Innovation Project Management: On-Demand Companies need growth for survival. Companies cannot grow simply through cost reduction and reengineering efforts. This program describes the relationship that needs to be established between innovation, business strategy, and project management to turn a creative idea into a reality. We will explore the importance of identifying the components of an innovative culture, existing differences, challenges, and the new set of skills needed in innovation project management. Companies need growth for survival. Companies cannot grow simply through cost reduction and reengineering efforts. Innovation is needed and someone must manage these innovation projects. Over the past two decades, there has been a great deal of literature published on innovation and innovation management. Converting a creative idea into reality requires projects and some form of project management. Unfortunately, innovation projects, which are viewed as strategic projects, may not be able to be managed using the traditional project management philosophy we teach in our project management courses. There are different skill sets needed, different tools, and different life-cycle phases. Innovation varies from industry to industry and even companies within the same industry cannot come to an agreement on how innovation project management should work. This program describes the relationship that needs to be established between innovation, business strategy, and project management to turn a creative idea into a reality. We will explore the importance of identifying the components of an innovative culture, existing differences, challenges, and the new set of skills needed in innovation project management. What you Will Learn Explain the links needed to bridge innovation, project management, and business strategy Describe the different types of innovation and the form of project management each require Identify the differences between traditional and innovation project management, especially regarding governance, human resources management challenges, components of an innovative culture and competencies needed by innovation project managers Establish business value and the importance of new metrics for measuring and reporting business value Relate innovation to business models and the skills needed to contribute in the business model development Recognize the roadblocks affecting innovation project management and their cause to determine what actions can be taken Determine the success and failure criteria of an innovation project Foundation Concepts Understanding innovation Role of innovation in a company Differences between traditional (operational) and strategic projects Innovation management Differences between innovation and R&D Differing views of innovation Why innovation often struggles Linking Innovation Project Management to Business Strategy The business side of innovation project management The need for innovation targeting Getting close to the customers and their needs The need for line-of-sight to the strategic objectives The innovation enterprise environmental factors Tools for linking Internal Versus External (Co-creation) Innovation Open versus closed innovation Open innovation versus crowdsourcing Benefits of internal innovation Benefits of co-creation (external) innovation Selecting co-creation partners The focus of co-creation The issues with intellectual property Understanding co-creation values Understanding the importance of value-in-use Classification of Innovations and Innovation Projects Types of projects Types of innovations Competency-enhancing versus competency-destroying innovations Types of innovation novelty Public Sector of Innovation Comparing public and private sector project management Types of public service innovations Reasons for some public sector innovation failures An Introduction to Innovation Project Management Why traditional project management may not work The need for a knowledge management system Differences between traditional and innovation project management Issues with the 'one-size-fits-all' methodology Using end-to-end innovation project management Technology readiness levels (TRLs) Integrating Kanban principles into innovation project management Innovation and the Human Resources Management Challenge Obtaining resources Need for a talent pipeline Need for effective resource management practices Prioritizing resource utilization Using organizational slack Corporate Innovation Governance Types of innovation governance Business Impact Analysis (BIA) Innovation Project Portfolio Management Office (IPPMO) Using nondisclosure agreements, secrecy agreements, confidentiality agreements, and patents Adverse effects of governance decisions Innovation Cultures Characteristics of a culture for innovation Types of cultures Selecting the right people Linking innovation to rewards Impact of the organizational reward system Innovation Competencies Types of innovation leadership The need for active listening Design thinking Dealing with ambiguity, uncertainty, risks, crises, and human factors Value-Based Innovation Project Management Metrics Importance of innovation project management metrics Understanding value-driven project management Differences between benefits and value - and when to measure Traditional versus the investment life cycle Benefits harvesting Benefits and value sustainment Resistance to change Tangible and intangible innovation project management metrics Business Model Innovation Business model characteristics Impact of disruptive innovation Innovation Roadblocks Roadblocks and challenges facing project managers Ways to overcome the roadblocks Defining Innovation Success and Failure Categories for innovation success and failure Need for suitability and exit criteria Reasons for innovation project failure Predictions on the Future of Innovation Project Management The Six Pillars of changing times Some uses for the new value and benefits metrics
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About Course Unlock key insights with our comprehensive guide to market research - propel your business towards unprecedented growth Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics. Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of 'market research' before we lay out the six steps of the market research process. This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion. We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business. Whether you're a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success. What Will You Learn? Discuss the importance of market research in supporting marketing decision-making Identify the factors that influence the decision to conduct market research Outline the key components of a market research proposal Discuss the significance of problem identification in marketing research Analyse the key characteristics and advantages of qualitative research Recognise the factors that affect the sample size and accuracy in quantitative research Identify the key components and goals of a questionnaire Explain the importance of data validation and quality control Summarise the significance of the report and presentation as key components of marketing research Discuss the ethical principles of research methodology and the importance of integrity in market research Course Content Introduction to Market Research Introduction to Market Research The Market Research Process The Market Research Process Market Research Design Market Research Design Defining the Problem & Developing Research Approach Defining the Problem & Developing Research Approach Qualitative Market Research Qualitative Market Research Quantitative Market Research Quantitative Market Research Questionnaire Design Questionnaire Design Data Analysis Data Analysis Communicating Research Results Communicating Research Results Research Ethics Research Ethics Conclusion Conclusion A course by Xpert Learning Audience Marketers Current and aspiring product managers Business executives Consultants Entrepreneurs
Level 5 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited