1139 Courses delivered Online

Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your sales and customer service. Learning Objectives Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between objections and conditions and how you can prevent objections by qualifying early. Discover valuable questions to evaluate how prospects think, controlling mental focus. Anticipate and be ready for objections before your conversation. Learning Objectives Explain the difference between objections and conditions for not buying, Identify the challenge salespeople encounter with objections and conditions, Anticipate and plan for objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Elevate Your Social Media Marketing with Personalized Coaching   Our one-to-one coaching sessions offer practical and strategic social media support for small business owners, marketing managers, and social media managers. Let us inspire you with fresh ideas and help you enhance your social media marketing efforts.   Before the session, we'll send you a brief questionnaire to gather essential details about your brand, social media objectives, and processes. This information will be formalized into a clear set of aims and objectives for the session.   After the session, you'll receive tailored coaching notes summarizing key takeaways and providing clear next steps to implement right away. Topics Typically Covered: Aligning social media and business objectives Identifying and reaching your ideal target audience Competitor analysis and successful techniques Selecting the right social media platforms Content brainstorming and gathering, including hashtags, video, and photography Social media management: frequency, scheduling, and useful apps Overview of social media advertising Practical demonstrations of tactics

This course aims to equip participants with essential skills in marketing and promoting events successfully. Explore the significance of marketing communications and sponsorship across diverse event types. Delve into understanding target audiences, their needs, and interests, while mastering the art of developing compelling event branding and messaging. Gain practical expertise in creating effective marketing materials, utilizing appropriate channels, and implementing strategies for measuring and analyzing marketing and promotional efforts. By the course's end, participants will be well-versed in crafting impactful event marketing campaigns tailored to diverse audiences.After completing this course you will be able to understand the following The importance of marketing communications for different types of events and the importance of sponsorship. The target audience and their needs and interests. Developing event branding and messaging. Creating marketing and promotional materials. Identifying and using appropriate marketing channels. Measuring and analyzing marketing and promotional efforts. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Learners will understand the significance of marketing communications and sponsorship across various event types. The curriculum focuses on identifying target audiences, assessing their needs, and tailoring strategies to meet their interests. Participants will delve into developing effective event branding, crafting impactful messaging, and creating compelling marketing materials. The course also covers the selection and utilization of appropriate marketing channels, along with the crucial aspect of measuring and analyzing marketing and promotional efforts for continual improvement. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing and Promoting Events This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Marketing And Promoting Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Planners and Coordinators Marketing Professionals Public Relations Practitioners Sponsorship Managers Communication Specialists Brand Managers Advertising Executives Business Owners and Entrepreneurs Students Pursuing Event Management or Marketing Individuals Seeking Career Advancement in Event Marketing Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Studies show that customers value gestures of appreciation. We will show you various ways for showing appreciation and identify the key components when writing a customer appreciation letter. We will share some tips writing the letter and ensure you increase the emotional connection with your customers. Learning Objectives Summarize importance of a customer appreciation program, Apply methods for showing customer appreciation, Write customer appreciation letters Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Customer satisfaction equals your performance, divided by customer expectations. Expectations change depending on the situation and customer conditioning. Discover how to manage product expectations and manage the four levels of customer expectations. Exceed customer expectations with the 6 F's. Learning Objectives Summarize a formula for improving customer satisfaction, Identify the 6 F's for exceeding customer expectations, Describe how to manage expectations through communication standards Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

There are four relationship styles. Understanding them helps improve how we relate to ourselves and others. Each style has value and strengths. People rarely set out to be difficult. Discover the four styles and how you can identify and manage each one. Learning Objectives Identify the four relationship styles in people, Explain how to use behavioral flexibility with each style, Create positive interpersonal relationships Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Knowledge is power and knowledge without application is wasted potential. We will guide you to self-examine your knowledge base and identify opportunities for development. Effective leaders need both depth and breadth of knowledge in order to set an appropriate direction other will follow. Learning Objectives Explain the importance of expert status as a leader, Describe the behaviors of expertise, Assess your leadership expertise Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Listening is challenged by attention and inference-making problems. Critical listening demands concentration, curiosity, and clarity with organization and evaluation. Discover how to increase understanding and what is the difference between people-orientated, action-orientated, content-orientated and time-orientated. Learning Objectives Demonstrate concentration, curiosity, and clarity as a critical listener, Explain how to give appropriate feedback, Identify five listening styles to meet different needs Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. Learning Objectives Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams