Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Get ready for an exceptional online learning experience with the Procurement, Product Management, Quality and Retail Management & Commercial Law bundle! This carefully curated collection of 20 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. The Procurement & Product Management package is dynamic, blending the expertise of industry professionals with the flexibility of digital learning. It offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Procurement & Product Management package has something for everyone. As part of the Procurement & Product Management, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. Equip yourself with the Procurement, Product Management, Quality and Retail Management & Commercial Law bundle to confidently navigate your career path or personal development journey. Enrol today and start your career growth! This Bundle Comprises the Following Procurement, Product Management, Quality and Retail Management & Commercial Law CPD-accredited courses: Course 01: Certificate in Purchasing and Procurement Course 02: Product Management Course 03: Quality Management Course 04: Anti Money Laundering (AML) Level 3 Training Course 05: Commercial law Course 06: CSR Policies & Supply Chain Management Course 07: Cost Control & Project Scheduling Course 08: Purchase Ledger Course 09: Retail Management Course 10: SAP Controlling (CO) - Product Costing S4HANA Course 11: Logistic Management Course 12: Import/Export Course 13: Warehouse Safety Course 14: Transport Manager Course 15: Business Plan for Entrepreneurs Course 16: Career Development Plan Fundamentals Course 17: CV Writing and Job Searching Course 18: Learn to Level Up Your Leadership Course 19: Networking Skills for Personal Success Course 20: Ace Your Presentations: Public Speaking Masterclass What will make you stand out? Upon completion of this online Procurement, Product Management, Quality and Retail Management & Commercial Law bundle, you will gain the following: CPD QS Accredited Proficiency with this Procurement & Product Management bundle After successfully completing the Procurement & Product Management bundle, you will receive a FREE PDF Certificate from REED as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials in this Procurement & Product Management bundle The online test with immediate results You can study and complete the Procurement & Product Management bundle at your own pace. Study for the Procurement & Product Management bundle using any internet-connected device, such as a computer, tablet, or mobile device. Each course in this Procurement, Product Management, Quality and Retail Management & Commercial Law bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This Procurement & Product Management bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Procurement, Product Management, Quality and Retail Management & Commercial Law, a rich anthology of 30 diverse courses. Our experts handpick each course in the Procurement & Product Management bundle to ensure a wide spectrum of learning opportunities. This Procurement & Product Management bundle will take you on a unique and enriching educational journey. The Procurement, Product Management, Quality and Retail Management & Commercial Law bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Procurement & Product Management bundle offers you the flexibility and convenience to learn at your own pace. Make the Procurement & Product Management package your trusted companion in your lifelong learning journey. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Procurement, Product Management, Quality and Retail Management & Commercial Law bundle is perfect for: Individuals interested in supply chain management: This course is ideal for those looking to understand the intricacies of procurement, product management, and retail operations within the supply chain. Aspiring product managers: Those who aim to manage product lifecycles, from conception through to delivery and beyond, will find this course invaluable. Quality assurance professionals: The course caters to individuals aspiring to uphold and enhance quality standards in manufacturing, production, or service delivery. Legal professionals focusing on commercial law: Those looking to specialise in legal aspects of commercial operations and business transactions can benefit from this course. Retail management aspirants: Anyone interested in managing retail operations, including store management, merchandising, and customer service, will gain substantial insights. Requirements You are warmly invited to register for this bundle. Please be aware that no formal entry requirements or qualifications are necessary. This curriculum has been crafted to be open to everyone, regardless of previous experience or educational attainment. Career path Upon Procurement, Product Management, Quality and Retail Management & Commercial Law course completion, you can expect to: Procurement Manager Product Manager Quality Control Analyst Retail Manager Commercial Lawyer Supply Chain Coordinator Product Development Manager Quality Assurance Manager Merchandise Planner Compliance Officer Certificates CPD Certificates Digital certificate - Included
Master the art of Product Management with our comprehensive course designed for Product Developers. Learn strategies for developing, launching, and optimizing products to achieve maximum sales success. Explore key topics including product lifecycle, pricing, marketing, and legal aspects, gaining practical skills to navigate the competitive market. Elevate your career and drive profitability with our expert-led Product Management Course.
The Digital Product Management – CPD Accredited 3 Courses Bundle is designed for individuals aiming to master the complete journey of bringing a product from concept to market success. Covering digital product management, brand management, and technical product management, this programme blends strategic thinking with operational know-how to help you manage products with confidence and precision. You will gain insights into market positioning, digital trends, and the technical frameworks that support successful product lifecycles. Through this training, you will learn how to analyse market opportunities, define product strategies, and maintain brand consistency while managing cross-functional requirements. Each course focuses on delivering knowledge that equips you to oversee a product’s vision, development, and growth in a competitive landscape. Whether you’re managing a start-up idea or leading established product lines, this bundle provides the tools to handle every stage effectively while enhancing your professional credentials with CPD accreditation. These comprehensive courses are available in this Digital Marketing - Growth Hacking Techniques - Online Course - CPD Accredited 3 Courses Bundle Course 01: Digital Product Management Course 02: Product Management: Brand Management Course 03: Technical Product Manager ** Special Offer: Free PDF and Hard Copy Certificates** Key Benefits Get instant PDF and Hard Copy certificate Fully online courses Developed by qualified professionals Self-paced learning and laptop, tablet, and smartphone-friendly 24/7 Learning Assistance Course Curriculum: Digital Product Management Module 01: Basics of Digital Product Management Module 02: Understanding Market and Customers Module 03: Strategy Development Module 04: Roadmap Module 05: Development Methodologies Module 06: Analytics and Metrics Module 07: Marketing Module 08: Legal Aspects Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing each Digital Marketing - Growth Hacking Techniques - Online Course - CPD Accredited 3 Courses Bundle bundle course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Digital Marketing - Growth Hacking Techniques - Online Course - CPD Accredited 3 Courses Bundle course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 30 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Digital Marketing - Growth Hacking Techniques - Online Course - CPD Accredited 3 Courses Bundle training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Digital Marketing - Growth Hacking Techniques - Online Course - CPD Accredited 3 Courses Bundle training.
Product management is at the heart of successful businesses, guiding the journey from idea to market success. This course offers a thorough exploration of the essential concepts behind managing products effectively, equipping learners with the knowledge to navigate product lifecycles, pricing strategies, and market positioning. It covers everything from understanding different product types and classifications to crafting detailed product plans that align with business objectives. Whether you’re new to the field or seeking to deepen your understanding, this course provides valuable insights into the strategic side of product management. Through well-structured modules, participants will explore the stages of new product development, analyse brand and product portfolios, and examine channels management to optimise distribution. The course also delves into marketing basics and financial analysis, enabling a rounded perspective on how products contribute to business growth. Delivered entirely online, this CPD-accredited programme is designed to enhance your expertise without the need for physical attendance, making it an accessible choice for busy professionals looking to refine their product management capabilities. Course Curriculum: Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Product Management - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Product Management - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Product Management - CPD Accredited training.