266 Courses delivered On Demand

Visual merchandising is the art of presenting products in a way that captures attention and drives sales. This course delves into the fundamentals of creating compelling displays that connect with customers, utilising colour, lighting, and layout to make merchandise irresistible. Whether you're working with clothing, technology, or home décor, visual merchandising plays a key role in enhancing the shopping experience and influencing consumer behaviour. By mastering these basics, you'll learn how to build visual strategies that complement branding and increase foot traffic. This course is perfect for those eager to enhance their creative flair and learn the essential techniques for designing eye-catching retail displays. You'll discover the psychology behind customer attraction and how to use simple tools to create attractive window displays, shelf arrangements, and in-store experiences. With an understanding of key design principles and trends, you'll be able to create visually stunning environments that not only draw attention but also keep customers coming back. Ideal for aspiring visual merchandisers, retail assistants, and anyone looking to improve their retail space's aesthetic appeal, this course offers the perfect introduction to the field. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Visual Merchandising Module 02: Store Layouts Module 03: Exterior Design Module 04: In-Store Design Module 05: Mannequins in Visual Merchandising Module 06: Display Fixtures Learning Outcomes: Analyse effective store layouts to optimise customer flow. Apply principles of exterior design to enhance storefront appeal. Create visually engaging in-store designs for maximum impact. Strategically deploy mannequins to convey brand identity and style. Implement display fixtures that complement and highlight merchandise. Develop a critical eye for design details, mastering the art of visual storytelling. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Retail professionals aspiring to enhance store aesthetics. Visual Merchandisers seeking advanced skills. Entrepreneurs aiming to elevate their store's appeal. Students interested in retail design. Marketing professionals exploring visual strategies. Small business owners keen on impactful store layouts. Fashion enthusiasts with a passion for merchandising. Individuals eager to boost sales through visual storytelling. Career path Visual Merchandiser Store Designer Retail Space Planner Display Coordinator Brand Visual Specialist Fashion Retail Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Step into the fast-paced realm of modern commerce with our Marketing & Buying Diploma Course, tailored for those who have an eye for trends and a mind for strategy. This course blends the core foundations of marketing and buying into a dynamic learning experience, helping learners understand how decisions are shaped behind the shelves—from planning and product selection to promotion and price positioning. It offers a smart approach to navigating consumer behaviour, market research, branding, retail buying cycles, and more—without the fluff or filler. Whether you’re eyeing a future in retail, brand management, or digital marketing, this course provides a well-structured path through the essentials of persuasive communication, merchandising principles, and purchasing strategy. The content is delivered in a flexible format that fits around your lifestyle, with a strong focus on strategic thinking and commercial awareness. From spotting market gaps to influencing buying decisions, it’s an ideal route for those who appreciate the balance of creativity and analysis in modern business. Expert Support Dedicated tutor support and 24/7 customer support are available to all students with this premium quality course. Key Benefits Learning materials of the Design course contain engaging voiceover and visual elements for your comfort. Get 24/7 access to all content for a full year. Each of our students gets full tutor support on weekdays (Monday to Friday) Course Assessment To simplify the procedure of evaluation and accreditation for learners, we provide an automated assessment system. Upon completion of an online module, you will immediately be given access to a specifically crafted MCQ test. The results will be evaluated instantly, and the score will be displayed for your perusal. For each test, the pass mark will be set to 60%. When all tests have been successfully passed, you will be able to order a certificate endorsed by the Quality Licence Scheme. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Marketing & Buying course is designed to enhance your expertise and boost your CV. Learn key skills and gain a certificate of achievement to prove your newly-acquired knowledge. Requirements This Marketing & Buying course is open to all, with no formal entry requirements. Career path Upon successful completion of the Marketing & Buying Course, learners will be equipped with many indispensable skills and have the opportunity to grab.

Marketing isn’t guesswork—it’s data, patterns, and informed decision-making. The Fundamentals of Marketing Analytics course is designed for professionals and learners who want to understand what’s really driving performance behind the scenes. From decoding consumer behaviour to tracking digital campaign performance, this course covers the essential methods marketers use to measure success and justify every penny spent. With a focus on clear strategy and intelligent data interpretation, this course walks you through the key metrics and tools used in today’s digital marketing landscape. Whether you’re analysing web traffic, social media insights, or conversion rates, you'll learn how to connect the dots and spot what’s working (and what’s not). Ideal for those who enjoy both creativity and numbers, this course brings marketing decisions to life—with logic, not luck. Ask ChatGPT Learning Outcomes: Understand the basics of marketing and the importance of marketing analytics Develop effective customer acquisition and retention strategies Analyse customer profitability to develop effective contact strategies Measure the effectiveness of marketing campaigns using campaign analytics Use marketing analytics to drive marketing strategies and improve business operations Our Fundamentals of Marketing Analytics course is designed to help you gain a deeper understanding of marketing analytics and develop effective marketing strategies. With 2 comprehensive modules, you will learn how to develop effective customer acquisition and retention strategies, analyse customer profitability, measure the effectiveness of marketing campaigns, and use marketing analytics to drive business operations. This course is perfect for anyone looking to enhance their understanding of marketing analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Fundamentals of Marketing Analytics Course Curriculum Section 01: Introduction To Marketing Analytics Overview Section 02: Basic Concepts In Marketing Analytics Overview How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to improve their marketing campaigns Marketers who want to optimise their marketing strategies Digital strategists who want to gain a deeper understanding of marketing analytics Students who want to explore the field of marketing analytics Professionals who want to enhance their data analysis skills Career path Marketing Analyst: £20,000 - £40,000 Digital Marketing Specialist: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

If guessing was a business strategy, most brands would be out of business. That’s where market research comes in — and this course shows you how it's done using case studies that add more insight than a pile of charts ever could. You’ll explore the purpose, process, and planning behind proper market research, guided by examples that show exactly what works, what doesn’t, and what was probably a bad idea to begin with. The course is designed for those who want to understand how real decisions are made through structured research methods — from gathering data to interpreting consumer behaviour. There’s no need for clipboards or street interviews here; it’s all online and built to help you connect the dots between strategy and customer insight. With engaging material, clear explanations, and a touch of dry wit, this isn’t just another dull data course — it’s an inside look at how smart research can steer smarter thinking. Learning Outcomes: Develop an understanding of the principles and practices of market research Learn to conduct effective PESTLE and SWOT analysis Develop analytical skills for conducting market analysis and segmentation Learn to evaluate market potential and consumer needs Be able to create comprehensive market research reports The "Learn with Case Study - Market Research" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful market research. Through engaging case studies and informative modules, learners will gain insights into the basics of market research, advanced techniques for conducting PESTLE and SWOT analysis, effective strategies for assessing consumer needs and preferences, and methods for evaluating market potential and determining the best course of action. By the end of the course, learners will be equipped with the knowledge and skills to create comprehensive market research reports that drive business growth and success. Whether you're an entrepreneur looking to launch a new product or a seasoned marketing professional seeking to enhance your research skills, this course is a must-have for anyone interested in the world of marketing. ⊱⊱ Learn with Case Study - Market Research Course Curriculum Section 01: Introduction Intro to Case Study 2 Section 02: Case Study Definition Company Overview Company Vision and Mission Statement IRIC Mileposts Company Product Portfolio Company Financial Performance Objective Key Observations Market Research Strategy Pre Market Research Ethos Geo Assessment Profile Market Research Audit PESTLE Analysis Market Analysis Market Segmentation Market Segmentation Continue SWOT Analysis Market REsearch Architecture Market Research Process Market Research Process Continue Report Structure and Course Contents Evaluation and Course Correction Objective Realization and Impact Analysis How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Entrepreneurs looking to launch a new product Marketing professionals seeking to enhance their research skills Business students interested in the field of marketing Sales professionals interested in market research Anyone interested in gaining a comprehensive understanding of market research Career path Market Research Analyst: £20,000 - £40,000 per year Marketing Manager: £30,000 - £80,000 per year Sales Manager: £25,000 - £70,000 per year Product Manager: £30,000 - £75,000 per year Business Development Manager: £25,000 - £70,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

The Retail Management Course is designed to provide you with comprehensive understanding of the theoretical and applied aspects of retail management, with emphasis on the key perspectives that shape the retail marketplace, including environmental influences, retail relationships, and the retail operation. Special attention will be given to supply chain relationships, quality and value, ethics, consumer satisfaction, and social responsibility. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification Upon successful completion of the course you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of 9.99 and PDF Certificate at 4.99. Who is this course for? Retail Management Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.

In the fast-paced world of business, there's an untold story of pain and frustration that resonates with countless aspiring marketers. It's the narrative of launching a product or service into a crowded market, only to watch it disappear into obscurity. The agony of crafting clever advertising campaigns that seem to fall on deaf ears and the frustration of not understanding the intricate dance of consumer behaviour.  Marketing is the lifeblood of any successful business as it’s the bridge that connects your offerings to the world, the art of making your business thrive. Your journey to becoming a marketing maestro begins with our comprehensive Marketing course. In this marketing course, you'll delve deep into the multifaceted realm of marketing, from the basics to the intricacies of branding, consumer behaviour, and market segmentation. You'll learn how to navigate the ever-changing marketing environment, conduct effective research, and craft compelling product and pricing strategies.  Our comprehensive course equips you with the knowledge and skills to master these critical aspects, to not only enhance your own business endeavours but also be a valuable asset in the marketing world. Join our Marketing course now, and take the first steps to conquer the world of marketing! Goals By the end of this, you will be able to: Grasp the fundamentals of marketing, understanding its core concepts and principles. Gain proficiency in the marketing process, from strategizing to implementation and evaluation. Develop strategic marketing skills, enabling you to create effective marketing plans and campaigns. Analyse the marketing environment and adapt strategies to changing market dynamics. Master market segmentation techniques for precise targeting of customer segments. Comprehend consumer buying behaviour, influencing marketing strategies and customer engagement. Understand business markets and buying behaviour, aiding B2B marketing decisions. Learn marketing research methods for informed decision-making and market insights. Craft product and branding strategies that enhance brand recognition and customer loyalty. Acquire pricing, marketing channels, and integrated marketing communication strategies for successful product promotion. Who is this course for? Aspiring marketers looking to build a solid foundation in marketing concepts and practices. Students and recent graduates seeking to enhance their knowledge of marketing to boost their career prospects. Anyone interested in understanding how businesses operate and how they connect with their target audiences. Individuals looking to explore consumer behaviour and the psychology behind buying decisions. Those interested in the intricacies of branding, advertising, and promotion to create a strong market presence. Career path Marketing Coordinator Marketing Manager Digital Marketing Specialist Market Research Analyst Brand Manager Advertising Executive Sales Manager Product Manager