49176 Courses delivered On Demand

Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

Pricing influencers have a dramatic impact on your ability to set pricing.  The more flexibility you have the higher price you can charge and the more margin you can get.  In this course, Ken will walk you through each of the eight pricing influencers and give you strategies to help improve your position giving you more flexibility in your overall pricing strategy.  Ken will also explore tactics that you can apply to your business, supporting you in setting the most appropriate price for your product or service—without leaving money on the table. 

Sales is all about the hustle. This Microcast provides an overview of the framework used for choosing selling models; it begins with choosing your models, examining what the competition is up to, then examining your costs and checking for consistency between your business strategies and selling models, and solidifying the models you’ll use. These steps are covered in depth in the videos “Direct and Indirect Selling Models,” “Build Your Selling Strategy,” and “Create Your Selling Strategy Framework.”

Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

Take advantage of the vast amounts of growth data available to you as you craft the market growth story for your business. By doing market research, computing your compound annual growth rate (CAGR), and validating your positioning, you will create an impressive market growth story. This market growth Microcast will help you get it done. Covered are: Deciding where you plan to sell your goods or services, identifying which segments of the market apply to your business, using historical growth rates, and how to validate your growth assumptions.

How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This lesson explains how that works by looking at a few top brands and how they communicate their unique value propositions.

What do you want to achieve with your marketing strategy? Your marketing objectives are the basis for all of your marketing activities and the foundation of your marketing strategy. This Microcast details what every entrepreneur should measure, where to target your customers, and how to evaluate the marketing methods of competitors. You will also learn how to decide what goals and measurements are right for your business—setting specific sales growth goals, landing partnerships, expanding distribution, and more.

The competitive matrix is a graphic that highlights your unique strengths vis a vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This learning stream will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.

How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability. This learning stream not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-cand-coming trends that are most relevant to your business.