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Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Course Overview This Personal Assistant (PA) course is designed to provide learners with essential skills and knowledge to excel in a variety of administrative roles. Covering everything from business communication to organisational skills, this course ensures learners are equipped to manage office duties efficiently, support executives, and contribute to the smooth running of an organisation. By completing this course, learners will gain a solid understanding of the core functions of a PA, enabling them to confidently take on responsibilities in any professional setting. Course Description The course delves into key areas including business telephone etiquette, managing travel arrangements, organising meetings, and developing effective communication skills. Learners will explore the nuances of record-keeping, minute-taking, and scheduling, essential for ensuring a well-structured office environment. With a strong emphasis on time management, organisational skills, and business writing, this course prepares learners to confidently manage multiple tasks and responsibilities in fast-paced work environments. By the end, learners will have developed the ability to enhance productivity and support executive operations effectively. Course Modules Module 01: Introduction to Personal Assistant Module 02: Business Telephone Skills Module 03: Representing Your Boss and Company Module 04: Mail Services and Shipping Module 05: Travel Arrangements Module 06: Organising Meetings and Conferences Module 07: Time Management Module 08: Record Keeping and Filing Systems Module 09: Business Writing Skills Module 10: Organisational Skills Module 11: Communication Skills Module 12: Customer Service Module 13: Effective Planning and Scheduling Module 14: Invoicing/Petty Cash Module 15: Introduction to Minute Writing Module 16: Preparation for Minute Taking Module 17: The Meeting Structure Module 18: Minute Meeting, Decision and Action Module 19: Roles and Responsibility of Minute Taker Module 20: Tips for Minute Taking Module 21: Technology in Minute Taking Module 22: Building Confidence (See full curriculum) Who is this course for? Individuals seeking to enhance their administrative skills. Professionals aiming to advance their career as a Personal Assistant. Beginners with an interest in office management and administrative roles. Anyone interested in developing organisational and communication skills. Career Path Personal Assistant Executive Assistant Administrative Assistant Office Manager Office Administrator Executive Support Specialist

Course Overview The "Microsoft Excel Complete Course" is designed to equip learners with the essential skills to master Microsoft Excel, one of the most widely used tools in data analysis and business operations. This course covers a comprehensive range of topics, including Excel's new features, formula creation, data visualisation, and workbook management. It offers practical knowledge that will help learners work more efficiently, whether they are managing large datasets, analysing trends, or presenting information. By the end of this course, learners will be confident in using Excel for various business tasks, gaining a strong foundation for further professional development. Course Description This course covers all key aspects of Microsoft Excel, from the basics to advanced techniques. Learners will explore Excel’s new features in the 2019 version, as well as how to perform calculations, modify worksheets, and apply formatting. The course delves into functions, lists, and data analysis tools, including PivotTables and charts. Learners will also learn how to work with multiple worksheets and workbooks, use lookup functions, and automate workbook functionality. With a focus on essential Excel tools and techniques, learners will gain the ability to efficiently manage and analyse data for business or personal use. Course Modules Module 01: Microsoft Excel 2019 New Features Module 02: Getting Started with Microsoft Office Excel Module 03: Performing Calculations Module 04: Modifying a Worksheet Module 05: Formatting a Worksheet Module 06: Printing Workbooks Module 07: Managing Workbooks Module 08: Working with Functions Module 09: Working with Lists Module 10: Analyzing Data Module 11: Visualizing Data with Charts Module 12: Using PivotTables and PivotCharts Module 13: Working with Multiple Worksheets and Workbooks Module 14: Using Lookup Functions and Formula Auditing Module 15: Sharing and Protecting Workbooks Module 16: Automating Workbook Functionality Module 17: Creating Sparklines and Mapping Data Module 18: Forecasting Data (See full curriculum) Who is this course for? Individuals seeking to improve their data management and analysis skills. Professionals aiming to enhance their productivity in Excel for business applications. Beginners with an interest in data analysis or office administration. Anyone looking to build a strong foundation in Excel for career advancement. Career Path Data Analyst Financial Analyst Office Administrator Project Manager Business Analyst Operations Manager Administrative Assistant HR Specialist

Duration 1 Days 6 CPD hours This course is intended for This overview-level course is ideally suited for professionals seeking an introduction to microservices architecture and its application within a business context. Ideal attendee roles include software developers, system architects, technical managers, and IT professionals who are part of teams transitioning to a microservices approach. It's also an excellent starting point for non-technical roles such as product owners or business analysts who work closely with technical teams and want to better understand and become conversant in the language and principles of microservices. Overview This course combines engaging instructor-led presentations and useful demonstrations with engaging group activities. Throughout the course you'll explore: Understand the Basics of Microservices: Get to know the fundamental principles and characteristics of microservices and how they revolutionize traditional software development approaches. Explore the Design of Microservices: Gain an overview of how microservices are designed based on business requirements and what makes them unique in the software architecture world. Overview of Managing and Scaling Microservices: Get an introduction to how microservices are managed and scaled independently, and understand the significance of these features in your business operations. Familiarize with the Microservices Ecosystem: Learn about the typical patterns, best practices, and common pitfalls in the microservices world, setting a foundation for future learning and implementation. Introduction to Microservices in a Business Context: Acquire a basic understanding of how microservices can be aligned with specific business capabilities, and get a glimpse into how they can coexist with legacy systems in a business setting. Microservices have rapidly emerged as a popular architectural style, breaking down applications into small, independent services that can be developed, deployed, and scaled individually. Microservices offer a robust method to address a variety of projects, such as e-commerce platforms and content management systems, enhancing scalability and boosting productivity. This technology, when employed correctly, can greatly increase software delivery speed and system resilience, making it a crucial skill set for modern technology professionals.Understanding Microservices - A Technical Overview is a one-day course ideally suited for technical professionals seeking an introduction to microservices architecture and its application within a business context. Under the guidance of an industry expert, this engaging class combines lecture-style learning with lively demonstrations, case study review and group discussions.Throughout the course you?ll explore the principles and characteristics that define microservices, how to identify suitable projects for a microservices approach, the factors to consider when designing them, and the strategies to effectively manage and scale them within complex systems. You?ll also learn about the best practices, patterns, and anti-patterns, arming you with the knowledge to make the right architectural choices. This course also explores the real-world implementation of microservices in a business enterprise. We'll discuss how to align the application of microservices with your organization's specific business capabilities, and offer strategies for smoothly integrating this technology within existing legacy systems. Introduction to Microservices Understand what microservices are and their role in modern software development. Introduction to Microservices: what they are and why they matter. Monolithic vs Microservices: highlighting the shift and benefits. Key principles and characteristics of microservices. Identifying suitable applications for microservices transformation. Demo: Analyzing a sample application and identifying potential microservices Architecting and Managing Microservices Learn the basic strategies for scaling and managing microservices. Scaling Microservices: from a single service to hundreds. Key components of a microservices architecture. Introduction to resilience patterns: Circuit-Breakers and Bulkheads. Load management and provisioning in a microservices setup. Understanding the role of cloud services in microservices. Optional Demo: Illustrating how a microservice-based application scales in real-time Designing Microservices Learn the key aspects to consider when designing microservices. Defining microservice boundaries: Deciding the scope of a microservice. Communication patterns in microservices. Understanding Microservice endpoints. Exploring data stores and transaction boundaries in microservices. Overcoming challenges in Microservices design. Demo: Designing microservices for a hypothetical business requirement Implementing Microservices in a Business Enterprise Understand the process and considerations for implementing microservices in an enterprise context. Assessing enterprise readiness for microservices. Building the business case for microservices: strategic advantages and potential challenges. Aligning microservices with business capabilities. Organizational changes: Team structures and processes for microservices. Dealing with Legacy Systems: Strategies for microservices integration. Demo: Exploring a case study of successful microservices implementation in a business enterprise The Microservices Ecosystem Understand the key tools and best practices in the Microservices ecosystem. Understanding the typical Microservices Stack. Monitoring and Logging in Microservices. Introduction to Docker: Containerization of Microservices. Deployment strategies in a Microservices setup. Introduction to Orchestration in Microservices Demo: Containerizing and deploying a simple microservice Microservices Deployment Strategies Understand various ways to safely introduce changes in a microservices environment. The concept of Blue-Green Deployment: changing services without downtime. Canary Releases and Feature Toggles: slowly rolling out changes to users. Database changes in a microservices environment: keeping data consistent. Demo: Examining various deployment strategies Microservices Best Practices and DevOps Learn key strategies to ensure a smooth operation of your microservices setup. The DevOps culture in Microservices: collaboration for efficiency. Defining a Minimum Viable Product in a Microservices setup: building small, delivering fast. Dealing with data in a distributed setup: managing Data Islands. The importance of Continuous Integration/Continuous Delivery in a microservices setup. Governance: Keeping track of your services and their consumers. Demo: Visualizing a simple continuous delivery pipeline Microservices Patterns and Anti-Patterns Learn about common do's and don'ts when working with microservices. Understanding patterns that help with efficient microservices operation. Recognizing and avoiding anti-patterns that can hinder performance. Dealing with common challenges: dependencies between services, managing service boundaries. Demo: Examples of real-world patterns and anti-patterns Simple Overview of OAuth and OpenID for Microservices Introduction to OAuth and OpenID: What they are and why they matter in Microservices. The role of tokens in OAuth 2.0: How they help in securing communications. A simplified look at OpenID Connect: Linking identities across services. Demo

Excel Vlookup, Xlookup, Match and Index Course Overview: This comprehensive course covers essential Excel functions such as VLOOKUP, XLOOKUP, MATCH, and INDEX, which are integral for efficient data management and analysis. Learners will gain a clear understanding of how to use these functions to simplify complex data tasks, enhance productivity, and improve decision-making. Throughout the course, students will master how to search, match, and retrieve data from large datasets, preparing them for real-world scenarios in finance, marketing, HR, and more. The course is designed to equip learners with the necessary skills to perform advanced Excel functions with confidence, contributing to their professional growth and data analysis expertise. Course Description: In this course, learners will explore the powerful functions of Excel, including VLOOKUP, XLOOKUP, MATCH, and INDEX, enabling them to perform efficient data searches, cross-referencing, and information retrieval. The course includes step-by-step lessons on how to apply these functions to real-world datasets, making it highly relevant for anyone working with large volumes of data. Learners will become proficient in building dynamic spreadsheets that streamline decision-making processes and improve data accuracy. Additionally, this course emphasises problem-solving techniques, empowering individuals to handle complex data-related tasks with ease. By the end of the course, learners will have a strong command of these Excel functions, boosting their data management and analytical capabilities. Excel Vlookup, Xlookup, Match and Index Curriculum: Module 01: Excel VLOOKUP Module 02: Excel XLOOKUP Module 03: Excel MATCH Module 04: Excel INDEX Module 05: Advanced VLOOKUP Techniques Module 06: Combining VLOOKUP, MATCH, and INDEX Module 07: Practical Applications of XLOOKUP (See full curriculum) Who is this course for? Individuals seeking to enhance their Excel skills for data analysis. Professionals aiming to improve their data management capabilities. Beginners with an interest in learning advanced Excel functions. Anyone looking to improve their problem-solving abilities in data-heavy tasks. Career Path: Data Analyst Financial Analyst Marketing Analyst HR Specialist Business Intelligence Specialist Excel Expert for Administrative or Management Roles

Setting & Achieving Goals Course Overview: This course is designed to help learners develop effective goal-setting strategies and techniques to achieve success in both personal and professional areas. By exploring the foundational concepts of goal setting, this course provides valuable insights into setting clear, measurable, and attainable goals. Learners will gain a deeper understanding of strategic execution, learn the importance of setting SMART goals, and identify common barriers to success. With practical strategies to overcome these obstacles, participants will be equipped with the skills to stay motivated and focused, ensuring that they achieve their goals. The course offers a structured approach to goal setting, guiding learners step by step towards sustained success and personal growth. Course Description: This course covers essential goal-setting principles, including the introduction to the core concepts of setting and achieving goals. Learners will explore strategic execution and how to effectively implement their plans. The course dives into the SMART goal framework, offering practical insights into creating specific, measurable, achievable, relevant, and time-bound goals. It also addresses common challenges faced in goal setting, including why people fail and how to overcome these barriers. Learners will gain a comprehensive understanding of goal-setting techniques and develop skills to stay motivated, tackle setbacks, and sustain progress. By the end of the course, participants will be well-equipped to set meaningful goals and navigate challenges on their journey towards achieving them. Setting & Achieving Goals Curriculum: Module 01: Introduction & First Concepts Module 02: Strategic Execution Module 03: Setting SMART Goals Module 04: Why People Fail to Reach Their Goals & How You Can Win Module 05: Final Ideas & Tips (See full curriculum) Who is this course for? Individuals seeking to achieve their personal or professional goals. Professionals aiming to enhance their career progression through effective goal-setting. Beginners with an interest in personal development and success strategies. Anyone looking to improve productivity and attain measurable objectives. Career Path: Personal Development Coach Project Manager Career Development Specialist Team Leader Strategic Planner

Healthy Habits for Life Course Overview This course provides a comprehensive guide to developing and maintaining healthy habits that can transform your daily life. It covers essential aspects such as balanced nutrition, effective fitness strategies, quality sleep, and hydration to improve overall wellbeing. Learners will discover practical ways to enhance their lifestyle choices, boost energy, and promote mental clarity. By the end of the course, participants will be equipped with the knowledge and motivation to create lasting positive changes, improve work-life balance, and optimise their daily routines for a healthier, more fulfilling life. Course Description Healthy Habits for Life delves into key topics essential for sustaining long-term health and vitality. This course explores the foundations of healthy living, including understanding the impact of lifestyle choices on physical and mental wellbeing. Learners will engage with content on nutrition hacks, fitness guidance, sleep quality improvement, and hydration benefits. The course encourages reflective thinking about personal routines and work-life harmony. Designed for individuals at all stages, it nurtures skills in self-management, health awareness, and goal setting. Through clear explanations and supportive insights, participants will gain the confidence and knowledge to enhance their daily habits and experience meaningful, positive outcomes. Healthy Habits for Life Curriculum: Module 01: Course Promo Module 02: Introduction Module 03: What Are Healthy Habits? Module 04: Lifestyle Choices Module 05: Quality of Life / Work-Life Balance Module 06: Getting the Best Out of Your Daily Routines Module 07: Health and Fitness Tips Module 08: Healthy Diet Hacks Module 09: How to Get More Quality Sleep Module 10: Benefits of Drinking More Water Module 11: Conclusion – Final Thoughts & Ideas (See full curriculum) Who is this course for? Individuals seeking to improve overall wellbeing and daily health. Professionals aiming to enhance personal productivity and work-life balance. Beginners with an interest in adopting healthier lifestyle habits. Anyone looking to build sustainable routines for long-term vitality. Career Path Wellness Coach Assistant Health and Lifestyle Advisor Corporate Wellbeing Coordinator Nutrition Support Worker Fitness Support Role

Course Overview This Workplace Communication Management course provides a well-rounded understanding of how communication functions within professional environments, equipping learners with the ability to navigate various workplace dynamics with clarity and confidence. From understanding the importance of stakeholder communication to overcoming barriers and developing interpersonal skills, this course is designed to enhance effectiveness across all levels of an organisation. Learners will explore the role of cultural influences, language use, and internal communication structures that impact workplace productivity and cohesion. By the end of the course, individuals will be equipped to handle communication responsibilities more effectively, contribute to a healthier work culture, and support organisational goals through better message delivery and reception. Whether working independently or as part of a team, learners will find the content applicable across a range of industries and roles, providing long-term benefits in managing workplace interactions and aligning communication with broader business objectives. Course Description This comprehensive course delves into the theory and application of workplace communication, with a focus on developing clear, consistent, and context-appropriate messaging. Learners will begin by examining the importance of internal communication and its influence on stakeholders. The course addresses barriers such as misinterpretation, cultural misunderstandings, and language inefficiencies, offering strategies to overcome them. Modules also cover the impact of organisational culture on communication, the use of professional language, and maintaining effective interpersonal relationships. Designed for those who wish to strengthen their communication capabilities in a structured environment, the course encourages reflective learning and the application of communication principles across varied workplace scenarios. Emphasis is placed on building mutual understanding and aligning communication efforts with organisational aims. Upon completion, learners will be able to foster clearer communication lines, improve workplace engagement, and manage communication challenges with increased confidence and awareness. Course Modules: Module 01: Information and Communication for Stakeholders Module 02: Communication & Barriers Module 03: Culture and Communication in the Workplace Module 04: Language and Effective Communication Module 05: Business Communication & Interpersonal Relationships Module 06: Communication Improvement at Workplace (See full curriculum) Who is this course for? Individuals seeking to build strong workplace communication skills. Professionals aiming to improve organisational communication and team engagement. Beginners with an interest in corporate communication and business relations. HR personnel, managers, and team leaders looking to foster better communication culture. Career Path Communication Officer Team Leader or Supervisor Human Resources Assistant Office Administrator Business Development Coordinator Internal Communications Specialist Customer Relationship Manager

The Power of Attitude Course Overview This course, The Power of Attitude, delves into the significant role attitude plays in shaping success across various aspects of life and work. It explores how mindset can influence decision-making, interpersonal relationships, and overall performance. Learners will discover how to harness the power of a positive attitude to overcome challenges, boost resilience, and foster a productive environment. The course offers valuable insights into the psychology behind attitude, providing practical strategies to adopt and maintain an optimistic outlook, ultimately enhancing personal and professional outcomes. By the end of the course, learners will have a clear understanding of how attitude affects success and how to leverage it for growth. Course Description The Power of Attitude covers essential aspects of how attitude impacts both personal and professional life. Topics include the psychology of attitude, the link between mindset and performance, techniques for cultivating a positive attitude, and the importance of maintaining a solution-focused approach. Throughout the course, learners will engage with content designed to shift their thinking and empower them to embrace challenges with confidence. Participants will gain an in-depth understanding of the attitudes that lead to success and how to transform negative thinking patterns into constructive behaviour. Learners will also develop strategies for fostering a positive workplace culture, enhancing productivity, and improving relationships. The course ensures that learners can apply these insights effectively, driving personal and professional transformation. The Power of Attitude Curriculum Module 01: Power of Attitude in Personal and Professional Success Module 02: The Psychology Behind Attitude and Behaviour Module 03: Shifting from a Negative to a Positive Mindset Module 04: The Role of Attitude in Leadership and Team Dynamics Module 05: Techniques for Maintaining a Positive Outlook Module 06: Overcoming Challenges with the Right Attitude (See full curriculum) Who is this course for? Individuals seeking to improve their personal and professional mindset. Professionals aiming to enhance their leadership and team-building skills. Beginners with an interest in self-development and attitude management. Those looking to boost their resilience and emotional intelligence. Career Path Personal Development Coach Leadership Consultant Human Resources Professional Team Manager or Supervisor Workplace Trainer

Change Management Course Overview This Change Management course provides a comprehensive understanding of the principles and practices essential for effectively managing organisational change. Learners will explore how change impacts individuals and organisations, and discover strategies to lead transitions smoothly. The course covers critical areas including communication, stakeholder engagement, and conflict resolution, equipping learners with skills to address resistance and foster a positive environment. By completing this course, participants will gain valuable insights into managing crises, performance, and stress during change initiatives, ensuring they are well-prepared to support sustainable organisational development. Ideal for professionals at all levels, this course enhances leadership capabilities and prepares learners to navigate the complexities of change with confidence and competence. Course Description This course delves into the multifaceted nature of change within organisations, examining its effects on individuals and wider business structures. Learners will study key theories and frameworks underpinning change management, alongside techniques for effective communication and stakeholder engagement. The curriculum emphasises human resource considerations, crisis and conflict management, and attention and performance optimisation during periods of transition. Additionally, the course addresses project management fundamentals, risk assessment, and strategies for managing stress associated with change. Through a structured and informative learning experience, participants will develop the analytical and interpersonal skills needed to lead change initiatives successfully and contribute to organisational resilience. The content is designed to support professional growth and adaptability in evolving work environments, adhering to UK English standards. Change Management Curriculum Module 01: Change Management Module 02: Change and the Individual Module 03: Change and the Organisation Module 04: Communication and Stakeholder Engagement Module 05: Human Resource Management Module 06: Crisis Management Module 07: Conflict Management Module 08: Attention Management Module 09: Performance Management Module 10: Project Management Module 11: Risk Assessment and Management Module 12: Stress Management (See full curriculum) Who is this course for? Individuals seeking to develop skills in managing organisational change. Professionals aiming to enhance leadership and team management capabilities. Beginners with an interest in organisational development and business management. HR practitioners, project managers, and team leaders involved in change initiatives. Career Path Change Management Consultant Human Resources Manager Project Manager Organisational Development Specialist Business Analyst Crisis and Risk Manager Performance and Productivity Coordinator