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To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This learning stream will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

Contrary to popular belief, having plenty of competitors is a good sign – that's what makes a thriving market. This course delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.

A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This learning stream not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-cand-coming trends that are most relevant to your business.

Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.

The Company Overview section of your business plan must excite investors. From the founders’ bios and company history to your business location and business model, it must be clear that you’re poised to succeed. This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors. The workshop provides a walk-through of the tactical aspects of the learning stream will be walked-through in the workshop step-by-step.

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Learn business analysis and empower your organization. Our course offers strategic insights, data analysis, stakeholder management, and much more. Join now!

Highlights of the Course Course Type: Self-paced online course Duration: 3 Hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Understand how first aid at work can be implemented Gain knowledge about the recovery position and cardiopulmonary resuscitation Know how to treat various injuries with the help of first aid Learn about various key medical conditions and illnesses Know how to place victims in a recovery position Understand how to treat burns, electrical burns, chemical burns, and scalds. First Aid at Work (FAW) Refresher Training This course will update your first aid knowledge and skills, enabling you to provide immediate assistance in a range of workplace emergencies that may require first aid. You will learn from expert instructors with experience in the field who will impart the most relevant expertise and best practices. Deal with various types of injuries and medical conditions Comply with the health and safety legislation Offer assistance in life-threatening situations Perform full-body examination Properly utilise external automated defibrillators (AED) Conduct Cardiopulmonary Resuscitation (CPR) Who is this course for? This course is ideal for workplace first-aiders looking to refresh their knowledge and credentials on workplace first aid This course is open to any worker or employer who is interested in first aid or who wants to improve their resume This course is also open to coordinators, managers, or supervisors responsible for overseeing the first aid plans in workplaces Beginners and aspiring individuals who want to work as workplace first-aiders can also take this First aid at-work training (refresher) Entry Requirements This First aid at work online refresher course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone and a reliable internet connection. Assessment This First aid at work qualification (refresher) assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure.  Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment, the pass mark is 60%. Advance Your Career This Online first aid at work refresher training will provide you with significant opportunities to enter the relevant job market and select your desired career path. Additionally, by showcasing these skills on your resume, you will be able to develop your career, face more competitors in your chosen sector, and increase your level of competition. If you are looking for Emergency First Aid at Work (EFAW) Refresher Training Course Online, enrol on our affordable and highly informative course, which will open your door towards a wide range of opportunities within your chosen sector.  Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Understanding First Aid at Work (FAW) Understanding First Aid at Work (FAW) 00:28:00 First Aid Approach Primary Secondary Survey First Aid Approach Primary Secondary Survey 00:14:00 The Recovery Position and Cardiopulmonary Resuscitation The Recovery Position and Cardiopulmonary Resuscitation 00:20:00 Mock Assessment 1 Assessment Mock-1-First Aid at Work (FAW) Refresher Training Online 00:10:00 Treatment of Injuries Part One Treatment of Injuries Part One 00:22:00 Treatment of Injuries Part Two Treatment of Injuries Part Two 00:21:00 Understanding Illness and Key Medical Health Conditions Understanding Illness and Key Medical Health Conditions 00:30:00 Conclusion Conclusion 00:01:00 Mock Assessment 2 Assessment Mock-2-First Aid at Work (FAW) Refresher Training Online 00:10:00 Final Assessment Assessment - First Aid at Work (FAW) Refresher Training Online 00:10:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction & What You Will Learn 00:02:00 How To Get Your Certificate 00:01:00 Get to know your instructor 00:04:00 The Roles and Responsibilities of a Fitness Coach 00:02:00 Anatomy Anatomy Introduction 00:01:00 Nervous System 00:01:00 Bones & Joints 00:01:00 Muscular System 00:01:00 The 2 Types Of Muscle Fibers 00:03:00 Muscle Contractions Explained 00:02:00 Muscle Agonist & Anatagonist 00:01:00 Cardiovascular System 00:02:00 Client Assessment Client Assessment intro 00:01:00 The Client Interview 00:02:00 Fitness Assessment 00:03:00 Harvard Step Test 00:02:00 Strength Test: How To Estimate Your 1 Rep Max 00:04:00 Client Assessment Resistance Training Overview 00:01:00 Phase 5: Deliver the work 00:02:00 Bodyweight Training vs Weight Training 00:02:00 Bodyweight Fundamentals 00:02:00 Muscle Building Formula 00:08:00 Fat Loss Formula 00:06:00 Hypertrophy Explained: The 3 Types Of Muscle Growth 00:03:00 Weight Training Fundamentals 00:03:00 Progressive Overload 00:02:00 How To Create The Perfect Resistance Training 00:08:00 The 4 Fundamental Exercises For Muscle Growth 00:02:00 How To Warm Up Before Lifting Weights 00:03:00 Exercise Instruction Videos Bench Press 00:01:00 Squats 00:01:00 Deadlift 00:01:00 Overhead Press / Military Press 00:01:00 Barbell Row 00:01:00 Lat Pulldown 00:01:00 Bicep Hammer Curls 00:01:00 Tricep Push-Down 00:01:00 Push-Ups 00:01:00 Bodyweight Squat 00:01:00 Lunges 00:01:00 Pull-Up 00:01:00 Chin-Up 00:01:00 Cardio & Endurance Training Cardio Introduction 00:01:00 The Different Types of Cardio 00:02:00 Creating The Right Cardio Workout 00:04:00 How To Measure Heart Rate During A Workout 00:02:00 Weight Loss Exercising Myths 00:07:00 Cardio vs Weight Training - Which Is Better For Weight Loss 00:06:00 Cardio For Weight Loss 00:04:00 HIIT Explained 00:07:00 Sample HIIT Workout 00:19:00 How To Warm Up Correctly 00:02:00 Flexibility Flexibility Introduction 00:01:00 Most Common Stretching Mistakes 00:04:00 Static vs Dynamic Stretching 00:05:00 Sample Stretching Routine 00:02:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00