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About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire

FREE Welcome class, introduction to the Foundation and Diploma in Clinical Hypnotherapy and to your journey into the study and practice of Clinical Hypnotherapy. This induction session will give you a Course Overview and show you where to find all you need to support your learning experience. 

Kickstart your digital marketing journey with our Basics of Social Media Marketing course. Learn why social media is crucial for your business, and how to craft an effective strategy to engage, grow, and convert your audience. Perfect for beginners looking to make a mark in the digital world.

📊 Want to excel in Financial Analysis? Compete High’s online course covers everything from balance sheets to income statements—perfect for beginners and professionals alike! Learn at your own pace and earn a certificate! 🎓💼

💻 Want to improve your IT skills? Compete High’s Functional Skills IT Training (ICT) course covers everything from basic computer use to cybersecurity! 📚 Learn online at your own pace and earn a certificate. Perfect for beginners and professionals alike! 🎓🚀

Master the German language from scratch with our comprehensive online course. Perfect for beginners or those looking to enhance their language skills, our German course covers grammar, vocabulary, and conversational practice. Enrol now to embark on your journey to fluency with Spark Generation and you'll get access to more than this course, but 55+ Cambridge, Wellbeing and Future Readiness content.

Online courses for various languages and different levels from Beginners to Advanced

Fans of Taylor Swift, Lady Gaga or Michael Jackson will be pleased to attend our fantastic pop singing courses offered in a relaxed and non-judgmental environment. Sing your favourite songs while improving your vocal abilities immensely. Open to adults from beginners to advanced.

Our excellent one to one singing courses are suitable for all adults, from absolute beginners without any prior musical knowledge to advanced amateur pianists. They can be joined at any time during the year and are provided by highly qualified and experienced singing instructors.

Are you ready to start gentle slow Yoga online? ​Beginners and Seniors welcome Best Yoga classes if you feel nervous about Yoga, especially Online Yoga​ Best Yoga classes if you feel stiff and have sore aching stiff joints This Yoga is not gymnastics. You dont have to be flexible or touch your toes