communicate the plan to stakeholders effectively. Analyze the scope and value of the business plan, including identifying key market opportunities, potential risks, and growth strategies. Evaluate the effectiveness of a business plan using various metrics and data analysis techniques. Identify the information needs required for a successful business plan and how to gather and analyze that information. Develop and implement a marketing plan, including conducting marketing research, analyzing the competition, and developing effective marketing strategies. The aim of the course is Creating and Starting the Venture is to provide learners with the knowledge and skills necessary to create, develop, and launch a new business venture. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Creating and Starting a Venture Self-paced pre-recorded learning content on this topic. Creating and Starting the Venture Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor. Aspiring entrepreneurs Small business owners Marketing professionals Business development managers Sales managers Product managers Operations managers Project managers Consultants Business analysts Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Learning Objectives Introduction , Change Management , Conclusion Pre-Requisites No prerequisites are required. Description The overall goal of this program is to enable managers to learn and apply a practical approach to managing change that can be used to deal with their dynamic, complex, and continuously changing work environment. Our emphasis is on helping managers cope with the real world changes they face on a regular basis as well as on how to lead the large scale transformational changes that occur. We present tools, templates and skills that a manager can use at work as well as providing an analytic framework to understand the different kinds of changes they are likely to experience. Upon completion, each learner will have completed a series of exercises that will enable them both to learn the relevant change management skills as well as to identify future opportunities for development. Everyday Change Management Beginner Course Introduction 00:03:00 Lesson 01: Why Change Management Matters 00:07:00 Lesson 02: Understanding Change 00:15:00 Lesson 03: Change Management-One Size Does Not Fit All 00:12:00 Lesson 04: Managing the Change Process 00:07:00 Course Recap 00:02:00
Course Description Pick up effective leadership and organisational management skills from the Leadership and Organisational Management: Part 2 course. This course will teach you valuable organisational skills. You will be able to elevate your communication abilities through the course. It will provide you with the key techniques of talent management. You will become competent in inspiring the employees. This course will outline a step-by-step process of developing a succession plan. Join the course to master the skills of leadership and organisational management. Learning outcome Gain effective organisational skills Build excellent skills for communication Learn the process of talent management Develop a succession plan Understand the principles of business process management How Much Do Team Leaders Earn Earn? Senior - £44,000(Appx.) Average - £26,000(Appx.) Starting - £19,000(Appx.) Requirement Our Leadership and Organisational Management: Part 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Leadership and Organisational Management: Part 2 Organisational Skills 00:26:00 Talent Management 00:33:00 Succession Planning 00:24:00 Business Process Management 00:28:00 Communication Skills 00:27:00 Assignment Assignment - Leadership and Organisational Management: Part 2 00:00:00