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898 Courses delivered On Demand

Basics of Social Media Marketing

5.0(1)

By LearnDrive UK

Kickstart your digital marketing journey with our Basics of Social Media Marketing course. Learn why social media is crucial for your business, and how to craft an effective strategy to engage, grow, and convert your audience. Perfect for beginners looking to make a mark in the digital world.

Basics of Social Media Marketing
Delivered Online On Demand1 hour
£5

Advanced SEO Training

By SkillWise

Embark on a transformative journey into the realm of digital prominence with our Advanced SEO Training. In today's fiercely competitive online landscape, mastering the intricacies of Search Engine Optimization (SEO) isn't just an advantage - it's essential. Imagine wielding the power to elevate your brand's visibility, attract organic traffic, and surpass your competitors effortlessly. Our course isn't merely instructional; it's a roadmap to digital empowerment. Delve into advanced strategies that unlock the secrets of search algorithms, harness the potency of keywords, and cultivate a commanding online presence. Whether you're a budding entrepreneur, a digital marketer seeking to refine your skills, or a business owner aiming to scale new heights, this training equips you with the tools to dominate the digital sphere strategically and ethically. Unlock your potential as you navigate through modules crafted by industry experts, designed to transcend theoretical knowledge into actionable insights. From decoding SEO analytics to crafting compelling content strategies, each lesson is tailored to empower you with the expertise needed to thrive in a dynamic digital ecosystem. Join us on this exhilarating journey towards SEO mastery and redefine what's possible for your business or career.   Learning Outcomes: Acquire advanced techniques to optimize website performance and enhance organic search rankings. Develop strategic approaches to keyword research, content creation, and link building tailored for maximum impact. Gain proficiency in leveraging SEO tools and analytics to drive informed decision-making and measure campaign success. Explore ethical SEO practices that comply with current industry standards and algorithms. Implement comprehensive SEO audits and strategies to maintain competitive advantage in the digital marketplace. Why buy this Advanced SEO Training? Equip yourself with the latest SEO strategies and techniques proven to drive tangible results in today's competitive digital landscape. Our Advanced SEO Training goes beyond theory, offering practical skills and insights that empower you to achieve sustainable growth and visibility online. Whether you're aiming to enhance your career prospects or elevate your business's online presence, this course is your gateway to mastering the art and science of SEO.   Certification After studying the course materials of the Advanced SEO Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the PDF certificate for free. Original Hard Copy certificates need to be ordered at an additional cost of £8. Who is this course for? Digital marketers looking to advance their SEO knowledge. Business owners aiming to boost their online visibility. Freelancers seeking to offer SEO services. Start-up founders wanting to establish a strong online presence. Marketing professionals transitioning to digital roles. Prerequisites This Advanced SEO Training does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Advanced SEO Training was made by professionals and it is compatible with all PCs, Macs, tablets, and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path SEO Specialist: £30,000 - £50,000 Annual Digital Marketing Manager: £35,000 - £60,000 Annual Content Marketing Strategist: £25,000 - £45,000 Annual E-commerce Manager: £30,000 - £55,000 Annual PPC Specialist: £25,000 - £45,000 Annual Web Analytics Manager: £35,000 - £60,000 Annual Advanced SEO Training Module 01: Introduction to Advanced SEO and Schema Markup 00:05:00 Module 02: Choosing The Right Keyword Cluster 00:04:00 Module 03: Integrating the Keywords 00:05:00 Module 04: Creating Page Menus 00:03:00 Module 05: Schema Markup Part 1 00:05:00 Module 06: Schema Markup Part 2 - blogposting, Video and Audio 00:04:00 Module 07: Schema Markup Part 3 - FAQ 00:04:00 Module 08: Branding, Trust and Authority 00:02:00 Module 09: The Correct Way to Add Useful Links 00:04:00 Module 10: Optimising Internal Linking 00:05:00 Module 11: Combining Pages for SEO 00:04:00 Module 12: How to Rank Images for Featured Snippets? 00:03:00 Module 13: Conclusion 00:02:00 Assignment Assignment - Advanced SEO Training

Advanced SEO Training
Delivered Online On Demand
£29

Diploma in Network Marketing

4.3(43)

By John Academy

Are you someone who is part of the marketing industry? Have you ever heard about network marketing? Are interested in becoming one of the experts in network marketing? If so, then this course will help you achieve your dreams in becoming an expert in network marketing! Description: Network marketing has been growing globally because there are lots of emerging markets and the effective use of the internet. In this course, you will be learning about the basics of network marketing and what steps you should do to become knowledgeable in network marketing. You will learn the basic plan mechanics and utilise this knowledge. Then you will be able to know the concept of point value to cash calculation and the payout transparency. There will be a discussion of the buyback policy and breakaway ideas. Who is the course for? Business owners, entrepreneurs or any professionals who want to improve their network marketing skills and learn how to become the best of it. People who have an interest in becoming part of the network marketing industry Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Network Marketing is a useful qualification to possess, and would be beneficial for the following careers: Account Executive Data Marketing Specialist Digital Marketing Manager Marketing Specialist Sales Executive Social Media Manager. Diploma in Network Marketing If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Additional Supporting Material Network Marketing 00:00:00 Mock Exam Mock Exam-Diploma in Network Marketing 00:20:00 Final Exam Final Exam-Diploma in Network Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Diploma in Network Marketing
Delivered Online On Demand5 hours 40 minutes
£25

Level 3 Diploma in Content Marketing

4.3(43)

By John Academy

Description Content is king - but only if it's done right. Using best practice case studies, we'll walk you through all the components of an effective content marketing strategy, helping you master how to create, distribute and manage content that converts. Through this Level 3 Diploma in Content Marketing, you'll gain an insight into essential marketing concepts and tools and how to apply the marketing mix to achieve big results. The course covers the fundamentals of content creation and strategy, content publication processes, how to manage content, content planning and how to optimise content. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise. This course gives an overview of the latest content marketing thinking, tools and channels for both digital marketing and print marketing strategies. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Level 3 Diploma in Content Marketing is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Level 3 Diploma in Content Marketing is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction FREE 00:01:00 Overview 00:20:00 Traffic Secrets 00:16:00 Email Mastery Why Email Everyday 00:03:00 100 Clicks a Day 00:09:00 Email Sequence Explanation 00:01:00 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 Value Ladder Overview 00:07:00 The Attractive Character Overview 00:10:00 Attractive Character II 00:18:00 The Value Ladder Breakdown Bait Overview 00:19:00 Result 00:04:00 Your Dream Client 00:02:00 Mindset Changes 00:04:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:03:00 TYP Overview 00:03:00 Front-End Overview 00:12:00 WWWH Script 00:04:00 Star Story Solution Script 00:17:00 OTO Script 00:09:00 Continuity Overview 00:06:00 Magic Bullet Script 00:02:00 Mid Ticket Overview 00:09:00 Perfect Webinar Funnel Walkthrough 00:03:00 Perfect Webinar Script 00:15:00 Creating Content To Dos of Creating Content 00:15:00 Make Your Own Products or Affiliate 00:02:00 Affiliate Value Ladder Buildout 00:10:00 Your Value Ladder Buildout 00:20:00 Content Marketing Secrets The Big Outline for Content Creation 00:10:00 Expert Positioning 00:18:00 Optimize an Article 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Level 3 Diploma in Content Marketing
Delivered Online On Demand5 hours 21 minutes
£25

Internet Marketing Strategy Course

By Course Cloud

Course Overview Do you need help optimising your website's content or social media channels? Are you looking to kickstart a career in digital marketing? The Internet Marketing Strategy Course will equip you with the skills to take your marketing campaigns from zero to 100. It will teach you how to build a fail-safe strategy that incorporates the latest techniques, best practices and standards, to take your marketing knowledge to the next level, and maximise engagement. Whether you are a small business owner, aspiring marketer, or student, this course will teach you everything you need to know to become a digital marketing pro. It will equip you with the tools and knowledge to strengthen your brand, build a SEO-friendly website, master video marketing, and much more. This best selling Internet Marketing Strategy Course has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Internet Marketing Strategy Course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Internet Marketing Strategy Course is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Internet Marketing Strategy Course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Internet Marketing Strategy Course, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Internet Marketing Strategy Course will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Internet Marketing Strategy Course to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Internet Marketing Strategy Course
Delivered Online On Demand
£25

Digital Advertising and Marketing Course Online 201

By Lead Academy

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Recognise the key elements of digital advertising Learn the fundamentals of advertising Learn the benefits of digital advertising and marketing Understand digital advertising and marketing strategies Learn about programmatic advertising, real time bidding and the automated buying process. Recognise the importance of mobile marketing and understand its operation Understand what are the waterfalls and header bidding and how they are changing advertising Know how to collect data and use it Learn about verification and viewability Know about the future of digital advertising and marketing Why Digital Advertising and Marketing Course 201 right for you? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. Digital Advertising and Marketing Course 201 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Programmatic Advertising -real Time Bidding and the Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset Waterfalls & Header Bidding - What They Are & How They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset Header Bidding - How Publishers Increase Revenue From Their Ad Inventory Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile Marketing Must-Haves Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising Ad Viewability - How to Identify When a Real Human Sees Your Ad Ads.Txt - A New Way to Identify and Prevent Fraud Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & Others Laws & Privacy Concerns Around Data Data Management Platforms & How Advertisers Use Them The Future Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing Thank You Thank You for Taking The Course Who should take this course? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Digital Advertising and Marketing Course Online 201
Delivered Online On Demand
£25

Professional Certificate Course in Fundamentals of Branding in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability. After the successful completion of the course, you will be able to learn about the following, Concept of Brand Identity, Brand Image and the main differences between them. Concept of Brand Personality, brand positioning and the main differences. Brand Objective. Relationship between Competitive strength and brand value. How brand value enhances organisational strength Concept of corporate reputation and its element. Concept of brand association and sustainability. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Branding Self-paced pre-recorded learning content on this topic. Fundamentals of Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers and executives Brand managers Product managers Advertising and PR professionals Business owners and entrepreneurs Sales and customer service professionals Market researchers Corporate communications professionals Digital marketing professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Fundamentals of Branding in London 2024
Delivered Online On Demand14 days
£23

Programmatic Advertising Course Online

By Lead Academy

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Obtain an understanding of the fundamental aspects of programmatic advertising Recognise what is programmatic advertising Learn the benefits of what is programmatic advertising Understand various what is programmatic advertising strategies Learn about the qualifying media and ad standards Know the walkthrough of the programmatic process Learn about the impact of digital marketing in today's world Know how to set prices in a programmatic environment Realise how the auction works specifically in apps Why Programmatic Advertising Course right for you? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. Programmatic Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World High Level, What is Programmatic Advertising and What Are the Advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards How It Works - a Walkthrough of the Programmatic Process The Programmatic Process in Action - Walking Through the Process Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic Vs. RTB - They Are Not One in The Same, So What Are They Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions Auctions - an Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall - Digital Marketing Process of Serving an Ad Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Mobile Header Bidding - How This Auction Works Specifically in-app Recap & Thank You Recap - Thank You - and Bonus Lecture Who should take this course? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Programmatic Advertising Course Online
Delivered Online On Demand
£25

Diploma in Wordpress Design and Affiliate Marketing

4.3(43)

By John Academy

Description: Affiliate programs are some of the most popular online marketing tools, and the same is true for WordPress affiliate programs. With this course, learn how the product creators create initial advertising and pay out only on performance. The product promoters can get paid to recommend great products. WordPress affiliate programs work very simply: you promote products on your blog, social media and/or email list using a unique link and if readers click your link and buy the product within a certain number of days, you get a percentage share of the revenue. But if you know the tricks, you will understand how to do this right. So, why not join this course and find out! Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction To The Course Welcome How To Build Easy Drag & Drop 00:01:00 Why WordPress? 00:01:00 Sales Pages Vs. Landing Pages 00:02:00 Comparing Landing Page Plugins Comparing Your Landing Page Options 00:01:00 WordPress Landing Pages - Free Plugin 00:03:00 Instapage 00:02:00 OptimizePress 00:03:00 LeadPages 00:03:00 Marketer Plugin 00:02:00 Visual Composer for WordPress 00:04:00 Thrive Themes Content Builder 00:03:00 Thrive Themes vs. Lead Pages - Added 2016 00:03:00 Examples Of Landing Pages I've Built Digital Marketing Website - Thrive Content Builder 00:01:00 SEO Service Website - Thrive Content Builder 00:03:00 Course Sales Page - Thrive Content Builder 00:01:00 Contractor Website - Visual Composer Plugin 00:01:00 Using Thrive Themes for Landing Pages and Sales Pages Good WordPress Themes To Use With Thrive Themes 00:02:00 Building Out Your Landing Page From Scratch 00:06:00 Using Pre-existing Templates 00:03:00 Introduction to Affiliate Marketing Introduction 00:11:00 Home Base 00:05:00 Start Now 00:06:00 Know Numbers 00:05:00 Audience Relationships 00:06:00 Authority by Association 00:05:00 Value, Value, Value 00:05:00 Networking 00:05:00 Build your list 00:07:00 Create Products 00:06:00 Where the heck is the money 00:05:00 The Secret to Scaling 00:04:00 How the heck do I get started? 00:06:00 Step Two Find a high converting product on Munch Eye 00:02:00 Contact the product creator and get the Sales Page and product access 00:04:00 Go through the product and make a quick presell video prior to launch 00:05:00 Make a 5-10 minute review video showing the sales page and product 00:03:00 Show the review to the product creator and ask if you can add a bonus 00:05:00 Send the presell video to your list the night before 00:01:00 Send your review video to your list when the product launches 00:04:00 Repeat 00:04:00 Taking it to the next level 00:04:00 Introduction Introduction To The Course 00:03:00 Expectations for Cost of Tools and Resources To Build Your Store 00:05:00 Focus & Mindset 00:04:00 Setting Goals 00:02:00 Recommended Site Setup & Tools Learning about WordPress 00:01:00 WordPress Hosting 00:09:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive 00:06:00 Niche Selection Choosing Your Niche 00:04:00 Keyword Research 00:05:00 Using the Google Keyword Tool 00:07:00 Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:04:00 Amazon Affiliate Plugin Comparison 00:05:00 Introduction to Fresh Store Builder 00:04:00 Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 How To Add Products With Prosociate 00:13:00 Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 00:07:00 Getting Advice From Experts 00:06:00 SEO On-Page SEO 00:07:00 Off-Page SEO 00:06:00 Social Media Promotion Intro to Social Media 00:03:00 How To Utilize Pinterest Traffic 00:11:00 How To Utilize Wanelo Traffic 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:02:00 Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:05:00 Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:05:00 Starting Out With Email Marketing 00:05:00 Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:03:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:07:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:01:00 The Free Amazon Payments Plugin for WooCommerce 00:03:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:05:00 My Amazon Fulfillment Process & My Mini Warehouse 00:04:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 00:07:00 Bonus: My Success With Freelancing on UpWork 00:04:00 Selling Your Site On An Auction Site 00:07:00 Checking out the Etsy Affiliate Program 00:02:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Diploma in Wordpress Design and Affiliate Marketing
Delivered Online On Demand6 hours 54 minutes
£25

Digital Advertising and Marketing Course Online 301

By Lead Academy

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Boost your career in digital advertising and marketing Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that is easy to follow. Save money and time by studying at your convenient time Have access to a tutor whenever you are in need Why Digital Advertising and Marketing Course 301 right for you? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Digital Advertising and Marketing Course 301 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction to Digital Advertising and Marketing 301 - I Am Your Host Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Retargeting - Retargeting in Digital Marketing & Live Examples Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained Cost Break Down - How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media Listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More Research: Competitor & Spend Information, Find Where Competitors Are Spending Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to use for Facebook Ad Campaign Social Media Marketing: Creating a paid Facebook Advertising Campaign DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform DSP Demo Part 2 - Uploading Creative & Custom Audiences SSP Demo Part 1 - How to work with an SSP and Getting Setup SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob Mobile Banner Ad Best Practices - A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO Adblocking - This History of Adblocking ,trends, and Industry Response Adblocking - This History of Adblocking ,trends, and Industry Response Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand Social Listening Part 2 - Post-campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup - What to expect from our industry experts Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF Final Course Recap Final 301 Course Recap & Thank You Who should take this course? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Digital Advertising and Marketing Course Online 301
Delivered Online On Demand
£25