172 Courses in Liverpool delivered Online

If guessing was a business strategy, most brands would be out of business. That’s where market research comes in — and this course shows you how it's done using case studies that add more insight than a pile of charts ever could. You’ll explore the purpose, process, and planning behind proper market research, guided by examples that show exactly what works, what doesn’t, and what was probably a bad idea to begin with. The course is designed for those who want to understand how real decisions are made through structured research methods — from gathering data to interpreting consumer behaviour. There’s no need for clipboards or street interviews here; it’s all online and built to help you connect the dots between strategy and customer insight. With engaging material, clear explanations, and a touch of dry wit, this isn’t just another dull data course — it’s an inside look at how smart research can steer smarter thinking. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. ⊱⊱ Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Discover the essential skills and strategies for launching and managing a successful business venture with our comprehensive Entrepreneurship and Business Start-Up Essentials course. From idea generation to sustainability, master market analysis, financial planning, legalities, sales, marketing, team building, and more. Get ready to embark on your entrepreneurial journey with confidence!

Overview No matter which industry you work in, effective sales skills can transform your career. It is one of the most sought-after skills that can lead to lucrative job opportunities. Take your sales skills to the next level with our exclusive Sales Management course. In this course, you will get the chance to learn valuable sales techniques. The informative modules will educate you on marketing strategies and marketing analysis. You will get the chance to enhance your knowledge of consumer behaviour, customer analysis and CRM. The course will also give you the chance to enhance your customer service skills and communication skills.  At the end of this course, you will receive a recognised certificate of achievement. This certificate will vouch for your expertise in sales and help you land your dream job. Enrol now! Course Preview Learning Outcomes Understand the basic rules of sales Develop your skills in sales negotiation and customer management Grasp effective strategies for marketing and marketing analysis Explore the vital areas of consumer behaviour and customer analysis Enhance your knowledge and understanding of CRM Improve your customer service and communication skills Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email. What Skills Will You Learn from This Course? Sales Management Marketing Customer Analysis Customer Service Communication Who Should Take This Sales Management? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Sales Management course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Career Path​ This exclusive Sales Management course will equip you with effective skills and abilities and help you explore career paths such as  Sales Manager Business Development Manager Sales Trainer Sales Operations Manager Sales Consultant Module 1: Sales and Sales Growth Sales and Sales Growth 00:19:00 Module 2: Sales Presentation and Selling Sales Presentation and Selling 00:18:00 Module 3: Sales Negotiations and Dealing with Customers Sales Negotiations and Dealing with Customers 00:22:00 Module 4: Marketing and Sales Marketing and Sales 00:24:00 Module 5: Strategic Planning and Development Strategic Planning and Development 00:19:00 Module 6: Planning and Market Analysis Planning and Market Analysis 00:26:00 Module 7: Consumer Buying Behaviour and Customer Analysis Consumer Buying Behaviour and Customer Analysis 00:16:00 Module 8: Branding and Pricing Strategy Branding and Pricing Strategy 00:16:00 Module 9: CRM Fundamentals and Strategies CRM Fundamentals and Strategies 00:25:00 Module 10: Customer Service and Communication Skills Customer Service and Communication Skills 00:13:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Whether you're looking to improve your trading decisions or make smarter long-term investments, this Technical Analysis Masterclass for Trading & Investing Course offers a structured path to understanding market behaviour. With a sharp focus on charts, patterns, indicators and price movements, this course strips back the noise and guides you through the logic behind market trends—without the jargon or fluff. From candlesticks to oscillators, support/resistance to market cycles, you'll learn to analyse charts with confidence and insight. Designed for traders, investors, and the financially curious alike, this course presents technical analysis in a no-nonsense, easy-to-digest format. You won’t need a PhD in economics or decades on the trading floor to grasp the concepts—just a willingness to learn how the markets speak. Whether you're analysing equities, forex or crypto, this course gives you the charting knowledge to make informed moves—calmly, not impulsively. Learning Outcomes: Understand the fundamentals of technical analysis and its role in trading and investing Identify and interpret different types of candlestick patterns for better market analysis Recognize and analyze chart patterns to make profitable trading decisions Analyze volume data and use it to confirm trends and reversals Develop effective trading strategies using technical analysis tools and techniques The Technical Analysis Masterclass for Trading & Investing is a comprehensive course that covers all aspects of technical analysis. The course begins with an introduction to technical analysis and its role in trading and investing. Learners will then explore candlestick patterns and their use in market analysis. The course covers various chart patterns, including head and shoulders, double tops, and triangles, and provides learners with the skills required to recognize and analyze these patterns. Volume analysis is an essential aspect of technical analysis, and the course covers various volume indicators and how to use them to confirm trends and reversals. Learners will also explore tape reading strategies, which involve analyzing order flow data to gain insight into market trends and sentiment. The course also covers various technical trading strategies, including trend following, swing trading, and mean reversion. Learners will explore different trading indicators and oscillators, and learn how to use them to develop profitable trading strategies. Finally, the course covers trading platforms and provides learners with hands-on experience using different trading platforms to execute trades and manage their portfolios. How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path The Technical Analysis Masterclass for Trading & Investing can lead to various career paths in the financial industry, including: Technical Analyst: Average salary £35,000-£60,000 Quantitative Analyst: Average salary £60,000-£100,000 Trader: Average salary £50,000-£100,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Enrolling in a Global Business Strategies course is crucial in today's interconnected world. This course provides comprehensive insights into key business concepts such as international market analysis, global marketing strategies, and global supply chain management. Understanding these elements is vital as businesses expand globally, requiring adept financial management and human resource management across diverse markets. This knowledge not only enhances your professional career by making you a valuable asset in navigating globalisation but also increases daily life acumen by fostering a broader perspective on business dynamics. Learning these skills opens numerous job opportunities in the UK, where companies value expertise in global business operations. On average, professionals with this knowledge earn between £40,000 and £60,000 annually, reflecting the demand for skilled individuals in this field. The sector is experiencing robust growth, with global business roles expected to increase by 8% to 12% over the next decade. This course offers a strategic advantage, positioning you at the forefront of global business trends and equipping you with the tools to succeed in an ever-evolving market. Key Features: CPD Certified Global Business Strategies Course Developed by Specialist Lifetime Access Course Curriculum Module 01: Globalisation and Business Expansion Module 02: International Market Analysis Module 03: Global Marketing Strategies Module 04: Global Supply Chain Management Module 05: Financial Management in Global Business Module 06: Global Human Resource Management Module 07: Emerging Markets and Opportunities Learning Outcomes: Analyze global markets, devising strategies for international business expansion and sustainability. Implement effective global marketing strategies to penetrate diverse international markets successfully. Navigate and optimize global supply chains for efficiency and competitiveness. Demonstrate financial acumen by managing finances in the complex global business environment. Develop a global human resource management strategy to navigate cultural diversity. Identify and capitalize on emerging markets, unlocking opportunities for business growth. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Global Business Strategies course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Global Business Strategies. Moreover, this course is ideal for: Professionals aspiring to lead global business expansions and operations. Entrepreneurs aiming to scale their ventures on an international level. Marketing executives seeking to master global market penetration techniques. Supply chain professionals desiring expertise in global logistics and management. Financial analysts interested in the intricacies of global financial management. Requirements There are no requirements needed to enrol into this Global Business Strategies course. We welcome individuals from all backgrounds and levels of experience to enrol into this Global Business Strategies course. Career path After finishing this Global Business Strategies course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Global Business are: International Business Manager - £50K to 80K/year. Global Marketing Director - £70K to 120K/year. Supply Chain Manager - £40K to 65K/year. Financial Analyst (Global Focus) - £35K to 55K/year Global HR Manager - £45K to 75K/year Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Embark on a journey into the world of fiscal wisdom with our course, 'Comprehensive Mortgage Advice and Financial Guidance'. This meticulously crafted educational journey will immerse you into the depths of mortgage advice, offering a beacon of financial guidance through the often turbulent seas of property investment. Your adventure begins with an exploration into the multifaceted realm of mortgage types and structures, ensuring a robust foundation upon which your future advisory career can confidently stand. Navigating through the intricate pathways of the mortgage market, you will unravel the complexities of analysis, advice, and recommendations, becoming a reliable compass for those venturing into property ownership. Your exploration will not merely skim the surface; it will dive deep into the crucial aspects of mortgage documentation and processes, ensuring that your advice is not only sound but also impeccably structured and compliant with all pertinent regulations. Learning Outcomes Interpret and provide astute mortgage advice, navigating through various types and structures. Conduct thorough mortgage market analyses and formulate strategic financial recommendations. Manage mortgage documentation and processes efficiently, ensuring a smooth client journey. Implement robust mortgage protection and insurance strategies to safeguard financial investments. Adhere to and navigate through mortgage regulations, ensuring compliance while managing client relationships adeptly. Why buy this Comprehensive Mortgage Advice and Financial Guidance? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success Who is this Comprehensive Mortgage Advice and Financial Guidance for? Aspiring individuals keen to delve into the world of mortgage advisory and financial consultancy. Finance graduates seeking to specialise in mortgage advice and property investment guidance. Property agents desiring to enhance their knowledge in mortgage processes and financial management. Individuals in the finance sector aiming to expand their expertise into mortgage advice. Career changers exploring opportunities in financial guidance and mortgage consultancy. Career path Mortgage Advisor: £25,000 - £70,000 Financial Consultant: £30,000 - £80,000 Mortgage Underwriter: £25,000 - £55,000 Mortgage Broker: £22,000 - £70,000 Compliance Officer (Mortgage Sector): £30,000 - £60,000 Client Relationship Manager (Finance): £35,000 - £75,000 Prerequisites This Comprehensive Mortgage Advice and Financial Guidance does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Introduction to Mortgage Advice Introduction to Mortgage Advice 00:17:00 Module 2: Mortgage Types and Structures Mortgage Types and Structures 00:17:00 Module 3: Mortgage Market Analysis Mortgage Market Analysis 00:19:00 Module 4: Mortgage Advice and Recommendations Mortgage Advice and Recommendations 00:16:00 Module 5: Mortgage Documentation and Processes Mortgage Documentation and Processes 00:14:00 Module 6: Mortgage Protection and Insurance Mortgage Protection and Insurance 00:18:00 Module 7: Mortgage Regulations and Compliance Mortgage Regulations and Compliance 00:18:00 Module 8: Professional Skills and Client Management Professional Skills and Client Management 00:16:00

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Join our Mortgage Advice course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The Mortgage Advice course has everything you need to get a great start in this sector. Improving and moving forward is key to getting ahead personally. The Mortgage Advice course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now! You will Learn The Following Things: Learn strategies to boost your workplace efficiency. Hone your skills to help you advance your career. Acquire a comprehensive understanding of various topics and tips. Learn in-demand skills that are in high demand among UK employers This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Mortgage Advice. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-to-one support from a dedicated tutor throughout your course. Study online - whenever and wherever you want. Instant Digital/ PDF certificate 100% money back guarantee 12 months access Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital/PDF Certificate After completing the Mortgage Advice course, you can order your CPD-accredited Digital/PDF Certificate for £5.99.  Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? This Mortgage Advice is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand.  On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Mortgage Advice course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Mortgage Advice Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Module 01: Introduction to Mortgage Advice Introduction to Mortgage Advice 00:17:00 Module 02: Mortgage Types and Structures Mortgage Types and Structures 00:17:00 Module 03: Mortgage Market Analysis Mortgage Market Analysis 00:19:00 Module 04: Mortgage Advice and Recommendations Mortgage Advice and Recommendations 00:16:00 Module 05: Mortgage Documentation and Processes Mortgage Documentation and Processes 00:15:00 Module 06: Mortgage Protection and Insurance Mortgage Protection and Insurance 00:18:00 Module 07: Mortgage Regulations and Compliance Mortgage Regulations and Compliance 00:18:00 Module 08: Professional Skills and Client Management Professional Skills and Client Management 00:16:00

Unleash your entrepreneurial spirit with our comprehensive course 'From Idea to Enterprise: A Guide to Entrepreneurship and Start-Up Success'. This course is designed to guide you on your journey from concept to business, providing the tools, techniques, and insights you need to transform your innovative ideas into a successful enterprise. You will learn how to generate business ideas, recognise opportunities, develop strategic business plans, and perform insightful market analyses. The course covers financial planning, legalities of business structure, sales, marketing, branding, operational management, and leadership. Finally, it addresses the challenges of entrepreneurship, the importance of sustainability, and the power of networking and mentoring. Learning Outcomes Understand the fundamentals of entrepreneurship and identify business opportunities. Develop strategic business plans and perform market analyses. Manage financial planning and understand the legalities of business structure. Apply effective techniques in sales, marketing, and branding. Understand the importance of sustainability, networking, and mentoring in entrepreneurship. Why choose this From Idea to Enterprise: A Guide to Entrepreneurship and Start-Up Success course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this From Idea to Enterprise: A Guide to Entrepreneurship and Start-Up Success course for? Aspiring entrepreneurs looking to launch their own business. Business owners seeking to refine their entrepreneurial skills. Students studying business, management, or related disciplines. Professionals considering a career change into entrepreneurship. Individuals interested in understanding the mechanics of starting a business.. Career path Entrepreneur: £30,000 - £100,000+ Business Consultant: £30,000 - £60,000 Business Development Manager: £30,000 - £55,000 Start-up Founder: £20,000 - £90,000+ Marketing Manager: £25,000 - £50,000 Operational Manager: £30,000 - £55,000 Prerequisites This From Idea to Enterprise: A Guide to Entrepreneurship and Start-Up Success does not require you to have any prior qualifications or experience. You can just enrol and start learning.This From Idea to Enterprise: A Guide to Entrepreneurship and Start-Up Success was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Entrepreneurship Introduction to Entrepreneurship 00:26:00 Module 02: Idea Generation and Opportunity Recognition Idea Generation and Opportunity Recognition 00:20:00 Module 03: Business Planning and Strategy Development Business Planning and Strategy Development 00:22:00 Module 04: Market Analysis and Customer Insights Market Analysis and Customer Insights 00:23:00 Module 05: Financial Planning and Management Financial Planning and Management 00:22:00 Module 06: Legalities and Business Structure Legalities and Business Structure 00:25:00 Module 07: Sales, Marketing, and Branding Sales, Marketing, and Branding 00:23:00 Module 08: Operational Management and Logistics Operational Management and Logistics 00:25:00 Module 09: Team Building and Leadership Team Building and Leadership 00:24:00 Module 10: Challenges, Risks, and Crisis Management Challenges, Risks, and Crisis Management 00:24:00 Module 11: Digital Tools and Resources for Entrepreneurs Digital Tools and Resources for Entrepreneurs 00:25:00 Module 12: Sustainability and Social Entrepreneurship Sustainability and Social Entrepreneurship 00:25:00 Module 13: Networking, Mentoring, and Growth Networking, Mentoring, and Growth 00:22:00

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00