47225 Courses in Nottingham delivered On Demand

Description Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Raise your hand if you plan on creating content. Keep it raised if you want that content to be awesome.  The Level 2 Certificate in Content Marketing will teach you how to design a content plan, create and implement a successful content strategy that effectively engages consumers - and you'll receive a content marketing qualification. You'll also delve into content creation - including copywriting and how to leverage social networks to engage consumers. You will learn to identify content marketing channels and optimize content for each, the key components to developing a content marketing strategy. You will understand the difference between owned, earned and paid content marketing channels, and recognize the types of talent needed to produce quality content and budget considerations. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Level 2 Certificate in Content Marketing is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Level 2 Certificate in Content Marketing is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction FREE 00:01:00 The Big Outline 00:10:00 To Dos of Creating Content 00:11:00 Recording Video Are You Ready to Record 00:01:00 Tools I Personally Use for Recording 00:13:00 OBS Setup 00:10:00 Creating a Professional Background for $50 00:04:00 Convert Your MP4 to MP3 00:01:00 Outsourcing to Fiverr 00:19:00 Email Why Email Everyday 00:03:00 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 Ready to Optimize Your Articles 00:01:00 SEO Optimize an Article 00:20:00 Optimize Readability 00:08:00 Yoast Real-Time Analysis for Any Site 00:02:00 Real-Time Ranking Case Study 00:08:00 Social Media HootSuite for Social Syndication 00:01:00 Welcome to HootSuite 00:03:00 Connecting Social Media Accounts 00:04:00 Publishing & Scheduling in HootSuite 00:07:00 Managing Your HootSuite Dashboard 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Do you and your family love to go on camping trips? Or are you someone who likes to organise and plan for camping trips? Or are you currently working on someone who organises camping trips? If so, then this course will surely help you in improving your camping planning skills. Description: Camping is such a popular way to spend a vacation because it's not affordable and fun. Camping can also provide a great experience for the entire family. In this course, you will know all the tips to enjoy camping. You will know what the proper equipment required to camp are. Through this course, you will learn how to make delicious camping cuisine quickly. Also, you will know how to choose the best camping site. Who is the course for? Professionals, business owner or entrepreneurs who are working for or owners of camping trips and vacations organisation. People who are interested in camping and how to plan them well. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hard copy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Camping is a useful qualification to possess, and would be beneficial for the following careers: Camping Directors Camping Equipment Provider Camping Venue Managers. Chapter-1 Introduction 00:15:00 Chapter-2 Types Of Camping 01:00:00 Chapter-3 Proper Equipment In Camping 00:30:00 Chapter-4 Food Chart - Camping Cuisine 00:30:00 Chapter-5 What To Do While Camping 00:30:00 Chapter-6 Making Rules 00:15:00 Chapter-7 Getting To Your Location 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Are you are a creative writer and want to benefit financially from your talent? Looking forward to make money from your writings? Then enrol yourself to this course to benefit yourself at its most.   Description: Many people earn money online sitting at home through the internet. You can run a lot of businesses on the internet but the one we are talking about here is the content writing. Content writing might be the ideal course for creative minds and writers. In this course, you will explore the different methods through which you can make money with writing. You will also go through the advantages of writing as a business. You will know the difference between the normal content and the high-quality content, as everyone is looking forward to high-quality content. You will also be guided to where exactly your should sell your writings and at what prices you should sell them for. You can still make wonders even if you think you are a half-fair writer. Who is the course for? This course is designed for individuals who are interested in content writing or are creative writers who are willing to make money through their writings. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Level 2 Certificate in Business Content Writing is a useful qualification to possess, and would be beneficial for the following careers: Freelance content writer Blog writer Content editor Creative copywriter Digital copywriter. Level 2 Certificate in Business Content Writing Introduction 00:15:00 Advantages Of Writing As A Business 00:15:00 Types Of Writing 00:30:00 Where To Sell Your Writing 01:00:00 How Much Should You Charge? 00:15:00 Specializing 00:15:00 Conclusion 00:15:00 Mock Exam Mock Exam- Level 2 Certificate in Business Content Writing 00:20:00 Final Exam Final Exam- Level 2 Certificate in Business Content Writing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Are you having a hard time in work-life balance or you just need to survive work stress? This course will help you the right work-life balance to ensure yours and your company's success. Description: Working can be quite stressful, especially when don't know how to balance your time. Anyone who wants to become successful must combat stress, and this is what this course is for. Know how to recognize the signs of an unbalanced life and find a solution. Through this course, you will improve your time management skills and learn how to set goals. Explore the most effective work methods suitable for you. Learning all of these will help you manage stress and create a perfect work-life balance. Who is the course for? Entrepreneurs or anyone who is interested in setting up their own business. People who have an interest in knowing how risk management works Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Balancing Work-Life course is a useful qualification to possess and would be beneficial for the following careers: Businessmen Consultant Entrepreneur Professionals Team Leader. Level 2 Certificate in Balancing Work-Life Module One - Getting Started 00:30:00 Module Two - Benefits of a Healthy Balance 01:00:00 Module Three - Signs of an Imbalance 01:00:00 Module Four - Employer Resources 00:30:00 Module Five - Tips in Time Management 00:30:00 Module Six - Goal Setting 00:30:00 Module Seven - Optional Ways to Work 01:00:00 Module Eight - At Work 01:00:00 Module Nine - At Home 01:00:00 Module Ten - Stress Management 01:00:00 Module Eleven - Working in a Home Office 01:00:00 Module Twelve - Wrapping Up 01:00:00 Activities Level 2 Certificate in Balancing Work-Life- Activities 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Do you know the concept of self-awareness and self-assure? Are you trying to help yourself or someone attain self-development through assertiveness? We should take an initiative to be able to develop ourselves and know how to help other become assertive to establish their own boundaries and this course is designed for that! Description: The objective of falling into a centre of the assertiveness scale is that you will be more effective in life and have better individual and work connections. Being assertive just implies that you know how to express your emotions and how to assert your own rights while being aware also of other people's rights. If you are given the chance to do this and learn how to master the right kind of assertiveness then you won't have as much clash with other individuals throughout your life. Both detached and forceful individuals have a tendency to live in a world that is loaded with disagreement and show because of their failure to discuss their sentiments and yearnings constructively and this course will help you in that. You will be able to know the right way in becoming an assertive person and how to help people become one. Who is the course for? Professionals who are helping people build their personal goals and become assertive People who have an interest in the personal development concepts Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Assertiveness Skills is a useful qualification to possess, and would be beneficial for the following careers: Career Coach Guidance Counsellors Life Coach Mentors Psychologists. Level 2 Certificate in Assertiveness Skills Understanding Assertiveness 01:00:00 Are You Assertive? How Assertive Are You? 10 Questions To Find Out 02:00:00 Being Assertive At Work 01:00:00 How to Say No and Be Assertive in Social Settings 02:00:00 When Should You Say No 00:30:00 How to Raise Assertive Children 01:00:00 Conclusion 00:15:00 Final Exam Mock Exam-Level 2 Certificate in Assertiveness Skills 00:20:00 Mock Exam Final Exam-Level 2 Certificate in Assertiveness Skills 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Have you heard of affiliate marketing? Are you interested delving into this kind of marketing? Do you want to learn how to succeed without your own product? If this type of marketing is what you are looking for, then this Level 2 Certificate in Affiliate Sales Course will be able to help you. Description: The course will provide you how to utilize and advance your affiliate sales. You can do this by making a move and start to reliably elevate your affiliate offer to focused affiliates and advertisers who enable you to use your limited time availability and get the word out about your item. In this course, you will learn how to be aggressive in reaching specialists and influence individuals inside your niche market. You are also encouraged to concentrate on offering motivators or incentives to joint venture partners and super affiliates who can amplify your presentation, and dependably do their best. Then you will learn in this course that the more work you accomplish for your affiliates, the less demanding it will be to pull inexperienced advertisers who can lead the way. You really have to invest energy in creatives, including ebooks, reports, banners, and numerous but limited time pages that will feature your offer. It might appear like a considerably time-consuming but once you have made your affiliate program and experience the surge of a dynamic and flourishing affiliate base, you can focus creating new products and be able to improve your business, realizing that for each future product launch, you have a current affiliate base that is willing to promote your brand. Who is the course for? Employees or Professionals of different business companies and other businessmen who want to learn how to communicate effectively with their current and potential clients through affiliate marketing People who have an interest in increasing their profit through affiliate sales Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Affiliate Sales will be very beneficial and helpful, especially to the following careers: Bloggers Content Creators Marketing and Promotions Specialists Marketing Managers Sales Managers Sales and Promotions Specialists Social Media Manager. Module 1: Affiliate Marketing Basics of Affiliate Marketing 00:30:00 Affiliate Marketing 101 - The Basics 00:15:00 Researching Your Products 01:00:00 Build Up To About 10 Products To Promote 01:00:00 Getting Traffic To Your Site 01:00:00 Step-by-Step Checklist To Affiliate Success 01:00:00 Sign Up For Web 2.0 Social Networking 00:30:00 Consider Setting Up Your Own Website 01:00:00 Module 2: Affiliate Sales Creating Your Affiliate Army 00:30:00 Your Affiliate Army Platform 01:00:00 Announcing Your Affiliate Program 01:00:00 Your Affiliates Value 00:30:00 Recruiting Affiliates 01:00:00 Conclusion: Final Words 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Nothing can be more relaxing than getting a massage from an expert hand. That is why the demand for a good massage therapist is always high. The Learn the Art of Massage With Techniques course will help you learn the essential skills and seize this opportunity to build a career in this industry. The Learn the Art of Massage With Techniques course will first introduce you to the basic elements of massage. You will be able to grasp a handful of massage techniques from this step by step learning process. The informative modules will discuss trapezius muscles and pectoral muscles. You will learn the essential techniques to perform shoulder massages. By the end of this comprehensive course, it will equip you with the vital skills and knowledge for massages. Upon completing the course, you will receive a certificate. This certificate will boost your employability in the relevant industry. Enroll the course to prepare yourself to pursue a successful career. Learning Outcomes Understand the fundamentals of massages Grasp a wide range of effective massage techniques Enrich your knowledge of pectoral muscles and Scalines Learn the skills to massage shoulders Who is this course for? This Learn the Art of Massage With Techniques course is for those who want to master massages techniques. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path  The  Learn the Art of Massage With Techniques course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Massage Therapist Learn the Art of Massage With Techniques Introduction Part 1 00:02:00 Introduction Part 2 00:01:00 Introductory Stroke 00:03:00 Upper Back Pressure 00:05:00 Upper Back Pressure (positioned lower back) 00:05:00 Trapezius- Seated 00:05:00 Open Up Pectorals 00:03:00 Scalines 00:03:00 Shoulders 00:02:00 Top of Shoulders Seated 00:03:00 Face and Scalp 00:05:00 Hand Massages 00:03:00 Foot Massages 00:05:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Description: As worldwide organisations move towards a flatter, group-based structure, directors and group leaders are required to find the best ways of how to consolidate full-time operational duties with leadership or managerial roles. This course will be very beneficial for people who wish to be or are already in leading roles in any organisation. This course will equip anyone with the essential leadership and people management skills. Who is the course for? This course is for relatively new leaders and directors and/ those getting ready for management roles. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be ages 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Manager Director Team leader General Manager Small Business Owner. Human Resources Manager Corporate Services Manager Human Resources Advisor Human Resources Consultant Human Resources Officer Operations Manager Leadership and People Management Certificate Course - Updated Version Module 01: Introduction to Leadership 00:30:00 Module 02: Inspiration and Leadership 00:30:00 Module 03: Setting Goals and Time Management 00:22:00 Module 04: Body Language and Effective Communication 00:30:00 Module 05: Self-Esteem and Assertiveness Skills 00:24:00 Module 06: Business Management and Corporate Behaviour 00:16:00 Module 07: Meeting Management 00:21:00 Module 08: Project Management 00:23:00 Module 09: Risk Management 00:19:00 Module 10: Team Work and Team Building 00:20:00 Module 11: Performance Management 00:17:00 Module 12: Critical Thinking: Implications for Leadership 00:20:00 Leadership and People Management Certificate Course - Old Version Leadership Introduction 00:30:00 The Opposite Side of the Coin 01:00:00 How to Lead and Influence People 01:00:00 Getting the Most from Your Team 01:00:00 Extraordinary Ways to Be a Better Leader 00:30:00 Conclusion 00:15:00 Leadership and People Management Module One - Getting Started 00:30:00 Module Two - The Evolution of Leadership 01:00:00 Module Three - Situational Leadership 01:00:00 Module Four - A Personal Inventory 01:00:00 Module Five - Modeling the Way 01:00:00 Module Six - Inspiring a Shared Vision 01:00:00 Module Seven - Challenging the Process 01:00:00 Module Eight - Enabling Others to Act 01:00:00 Module Nine - Encouraging the Heart 01:00:00 Module Ten - Basic Influencing Skills 01:00:00 Module Eleven - Setting Goals 01:00:00 Module Twelve - Wrapping Up 00:30:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Leadership and People Management Certificate Course 00:20:00 Final Exam Final Exam- Leadership and People Management Certificate Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Learn all the essential skills to become an expert in Leadership & Management. From this comprehensive Leadership & Management course, you will be able to understand the principles of Leadership & Management. In the step-by-step training process, you will acquire practical skills along with theoretical knowledge. The Qualified professionals will assist you throughout this learning process. This Leadership & Management is structured to ensure you have all the adequate skills to secure a position in this competitive industry. You will achieve the confidence and competency to bear all the responsibilities of this profession. The course will add all the right credentials to your resume and increase your employability in this growing industry. Learning Outcomes Learn leadership theories and be able to criticise them by analysing the benefits and drawbacks Improve your management and leadership abilities in the workplace Acquire negotiating skills by employing negotiation tactics and strategies Master time management and make the most of your time in a productive manner Who is this course for? Anyone who is now employed in this field or who aspires to be one should take this course. Your knowledge will grow through taking this course, which will also strengthen your resume. To demonstrate your newly gained knowledge, develop crucial abilities and receive a professional credential. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Leadership & Management course is intended to assist you in obtaining the dream job or maybe the promotion you've always desired. With the assistance and direction of our Leadership & Management course, learn the vital abilities and knowledge you require to succeed in your life. Introduction to The Course Introduction to the Course 00:03:00 Module 01: Understanding Management and Leadership Understanding Management and Leadership 00:40:00 Module 02: Leadership Theories Leadership Theories 00:25:00 Module 03: Improving Management and Leadership Performance Improving Management and Leadership Performance 00:15:00 Module 04: High Performance Teams High Performance Teams 00:32:00 Module 05: Motivating Employees Motivating Employees 00:26:00 Module 06: Organisational Skills Organisational Skills 00:26:00 Module 07: Talent Management Talent Management 00:37:00 Module 08: Succession Planning Succession Planning 00:23:00 Module 09: Business Process Management Business Process Management 00:28:00 Module 10: Communication Skills Communication Skills 00:27:00 Module 11: Negotiation Techniques Negotiation Techniques 00:14:00 Module 12: Managing Meetings and Giving Feedback Managing Meetings and Giving Feedback 00:22:00 Module 13: Managing Change Managing Change 00:21:00 Module 14: Time Management Time Management 00:37:00 Module 15: Stress Management Stress Management 00:15:00 Module 16: Emotional Intelligence in Leadership Emotional Intelligence in Leadership 00:32:00 Module 17: Managing Conflict Managing Conflict 00:22:00 Module 18: Dealing with Office Politics Dealing with Office Politics 00:34:00 Module 19: Risk Management Risk Management 00:35:00 Module 20: Corporate Responsibility and Ethics Corporate Responsibility and Ethics 00:15:00 Module 21:Microsoft Word, Excel, PowerPoint Microsoft Word 08:06:00 Microsoft Excel 07:58:00 Microsoft PowerPoint 08:24:00 A Recap to the Course Recap - Leadership Management 00:46:00 Recommended Materials Workbook -Leadership Management 01:12:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00