This masterclass will elevate your copywriting skills and set you on the path to success in the digital age. Learning from industry experts, you will develop the skills to write engaging marketing materials, captivating website content and attention-grabbing ads. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Master the basics of copywriting Understand copywriting formulation Learn how to edit sales copy Know how to write excellent sales copy Master copywriting for online course landing pages Understand copywriting for long-form sales letters Learn copywriting for landing pages Know copywriting for video sales letters Understand copywriting for high converting promotional videos Copywriting Course - Masterclass Overview This copywriting masterclass will give you a brief overview of copywriting formulation and understanding the building blocks of great copywriting. You will learn the steps to edit sales copy, write engaging headlines, excellent sales copy, copywriting for online course landing pages, long-form sales letters, and blog posts. Besides that, you will have deep knowledge of copywriting for high converting promotional videos, landing pages, and video sales letters. This online course will help you understand how to copyright for email and Twitter as well. By the end of the course, you will gain extensive knowledge in copywriting, valuable tips to write unique headlines and sales copy, and edit sales copy. Who should take this course? This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting. Entry Requirements There are no academic entry requirements for this copywriting course online - masterclass, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This copywriting course online - masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Introduction Introduction How to Navigate This Course - Watch This Video The Psychology of Selling Get Your Psychology Right 13 Sales Buttons You Need to Know How to Push Copywriting to Sell 10 Steps you Must Know What are the Eight Universal Motivators How to Overcome Objections 12 Secret Steps to Mastering the Basics of Copy Writing 12 Secret Steps - Introduction 12 Steps - AIDA 12 Steps - Audience 12 Steps Format 12 Steps - Pain 12 Steps - Scarcity 12 Steps - Objections 12 Secret Steps - Headlines 12 Secret Steps - Risk 12 Secret Steps - Benefits 12 Secret Steps - Simplicity 12 Secret Steps - Readability 12 Secret Steps - Endorsements Copywriting Formulation - Understanding the Building Blocks of Great Copywriting Introduction to Copywriting Formulation Starting with AIDA3 PAS Problem Agitation Solution The 4 Ps QUEST BASICS: How to Edit Sales Copy Can You Write Better Sales Copy 20 Ways to Write Better Copy Seven Guidelines for Editing How to Write Headlines What You Need to Know to Write Great Headlines Writing Great Sales Copy 14 Step Formula to Writing Great Sales Copy Copywriting for Online Course Landing Pages Step 3 Reveal Your Solution Step 4 Credentials Step 5 Demonstrate the Benefits Step 8 Add Bonuses Step 9 Guarantees Copywriting for Long Form Sales Letters Five Formulations for Sales Letters The Five Point Sales Letter Formula The Seven-Step Copywriting Formula for Sales Letters The Nine Point Formula The 18 Step Sales Letter 21 Part Sales Letter Formula Bonus: 32 Step Power Copywriting Formula Copywriting for Blog Posts Copywriting for Blogs - Introduction A Simple Formula for Blog Posts Blog Post Copywriting Formula Blog Post Editing Check List Copywriting for Bullet Points Copywriting for Testimonials Copywriting for High Converting Promotional Videos How to Create a High Converting Promotional Video The Promotional Video for This Course Following the Script The Promotional Video - Version 2 2018 Update; The Formula for a Promotional Video 2018 Copywriting Course Promotional Video Copywriting for Landing Pages Copywriting for Landing Pages Copywriting for Video Sales Letters What is a Video Sales Letter How To Write an Attention Grabbing Video Sales Letter Headline How To Write an Attention Grabbing Video Sales Letter Headline Video Sales Letter Outline Copywriting for Email Copywriting for Email ACTIVITY: Analysis of a Long Form Story Telling Email Email Copywriting Analysis 1 How to Write Effective Welcome Emails Copywriting for Twitter Copywriting for Twitter: Entertain and Engage - Be Brief! Conclusion and Course Wrap Up Conclusion and Course Wrap Up Supplementary Resources Supplementary Resources - Copywriting Masterclass Assessment Assessment - Copywriting Course Online - Masterclass Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
ð Unleash Your Copywriting Power with 'Master Sales Copywriting Efficiency with ChatGPT' ð Are you ready to revolutionize your approach to copywriting and skyrocket your sales? Introducing our groundbreaking online course: 'Master Sales Copywriting Efficiency with ChatGPT' - your ultimate guide to crafting irresistible copy that converts like never before! ð¥ Why Choose This Course? ð¥ ⨠Harness the Power of ChatGPT: Learn how to leverage the cutting-edge capabilities of ChatGPT, a state-of-the-art language model, to supercharge your copywriting efficiency. Say goodbye to generic content and embrace personalized, compelling copy that speaks directly to your audience. ⨠Unlock Proven Techniques: Dive deep into proven techniques used by successful copywriters worldwide. From creating attention-grabbing headlines to structuring persuasive calls-to-action, this course covers it all. Elevate your copywriting game with practical insights and real-world examples. ⨠Boost Your Conversion Rates: Discover the secrets to creating high-converting copy that resonates with your target audience. Whether you're selling products, services, or ideas, our course equips you with the skills to turn leads into loyal customers. ⨠Interactive Learning: Engage in hands-on exercises and interactive modules that ensure you master the art of efficient copywriting. Get feedback from industry experts and fellow participants, fostering a dynamic learning environment. ⨠Stay Ahead of Trends: In the ever-evolving world of digital marketing, staying ahead is key. Stay current with the latest trends and best practices in copywriting, ensuring your strategies remain cutting-edge and effective. ⨠Lifetime Access: Once enrolled, enjoy lifetime access to the course materials, updates, and a supportive community of like-minded professionals. Revisit the content anytime to refresh your skills and stay at the forefront of the copywriting landscape. ð BONUS: Enroll now, and receive exclusive access to additional resources, templates, and tools to further enhance your copywriting journey. ð¼ Who Should Enroll? Marketing Professionals Entrepreneurs Content Creators Sales Teams Business Owners Anyone eager to master the art of persuasive writing ð Don't miss out on this opportunity to transform your copywriting skills and take your business to new heights. Enroll in 'Master Sales Copywriting Efficiency with ChatGPT' today and start writing copy that captivates, converts, and conquers the market! ð Join the revolution in copywriting efficiency. Enroll now! ð Course Curriculum
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Video coding training course description This course investigates the characteristics of video coding with an emphasis on compression and the standards used in IP networks. What will you learn Explain how video coding works. Describe the main video coding standards. Evaluate and compare the major video coding standards. Video coding training course details Who will benefit: Anyone working with MPEG. Prerequisites: None. Duration 2 days Video coding training course contents Introduction Video coding systems, encoding, transmission, decoding. Digital video formats: Old formats (CIFâ¦), PC formats (VGAâ¦), SD, HD, UHD. Video codecs What is a CODEC, pictures and audio, digitisation, sampling, quantisation, encoding, compressing. Codec types Lossy, lossless, uncompressed. Quality, bandwidth. Video Fps, bitstreams, pictures, frames, fields. Aspect ratios. Colour Colour perception, RGB, YUV, YCbCr sampling, 4:00, 4:2:0, 4:2:2, 4:4:4. Hybrid video coding scheme Picture partitioning, intra prediction, inter prediction, motion estimation, residual coding, in loop filtering, entropy coding. Containers Relationship with codecs, audio, video. Audio Video Interleave (.avi), .asf, QuickTime, AVCHD, Flash, .mp4, 3gp. MPEG-TS. MPEG Analysing MPEG frames. Video coding standards H.264/AVC: Profiles MPEG, bit rates, resolution. I, B, P frames, GOP. MPEG 2, MPEG 4, H.264, H.265, VP9, AV1. Hands onand levels, how it works. H.265/HEVC: Profiles and levels, Quadtrees, slices, how it works. Open video coding: VP8, VP9, AV1.
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Maximize the value of data assets in the oil and gas sector with EnergyEdge's assessment-based training course on Python programming and analytics.
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About this training course Business Impact: The main aim is to provide insight and understanding of data analytics and machine learning principles through applications. Field data is used to explain data-analysis workflows. Using easy to follow solution scripts, the participants will assess and extract value from the data sets. Hands-on solution approach will give them confidence to try out applicable techniques on data from their field assets. Data analysis means cleaning, inspecting, transforming, and modeling data with the goal of discovering new, useful information and supporting decision-making. In this hands-on 2-day training course, the participants learn some data analysis and data science techniques and workflows applied to petroleum production (specifically artificial lift) while reviewing code and practicing. The focus is on developing data-driven models while keeping our feet closer to the underlying oil and gas production principles. Unique Features: Eight business use cases covering their business impact, code walkthroughs for most all and solution approach. Industry data sets for participants to practice on and take home. No software or complicated Python frameworks required. Training Objectives After the completion of this training course, participants will be able to: Understand digital oil field transformation and its impact on business Examine machine learning methods Review workflows and code implementations After completing the course, participants will have a set of tools and some pathways to model and analyze their data in the cloud, find trends, and develop data-driven models Target Audience This training course is suitable and will greatly benefit the following specific groups: Artificial lift, production and facilities engineers and students to enhance their knowledge base, increase technology awareness, and improve the facility with different data analysis techniques applied on large data sets Course Level Intermediate Advanced Training Methods The course discusses several business use-cases that are amenable to data-driven workflows. For each use case, the instructor will show the solution using a data analysis technique with Python code deployed in the Google cloud. Trainees will solve a problem and tweak their solution. Course Duration: 2 days in total (14 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts Knowledge of Python is not a must but preferred to get the full benefit. The training will use the Google Collaboratory environment available in Google-Cloud for hands-on exercises Trainees will need to bring a computer with a Google Chrome browser and a Google email account (available for free) Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Duration 5 Days 30 CPD hours This course is intended for The C|CT is ideal for anyone looking to start their career in cybersecurity or add a strong foundational understanding of the cybersecurity concepts and techniques required to be effective on the job. The course is especially well suited to: Early-career IT professionals, IT managers, career changers, and career advancers Students and recent graduates Overview After completing this course, you will understand: Key concepts in cybersecurity, including information security and network security Information security threats, vulnerabilities, and attacks The different types of malware Identification, authentication, and authorization Network security controls Network security assessment techniques and tools (threat hunting, threat intelligence, vulnerability assessment, ethical hacking, penetration testing, configuration and asset management) Application security design and testing techniques Fundamentals of virtualization, cloud computing, and cloud security Wireless network fundamentals, wireless encryption, and related security measures Fundamentals of mobile, IoT, and OT devices and related security measures Cryptography and public-key infrastructure Data security controls, data backup and retention methods, and data loss prevention techniques Network troubleshooting, traffic and log monitoring, and analysis of suspicious traffic The incident handling and response process Computer forensics and digital evidence fundamentals, including the phases of a forensic investigation Concepts in business continuity and disaster recovery Risk management concepts, phases, and frameworks EC-Council?s C|CT certification immerses students in well-constructed knowledge transfer. Training is accompanied by critical thinking challenges and immersive lab experiences that allow candidates to apply their knowledge and move into the skill development phase in the class itself. Upon completing the program, C|CT-certified professionals will have a strong foundation in cybersecurity principles and techniques as well as hands-on exposure to the tasks required in real-world jobs. Course Outline Information Security Threats and Vulnerabilities Information Security Attacks Network Security Fundamentals Identification, Authentication, and Authorization Network Security Controls: Administrative Controls Network Security Controls: Physical Controls Network Security Controls: Technical Controls Network Security Assessment Techniques and Tools Application Security Virtualization and Cloud Computing Wireless Network Security Mobile Device Security Internet of Things (IoT) and Operational Technology (OT) Security Cryptography Data Security Network Troubleshooting Network Traffic Monitoring Network Log Monitoring and Analysis Incident Response Computer Forensics Business Continuity and Disaster Recovery Risk Management