241 Courses delivered Online

Photography isn’t just a passion anymore—it’s a career. From freelancers to media houses, brands are constantly on the lookout for visual storytellers who bring both artistic flair and business savvy. The Introduction to Photography Mini Bundle is built to help you stand out in a highly visual world. With photography, digital photography, communication skills, email marketing, and sales writing in one place, you're not just shooting images—you're building a career. Whether you're starting a business, launching a brand, or joining a creative team, this bundle puts you on the fast track to hireability. Description Great pictures don’t sell themselves—professionals do. That’s why the Introduction to Photography Mini Bundle is more than just about camera work. It’s about being employable in a digital-first world where clients and employers want photographers who understand communication skills, write compelling sales writing, and craft strategic email marketing campaigns. You’ll build your foundation in photography and digital photography, but that’s just the beginning. Pair it with exceptional communication skills and you’re already above the competition. Add in expertise in email marketing and sales writing, and you go from freelancer to high-demand content creator. Employers in media, advertising, ecommerce, publishing, and content production are looking for talent that combines creative execution with marketing know-how. Whether it’s branding through digital photography, engaging clients with strong communication skills, or converting leads with effective sales writing, this bundle sets you up for real results. FAQ Who is this bundle for? This is ideal for aspiring photographers, content creators, marketers, influencers, and anyone looking to combine photography with business. If you want to work in media or marketing, digital photography, communication skills, and sales writing are in high demand. Why include marketing and writing skills in a photography bundle? Because clients don’t just pay for pretty pictures. They pay for results. Email marketing and sales writing skills make your content sell—not just look good. Add strong communication skills, and you become the full package. Is now the right time to take this bundle? Absolutely. The rise of social media and ecommerce means brands need skilled photographers with a business mindset. If you’ve only focused on photography or digital photography, now’s the time to expand. Don’t wait until everyone else is offering the full skill set.

Please take advantage of online retailing's potential by enrolling in our E-commerce Management Course. The options for selling things and operating enterprises on the World Wide Web have never been more numerous or accessible than they are today. This Diploma in E-Commerce Management at QLS Level 5 course is endorsed by The Quality Licence Scheme and accredited by CPD (with 150 CPD points) to accelerate your skill development and career advancement in e-commerce management. By appreciating the potential of e-commerce and enrolling in one of the best e-commerce courses available online, you may develop your entrepreneurial skills and establish a lucrative business. This comprehensive E-commerce Management course includes vital advice from industry gurus on maximising your as an online business owner and how to market your expertise. Our E-commerce Management Course delivers the whole learning curve for anyone interested in starting and growing a profitable online business. You will learn how to create and execute E-commerce initiatives, as well as how to provide quality customer care. The most influential brands, goods, and services will be reviewed and the approaches necessary to generate content at an affordable rate. Additionally, you'll learn how to leverage social media and other marketing platforms, as well as transaction management and analytics after studying this E-commerce Management course. Students can anticipate taking approximately 431 hours to complete this e-Commerce management course. Additionally, we will provide you with specialised expert assistance to address any questions you may have while studying our e-Commerce management curriculum. Our e-Commerce management course can be completed from any location with an internet connection and at your own pace. Enrolling in the e-commerce management course guarantees that you will find your ideal job sooner than ever imagined. With e-Commerce management, you can stand out from the crowd and train for the career you want. Each online module is a masterclass on a specific aspect of e-Commerce and may be completed at your own pace. So enrol now and look forward to the future success of your internet business. Learning Outcomes of E-commerce Management Course: Understand the definition and potential of e-Commerce business Be able to plan and implement e-Commerce strategies Know how to deliver fantastic customer service Learn how to provide in-demand services or products Gain an acute understanding of content planning and production Become skilled in using social media and other platforms for marketing Attain the right kind of transaction management for your business Perform analytics to measure the progress of your business Why Prefer This E-commerce Management Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another certificate accredited by CPDQS after completing the E-commerce Management course Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. **Curriculum Course** Here is the curriculum breakdown of this course: Diploma in E-commerce Management at QLS Level 5 Module 1: Introduction to Electronic Commerce What is Electronic Commerce? Definition of E-Business The Difference Between E-Commerce and E-Business Technological Aspects of Electronic Commerce Types of EC Business Models Module 2: E-commerce Strategy and Implementation Concepts and Overview Strategy Initiation Strategy Formulation Strategy Implementation Strategy Assessment Performance Improvement and Innovations Module 3: Customer Service Introduction to Customer Service Problems in EC Customer Service Creating a Customer Service Strategy Automated Customer Service Systems Call Centres Module 4: Products, Brands, and Services Pitching without Pushing Rewarding Customers Creating Brand Loyalty Creating Special Programs Serving as a Brand Spokesperson Promoting Community Engagement Providing Feedback to the Customer Maintaining a Positive Environment Dealing with Resistance from Your Superiors Module 5: Content Planning and Production Content Execution Plan Messaging, Voice, and Style Guide Positioning Developing Messaging Approach Content Calendar Module 6: Use of Social Networks Main Social Networks Functions of Social Networks The Need to Create a Blog Implementing Social Media Strategy Module 7: Marketing Online Consumer Behaviour Personalisation Behavioural Marketing Market Research Representative Market Research Approaches Web Advertising Online Advertising Methods Banners E-Mail Advertising Search Engine Advertisement and Optimisation Developing an Online Advertising Plan Module 8: Creating an Engaging User Experience Creating an Effective Business Presence Online Accessibility Goals for Business Websites Customer-Centric Web Site Design What is e-CRM? Benefits of e-CRM Building Relationships Module 9: Transaction Management Common Online Payment Methods Electronic Bill Presentment and Payment Systems Payment Cards Digital Cash Advantages and Disadvantages of Digital Cash Digital Wallets Mobile Banking PayPal Payment System Module 10: E-commerce Analytics What is E-commerce Analytics? e-Commerce Metrics Assessment Process After completing the course module, you will be given immediate access to a specially designed MCQ test. The results will be immediately analyzed, and the score will be shown for your review. The passing score for each test will be set at 60%. After passing the course exam, you will be able to request a certificate with additional cost that has been endorsed by the Quality Licence Scheme. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Our course is suitable for anyone interested in learning more about this subject. The E-commerce Management programme will assist you in developing a firm grasp of the fundamental ideas and acquiring in-depth knowledge of the subject matter. Everyone is welcome to enrol in this course. There are no formal admission prerequisites, and course materials are accessible from anywhere in the world. Requirements There are no previous knowledge requirements for thsi program; this is open to anyone! Any learning enthusiast from anywhere in the world can enrol on this course without hesitation. All students must have a passion for learning and literacy and be over the age of 16. Browse this 100% online course from any internet device, including your computer, tablet or smartphone. This course allows you to study at your speed and grow a quality skillset. Career path E-commerce Manager Digital Marketing Manager Marketing Assistant Business Owner Entrepreneur Certificates CPD QS Accredited Certificate Digital certificate - £10 Upon passing the Bundle, you need to order to receive a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS. Certificate Accredited by CPD QS Hard copy certificate - £29 Upon finishing the course, you need to order to receive a Certificate Accredited by CPD QS that is accepted all over the UK and also internationally. Diploma in E-Commerce Management at QLS Level 5 Hard copy certificate - £119 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered

Level 3 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

Launch your web career or elevate your freelance brand with a 20-in-1 WordPress bundle designed to get you hired in today’s digital-first market. Whether you’re building client sites or applying for tech roles, this bundle sets you apart. Description WordPress powers a massive portion of the internet — and employers want people who can handle far more than just templates. They’re looking for job candidates who understand the full ecosystem: front-end and back-end tools, communication, project management, and marketing-savvy execution. This bundle gives you the kind of multifaceted profile that catches eyes across tech, eCommerce, digital agencies, and startups. If you're looking to break into web development or freelance web services, you need more than coding skills — you need client-readiness. This bundle delivers just that. Best part? You're getting 20 courses for the cost of one bootcamp session. Enrol now while access is open — this bundle is your shortcut to standing out. FAQ Q: Who should enrol in this bundle? A: Freelancers, aspiring web developers, content managers, and anyone building WordPress-based sites. Q: Will this help me land clients or jobs? A: Yes — it builds a well-rounded, hireable digital profile for tech roles or freelance gigs. Q: Is this beginner-friendly? A: Absolutely. Whether you're new or brushing up, it's designed for a broad audience. Q: Is the training flexible? A: Yes — complete each course on your own schedule from any device. Q: Can I showcase each course separately? A: Definitely — it's a strong way to flesh out your CV or freelancer profile. Q: Why enrol now? A: Seats are limited, and this bundle saves you hundreds vs buying courses individually.

The PMP course covers the latest trends, emerging practices, and core competencies that are required by a project management professional. Learners will also get an understanding of real-world scenarios through the case studies that are developed by the industry PMP-certified veterans.

Looking to land your first job in tech or finally start that side hustle? The WordPress for Beginners 20-in-1 bundle delivers job-relevant skills that open doors in web development, marketing, content creation, and freelance work. With the industry constantly shifting toward digital solutions, there's never been a better time to jump in. But while others are still deciding, you could already be building. 🧾 Description Employers and clients don’t just want someone who can use WordPress—they want someone who understands the broader digital ecosystem. This bundle reflects that demand, combining technical skills with vital soft and professional skills that make you easier to hire and trust. Perfect for entry-level roles in tech, startups, ecommerce, and creative agencies, this bundle supports a wide range of career paths—from website maintenance and marketing to client support and content management. What sets it apart? You’re not buying individual courses—you’re securing a complete, value-packed portfolio that says you’re ready now. With all 20 courses included, it's one of the smartest, most cost-effective training investments you’ll find online. ❓ FAQ Q: What roles can I apply for after this bundle? A: Entry-level roles such as WordPress Assistant, Website Coordinator, Digital Marketing Intern, or Tech Support Admin. Q: Is this training recognised by employers? A: Yes. Each course provides a certificate to enhance your job applications. Q: Can I do this on weekends or after work? A: Yes—100% flexible, self-paced access lets you learn when it suits you. Q: Do I need coding experience to start? A: Not at all. This beginner-focused bundle is made to be accessible and employer-relevant. Q: How long do I keep access? A: You’ll have full access with no expiry—start whenever, finish at your own pace.

Step into the future of work with a comprehensive programming bundle built for modern job markets. Whether you’re looking to launch a career in tech, transition into freelance programming, or impress hiring managers with a standout CV, this 20-in-1 bundle equips you to make that leap confidently. Description In a world where digital skills drive nearly every industry, programming expertise is more than desirable—it’s non-negotiable. This 20-in-1 Computer Programming bundle brings together in-demand tech proficiencies alongside essential workplace capabilities, making you a more versatile, hireable candidate in record time. Whether you're eyeing roles in software development, data analysis, IT support, or digital marketing, this bundle covers core competencies valued across tech, finance, ecommerce, education, and cybersecurity industries. It’s tailored for job-seekers, career switchers, and side hustlers who don’t want to waste time figuring out what’s relevant. Why this bundle? Because competition waits for no one. With 20 skill-focused courses at a fraction of the typical cost, it’s a rare opportunity to stack your CV with cross-functional capabilities. Employers love self-starters—make sure you’re one of them. FAQ Q: Who is this bundle for? A: It’s ideal for aspiring programmers, career changers, freelancers, and anyone who wants a hiring-edge in digital industries. Q: Will this help me get a job? A: While no course guarantees employment, this bundle was designed to enhance employability across multiple high-growth tech sectors. Q: How long do I get access to the courses? A: You’ll receive lifetime access, so you can learn at your own pace, anytime. Q: Can I take these courses without prior experience? A: Yes, the bundle is designed to accommodate learners from all backgrounds. Q: What kind of jobs could this help me land? A: Roles like software developer, junior programmer, technical support analyst, and freelance web developer.

Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00

Behind every shelf and stockroom lies an organised process—and someone who understands it. The Retail Management 8-in-1 bundle offers essential training in supply chains, logistics, operations, and that all-important customer service finesse. Whether you're dealing with a spreadsheet or a shopping centre meltdown, it pays to be prepared. You’ll build fluency in retail systems, understand how to manage people and products, and gain the communication skills to handle queries without sighing. Modules cover everything from manual handling to stock data, ensuring you don’t just know what’s on the shelf—but why it’s there. Learning Outcomes: Understand retail and supply chain operations end to end. Communicate effectively in customer-facing situations. Use Excel to organise, calculate, and review store data. Handle product storage and logistics principles confidently. Apply manual handling principles in retail environments. Support day-to-day retail operations with structured tools. Who is this Course For: Store supervisors wanting formal retail training. Retail staff preparing for team leader roles. Warehouse workers learning supply management basics. Customer service reps aiming for progression. Jobseekers entering retail and store operations. Admin staff in retail needing stock control knowledge. Delivery coordinators supporting shop-floor logistics. Business owners managing retail or eCommerce shops. Career Path: Retail Manager – £26,000–£40,000 per year Stock Controller – £22,000–£30,000 per year Customer Service Manager – £28,000–£38,000 per year Warehouse Team Leader – £26,000–£35,000 per year Supply Chain Assistant – £23,000–£30,000 per year Retail Operations Coordinator – £25,000–£32,000 per year

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00