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Sales is all about the hustle. This Microcast provides an overview of the framework used for choosing selling models; it begins with choosing your models, examining what the competition is up to, then examining your costs and checking for consistency between your business strategies and selling models, and solidifying the models you’ll use. These steps are covered in depth in the videos “Direct and Indirect Selling Models,” “Build Your Selling Strategy,” and “Create Your Selling Strategy Framework.”

Take advantage of the vast amounts of growth data available to you as you craft the market growth story for your business. By doing market research, computing your compound annual growth rate (CAGR), and validating your positioning, you will create an impressive market growth story. This market growth Microcast will help you get it done. Covered are: Deciding where you plan to sell your goods or services, identifying which segments of the market apply to your business, using historical growth rates, and how to validate your growth assumptions.

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This learning stream delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered. Extensive worksheets and exercises enable you to identify the sales techniques that will win customers most profitably.

What are the most effective ways to attract customers to your product or service? This video walks through three key steps in depth: Analyzing the marketing programs your competition is using, choosing a marketing mix for your business, and creating your marketing plan.

Thought leadership can bring your message to customers and afford them a chance to understand and connect with your brand on a deeper level. This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. A workshop developed to support you work with the thought leadership prep worksheet completes this course.

How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

What do you want to achieve with your marketing strategy? Your marketing objectives are the basis for all of your marketing activities and the foundation of your marketing strategy. This Microcast details what every entrepreneur should measure, where to target your customers, and how to evaluate the marketing methods of competitors. You will also learn how to decide what goals and measurements are right for your business—setting specific sales growth goals, landing partnerships, expanding distribution, and more.

Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

Pricing influencers have a dramatic impact on your ability to set pricing.  The more flexibility you have the higher price you can charge and the more margin you can get.  In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy.  Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table. 

Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.