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Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing
(261)By Metropolitan School of Business & Management UK
Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.
Level 7 Diploma In Education Management And Leadership Pathway To (MA In Education Management And Leadership)
(261)By Metropolitan School of Business & Management UK
Level 7 Diploma In Education Management And Leadership Pathway To (MA In Education Management And Leadership) Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Education Management and Leadership qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.Modules: Contemporary Issues in Education: Theory, Policy and Practice The Management of Educational Change Managing Effective Intercultural Communication and Perspectives Pedagogy and Practice in Education Leading Reflective Practice in Education Research Methods in Education Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Education Management and Leadership leading to the MA Education Management and Leadership qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.
In this webinar, we will explore the power of customer reviews and how they can significantly impact your reputation and attract more customers to your business. Join us as we delve into the strategies and best practices for leveraging reviews to enhance your online presence and ultimately drive growth. Whether you're a small business owner, a marketer, or a customer service professional, this webinar will provide you with valuable insights and actionable tips to optimise your review management approach.
MSc Project Management Top-Up- Inclusive of Level 7 Pathway Diploma
By School of Business and Technology London
Getting Started The MSc Project Management programme is designed to show people from any discipline or degree how to manage projects. This program aims to identify, develop and perform essential skills and techniques needed for expertise in Project Management. The programme focuses on enhancing graduate and practicing engineers' knowledge and skills in relevant management skills, principles, and procedures. This course equips students with the skills and knowledge necessary to contribute to project management research significantly. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Business Strategy Programme Structure Mandatory Units Unit 703: Strategic Marketing Unit code: M/506/9074 TQT :150 Credit :15 This unit will explore the fundamental models, techniques, and theories that form the marketing foundation and can contribute to achieving strategic objectives. Additionally, it will impart learners with a critical comprehension of the marketing function within intricate organizations. Unit 704: Finance for Managers Unit code: D/506/9071 TQT :150 Credit :15 The focus of this unit is to assist learners in comprehending and effectively utilizing financial information and data. This unit holds significance for learners as it underpins informed decision-making. Unit 705: Strategic Direction Unit code: D/506/9068 TQT :150 Credit :15 This unit will delve into an organization's strategic aims and objectives, emphasizing their importance in establishing direction and gauging success and progress. Furthermore, the unit will examine how various strategic options may prompt the organization to alter its course. Unit 706: Strategic Planning Unit code: Y/506/9070 TQT :150 Credit :15 This unit focuses on the importance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Additionally, the unit addresses the critical evaluation of the program and its subsequent success. Unit 707: Creative and Innovative Management Unit code: H/618/0795 TQT :150 Credit :15 This unit equips the learner with the knowledge to acknowledge the significance of creative and innovative management concepts for organizations, as well as the skills to put this understanding into practice effectively. Unit 708: Managing Corporate Responsibility in the Wider Business Environment Unit code: K/618/0796 TQT :100 Credit :10 This unit offers the learner insight into how legislation and global integration impact the decisions, policies, processes, and activities carried out by organizations. Specialism Units GENERAL MANAGEMENT SPECIALISM Unit 701: Research Method Unit code: Y/506/9133 TQT :200 Credit :20 The objective of this unit is to enhance the learner's knowledge and comprehension of academic practices and research methodologies. It employs a problem-based learning approach to cultivate practical proficiency in areas relevant to educational practice and research within business and management. Unit 702: Development as a Strategic Manager Unit code: J/506/9064 TQT :150 Credit :15 This unit seeks to foster organizational and self-awareness in learners. It establishes the groundwork for a self-critical and reflective approach to personal development, which is crucial for learners operating at a strategic level. Additionally, it considers broader organizational and environmental factors, recognizing their role as contributors to the overall strategic success of both the individual and the organization. HUMAN RESOURCES MANAGEMENT SPECIALISM Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. Unit 710: Resourcing, Talent Management and Development Unit code: K/615/3307 TQT :150 Credit :15 This unit aims to cultivate proficiency in comprehending and analyzing employment markets and demographic trends to devise and execute effective, ethical, and fitting strategies for resourcing, retention, talent management, and development. Additionally, it will explore the potential and constraints of learning and talent development policies and procedures in shaping and attaining objectives at the national, organizational, group, and individual levels. Learners will evaluate the pivotal role of HRM professionals in formulating, implementing, and assessing strategic planning pertinent to employee resourcing, talent management, and development. Unit 711: Performance Management Unit code: M/615/3308 TQT :100 Credit :10 The objective of this unit is to empower learners with the knowledge to grasp the key factors that impact employee performance across all levels within an organisation and how these factors can be effectively managed. Additionally, it aims to equip learners with the understanding to create and execute suitable HR practices and strategies aligned with Performance Management. FINANCE SPECIALISM Unit 712: Business Finance Unit code: R/618/8634 TQT :100 Credit :10 This unit seeks to enhance students' knowledge and comprehension of management accounting techniques tailored for small businesses. It also introduces students to applying management accounting information in effectively managing small companies through planning, organizing, executing, and controlling activities. Unit 713: International Financial Management Unit code: Y/618/8635 TQT :150 Credit :15 This module fosters students' comprehension and expertise in investments beyond national boundaries. It delves into matters that transcend domestic economies, encompassing the handling of foreign currencies and addressing international economic and cultural disparities. As a result, this module provides students with the skills needed to navigate the intricate realm of international finance. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. MARKETING SPECIALISM Unit 714: Customer Growth Marketing Unit code: D/618/8636 TQT :100 Credit :10 The primary objective of this module is to conduct a critical examination of the tools and methods employed to achieve successful customer growth across various contexts. Through this, students will cultivate an essential grasp of the factors that shape consumer behaviour and assess relevant literature and theories elucidating consumer motivation and customer relationships. Additionally, students will be able to scrutinize an organization's marketing strategy and showcase the implementation of crucial concepts, elements, and tools within the business environment. Unit 715: Advanced Strategic Marketing Unit code: H/618/8637 TQT :150 Credit :15 The Marketing Strategy module builds upon the pre-existing knowledge that students and practitioners have regarding marketing principles. It aims to empower candidates to suggest strategic approaches to emerging market trends. It encourages them to contemplate the repercussions of marketing and its interplay with other facets of the organization. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. PROJECT MANAGEMENT SPECIALISM Unit 716: Planning, Controlling and Leading a Project Unit code: K/618/8638 TQT :150 Credit :15 This unit is designed to acquaint learners with the practical aspects of initiating and overseeing a project. Additionally, it will familiarize them with the unique challenges of project management in the global business landscape. The unit encourages critical thinking about project management, viewing it as a complex, process-driven cultural system that is continually evolving through the collaborative efforts of high-performing teams. With an increasing number of firms engaging in project development and management activities, acquiring a sound understanding of efficient project management becomes crucial. Learners will delve into the roles and responsibilities of project team members and examine various levels of management skills, placing special emphasis on success factors, monitoring, and control. Unit 717: Procurement Risk and Contract Management Unit code: M/618/8639 TQT :100 Credit :10 The objective of this unit is to empower students with a comprehensive understanding of the fundamental principles of procurement. It emphasizes the significance of recognizing and mitigating risks associated with procurement and contract management. Additionally, learners will cultivate a critical appreciation for the various legislative frameworks that play a crucial role in procurement and explore frameworks for assessing risks within the procurement context. Unit 718: Advanced Project and Logistics Management Unit code: H/618/8640 TQT :100 Credit :10 The goal of this unit is to enable the learner to grasp the concepts of portfolio management and its related characteristics. It will also delve into the significance of having a Project Management Office, exploring the stages of establishing an effective PMO. Additionally, learners will assess the supply chain ecosystem and evaluate IT frameworks suitable for managing the complexities of logistics and the supply chain. Phase 2 - MSc Project Management Top-Up Programme Structure Project Management Systems Project Management Techniques Dissertation (Major Project) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
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Show all 259Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024
(261)By Metropolitan School of Business & Management UK
This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry. This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts. After completing this course, you will be able to: Critically Analyse Consumer Behaviour. Learn Theories of Consumer Behaviour such as: Theory of Reasoned Action. Theory of Planned Behaviour. Motivation-need Theory. Impulse Buying. Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry. Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour. Explore Agile Business Strategies in Tourism and Hospitality. "Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Principles of Consumer Behaviour in the Tourism and Hospitality Industry Self-paced pre-recorded learning content on this topic. Consumer Behavior Principles in the tourism and hospitality industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Hospitality Managers· Tourism Marketing Professionals· Tourism Industry Professionalism· Customer Experience Managers· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Market Researchers· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Technology and Consumer Behaviour in London 2024
(261)By Metropolitan School of Business & Management UK
This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes. After the successful completion of the course, you will be able to learn about the following, How to Use Consumer Insights? Twenty-twenty-one Consumer Survey. Understanding Consumer Behaviour. What is ICT? Technology & Consumer Behaviour. ICT Factors That Shape Consumer Behaviour. Positive Impacts of Technology on Consumer Behaviour. Negative Impacts of Technology on Consumer Behaviour. Methods to Adapt Customer Behaviours. The Impact of Technology on the Environment. This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment. This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Technology & Consumer Behaviour Self-paced pre-recorded learning content on this topic. Technology and Consumer Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Manager Consumer Behavior Analyst Technology Strategist Digital Marketing Manager Customer Insights Manager Consumer Experience Designer E-commerce Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024
(261)By Metropolitan School of Business & Management UK
"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. Understand the nature and application of behavioural theories in relation to consumer decision-making. Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behavior Models And Theories Self-paced pre-recorded learning content on this topic. Consumer Behaviour Models and Theories Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024
(261)By Metropolitan School of Business & Management UK
The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024
(261)By Metropolitan School of Business & Management UK
Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests. After the successful completion of the course, you will be able to learn about the following, What is customer's Buying Behaviour? Factors Influencing Buying Behaviour in Hotel Marketing. The Buyer Decision Process. Impact of Changes in Consumer Behaviour on Hotels. Provide the service quality and value that guests expect. Meeting Guest Expectations through Planning. The Hospitality Planning Cycle. The importance of a positive client experience to the hotel industry. Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behaviour and Hotel Marketing Self-paced pre-recorded learning content on this topic. Consumer Behaviour and Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality professionals looking to improve their marketing skills Hotel managers seeking to increase revenue and guest satisfaction Marketing professionals interested in the hospitality industry Students and recent graduates pursuing careers in hospitality Entrepreneurs starting their own hospitality businesses Professionals seeking to enhance their resume and career prospects in hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Managing Customer Experience Communication in London 2024
(261)By Metropolitan School of Business & Management UK
"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: Understanding buyer behavior and effective promotional strategies. Analyzing e-consumer behavior in the digital realm. Implementing digital technologies to enhance customer experience. Harnessing algorithms and Artificial Intelligence for effective utilization. Excelling in online complaint handling and post-purchase management. Implementing integrated marketing communications and relationship marketing strategies. Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic. Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Experience Communication Manager Customer Journey Communication Specialist Experience Design and Communications Lead Customer Relations Communications Coordinator Brand Experience Manager Customer Engagement Strategist Digital Customer Experience Manager Customer Experience Communications Analyst User Experience Communication Consultant Customer Insight and Engagement Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Branding Decisions and Strategies in London 2024
(261)By Metropolitan School of Business & Management UK
This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication. After the successful completion of the course, you will be able to learn about the following, Introduction to Branding. Branding Strategies. Factors Influencing Branding Decisions. Brand Knowledge and Perception. Marketing Strategy Planning. Integrated Marketing Communication. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Branding Decisions and Strategies Self-paced pre-recorded learning content on this topic. Branding Decisions and Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Brand managers Marketing students Entrepreneurs Business owners Advertising professionals Public relations professionals Sales professionals Marketing analysts Product managers Digital marketers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024
(261)By Metropolitan School of Business & Management UK
The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers. Learning Outcomes: Gain a solid understanding of merchandising theory and its role in retail operations. Learn how to effectively manage products throughout their lifecycle, from sourcing to display. Understand merchandise management techniques for optimizing sales and inventory control. Develop skills in inventory analysis to make informed decisions about stock levels and turnover. Explore various merchandising strategies to attract target customers and drive sales. Master the art of visual merchandising to create appealing and effective product displays. Gain insights into merchandise pricing strategies that balance profitability and customer value. Understand the fundamentals of consumer behavior and its influence on purchasing decisions. Why buy this Merchandising Level 3? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Merchandising Level 3 there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising. Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies. Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies. Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales. Prerequisites This Merchandising Level 3 was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales. Retail Manager: Oversee merchandising operations, product management, and visual displays. Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales. Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies. Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers. Course Curriculum Module 01: Merchandising Theory Merchandising Theory 00:21:00 Module 02: Product Management Product Management 00:22:00 Module 03: Merchandise Management Merchandise Management 00:22:00 Module 04: Inventory Management and Analysis Inventory Management and Analysis 00:28:00 Module 05: Merchandising Strategy Merchandising Strategy 00:25:00 Module 06: Visual Merchandising Visual Merchandising 00:23:00 Module 07: Merchandise Pricing Merchandise Pricing 00:37:00 Module 08: Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 09: Consumer Rights Act Consumer Rights Act 00:15:00 Module 10: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:16:00 Assignment Assignment - Merchandising Level 3 00:00:00
Professional Certificate Course in Managing Customer Experience in London 2024
(261)By Metropolitan School of Business & Management UK
This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations. After the successful completion of the course, you will be able to learn about the following, How to build customer experience and how consumer behaviour can influence this experience. Strategies to influence and enhance customer experience. Enhancing customer experience in B to B context. Strategies to built customer relationship. Building customer experience with segmentation, targeting and positioning. Measuring customer experience gap. Defining customer expectations. This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap. This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Self-paced pre-recorded learning content on this topic. Managing Customer Experience Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Happiness Coordinator Client Care Specialist Experience Enhancement Agent Satisfaction Strategist Service Excellence Ambassador Feedback Facilitator Interaction Improvement Manager Client Delight Director Customer Journey Navigator Support Satisfaction Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
