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B2B sales and marketing are entirely different beasts compared to consumer-facing campaigns—and getting them right is critical for any organisation looking to grow, retain valuable clients, and remain competitive. This course breaks down the essentials of business-to-business sales and marketing strategy, guiding you through the full cycle—from understanding buyer behaviour to managing a high-performing sales team. Whether you're refining your outreach or aiming to align departments, you'll gain structured insight into each component that drives B2B success. Across ten focused modules, you'll explore how to build a results-driven marketing plan, generate high-quality leads, manage client relationships, and operate on a global scale. With a strong emphasis on sales techniques, CRM strategies, and the integration of sales and marketing efforts, this course offers a complete approach tailored for business professionals. It's designed for those who want their strategies to be sharper, their messaging clearer, and their pipeline stronger. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to B2B Sales and Marketing Module 02: Understanding the B2B Buyer Module 03: Creating A B2b Marketing Strategy Module 04: Sales And Marketing Alignment Module 05: Building A B2b Sales Team Module 06: B2b Lead Generation Module 07: B2B Sales Techniques Module 08: B2b Sales Management Module 09: Customer Relationship Management Module 10: Global B2b Sales And Marketing Learning Outcomes: Analyse B2B buyer behaviour for strategic insights. Develop and execute effective B2B marketing strategies. Foster alignment between sales and marketing efforts. Build and manage a successful B2B sales team. Implement lead generation techniques for sustainable growth. Master B2B sales techniques and customer relationship management. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 21 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Sales professionals looking to enhance their B2B sales skills. Marketing specialists aiming to understand B2B marketing strategies. Business owners seeking to improve their B2B sales and marketing efforts. Recent graduates aspiring to work in the B2B sales and marketing industry. Career changers interested in transitioning to the B2B sector. Entrepreneurs wanting to grow their B2B businesses. Career path B2B Sales Manager B2B Marketing Specialist Account Executive Business Development Manager Sales Operations Analyst Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Taking the reins as a Team Leader or New Manager is both exciting and challenging. This four-part course is based on insights gathered from business leaders on transitioning into a new managerial or team leadership role. It's specifically tailored for individuals who are new to leading a team or managing staff, providing relevant and targeted guidance.

Business Startup Course Overview This course is designed for aspiring entrepreneurs and business professionals looking to gain essential knowledge and skills for launching a successful startup. It covers key concepts such as identifying business models, creating innovative ideas, building a brand, and implementing both active and passive sales strategies. Learners will explore the stages of business creation from conception to execution and develop a clear business action plan. By the end of the course, participants will be equipped with the tools necessary to develop their own business and take confident steps toward growth and sustainability. Course Description The "Business Startup" course delves into the fundamental components required to start and run a successful business. Topics include the Adonis Business Model, which provides a framework for building a profitable business, the steps involved in creating a viable business idea, and the methods for constructing a strong brand identity. The course also covers effective sales techniques, both active and passive, to drive revenue. Additionally, learners will be guided through the process of creating a comprehensive business and action plan to set the foundation for long-term success. This course is ideal for anyone looking to start their own business or develop their entrepreneurial mindset. Business Startup Curriculum: Module 01: Adonis Business Model – The Model of Successful Businesses Module 02: Creation of A Business Idea Module 03: Building A Successful Brand Module 04: Active Sales Module 05: Passive Sales Module 06: Create A Business and Action Plan (See full curriculum) Who is this course for? Individuals seeking to start their own business. Professionals aiming to expand their entrepreneurial skills. Beginners with an interest in business development. Entrepreneurs looking to refine their business strategies. Career Path Business Owner Entrepreneur Brand Manager Sales Manager Marketing Manager Business Development Executive

Level 4 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Businesses Succeed by Focusing on Quality In this one-hour session, we will discuss tips to promote quality management and leadership within an organization and learn what leaders should do to promote quality and help make quality and process thinking part of the business culture. Quality should be a core value for most companies. Customers expect high-quality products and services from companies they frequent; otherwise they will go somewhere else. So it is essential to meet and exceed customer and employee expectations in order to not only survive but to thrive as a business. Therefore, an emphasis on quality improvement is crucial. This course will focus on how a structured approach to addressing and focusing on quality will enable your company to continuously improve quality and thus satisfy the all-important customer. What You Will Learn Discuss tips to promote quality management and leadership within an organization Suggest ideas for leaders to promote the topic of quality Emphasize the importance of process thinking as part of the business culture Quality Culture Quality Measurement, Metrics, and Decision Making Quality Projects and Project Tools Monthly Quality Results Meetings Leadership Support

This programme is aimed at helping participants to manage their time more effectively and to be more productive with the time available to them.

Level 3 & 4 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

This comprehensive training program covers many concepts in Microsoft Power BI. From beginner to advanced levels, learn data visualization, advanced DAX expression, Python integration, custom visuals, data preparation, and collaboration in Power BI service. Develop expertise in Power BI and position yourself for a successful career in data analytics.

ICA Specialist Certificate in Money Laundering Risk in Correspondent Banking Analyse the fundamentals of correspondent banking and the vulnerabilities that may allow for money laundering. Explore the risk assessment and management approaches and the importance of robust due diligence as risk control. ICA Specialist Certificates, awarded in association with Alliance Manchester Business School, the University of Manchester, will help you quickly gain actionable knowledge to boost your confidence and credibility. What will I learn? When you undertake the course, in addition to the essential concepts of AML and CTF, you will cover the following areas: Essential AML concepts Fundamentals of correspondent banking Regulatory frameworks Money laundering risk is inherent in correspondent banking Approaching due diligence in correspondent banking Monitoring Sanctions