Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Overview of Admin, Secretarial & PA Training In today’s busy UK business world, skilled administrative staff are vital to keeping things running smoothly. The Admin, Secretarial & PA Training sector is a growing £2.8 billion industry, with over 1.2 million professionals working across the country. From large companies in London to smaller businesses in Manchester and Birmingham, trained administrative professionals are always needed. This Admin, Secretarial & PA Training course is designed to help motivated individuals become strong and reliable office support staff. Through this course, learners will study useful Admin, Secretarial & PA Training modules that include personal assistance, managing office tasks, and staying organised. You will also build important skills such as proper telephone manners, writing professional emails and letters, and handling daily responsibilities in a clear and efficient way. Topics like time management, clear communication, arranging meetings, and working with Excel and PowerPoint are all part of the training. These skills help learners stand out when applying for jobs. Admin, Secretarial & PA Training is a smart choice for those who want steady work and career growth. With admin roles growing by 15% every year and average pay around £35,000, this training can lead to rewarding job opportunities. Whether helping top managers or running a busy office, learners finish the course with all the important skills needed in today’s workplace. Learning Outcomes By the end of this Admin, Secretarial & PA Training course, learners will be able to: Provide strong personal assistant and administrative support Organise tasks and manage office work smoothly Answer calls and write emails or letters professionally Manage time well and communicate clearly with others Plan and arrange meetings while understanding body language Use Excel and PowerPoint to complete office jobs Who Is This Course For? This Admin, Secretarial & PA Training is ideal for: People changing careers who want to start in admin roles with a solid base in secretarial and office support School leavers or graduates who want to build important office skills like time management, business writing, and Microsoft Office before starting work Current admin workers wanting to learn more about meeting planning, organising work better, and improving communication Those returning to work after a break and needing to refresh their admin knowledge and learn new tools Small business owners who want to handle office work, client communication, and schedules on their own Process of Evaluation After studying the Admin, Secretarial & PA Training Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Admin, Secretarial & PA Training Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Career Path Completing this Admin, Secretarial & PA Training can lead to the following roles: Personal Assistant – £18,000 to £35,000 per year Administrative Assistant – £16,000 to £28,000 per year Office Manager – £22,000 to £40,000 per year Executive Secretary – £20,000 to £38,000 per year Reception Manager – £18,000 to £30,000 per year
This comprehensive course unlocks the boundless potential of LangChain, Pinecone, OpenAI, and LLAMA 2 LLM, guiding you from AI novice to expert. Dive into 15 different practical projects, from dynamic chatbots to data analysis tools, and cultivate a profound understanding of AI, empowering your journey into the future of language-based applications.
The Digital Marketing Professional Course is designed to equip you with all of the practical skills necessary to learn how to generate revenue online and vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects and the software used have all been chosen and developed specifically for you; the new digital marketer looking to optimist the success that this industry offers. After completing this course you will be able to build your own website without coding & practice all digital marketing tactics on it, develop your own digital marketing strategy, implement all the digital marketing techniques like Google AdWords, social media marketing, email marketing, etc. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Digital Marketing Professional Course is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more about this subject. Career path Training offered by the Digital Marketing Professional Course could potentially benefit a range of roles, but would particularly enhance careers in Marketing Social Media PR Community Management Office Administration Customer Service Sales Other professional trading roles
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