Description

Visual merchandising is the art of presenting products in a way that captures attention and drives sales. This course delves into the fundamentals of creating compelling displays that connect with customers, utilising colour, lighting, and layout to make merchandise irresistible. Whether you're working with clothing, technology, or home décor, visual merchandising plays a key role in enhancing the shopping experience and influencing consumer behaviour. By mastering these basics, you'll learn how to build visual strategies that complement branding and increase foot traffic.

This course is perfect for those eager to enhance their creative flair and learn the essential techniques for designing eye-catching retail displays. You'll discover the psychology behind customer attraction and how to use simple tools to create attractive window displays, shelf arrangements, and in-store experiences. With an understanding of key design principles and trends, you'll be able to create visually stunning environments that not only draw attention but also keep customers coming back. Ideal for aspiring visual merchandisers, retail assistants, and anyone looking to improve their retail space's aesthetic appeal, this course offers the perfect introduction to the field.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01: Introduction to Visual Merchandising

Module 02: Store Layouts

Module 03: Exterior Design

Module 04: In-Store Design

Module 05: Mannequins in Visual Merchandising

Module 06: Display Fixtures

Learning Outcomes:

Analyse effective store layouts to optimise customer flow.

Apply principles of exterior design to enhance storefront appeal.

Create visually engaging in-store designs for maximum impact.

Strategically deploy mannequins to convey brand identity and style.

Implement display fixtures that complement and highlight merchandise.

Develop a critical eye for design details, mastering the art of visual storytelling.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Retail professionals aspiring to enhance store aesthetics.

Visual Merchandisers seeking advanced skills.

Entrepreneurs aiming to elevate their store's appeal.

Students interested in retail design.

Marketing professionals exploring visual strategies.

Small business owners keen on impactful store layouts.

Fashion enthusiasts with a passion for merchandising.

Individuals eager to boost sales through visual storytelling.

Career path

Visual Merchandiser

Store Designer

Retail Space Planner

Display Coordinator

Brand Visual Specialist

Fashion Retail Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Visual Merchandising Basics Course

By Training Express

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