1169 Courses delivered Online

Whether you're organising a gala dinner, wedding reception, or charity fundraiser, planning a successful social event demands more than just good taste—it requires strategy, structure, and strong organisational knowledge. This course offers a clear pathway through the essential components of social event planning, covering everything from theme development and budgeting to vendor coordination and marketing. You’ll learn how to structure events that leave lasting impressions, while keeping timelines, budgets, and stakeholder expectations firmly on track. Designed for anyone interested in mastering the essentials of social occasions—from intimate gatherings to large-scale celebrations—this course breaks down each step of the planning process into digestible modules. The content is crafted to help learners build confidence and fluency in areas like event logistics, creative concept planning, financial oversight, and promotional techniques. With attention to detail and an understanding of how successful events come together, this course is ideal for those ready to plan with purpose and professionalism. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum of Social Events Planning Module 01 : Introduction to Social Event Planning Module 02 : Event Design and Theme Development Module 03 : Budgeting and Financial Management Module 04 : Vendor Selection and Managementsiam Module 05 : Logistics and Operations Module 06 : Event Marketing and Promotion Learning Outcomes: Conceptualize Themes: Develop creative event concepts and captivating themes to set the stage for memorable experiences. Financial Mastery: Gain expertise in budgeting and financial management for seamless event execution. Vendor Relations: Cultivate effective vendor relationships, ensuring seamless coordination and top-notch services. Logistical Prowess: Master the intricacies of event logistics and operations, ensuring flawless execution. Strategic Marketing: Implement strategies for event marketing and promotion to maximize reach and attendance. Design and Aesthetics: Create visually appealing events through meticulous event design and theme development. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring Event Planners Marketing Professionals Hospitality Enthusiasts Students Pursuing Event Management Entrepreneurs in Event Services PR and Communications Specialists Individuals Seeking a Creative Career Path Professionals Transitioning into Event Planning Career path Event Coordinator Wedding Planner Corporate Event Manager Public Relations Specialist Marketing Manager (Events) Venue Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Getting Started The Master of Business Administration is a prestigious postgraduate qualification that leading employers highly value. The programme is designed to enhance business managers' strategic thinking and decision-making and develop their critical understanding of business management. This programme covers the core business sectors: entrepreneurship, marketing, accounting, statistics, finance, business ethics, business law, managerial economics, business strategy and analysis, operations, administration and communication. This programme, qualified from UK business schools, is well acknowledged and globally respected as it dominates critical thinking and research. MBA can also help you specialise in a new industry you want to move to or in your current sector. This professional qualification improves the chances of progression in a career path. This qualification helps the learner to oversee, supervise and allocate the operations in a business firm. The programme aims to make the candidate capable of understanding the functional aspects of a company and acquiring the skills for communication and decision-making. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector one chooses to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Strategic Management and Leadership Programme Structure To attain 120 credits, learners must complete the six compulsory units and select at least two optional units. Mandatory Units Unit 702: Manage Team Performance to Support Strategy Unit code: Y/506/9067 TQT : 150 Credit: 15 This unit's objective is to enable learners to delve into the evaluation and enhancement of team performance to achieve strategic goals. Additionally, learners will be introduced to various management models, concepts, and ideas that can assist in establishing objectives for departments, projects, teams, and individual performance. Unit 704: Information Management and Strategic Decision Taking Unit code: H/506/9068 TQT : 150 Credit: 15 This unit aims to tackle the abundance and intricacy of data and information accessible to organisations and to teach how to analyse, apply, and ascertain its value in shaping strategic decisions. Unit 705: Leading a Strategic Management Project Unit code: L/506/9065 TQT : 150 Credit: 15 This unit will engage the learner in crafting research and methodologies to bolster a strategic management project. They will need to assess options and data sources critically before presenting the outcomes of the project. Unit 706: Strategic Direction Unit code: D/506/9068 TQT : 150 Credit: 15 The purpose of this unit is to delve into the strategic aims and objectives of an organisation and to understand their importance in defining direction, as well as gauging success and progress for the organisation. Additionally, the unit will examine how various strategic options may lead the organisation to alter its course. Unit 711: Strategic Planning Unit code: Y/506/9070 TQT : 150 Credit: 15 This unit focuses on the significance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Learners will also engage in a critical evaluation of the program and its subsequent success. Unit 724: Development as a Strategic Manager Unit code: J/506/9064 TQT : 150 Credit: 15 This unit aims to foster organizational and self-awareness in learners. It lays the groundwork for a self-critical and reflective approach to personal development, which is essential when operating strategically. Additionally, it considers broader contextual factors within the organization and the environment, recognizing their role in contributing to the overall strategic success of both the individual and the organization.   Optional Units Unit 703: Finance for Managers Unit code: D/506/9071 TQT : 150 Credit: 15 The purpose of this unit is to assist learners in comprehending and applying financial information and data. This unit holds significance for learners as it aids in making informed financial decisions. Unit 708: Strategic Marketing Unit code: M/506/9074 TQT : 150 Credit: 15 This unit will explore the foundational models, techniques, and theories that form the basis of marketing and can contribute to achieving strategic objectives. It will also give learners a critical comprehension of the marketing function within intricate organizations. Unit 710: Organisational Change Strategies Unit code: K/506/9073 TQT : 150 Credit: 15 The primary objective of this unit is to equip learners with the knowledge and skills to understand, plan, and execute organizational change effectively. While prevailing wisdom in the business world often emphasizes the need for fast, large-scale, and transformative change for corporate survival, there is evidence to suggest that many successful organizations adopt a slower and more cautious approach. Moreover, change initiatives have a reported failure rate of around 70%. This underscores the complexity of managing organizational change, making it a critical skill for successful leaders and organizations. This unit will scrutinize the evolving nature of organizations and the associated challenges they encounter. It will explore the key approaches to change management and demonstrate how these align with the various types of changes organizations undergo, particularly concerning individual, group, and organizational behaviour. Unit 712: Human Resource Planning Unit code: H/506/9072 TQT : 150 Credit: 15 This unit will cover key considerations in planning for and acquiring a workforce capable of achieving strategic objectives. It will also examine the limitations and external factors that impact an organization's HR practices.   Phase 2 - MBA Top-Up Programme Structure Dissertation (Major Project) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Course Content Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:15:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam - Advertising and Marketing Course 00:30:00 Final Exam Final Exam - Advertising and Marketing Course 00:30:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Diploma in SEO and Digital Marketing: Overview SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it's an essential aspect of digital marketing. Learn the most productive SEO techniques for a successful digital marketing journey by taking this Diploma in SEO and Digital Marketing course.  In this Diploma in SEO and Digital Marketing course, you'll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You'll also learn the best SEO practices to improve your Google rankings.  Learning Outcomes Understand the difference between keywords and topics Know how internet marketing works Explore the roadmap to becoming a digital marketing expert Learn to build a top-notch wordpress website Enrich your knowledge of internet marketing Understand how to make money as an affiliate marketer Be able to improve your brand visibility Who is the Course for? This Diploma in SEO and Digital Marketing course is suitable for anyone interested in learning the fundamentals of SEO and digital marketing. This comprehensive course will open doors to fantastic career opportunities.  Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy, and ICT are required to attend this course. Assessment  At the end of the course, you will be required to sit for an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Why Choose Us? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result UK & internationally recognised accredited qualification Access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities 24/7 student support via email. Career Path Diploma in SEO and Digital Marketing Course provides useful skills to possess, and would be beneficial for the following professionals: Entrepreneur/Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive Diploma in SEO and Digital Marketing - New Version Module 01: Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking 00:34:00 Module 03: Customer Journey 00:35:00 Module 04: Content Marketing 00:36:00 Module 05: Search Engine Optimization 00:42:00 Module 06: E-Mail Marketing 00:45:00 Module 07: Facebook Marketing 00:43:00 Module 08: Instagram Marketing 00:46:00 Module 09: Twitter Marketing 00:37:00 Module 10: Youtube Marketing 00:36:00 Module 11: Mobile Marketing 00:35:00 Diploma in SEO and Digital Marketing - Old Version SEO Basics What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Blogging Introduction 01:00:00 The Anatomy Of A Profitable Blog 02:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Recommended Reading Successful Search Engine Marketing 00:00:00 Digital Marketing Handbook 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in SEO and Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in SEO and Digital Marketing 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Duration 3 Days 18 CPD hours This course is intended for The ideal audience for this course includes database enthusiasts, IT professionals, and developers who are eager to expand their knowledge and skill set in database management and optimization. Roles that would greatly benefit from attending this course include: Database Developers: Those who design, implement, and maintain databases as part of their primary responsibilities and want to improve their expertise in schema design, query optimization, and advanced database features. Backend Developers: Professionals who work on server-side application logic and require a strong understanding of database management to integrate data storage and retrieval processes into their applications. Overview Upon completing this course, database developers will be able to: Design and implement efficient database schemas by employing normalization techniques, appropriate indexing strategies, and partitioning methods to optimize data storage and retrieval processes. Develop advanced SQL queries, including joining multiple tables, utilizing subqueries, and aggregating data, to extract valuable insights and facilitate decision-making processes. Implement stored procedures, functions, and triggers to automate common database tasks, enforce data integrity, and improve overall application performance. Apply database performance tuning techniques, such as query optimization, index management, and transaction control, to ensure optimal resource usage and enhanced system responsiveness. Integrate databases with various programming languages and platforms, enabling seamless data access and manipulation for web, mobile, and desktop applications. PostgreSQL is a powerful, open-source object-relational database management system that emphasizes extensibility, data integrity, and high performance. Its versatility and robust feature set make it an ideal choice for developers working on projects of all sizes, from small-scale applications to enterprise-level systems. By learning PostgreSQL, developers can tap into its advanced capabilities, such as full-text search, spatial data support, and customizable data types, allowing them to create efficient and scalable solutions tailored to their unique needs. PostgreSQL for Database Developers is a three-day hands-on course that explores the fundamentals of database management, covering everything from installation and management to advanced SQL functions. Designed for beginners and enthusiasts alike, this course will equip you with the knowledge and skills required to effectively harness the power of PostgreSQL in today's data-driven landscape. Throughout the course you?ll be immersed in a variety of essential topics, such as understanding data types, creating and managing indexes, working with array values, and optimizing queries for improved performance. You?ll gain valuable hands-on experience with real-world exercises, including the use of the psql client, writing triggers and stored procedures with PL/pgSQL, and exploring advanced SQL functions like Common Table Expressions (CTE), Window Functions, and Recursive Queries. You?ll exit this course with a solid foundation in PostgreSQL, enabling you to confidently navigate and manage your databases with ease and efficiency. Installing & Managing PostgreSQL PostgreSQL installation process Optimal configuration settings User and role management Database backup and restoration Overview of PostgreSQL Database PostgreSQL architecture overview Understanding database objects Efficient data storage Transaction management basics Using the psql client Introduction to psql Essential psql commands Executing queries effectively Managing databases with psql Understanding PostgreSQL data types Numeric data types explored Character and binary types Date, time, and boolean values Array and other types Understanding sequences Sequence creation and usage Customizing sequence behavior Implementing auto-increment columns Sequence manipulation and control Creating & managing indexes PostgreSQL index fundamentals Designing partial indexes Utilizing expression-based indexes Index management techniques Using COPY to load data COPY command overview Importing and exporting data Handling CSV and binary formats Performance considerations Working with Array Values Array value basics Array manipulation functions Querying arrays efficiently Multidimensional array handling Advanced SQL Functions Mastering Common Table Expressions Utilizing Window Functions Regular Expressions in SQL Crafting Recursive Queries Writing triggers & stored procedures with PL/pgSQL PL/pgSQL variables usage Implementing loop operations PERFORM and EXECUTE statements Developing PostgreSQL triggers Using the PostgreSQL query optimizer Query analysis and optimization EXPLAIN command insights PostgreSQL query operators Identifying performance bottlenecks Improving query performance Query performance tuning Index optimization strategies Efficient database partitioning Connection and resource management Wrap Up & Additional Resources Further learning opportunities Staying up-to-date with PostgreSQL Community engagement and support Additional course details: Nexus Humans PostgreSQL for Database Developers (TTDB7024) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the PostgreSQL for Database Developers (TTDB7024) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Unlock the creative potential of generative AI while navigating ethical and legal challenges in this theory-based course. Learn the strengths and limitations of AI, from content creation to breaking through creative block, and gain insights into bias and plagiarism.

Embark on an AI image generation journey with a comprehensive course on Midjourney, DALL-E, Leonardo, Stable Diffusion, Automatic1111, RunwayML, Adobe Firefly, BlueWillow, and more. Requirements: Computer with internet access, and a Discord account for tools like Midjourney.

Getting Started With highly experienced tutors guiding the completion of an MBA, this programme fosters personal and managerial development, encouraging students to make unique contributions. The MBA programme has earned an excellent reputation among employers in private, public and voluntary sectors, enabling graduates to pursue senior positions within organisations or even continue their academic journey with a Doctor of Business Administration (DBA) degree. For those seeking to specialise, the Research Specialisation Certificate is an optional add-on, allowing students to choose a management area of interest, such as finance, marketing, human resources, or operations and conduct in-depth research. Successful completion of the MBA Dissertation module earns students this exclusive certificate, recognised by the University and emphasises their commitment to academic research and specialised knowledge. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MBA Top Up, awarded and delivered by the University of Central Lancashire through distance learning. This programme offers the same high-quality education as its on-campus counterparts, with access to video lectures, interactive assessments and online discussion forums. Students also benefit from comprehensive support services, including academic and technical assistance and access to online resources. School of Business and Technology London partners with Chestnut Education Group to promote this programme.  About Awarding Body Founded in 1828, the University of Central Lancashire is a public university based in Preston, Lancashire, England. Today, UCLAN is one of the largest in the United Kingdom, with a student and staff community of nearly 38,000. At present, the University has academic partners in all regions of the globe, and it is on a world stage that the first-class quality of its education was first recognised. In 2010, UCLAN became the first UK modern Higher Education institution to appear in the QS World University Rankings. In 2018, the Centre for World University Rankings estimated Central Lancashire to be in the top 3.7 per cent of all global universities, highlighting the growth the University has made in offering students real-world learning experiences and reflecting the University's extensive pool of academic talent. Ranked in the top 7% of universities worldwide. Student Communities from more than 100 countries WES Recognised Qualifi is a UK Government (Ofqual.gov.uk) regulated awarding organisation and has developed a reputation for supporting relevant skills in a range of job roles and industries, including Leadership, Enterprise and Management, Hospitality and catering, Health and Social Care, Business Process Outsourcing and Public Services. Qualifi is also a signatory to BIS international commitments of quality. The following are the key facts about Qualifi. Regulated by Ofqual.gov.uk World Education Services (WES) Recognised Assessment Assignments and Project No examinations Entry Requirements Applicants should normally have a good first degree or equivalent and be working in or have recently worked within business management area. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. An MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector you choose to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Strategic Management and Leadership Programme Structure To attain 120 credits, learners must complete the six compulsory units and select at least two optional units. Mandatory Units Unit 702: Manage Team Performance to Support Strategy Unit code: Y/506/9067 TQT : 150 Credit: 15 This unit's objective is to enable learners to delve into the evaluation and enhancement of team performance to achieve strategic goals. Additionally, learners will be introduced to various management models, concepts, and ideas that can assist in establishing objectives for departments, projects, teams, and individual performance. Unit 704: Information Management and Strategic Decision Taking Unit code: H/506/9068 TQT : 150 Credit: 15 This unit aims to tackle the abundance and intricacy of data and information accessible to organisations and to teach how to analyse, apply, and ascertain its value in shaping strategic decisions. Unit 705: Leading a Strategic Management Project Unit code: L/506/9065 TQT : 150 Credit: 15 This unit will engage the learner in crafting research and methodologies to bolster a strategic management project. They will need to assess options and data sources critically before presenting the outcomes of the project. Unit 706: Strategic Direction Unit code: D/506/9068 TQT : 150 Credit: 15 The purpose of this unit is to delve into the strategic aims and objectives of an organisation and to understand their importance in defining direction, as well as gauging success and progress for the organisation. Additionally, the unit will examine how various strategic options may lead the organisation to alter its course. Unit 711: Strategic Planning Unit code: Y/506/9070 TQT : 150 Credit: 15 This unit focuses on the significance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Learners will also engage in a critical evaluation of the program and its subsequent success. Unit 724: Development as a Strategic Manager Unit code: J/506/9064 TQT : 150 Credit: 15 This unit aims to foster organizational and self-awareness in learners. It lays the groundwork for a self-critical and reflective approach to personal development, which is essential when operating strategically. Additionally, it considers broader contextual factors within the organization and the environment, recognizing their role in contributing to the overall strategic success of both the individual and the organization.   Optional Units Unit 703: Finance for Managers Unit code: D/506/9071 TQT : 150 Credit: 15 The purpose of this unit is to assist learners in comprehending and applying financial information and data. This unit holds significance for learners as it aids in making informed financial decisions. Unit 708: Strategic Marketing Unit code: M/506/9074 TQT : 150 Credit: 15 This unit will explore the foundational models, techniques, and theories that form the basis of marketing and can contribute to achieving strategic objectives. It will also give learners a critical comprehension of the marketing function within intricate organizations. Unit 710: Organisational Change Strategies Unit code: K/506/9073 TQT : 150 Credit: 15 The primary objective of this unit is to equip learners with the knowledge and skills to understand, plan, and execute organizational change effectively. While prevailing wisdom in the business world often emphasizes the need for fast, large-scale, and transformative change for corporate survival, there is evidence to suggest that many successful organizations adopt a slower and more cautious approach. Moreover, change initiatives have a reported failure rate of around 70%. This underscores the complexity of managing organizational change, making it a critical skill for successful leaders and organizations. This unit will scrutinize the evolving nature of organizations and the associated challenges they encounter. It will explore the key approaches to change management and demonstrate how these align with the various types of changes organizations undergo, particularly concerning individual, group, and organizational behaviour. Unit 712: Human Resource Planning Unit code: H/506/9072 TQT : 150 Credit: 15 This unit will cover key considerations in planning for and acquiring a workforce capable of achieving strategic objectives. It will also examine the limitations and external factors that impact an organization's HR practices.   Phase 2 - MBA Top-Up Programme Structure Dissertation Module Delivery Methods The programme comprises two phases; the first is the Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The programme is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Top Up, awarded and delivered by the University of Central Lancashire through distance learning. The University of Central Lancashire (UCLan) offers a range of distance learning options for students who require the flexibility to study remotely. These options include online courses, blended learning, and supported distance learning. UCLan's distance learning courses are designed to provide students with the same high-quality education as on-campus courses, with access to resources such as video lectures, online discussion forums, and interactive assessments. The University also provides a range of support services for distance learning students, including academic support, technical support, and access to the University's library and online resources. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Description:  Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. Who is the course for? This course would be ideal for people who want to learn about advertising and marketing. Entrepreneurs. Business owners. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Manager Business Development Executive Producers Group Account Director Marketing Manager Sales Specialists Strategist And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00