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Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

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2 QLS Endorsed Course | CPD Certified | Free PDF + Hardcopy Certificates | 80 CPD Points | Lifetime Access

Level 5 QLS Endorsed Course with FREE Certificate | CPD & CiQ Accredited | 150 CPD Points | Lifetime Access

Unlock the power of digital marketing with our comprehensive course, "Digital Marketing: CRM System and SEO." Dive into the essential strategies and tools that drive successful online marketing campaigns, from mastering Customer Relationship Management (CRM) systems to optimizing your website for search engines. Key Features: CPD Certified Developed by Specialist Lifetime Access In the "Digital Marketing: CRM System and SEO" course, learners will gain a solid understanding of digital marketing principles. They will explore the benefits and challenges of digital marketing and learn how to effectively use various devices and messages to reach their target audience. The course covers essential internet tools for finding and using targeted information. Learners will delve into SEO, understanding its pros and cons, and how to optimize websites for better search engine rankings. They will also learn about Customer Relationship Management (CRM) systems and how digital technologies enhance customer interactions. Additionally, the course addresses important legal requirements to ensure ethical and lawful digital marketing practices. This comprehensive course equips learners with the skills and knowledge needed to excel in the digital marketing landscape. Course Curriculum Module 01: Introduction to Digital Marketing Module 02: Digital Marketing Advantages and Disadvantages Module 03: Digital Marketing Devices and Messages Module 04: Internet Facilities for Targeted Information Module 05: SEO: Pros and Cons Module 06: CRM System and Digital Technologies Module 07: Legal Requirements and Digital Marketing Learning Outcomes: Understand the basics of digital marketing and its core concepts. Identify digital marketing advantages and disadvantages in various contexts. Recognise different digital marketing devices and messaging techniques. Utilise internet facilities for targeted marketing information. Evaluate the pros and cons of SEO strategies. Integrate CRM systems with digital technologies effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Digital Marketing: CRM System and SEO 3:04:04 1: Module 01: Introduction to Digital Marketing 21:50 2: Module 02: Digital Marketing Advantages and Disadvantages 34:09 3: Module 03: Digital Marketing Devices and Messages 41:19 4: Module 04: Internet Facilities for Targeted Information 22:40 5: Module 05: SEO: Pros and Cons 21:26 6: Module 06: CRM System and Digital Technologies 22:22 7: Module 07: Legal Requirements and Digital Marketing 19:18 8: CPD Certificate - Free 01:00 Who is this course for? Aspiring digital marketers Marketing students Business owners Marketing professionals Entrepreneurs Career path Digital Marketing Specialist SEO Consultant CRM Manager Marketing Coordinator Social Media Manager Content Strategist Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

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Over 200 million people work in the tourism and travel industry worldwide. The Travel Specialist is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in developing skills and knowledge to maximize career opportunities in this rapidly growing industry. This course provides a wealth of knowledge in identifying travellers' needs and helps you to develop communication skills. Travel Specialist increase their service value when they provide the right support service to their customers and maintain a good relationship with them.  This comprehensive Travel Specialist covers everything you need to know from tourism products and services to transportation and crisis management. This course consists of several modules that take only 4 hours to complete and accompanied by helpful illustrations and how-to instructions to get you well equipped with skills regarding this field. Learning Outcomes Learn about tourism products and services Understand the tour operating and retailing system You'll also get a broad knowledge about marketing in travel and tourism Develop your communication skills Learn about customer service and customer relationship management (CRM) Get a proper knowledge of crisis and visitor attraction management Also, learn about transport management procedure and public awareness campaigns Course Design This Travel Specialist is delivered through our online learning platform, accessible through any internet-connected device. No formal deadlines or teaching schedules are included, that aids a flexible study plan.  We broke down the course into several manageable modules which we believe will assist you to grasp each concept more efficiently - from the fundamentals to the most advanced aspects of the course. The experts will teach you through a combination of Online study materials Mock exams Multiple-choice assessment Who is this course for This is one of the best travel agent courses online and suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. Industry experts designed this course, so you don't have to worry about the quality. Why Choose this Course? Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full tutor support on weekdays Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. A print copy by post is also available at an additional cost of £9.99 and a PDF Certificate at £4.99. Why study this course Our Travel Specialist course will help you to learn everything that is needed regarding this field. This is an excellent opportunity for anyone from any academic backgrounds to learn more and advance their learning, launch a new career or reinvigorate an existing one. Requirements This course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16. Career Path Training offered by this outstanding course could potentially benefit a range of roles, but would particularly enhance careers in- Travel Agent Travel Consultant Customer Relationship Management (CRM) Customer Service Provider Other related professional roles Course Content Module 1: Introduction to Travel and Tourism Introduction to Travel and Tourism 00:13:00 Module 2: Tourism Products and Services Tourism Products and Services 00:13:00 Module 3: Tour Operating and Travel Retailing Tour Operating and Travel Retailing 00:13:00 Module 4: Marketing in Travel and Tourism Marketing in Travel and Tourism 00:11:00 Module 5: Developing Communication Skills Developing Communication Skills 00:13:00 Module 6: Customer Service and Satisfaction Customer Service and Satisfaction 00:10:00 Module 7: Customer Relationship Management (CRM) Customer Relationship Management (CRM) 00:16:00 Module 8: Human Resource Management in Travel Industry Human Resource Management in Travel Industry 00:15:00 Module 9: Crisis and Visitor Attraction Management Crisis and Visitor Attraction Management 00:20:00 Module 10: Transport Management Procedure Transport Management Procedure 00:15:00 Module 11: Sustainable Tourism Sustainable Tourism 00:09:00 Module 12: Public Awareness Campaigns Public Awareness Campaigns 00:11:00 Module 13: Brexit and Its Impact on Tourism Industry Brexit and Its Impact on the Tourism Industry 00:26:00 Mock Exam Mock Exam - Travel Specialist 00:20:00 Final Exam Final Exam - Travel Specialist 00:20:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Over 200 million people work in the tourism and travel industry worldwide. The Travel Agent and Consultant Training is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in developing skills and knowledge to maximize career opportunities in this rapidly growing industry. This course provides a wealth of knowledge in identifying travellers' needs and helps you to develop communication skills. Traveller agents increase their service value when they provide the right support service to their customers and maintain a good relationship with them.  This comprehensive travel agent training covers everything you need to know from tourism products and services to transportation and crisis management. This course consists of several modules that take only 4 hours to complete and accompanied by helpful illustrations and how-to instructions to get you well equipped with skills regarding this field. Learning Outcomes Learn about tourism products and services Understand the tour operating and retailing system You'll also get a broad knowledge about marketing in travel and tourism Develop your communication skills Learn about customer service and customer relationship management (CRM) Get a proper knowledge of crisis and visitor attraction management Also, learn about transport management procedure and public awareness campaigns Course Design This Travel Agent and Consultant course is delivered through our online learning platform, accessible through any internet-connected device. No formal deadlines or teaching schedules are included, that aids a flexible study plan.  We broke down the course into several manageable modules which we believe will assist you to grasp each concept more efficiently - from the fundamentals to the most advanced aspects of the course. The experts will teach you through a combination of Online study materials Mock exams Multiple-choice assessment Who is this course for This is one of the best travel agent courses online and suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. Industry experts designed this course, so you don't have to worry about the quality. Why Choose this Course? Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full tutor support on weekdays Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate. A print copy by post is also available at an additional cost of £9.99 and a PDF Certificate at £4.99. Why study this course Our travel agent training course will help you to learn everything that is needed regarding this field. This is an excellent opportunity for anyone from any academic backgrounds to learn more and advance their learning, launch a new career or reinvigorate an existing one. Requirements This course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16. Career Path Training offered by this outstanding course could potentially benefit a range of roles, but would particularly enhance careers in- Travel Agent Travel Consultant Customer Relationship Management (CRM) Customer Service Provider Other related professional roles Course Content Module 1: Introduction to Travel and Tourism Introduction to Travel and Tourism 00:13:00 Module 2: Tourism Products and Services Tourism Products and Services 00:13:00 Module 3: Tour Operating and Travel Retailing Tour Operating and Travel Retailing 00:13:00 Module 4: Marketing in Travel and Tourism Marketing in Travel and Tourism 00:11:00 Module 5: Developing Communication Skills Developing Communication Skills 00:13:00 Module 6: Customer Service and Satisfaction Customer Service and Satisfaction 00:10:00 Module 7: Customer Relationship Management (CRM) Customer Relationship Management (CRM) 00:16:00 Module 8: Human Resource Management in Travel Industry Human Resource Management in Travel Industry 00:15:00 Module 9: Crisis and Visitor Attraction Management Crisis and Visitor Attraction Management 00:20:00 Module 10: Transport Management Procedure Transport Management Procedure 00:15:00 Module 11: Sustainable Tourism Sustainable Tourism 00:09:00 Module 12: Public Awareness Campaigns Public Awareness Campaigns 00:11:00 Module 13: Brexit and Its Impact on Tourism Industry Brexit and Its Impact on the Tourism Industry 00:26:00 Mock Exam Mock Exam - Travel Agent and Consultant Training 00:20:00 Final Exam Final Exam - Travel Agent and Consultant Training 00:20:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support