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The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, Marketing Research. Types of Marketing Research. Marketing Research Methods. Importance of Market Research. The Key Aspects of Market Research. Marketing Research Process. Marketing Research Principles & Ethics. Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic. Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Market Research Analyst Marketing Research Coordinator Research Manager Consumer Insights Analyst Marketing Data Analyst Market Intelligence Manager Customer Insights Manager Marketing Strategist Brand Manager Product Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Introduction: Successful marketing is an art form and it can take years to fully appreciate the nuances of promoting and selling a product. However, the basic principles are relatively straightforward. When you understand the “Four P's” of marketing, you are in a good position to target your audience and drive sales. In this course, you will receive an overview of the “Four P's” and learn how you can implement them into your own marketing strategy. The course offers practical solutions for making the most of this model alongside basic marketing theory.   What You Will Learn: What the Four P's are, why they are so important and how they are relate to one another How to use the Four P's when putting together a marketing plan and researching your target demographic How to use the Four P's in the earliest stages of product development and how to stay focused when applying the model Benefits of Taking This Course: If you are responsible for the marketing and promotion of a product or service, you will find this course a useful introduction to the marketing process If you do not work in marketing, but collaborate with marketing professionals on a regular basis, this course will provide you with a useful appreciation of their role in the organization This course will help you understand the benefits of thorough research at every stage of product development, and gives you some practical tips on how to put the Four P's into practice Effective marketing drives sales, so this course will provide you with useful information that may ultimately increase your business' profits

Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing.   What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits

Twitter for Business Certification Twitter is a widely-used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world. Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience. You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result. You Will Learn: Why most businesses can benefit from building a Twitter presence. How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text. How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline. How to measure the true impact of your content, and monitor your influence on Twitter. The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter's Promote Mode. Benefits of Taking This Course: If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales. If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context. You will develop a broader appreciation of the role social media can play in promoting a business. You will be able to make sensible decisions with regard to the time, money and effort you are willing to invest in Twitter-based marketing. You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.

Starting an Ecommerce Business Certification In today's world of business, it's an absolute given that if you're not online with your product or service, you're going to lose out on customers and revenue. Every business entrepreneur needs to market his or her products online and engage with prospective customers in order to help the brand establish visibility and generate revenue. However, this process involves in-depth knowledge of Google AdWords, Facebook and other ecommerce websites to promote your products and business. Affiliate marketing is another way to promote your business by allowing others to resell your products and services and offering them rewards (monetary or otherwise). What's Covered in the Course? The video course on ecommerce covers the following useful topics: How to identify potential bloggers and influencers who can help promote your product and how to recruit them for your purpose How to create your affiliate offer and include successful case studies to attract more affiliates How to give away free e-books as part of your marketing strategy with a careful eye on copyright issues Tips on how to use email marketing and autoresponders to engage prospective customers Using online tools to retarget audience and identify customers who are interested in your product How to use keywords, descriptions and product feeds to create effective marketing campaigns using Google AdWords and Facebook How to use different features of Google AdWords and manage large product feeds How to connect Google AdWords to your account and finalise the ads that will run on your website This video course offers the following benefits Studying the course on ecommerce can help you in the following important ways: You can identify, attract and recruit the most suitable influencers and bloggers for your target audience You learn how to use email marketing tools to create automatic sequences of emails and thereby start an effective marketing campaign into motion By gaining insights into Google AdWords and Facebook marketing tools, you can give your business an extra edge over the competition