**10 FREE QLS Endorsed Certificates and Included with Lifetime Access** Imagine The Functional Skills Level 2 course is designed to boost your knowledge and confidence in essential areas such as English, Maths, and ICT. This fully flexible course is perfect for anyone looking to enhance their abilities, regardless of previous experience. With a focus on key areas that employers value, this course is an excellent way to build a strong foundation for your future. Whether you're looking to improve your literacy skills, sharpen your numeracy, or become more adept with technology, this course provides the tools you need to succeed. It’s an opportunity to gain the qualifications that matter, without the need to attend any physical classes. Perfect for those who prefer a self-paced learning approach, the course ensures that you gain valuable skills, all from the comfort of your own space. Functional Skills - QLS Endorsed Bundle Includes the following Courses Course 01: Diploma in Functional Skills Maths at QLS Level 2 Course 02: Diploma in Functional Skills English at QLS Level 2 Course 03: Diploma in Functional Skills IT at QLS Level 2 Course 04: Diploma in Facilities Management at QLS Level 5 Course 05: Certificate in Office Admin and Organisation Skills at QLS Level 3 Course 06: Advanced Diploma in Project Management at QLS Level 7 Course 07: Advanced Diploma in Retail Management at QLS Level 7 Course 08: Diploma in Security Management at QLS Level 5 Course 09: Diploma in Life Coaching at QLS Level 5 Course 10: Certificate in Public Relations at QLS Level 3 Learning Outcomes Analytical Skills: Hone your analytical abilities for effective decision-making. Communication Techniques: Develop effective communication strategies for diverse settings. Strategic Mindset: Cultivate a strategic mindset in Facilities Management. Organisational Prowess: Enhance organisational skills in Office Administration. Project Planning: Master the art of project planning and execution. Retail Strategies: Gain insights into retail strategies and leadership principles. Security Protocols: Develop a keen awareness of security protocols and risk management. IT Proficiency: Expand IT proficiency and leverage digital tools for optimal performance. Life-saving Skills: Acquire life-saving skills with Paediatric First Aid Training. Public Relations Mastery: Navigate the intricate world of public relations with finesse. Key Features 10 FREE QLS Endorsed Certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Are you ready to elevate your skills, conquer challenges, and stand out in today's dynamic job market? Look no further! Introducing our exclusive Functional Skills - QLS Endorsed Bundle - a gateway to unlocking your true professional prowess. Immerse yourself in a comprehensive educational journey, spanning essential disciplines. From honing your mathematical prowess to mastering IT essentials, each course is meticulously crafted to elevate your proficiency. Dive into the intricacies of Facilities Management and gain insights into the dynamic realm of Retail Management. Navigate the nuances of Security Management and cultivate expertise in Office Administration and Organisation Skills. Take on a strategic path with our Advanced Diplomas in Project Management, fostering leadership and strategic thinking. Elevate your communication prowess with a Certificate in Public Relations, and ensure the safety of the little ones with a Certificate in Paediatric First Aid Training. This diverse bundle provides a holistic approach to skills development, empowering you with a rich tapestry of knowledge. Discover a host of practical learning outcomes as you progress through the courses. Sharpen your analytical abilities, enhance problem-solving skills, and cultivate a strategic mindset in Facilities Management. Develop effective communication techniques and organisational prowess in Office Administration. Master the art of project planning and execution with the Advanced Diploma in Project Management. Acquire a deep understanding of retail strategies and leadership principles in Retail Management. Foster a keen awareness of security protocols and risk management in Security Management. Expand your IT proficiency and leverage digital tools for optimal performance. Cultivate life-saving skills with a Certificate in Paediatric First Aid Training. Navigate the intricate world of public relations, mastering communication strategies for various contexts. Join us in redefining the learning experience. It's not just about gaining knowledge; it's about mastering Functional Skills that make you indispensable in any industry. Your success story begins here - where theory meets practice, and potential becomes performance. Certificate Once you've successfully completed your course, you will immediately be sent a CPD Accredited PDF certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). After successfully completing the assignment, learners will be able to order FREE QLS Endorsed certificate for Each Courses. CPD 55 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals seeking versatile skills enhancement. Those aiming to excel in facilities and security management. Aspiring office administrators and organisational wizards. Project management enthusiasts eager for strategic expertise. Retail management enthusiasts with leadership aspirations. IT enthusiasts aiming for enhanced proficiency. Individuals passionate about effective public relations. Caregivers and childcare professionals seeking first aid training. Career path Facilities Manager Security Manager Office Administrator Project Manager Retail Manager Public Relations Specialist Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included Hardcopy Certificate (UK Delivery): For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99. Hardcopy Certificate (International Delivery): For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. QLS Endorsed Certificate Hard copy certificate - Included
Ignite your email marketing prowess with our compact yet comprehensive "Professional Email Writing & Email Marketing Masterclass" course bundle. Master email writing, learn advanced email marketing strategies, build efficient email lists, create stunning HTML email templates, write compelling copy, and boost your typing speed with touch typing. This isn't just theory; it's about equipping you with competitive skills to excel in the evolving digital marketing landscape. Enrol now - your journey to becoming an email marketing superstar starts here. Act fast, limited spots available! This Professional Email Writing & Email Marketing Masterclass Bundle Comprises the Following CPD Accredited Courses: Course 01: Email Writing: Styles and Templates Course 02: Email Marketing Masterclass Course 03: Essential Strategies to Create an Email List Course 04: Create a Responsive HTML Email Template Course 05: Affiliate Marketing Course 06: Copywriting Course Course 07: Copyediting & Proofreading Course 08: Touch Typing Essentials What will Make You Stand Out? On completion of this Professional Email Writing & Email Marketing Masterclass bundle, you will gain the following: CPD QS Accredited courses After successfully completing the Email Writing Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. Enrolling in the Email Writing Course has no additional cost. 24x7 Tutor Support You can study and complete the Email Writing course at your own pace. For the price of ONE, we're giving you SIX comprehensive CPD Accredited courses that will transform your emailing from a daunting task to an exciting journey of connection, engagement and business growth! 1. Email Writing: Styles and Templates: Learn the secret language of impactful email communications, unlock the power of compelling content, and get your hands on ready-to-use, bespoke templates that are sure to impress your recipients! 2. Email Marketing Masterclass: Whether you're a novice or a seasoned email marketer, this masterclass will teach you the art of creating captivating email campaigns that will drive traffic, boost conversions, and rocket your ROI! 3. Essential Strategies to Create an Email List: Every great campaign starts with a strong email list. Master the most effective list-building strategies to attract quality subscribers and foster lasting relationships. 4. Create a Responsive HTML Email Template: In the era of mobile users, responsiveness is the key. This course will guide you through creating stunning, mobile-friendly HTML emails that look fantastic on any device! 5. Copywriting Course: Words are your most powerful weapon. Learn how to wield them effectively with the tricks and techniques of the world's most successful copywriters! 6. Touch Typing Essentials: Boost your productivity with the power of touch typing. Increase your typing speed and accuracy, giving you more time to focus on what matters most! Show off your new skills with a certificate of completion. After successfully completing the Professional Email Writing & Email Marketing Masterclass course bundle, you can order your CPD Accredited PDF Certificates for Free as proof of your achievement. You can order Hardcopy CPD Accredited Certificates for £4.99. Please Note: The delivery charge inside the U.K. is absolutely free, and international students have to pay £8.99. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Professional Email Writing & Email Marketing Masterclass Bundle is open to everybody including: Professionals are seeking to enhance their email writing & email marketing skills. Digital Marketing personnel's seeking to boost their sales. Job seekers aim to create compelling emails. Copywriters and marketers are refining persuasive writing. Individuals are improving their proofreading and editing abilities. Those interested in enhancing typing speed for efficient emailing. Requirements Without any formal requirements, you can delightfully enrol in this Professional Email Writing & Email Marketing Masterclass bundle. Just get a device with internet connectivity, and you are ready to start your learning journey. Thus, complete this course at your own pace. Career path Our Email Writing & Email Marketing Masterclass bundle will prepare you for a range of careers, including: Business Manager/ Executive Email Marketing Specialist Email Marketing Manager Digital Marketing Manager Marketing Automation Specialist CRM Manager Content Writer/Copywriter Marketing Assistant Communications Manager PR Specialist
Level 3 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access
Overview This Quality Management and Strategic Training course will unlock your full potential and will show you how to excel in a career in Quality Management and Strategic Training. So upskill now and reach your full potential. Everything you need to get started in Quality Management and Strategic Training is available in this course. Learning and progressing are the hallmarks of personal development. This Quality Management and Strategic Training will quickly teach you the must-have skills needed to start in the relevant industry. In This Quality Management and Strategic Training - ISO 9001 Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Quality Management and Strategic Training - ISO 9001 skills to help you advance your career. Acquire a comprehensive understanding of various Quality Management and Strategic Training - ISO 9001 topics and tips from industry experts. Learn in-demand Quality Management and Strategic Training - ISO 9001 skills that are in high demand among UK employers, which will help you to kickstart your career. This Quality Management and Strategic Training course covers everything you must know to stand against the tough competition in the Quality Management and Strategic Training field. The future is truly yours to seize with this Quality Management and Strategic Training. Enrol today and complete the course to achieve a Quality Management and Strategic Training certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Quality Management and Strategic Training course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Quality Management and Strategic Training course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Quality Management and Strategic Training course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Quality Management and Strategic Training is suitable for anyone aspiring to start a career in Quality Management and Strategic Training; even if you are new to this and have no prior knowledge on Quality Management and Strategic Training, this course is going to be very easy for you to understand. And if you are already working in the Quality Management and Strategic Training field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Quality Management and Strategic Training course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Quality Management and Strategic Training course has no prerequisite. You don't need any educational qualification or experience to enrol in the Quality Management and Strategic Training course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Quality Management and Strategic Training course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Course Structure Course Structure 00:07:00 Critical Definitions What is Quality 00:00:00 What is ISO 00:08:00 What is a System - Management System 00:02:00 What is Policy - Quality Policy 00:06:00 What is Vision, Mission & Strategy 00:03:00 QA Vs QC 00:06:00 Effectiveness Vs Efficiency 00:06:00 Verification Vs Validation 00:11:00 Conformity Vs Nonconformity Vs Defect 00:04:00 Correction Vs Corrective Action Vs Preventive Action 00:08:00 Risk & Preventive Action 00:06:00 What is Competence 00:03:00 What is the Context of the Organization 00:05:00 Who are the Interested parties 00:03:00 What are the Needs & expectations 00:05:00 Management System Requirements 00:01:00 Who is a customer 00:02:00 What is Customer Satisfaction 00:06:00 Product Vs Service Vs Process 00:05:00 Document Vs Record 00:06:00 What is Customer Complaint 00:02:00 Measuring Vs Monitoring Vs Performance 00:02:00 Who is Responsible Who is Responsible 00:12:00 Responsibility Vs Accountability 00:02:00 Quality Management Principles Quality Management Principles 00:17:00 Major Changes ISO 9001:2015 Core Concepts 00:08:00 Major terminology Differences 00:04:00 Documented Information 00:07:00 Major changes - Organizational Knowledge 00:05:00 Major changes - Risk Based Thinking 00:06:00 Process Approach Process Approach Concept-1 00:04:00 What is PDCA 00:05:00 Process Approach Concept-2 00:03:00 Process Approach in ISO 9001:2015 00:04:00 Key Benefits 00:07:00 PDCA in ISO 9001 2015 00:10:00 Context of the Organization Understanding the Organization and its Context 00:08:00 Internal & External issues 00:03:00 SWOT Analysis 00:06:00 Interested Parties & their Needs & Expectations 00:03:00 KANO Model 00:10:00 Understanding the context - Summary 00:08:00 Choosing your Strategic Objective 00:05:00 Strategic Map Examples-1 00:03:00 Strategic Planning Process 00:06:00 What is a Vision 00:06:00 How to Create a Vision Statement 00:08:00 What is a Mission 00:06:00 SMART GOAL 00:06:00 SMART Goal Example 00:04:00 Strategic Map Examples-2 00:10:00 Context Chapter Summary 00:07:00 Quality Objectives Quality Objectives & Planning 00:05:00 ISO & SMART 00:02:00 Objectives Origin 00:06:00 Objectives Examples 00:07:00 Goal Vs Objective-1 00:07:00 Goal Vs Objective Example 00:02:00 Goal Vs Objective-2 00:10:00 Performance Evaluation Performance Evaluation in ISO 9001:2015 00:10:00 Customer Satisfaction 00:06:00 Analysis & Evaluation 00:12:00 Key Performance Indicators 00:08:00 Dashboard Examples 00:07:00 Management Review Meetings 00:11:00 Improvement 00:16:00 Nonconformity & Corrective Action 00:06:00 Nonconformity & Corrective Action Example 00:06:00 Nonconformity & Corrective Action Origin 00:06:00 Continual Improvement 00:01:00 Analysis Mindset 00:09:00 Quantitative Vs Qualitative 00:16:00 Now What Now What? 00:11:00 Course Summary 00:10:00 Helpful Tools SIPOC 00:06:00 Flowcharts 00:04:00 Control Charts 00:04:00 Cause and Effect Diagram 00:06:00 Pareto Chart 00:07:00 5 WHYs 00:03:00 Other Tools 00:08:00 Finally! 00:01:00 See you soon Bonus Lecture 00:02:00
Elevate your understanding of the business landscape with the "Sales, Marketing and Customer Relationship - Endorsed Certificate" bundle. This bundle combines three QLS-endorsed courses: Sales Training, Marketing Fundamentals, and Customer Relationship Management, offering you a profound theoretical understanding of these essential business pillars. Moreover, five additional CPD QS accredited courses enhance the core subjects. Learn about creating highly profitable sales funnels, sales negotiation, advanced marketing strategies, introduction to CPA Marketing, and strategies for landing a job in sales. Each QLS-endorsed course comes with a hardcopy certificate, confirming your knowledge acquisition in these critical business areas. Grasp this opportunity to understand the theories that underpin successful sales, marketing, and customer relationship management. Begin your journey towards mastering these business essentials today! Key Features of the Sales, Marketing and Customer Relationship - Endorsed Certificate Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Sales, Marketing and Customer Relationship - Endorsed Certificate bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Sales Training QLS Course 02: Marketing Fundamentals QLS Course 03: Customer Relationship Management 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Creating Highly Profitable Sales Funnels Course 02: Sales Negotiation Training Course Course 03: Marketing Strategies for Business Course 04: Introduction To CPA Marketing Course 05: Get a Job in Sales: Your Fast Track to Career Success In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Sales, Marketing and Customer Relationship - Endorsed Certificate courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes of the Sales, Marketing and Customer Relationship - Endorsed Certificate Bundle: Understand the theories behind effective sales techniques. Gain a fundamental understanding of marketing fundamentals. Learn about managing customer relationships effectively. Discover the principles of creating profitable sales funnels. Understand negotiation techniques in sales. Learn about the latest marketing strategies for businesses. Get a theoretical understanding of CPA Marketing. The "Sales, Marketing and Customer Relationship - Endorsed Certificate" bundle is a comprehensive learning package that offers deep theoretical insights into essential business disciplines. This combination of three QLS-endorsed courses and five CPD QS accredited courses offers a robust and well-rounded learning experience. Explore the theoretical foundations of sales, delve into the fundamentals of marketing, and understand the intricacies of managing customer relationships. Additionally, acquire knowledge about sales funnels, negotiation techniques, advanced marketing strategies, CPA Marketing, and strategies for securing a job in sales. Equip yourself with the knowledge to understand and navigate the business world. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen to understand the theoretical basis of sales, marketing, and customer relationship management. Business students seeking a well-rounded understanding of key business disciplines. Professionals wanting to enhance their theoretical knowledge in these areas. Entrepreneurs looking for a comprehensive understanding of essential business operations. Career path Sales Manager: £25,000 - £60,000 per year. Marketing Executive: £20,000 - £35,000 per year. Customer Relationship Manager: £25,000 - £55,000 per year. Sales Funnel Strategist: £30,000 - £60,000 per year. CPA Marketer: £25,000 - £60,000 per year. Sales Negotiator: £18,000 - £40,000 per year. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included
10 QLS Endorsed Courses for Copywriter | 10 Endorsed Certificates Included | Life Time Access
10 QLS Endorsed Courses for Stock Trader | 10 Endorsed Certificates Included | Life Time Access
Level 3, 4 & 5 QLS Endorsed Diploma | 3 QLS Hard Copy Certificates Included | Plus 10 CPD Courses | Lifetime Access
Become an expert in dropshipping and starts selling on eBay with the Sell on Amazon: Simple & Effective eBay Arbitrage Strategies course. Dropshipping is a new trend in business that becomes more popular day by day. It makes business easy. Imagine you are living in a remote area of Africa or Asia but want to start selling in the USA or the Nordica country. Dropshipping makes your work easy. So, what is drop shipping then? It is simply a supply chain management where the goods will be provided directly by the manufacturer to the retailer or customer. You need to have an online platform for selling your products where people will order. The manufacturer then sends the product to you or to your customer. There are various platforms where you can start your dropshipping business such as Amazon, eBay. The course mainly focuses on eBay and teaches you the selling and marketing strategies. Many new sellers fail to sell in eBay and the course guides you on how to handle the challenge. The course also includes a discussion on creating a store with Bigcommerce. What Will I Learn? Gain access to any retail product at wholesale prices and have them drop shipped to customers. Validate their retail product ideas and prove they sale by using eBay, Amazon, and Google. Get a Tax ID and Business License in order to work with wholesalers in the U.S. Start a business internationally and get retail products from anywhere in the world. Learn the basics of selling on eBay as well as leveraging it to increase profits by using specific selling practices. Gain customers loyalty with superior customer service, because a repeat customer is always cheaper than having to find new customers. Customer loyalty is a recipe for long term profits. Get new and repeat customer email signups in order to increase sales. Learn the basics of email marketing and become less dependent of eBay. Leverage an eCommerce store in order to increase sales (beginner lectures). Avoid mistakes to save a few years of work and thousands of dollars (using case studies). Maximize your time in order to achieve success. You have enough time to accomplish your goals and much of your time is wasted. Ask unlimited questions to the instructor and get help along the way to their success. Requirements Only an internet connected computer/device (click the HD button for better video quality). An hour per day to update inventory and fulfill orders. Check your earnings and make even more money. Business license and Tax ID are required to show wholesalers you are a legitimate business (in the USA). Google 'starting a business in [enter your location]' Find your country's legitimate website and apply to become a business in your country. You need to prove to wholesalers you have a legitimate business (applies to international students). Section 01 - Selling on Amazon Selling on Amazon 1 FREE 00:02:00 Selling on Amazon 2 FREE 00:03:00 Winning an eBay Auction 00:05:00 Listing a Product on Amazon 00:02:00 Section 02 - Product Sourcing on Bey Completed Sale #1 00:02:00 Completed Sale #2 00:03:00 Completed Sale #3 00:02:00 Completed Sale #4 00:03:00 Completed Sale #5 00:03:00 Completed Sale #6 00:04:00 Completed Sale #7 00:03:00 Completed Sale #8 00:03:00 Completed Sale #9 00:03:00 Completed Sale #10 00:03:00 Completed Sale #11 00:03:00 Completed Sale #12 00:02:00 Completed Sale #13 00:03:00 Completed Sale #14 00:03:00 Section 03 - Shipping Amazon Sales Ordering Supplies from USPS 00:02:00 Printing a Shipping Label from Amazon 00:02:00 Schedule a USPS Pickup 00:02:00 Section 04 - Setup Cashback Enroll for eBay Bucks 00:02:00 Signup for Ebates 00:03:00 Ebates Referral Code 00:01:00 Course Certification
ð Unlock Your Business Potential with 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' Course! ð Ready to propel your business to new heights and maximize your revenue? Look no further! Dive into our comprehensive online course meticulously designed to equip you with the essential strategies for unprecedented success in the market. ð Here's what you'll master in each module: ð¹ Module 01: Create a Unique Competitive Advantage Uncover the secrets to set your business apart from the competition. Learn how to identify and leverage your unique strengths to create an unbeatable competitive edge. ð¹ Module 02: Position Your Product or Service in Action Craft a winning strategy to effectively position your product or service in the market. Gain insights into consumer behavior and learn to tailor your offerings for maximum impact. ð¹ Module 03: Determine Your Target Market Discover the power of pinpoint accuracy! Understand your audience better than ever before and learn how to target and captivate your ideal customers. ð¹ Module 04: Build a Compelling Value Proposition Learn the art of crafting compelling value propositions that resonate with your audience. Master the skills needed to communicate your product or service's unique benefits effectively. ð What's in it for you? â Actionable insights from industry experts â Practical strategies for immediate implementation â Engaging learning materials: videos, quizzes, and real-world case studies â Accessible anytime, anywhere - fit your learning into your schedule ð Elevate your revenue game and outshine your competition! Enroll now and transform your business into a revenue-generating powerhouse. Don't miss this opportunity to revolutionize your approach to market strategies! Join 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' and take the first step towards exponential success. Enroll today and start your journey to maximizing revenue growth! ððð¡ Course Curriculum Module 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:00 Unique Competitive Advantage - Company Examples 00:00 How to Determine Your Unique Competitive Advantage 00:00 Step 1 - Evaluate Your Strengths 00:00 Step 2 - Evaluate Your Competitive Landscape 00:00 Step 3 - Identify Your Unique Competitive Advantage 00:00 Step 4 - Test Your Unique Competitive Advantage 00:00 Common Mistakes 00:00 Workshop - Unique Competitive Advantrage In Action 00:00 Module 02: Position Your Product or Service in Action Positioning is about Your Customer's Point of View 00:00 What Investors are Looking For 00:00 Ben and Jerry's Case Study 00:00 Keys to Success 00:00 The Positioning Framework Overview 00:00 Step 1 - Create Meaningful Attributes - Part 1 00:00 Step 1 - Create Meaningful Attributes - Part 2 00:00 Step 1 - Create Meaningful Attributes - Part 3 00:00 Viking Cruises - Case Study 00:00 Step 2 - Custom Attributes 00:00 Step 3- Evaluate Rank Attributes 00:00 Step 4 - Evaluating Positioning Rankings 00:00 2122 - Step 5 - Positioning of Your Attributes 00:00 Step 6 - Your Positioning Statement 00:00 Common Mistakes 00:00 Workshop - Position Your Product or Service in Action 00:00 Module 03: Determine Your Target Market Target Market Essentials 00:00 Why is Your Target Market So Important 00:00 Define Your Target Market 00:00 Step 1 - Define Standard Attributes - Demographics 00:00 Step 1 (con't) - Define Standard Attributes - More Demographics 00:00 Step 1 (con't) - Define Standard Attributes - Psychographics 00:00 Step 2 - Develop Custom Attributes 00:00 Step 3 - Validation 00:00 Step 4 - Adjust Your Strategy 00:00 Workshop - Devleoping Your Target Market 00:00 Module 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:00 Types of Customer Benefits UVPs Express 00:00 Examples of Unique Value Propositions 00:00 What Investors Are Looking For 00:00 Value Proposition vs Competitive Advantage 00:00 Understand Your Competitor's Unique Value Proposition 00:00 Streaming Services Example 00:00 The Value Proposition Framework 00:00 Step 1 - Brainstorming 00:00 Step 2 - Create a Value Proposition List 00:00 Step 3 - Determine Uniqueness 00:00 Step 4 - Prioritize Top Value Propositions 00:00 Step 5 - Tell a Story 00:00 Common Mistakes 00:00 Workshop - Build Your Unique Value Proposition 00:00