Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Accelerate your career in advertising with this comprehensive course that equips you with essential skills in SEO, social media marketing, content strategy, and more. Stay ahead of the curve by learning advanced advertising techniques and anticipating future trends.
Embark on a journey to establish a successful cleaning business in the UK with our comprehensive course. Learn start-up costs, business models, legal aspects, and client satisfaction strategies. Ideal for entrepreneurs eager to thrive in the cleaning industry.
Set Up Your Cleaning Business Embark on a journey to entrepreneurial success with our Set Up Your Cleaning Business course. Delve into the lucrative Cleaning industry. Sparkle and shine as you build your very own Cleaning empire. Learning Outcomes: Comprehend basics to launch a Cleaning business. Distinguish between various Cleaning services. Equip your Cleaning business with the right tools. Strategise for a successful residential Cleaning business. Develop a profitable commercial Cleaning venture. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Set Up Your Cleaning Business: Introduction to Cleaning Business: Understand the foundational aspects of starting and managing a Cleaning business. Types of Cleaning: Differentiate between the niches within the Cleaning industry to tailor your business focus. Cleaning Equipment for Cleaning Business: Identify the essential equipment needed to deliver professional Cleaning services. Domestic Cleaning: Dive into the specifics of running a domestic Cleaning business. Starting a Residential Cleaning Business: Learn step-by-step how to set up a thriving residential Cleaning business. Starting a Commercial Cleaning Business: Gain insights into establishing a commercially-focused Cleaning business. Sales, Marketing and Advertising: Develop effective strategies to market and grow your Cleaning business. Keeping Clients Happy: Discover the best practices for customer satisfaction in the Cleaning industry. Managing Staff: Master the art of leading and managing a productive Cleaning staff team. Managing Finances: Get to grips with the financial management necessary for sustaining a successful Cleaning business.
Embark on a journey to establish a successful cleaning business in the UK with our comprehensive course. Learn start-up costs, business models, legal aspects, and client satisfaction strategies. Ideal for entrepreneurs eager to thrive in the cleaning industry.
ð Embark on Your Success Journey: Mastering Facebook Advertising! ð Are you ready to take the reins of success and propel your business to new heights? Introducing the groundbreaking online course - Initiating Success: Mastering Facebook Advertising! ð¥ Why Facebook Advertising? In the digital age, Facebook is not just a social platform; it's a goldmine for businesses. With over 2.8 billion monthly active users, it's time to tap into the immense potential of Facebook Advertising. This course is your ticket to unlocking the secrets of leveraging the world's largest social media platform for unparalleled business growth. ð What You'll Learn: â Demystifying Facebook Ads: Navigate the complex world of Facebook Ads with ease. From creating compelling ad copy to designing eye-catching visuals, you'll learn the art and science of creating ads that convert. â Audience Targeting Mastery: Uncover the secrets of precise audience targeting. No more wasted ad spend - discover how to reach the right people at the right time with the right message. â Budgeting Strategies for Maximum ROI: Learn how to allocate your budget effectively to ensure maximum return on investment. Whether you're a small business or a thriving enterprise, discover budgeting strategies that work for you. â Analytics and Optimization Techniques: Dive deep into the analytics side of Facebook Advertising. Understand key metrics, track performance, and optimize your campaigns for continuous success. ð Why Choose This Course? This isn't just a course; it's your blueprint for success in the dynamic world of Facebook Advertising. Taught by industry experts with a proven track record, 'Initiating Success: Mastering Facebook Advertising' is designed to empower you with the knowledge and skills needed to dominate your market. Don't miss out on this opportunity to revolutionize your approach to online advertising. Enroll now and pave the way for unparalleled success in the digital realm! ðð¡ Course Curriculum Basic Overview 00:00 Creating A Page 00:00 Promoting The Page 00:00 Promtoing the Page - Part 2 00:00 Promoting the Page - Part 3 - Video 00:00 Promoting Your Business Locally 00:00 Promoting A Specific Website - Part 1 00:00 Promting A Specific Website - Part 2 - Going to Business Manager 00:00 Promoting A Specific Website - Part 3 00:00 Promoting A Specific Website - Part 4 00:00 Setting Up Your Payment Method 00:00 Collecting Lead Information with Forms 00:00 Using the Automated Advertising Platform 00:00 Creating an Audience in the Ad Platform 00:00 Creating An Audience From the Business Manager-Mailchimp-Import 00:00 Creating A Audience From A Customer List - CSV 00:00 Creating a Lookalike Audience 00:00 Creating A Saved Audience 00:00 Sharing An Audience With Another Business 00:00 Conclusion 00:00 Advanced Overview 00:00 Creating A Custom Audience for Retargeting 00:00 Connecting the Audience 00:00 Creating The Advertisement 00:00 Custom Audience for Retargeting Existing Customers 00:00 Custom Audience for Regarting Our Existing Customer List - Part 2 - The Creative 00:00 Expanding Your Successful Campaign with Additional Audiences 00:00 Setting Up the Tracking Pixel 00:00 Setting Up Tracking for Offline Events 00:00 Setting Up Tracking for Video Engagement 00:00 Setting Up Tracking for Instagram 00:00 Setting Up Tracking for Lead Ads Forms 00:00
ð Elevate Your Online Presence with 'Online Presence Pinnacle: Marketing Excellence Course' ð Are you ready to transform your digital footprint and skyrocket your business to new heights? Welcome to the ultimate marketing mastery journey - the 'Online Presence Pinnacle' course! Unleash the power of cutting-edge strategies and propel your brand to success with our comprehensive curriculum designed for marketing excellence. ð¥ Module 1: Funnel Building For Massive Profits Unlock the secrets to creating high-converting sales funnels that turn prospects into customers. Learn how to optimize every step of the customer journey and maximize your profits. ð Module 2: Lead Generation, Traffic & List Building Discover the art of generating quality leads, driving targeted traffic, and building a responsive email list. Master the techniques that will keep your pipeline flowing with potential customers. ð Module 3: LinkedIn Advertising Harness the power of the world's largest professional network. Learn how to leverage LinkedIn advertising to reach your ideal audience, establish thought leadership, and drive business growth. ð¯ Module 4: How To Do Banner Advertising Dive into the world of visual storytelling. Uncover the secrets of creating compelling banner ads that capture attention, communicate your message effectively, and drive results. ð¦ Module 5: Twitter Ads For Fun & Profit Turn tweets into treasure with our Twitter Ads module. Explore innovative strategies to promote your brand on one of the fastest-moving platforms and watch your ROI soar. ð° Module 6: Make Profits With Facebook Ads Master the art and science of Facebook advertising. From audience targeting to ad creatives, learn the strategies that will not only increase your brand visibility but also boost your bottom line. ð Module 7: Search Ads - For Massive Profits Navigate the complex world of search engine advertising. Optimize your campaigns for maximum visibility, drive targeted traffic, and watch your profits skyrocket through strategic search ads. ð Why Choose Online Presence Pinnacle? ⨠Expertly crafted curriculum by industry professionals ⨠Practical, hands-on lessons for real-world application ⨠In-depth insights into the latest marketing trends ⨠Interactive community for networking and support ⨠Lifetime access to course materials and updates ð Don't miss this opportunity to revolutionize your online presence and elevate your marketing game! Enroll in 'Online Presence Pinnacle: Marketing Excellence Course' today and embark on a journey towards digital success. ð Limited slots available. Secure your spot now and transform your online presence! ð Course Curriculum Funnel Building For Massive Profits Intro To Funnel Building 00:00 Funnel Building - Part 1 00:00 Funnel Building - Part 2 00:00 Funnel Building - Part 3 00:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:00 Lead Gen - Lead Magnets 00:00 Lead Gen - Landing Pages 00:00 Lead Gen - Getting Traffic 00:00 LinkedIn Advertising Intro To LinkedIn Advertising 00:00 LinkedIn Ads - Campaign Manager 00:00 LinkedIn Ads - Creating ADS That SELL 00:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:00 How To Do Banner Advertising Intro To Banner Advertising 00:00 Banner Ads - Designing The Ad 00:00 Banner Ads - Ad Campaign Goals 00:00 Banner Ads - Setting Uo & Running Campaigns 00:00 Twitter Ads For Fun & Profit Intro To Twitter TimeLine Ads 00:00 Twitter Ads - Canpaign Objects & Details 00:00 Twitter Ads - Ad Groups & Targeting 00:00 Twitter Ads - Creating The Ad & Launching 00:00 Make Profits With Facebook Ads Intro To Facebook Newsfeed Ads 00:00 Facebook Ads - Marketing Objectives 00:00 Facebook Ads - Ad Targeting & Budgeting 00:00 Facebook Ads - Creating The Ad 00:00 Search Ads - For Massive Profits Intro To Search Ads 00:00 Search Ads - Marketing Objectives 00:00 Search Ads - Ad Groups & Keywords 00:00 Search Ads - Creating & Monitoring Ads 00:00
ð Supercharge Your YouTube Advertising with 'Hack YouTube Ads with Google Adwords' Course! ð¯ Ready to unlock the secrets to YouTube advertising success? Say goodbye to guesswork and hello to targeted, high-impact marketing with our exclusive course - 'Hack YouTube Ads with Google Adwords'! ð What You'll Discover: Master YouTube Advertising: Learn the ins and outs of YouTube Ads and harness the power of Google Adwords to reach your target audience effectively. Strategic Campaign Setup: Uncover the step-by-step process to create compelling ad campaigns that drive results and conversions. Optimization Techniques: Discover advanced optimization strategies to maximize ROI and minimize ad spend waste. Audience Targeting Mastery: Pinpoint your ideal audience with precision targeting methods for increased engagement and conversions. Creative Content Creation: Craft attention-grabbing ad content that captivates viewers and compels action. ð¨âð« Who Is This For: Marketers & Entrepreneurs: Take your marketing efforts to the next level and amplify your brand's visibility. Business Owners: Scale your business by leveraging YouTube Ads to reach a wider audience and drive sales. Aspiring Advertisers: Start on the right foot and gain expertise in YouTube advertising from scratch. ð Why Choose Our Course: Expert Guidance: Led by industry experts with hands-on experience in successful YouTube ad campaigns. Practical Insights: Real-world examples and actionable tips for immediate implementation. On-Demand Learning: Access the course at your own pace, anytime, anywhere, and on any device. Ongoing Support: Join a community of learners and get ongoing support to tackle challenges and stay updated. ð Ready to Dominate YouTube Advertising? Enroll Now and Unleash the Power of Google Adwords for Your Business Growth! ð Limited time offer - Secure your spot today and revolutionize your YouTube advertising game! ð⨠Course Curriculum