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Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
This course explores the relationship between the organisation and its stakeholders. The learner will be able to identify, analyse and appreciate the role of each stakeholder and propose an appropriate relational approach toward them. After the successful completion of this lecture, you will be able to learn about the following: Who are the Stakeholders? What is Stakeholder Management? The concept of Stakeholder Conceptualisation. Understanding Stakeholder Theory. Understanding Stakeholder Engagement. What is Stakeholder Mapping? Proposing a Suitable Stakeholders Structure: Steps; Stakeholder Identification. Role analysis. Comprehensive target setting for a business organisation. Motivation to participate in strategic planning. Strategy formulation. Strategy implementation. Monitoring and evaluation of stakeholders' performance. This course provides an overview of proposing an effective structure to build better relations with different stakeholders. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Proposing an Effective Structure For Building Efficient Relationships With Stakeholders QUIZ: Proposing An Effective Structure For Building Efficient Relationships With Stakeholders Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for every one eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Human Resource Manager Talent Manager liaison Manager Strategy Planner Operations Manager Team Leader Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success. Learning Outcomes Understand the foundational concepts and theories behind marketing. Recognise the significance of strategic marketing in the competitive market. Comprehend the various external factors that influence marketing decisions. Analyse market segments and the intricacies of consumer behaviour. Implement product, branding, and pricing strategies effectively. Ascertain the importance and application of various marketing channels. Formulate and apply integrated marketing communication strategies. Why buy this Principles of Marketing - Online Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring marketing professionals seeking a solid foundation in marketing principles. Business owners and entrepreneurs aiming to enhance their marketing skills. Students studying marketing or business-related courses. Individuals interested in understanding how marketing strategies impact business success. Prerequisites This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator: Assist in implementing marketing strategies and campaigns. Brand Manager: Oversee brand development and positioning in the market. Market Research Analyst: Analyze market trends and consumer behavior. Sales Representative: Promote and sell products to target customers. Digital Marketing Specialist: Manage online marketing efforts and digital campaigns. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00
This course starts with an overview of the Government’s Prevent strategy, and then looks at some of the reasons people become extremists. It goes on to cover the objectives of the Prevent strategy, how to base your actions on a risk based approach, what to do if you are concerned and much more.